The news gap in the «triple digital agenda»: The different interests of media, audience and networks

Digital transformations entail continually reviewing the various Communication models and processes. The influence of the media themselves as agenda setters for an ever more active audience and social networks that select and make certain content they receive viral are also affected by such a convergent context. This current research analyses a model called here the ‘triple agenda’ within the media themselves, in which the journalistic criterion of relevance and their audience’s preferences in the web and the networks travel along different paths. The proposal includes the users and the viral effect as influencing agents in the shape and selection of news, generating a news gap of interests between the media and their audiences. In order to test this model, we study an exploratory case in ElPaís.es, applying a content analysis to the information (n=420) distributed among the online front page, what is most read by the audience in its webpage, and the most viral in its Twitter account. The main objective is to check whether or not these three spheres of relevance operate independently, showing different informative interests f rom the thematic selection that the medium establishes f rom its agenda, its audience and its social networks. The results confirm that there is a gap in the informative interests of the three spheres analysed, especially between the agenda marked by the medium and the interests that are reflected in their web audience, which is more attracted to soft news and the clickbait technique; while there is a greater coincidence of interests between the newspaper’s front page and the users’ selection in their social networks.

Esports Fandom and the Collegiate Student-Athlete Experience

eSports audiences have gratifications that must be met. Online gaming provides access to gamers to create community and gain virtual reality skills within the online world. Through information seeking and virtual gratifications, gamers have a need to establish relationships and learn new skills in their game of choice. The event of competitive gaming has become so popular that it is not uncommon for college students to create an organization on campus around eSports. eSports has been studied in the disciplines of audiences, college athletics, and online learning communities; however, few have examined the importance of eSports spectatorship and the student-athlete experience. Using the extension of Hall's Encoding and Decoding model of Active Audience Theory, this research will identify the effects of audiences and spectatorship within the collegiate eSports fandom experience.

Postawy internautów wobec szczepionek w dobie pandemii na przykładzie wybranych memów internetowych

The aim of this article is to discuss the attitudes exhibited by internet users to vaccines during the pandemic. It is assumed here that the activities of internet users fall within the general category of the activity of media users, while memes are a way to manifest the users’ attitude to specific issues. The article employs the active audience theory and elaborates on the phenomenon of internet memes as a key category of research. The research material comprises messages posted on Demotywatory.pl that are subject to content analysis. The material is first categorized on the basis of its connection to the COVID-19 pandemic. Subsequently, the internet users’ attitudes are determined – whether they support or reject vaccinations – and the implications of particular messages are analysed. The research results make it possible to pinpoint the attitude of a given group to the issue of vaccination. Further, they show that health issues are often a starting point for a broader discussion (and critique) on the level of political communication.

The active audience of the weblog format

Through interviews and a survey, this thesis examines blog reading along several dimensions, including motivations for reading weblogs, audience interaction with the weblog format, and the use of tools to find and keep track of blogs. It proposes a typology of 'audience activity' based on the structural features of the weblog format, which includes the navigation of, contribution to, and promotion of blog content. It identifies reading behaviours, impediments to audience activities, and the ways that readers judge the credibility of blogs. This research serves to inform the design of tools that interface with the blogosphere, and it provides a foundation to help software developers to harness different types of audience activity.

The active audience of the weblog format

Through interviews and a survey, this thesis examines blog reading along several dimensions, including motivations for reading weblogs, audience interaction with the weblog format, and the use of tools to find and keep track of blogs. It proposes a typology of 'audience activity' based on the structural features of the weblog format, which includes the navigation of, contribution to, and promotion of blog content. It identifies reading behaviours, impediments to audience activities, and the ways that readers judge the credibility of blogs. This research serves to inform the design of tools that interface with the blogosphere, and it provides a foundation to help software developers to harness different types of audience activity.

UTILIZATION OF STREAMING TECHNOLOGY AS A PUSDAI TV DAKWAH COMMUNICATION MEDIA

Advances in information technology provide easy access for religiousinstitutions to communicate and socialize with the wider community. Including facilitating the way for the syiar Islam or better known as Dakwah. One of the contemporary da'wah media that utilizes streaming technology is Pusdai TV. This study aims to analyze the use of streaming technology as a medium and communication strategy for da'wah communication by Pusdai TV. This study uses a qualitative research method with a phenomenological approach. Data collection techniques were carried out by means of observation, interviews, and document analysis. The results showed that the first Pusdai TV da'wah communication strategy included message planning through objectives, media selection, main ideas, and audience analysis. Second, the strategic process of making broadcast programming through the stages of idea research, content creation, evaluation and control. Third, the da'wah communication strategy is carried out through internal and external approaches. With all the strategies that have been implemented, active audience feedback is obtained, spiritual fulfillment of audience needs, and audience loyalty.

Audience perceptions of female characters in Chinese documentaries

Media companies are more aware today than ever before of the impact of visual products. How audiences cognitively and emotionally connect with documentary content has become an area worth studying. With scholars' perspectives moving from passive audience exposure to active audience reception, this study hoped to bring insights into how audiences emotionally and cognitively relate to female characters. Using two Chinese independent documentaries, Still Tomorrow and Small Talk, the study employs a between-subjects factorial experimental design to examine audiences' perceptions of female characters. The purpose of this research is to examine audience perceptions within a crosscultural context, as the researcher compared audience perceptions of female characters based on the audience members' cultural backgrounds. This study supports that the documentary viewing experience evokes audiences' concerns about gender equality issues. Building on the theoretical concept of identification, the study finds that empathizing with media characters could increase audiences' awareness of gender issues portrayed in the documentary. From a pragmatic perceptive, the researcher provided some insights for media producers and documentary filmmakers in terms of documentary character construction and documentary narratives, with a comparison between two characters' narratives.

RESEPSI MUSLIMAH AL IRSYAD, FATAYAT, DAN NASYIATUL AISYIYAH TERHADAP MAKNA HIJAB DALAM IKLAN SAMPO DI MEDIA TELEVISI

Hijab or jilbab has become familiar in Indonesia. It is certainly influenced by the increasing of understanding of Muslim women in Indonesia related to their obligations to cover their genitals. Muslimah's interest in hijab has been put well by television advertising providers. The use of hijab in advertisements is solely to attract consumers, with the biggest target market being Muslim women in Indonesia. It has an impact on the proliferation of products that choose advertising stars that are closely related to hijab. One of them is shampoo products, such as the Rejoice shampoo advertisement version of Fatin Shidqia Lubis, Clear version of Sivia Azizah, and Wardah version of Dewi Sandra. Therefore, the researcher used Stuart Hall's encoding decoding reception analysis method, where the audience is positioned as an active audience in interpreting the content of media messages to find out what the meaning of the hijab is shown in Rejoice, Clear, and Wardah shampoo advertisements. As a result, the three Muslim women studied, namely Al Irsyad, Fatayat, and Nasyiatul Aisyiyah, all of them had different results. For Al Irsyad, she turns out that his position is in the hegemonic dominant position for Wardah shampoo commercials and in opposition to Rejoice and Clear shampoo advertisements. Meanwhile, Fatayat is in the dominant hegemonic position for the three shampoo advertisements. And for Nasyiatul Aisyiyah, she is in hegemonic dominance for Wardah, negotiating for Rejoice, and opposing Clear.