Politicization of Socially Significant Topics  in Advertising Communications

The key objective of the study is to identify strategies for politicizing socio-economic issues in political advertising communications. The method of critical discourse analysis in the tradition of N. Fairclough is used: an interpretive, explanatory method involving the study of discourses as forms of social practice. The result of the study was the identification of the main politicization strategies used by candidates for the post of President of the Russian Federation in 2012 V.V. Zhirinovsky and G.A. Zyuganov in advertising communications: the use of oppositions ("before - now"; "past - present - future"); appeal to the past, to the history of the country; symbolization of the current socio-economic situation of the country; distancing the subject of communication from the unsatisfactory results of the current government; the use of humor (including unconsciously); identification of their lifestyle with the lifestyle of voters – "millions of people"; the use of informal discourse when addressing voters; appeal to their economic and everyday practices; imitation of journalistic format; linking changes in the socio-economic situation with changes in the political sphere. The use of discursive practices that are not shared by the entire population can also provoke the politicization of the issue under discussion. The theoretical significance of the research is manifested in the approbation of the method of critical discourse analysis (in the tradition of N. Ferklo). It allows you to analyze political advertising communications at three levels: textual, discursive and social.

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Analysis of the Critical Discourse and Adversaries

Studies in Pragmatics and Discourse Analysis ◽

10.48185/spda.v2i2.354 ◽

2021 ◽

Vol 2 (2) ◽

pp. 1-30

Author(s):

Manna Dey Manna Dey

Keyword(s):

Discourse Analysis ◽

Critical Discourse Analysis ◽

Social Practice ◽

Power Relations ◽

Effective Means ◽

Critical Discourse ◽

Analytical Technique ◽

The Social ◽

History Of ◽

The Subject

Discourse analysis is a branch of study that encompasses a variety of varied, primarily qualitative methods to the investigation of the interactions that exist between language in use and the social environment. Language is often viewed by researchers in the subject as a sort of social practice that has an impact on the social world and vice versa. Many contemporary kinds of discourse analysis have been overtly or indirectly informed by Michel Foucault's theories of power, knowledge, and discourse, which are discussed below. As a result of Foucault's work, there has been an increased interest in investigating the role that language plays in the formation and maintenance of certain knowledge and the maintenance of inequitable power relations. In order to undertake discourse analyses, human geographers often draw on one of three major schools of discourse analysis: Foucauldian discourse analysis (FDA), critical discourse analysis (CDA), or Gramscian techniques. There are several theoretical and methodological distinctions between these approaches. While different approaches have different strengths and weaknesses, they all provide researchers with an effective means of investigating and exposing semiotic features of power relations in specific sociospatial contexts. While there are no set procedures for these techniques, researchers have recognized certain essential investigative strategies that can be used to inform the performance of any type of discourse analysis project. These strategies are included below. A brief history of Critical Discourse Analysis is offered, along with a full examination of the numerous criticisms levied at CDA and its practitioners over the previous two decades, both by scholars working within the "critical" paradigm and by other critical critics. Reader response and integration of contextual aspects are discussed, as well as a range of objections directed at the underlying premises and analytical technique. Additionally, there is discussion of contentious issues, such as the negative focus of much CDA work and CDA's developing standing as a "intellectual orthodoxy" They highlight the major criticisms that have emerged from this overview and provide some ways to overcome these shortcomings.

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"Discourse construction of the reign of Roman emperors Augustus and Nero by Suetonius"

Journal of Education and Humanities ◽

10.14706/jeh2021412 ◽

2021 ◽

Vol 4 (1) ◽

Author(s):

Seada Brkan ◽

Keyword(s):

Discourse Analysis ◽

Critical Discourse Analysis ◽

Social Relations ◽

Social Practice ◽

Critical Discourse ◽

Ancient Text ◽

The Subject ◽

Linguistic Approach ◽

Linguistic Approaches ◽

Shed Light

The subject of this article will be the analysis of the application of two modern linguistic approaches to the ancient text. It is about M. Halliday's systemic functional linguistics (SFL) and critical discourse analysis (CDA) through whose patterns we will analyze Suetonius' account of two Roman emperors, Augustus and Nero. Since the language is a strong link between SFL as a linguistic approach and CDA, a movement that unites several different disciplines, including linguistic ones, focused on social change, this article will try to shed light on the role, connection and effectiveness of SFL and CDA in a biographical presentation of a personalities. Critical discourse analysis defines language as a social practice, an essential component of creating social relations and changing them; therefore, it focuses on the language in use - discourse, and analyzes it within the broader social, political, historical, cultural and any other context in which it is realized.

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Ideology and Power in the Headlines: A Critical Discourse Analysis of Bangladesh-China Relations

10.31124/advance.8982137.v1 ◽

2019 ◽

Author(s):

Muhammad Akanda

Keyword(s):

Discourse Analysis ◽

Critical Discourse Analysis ◽

Media Coverage ◽

Social Practice ◽

Critical Discourse ◽

Media Discourse ◽

Government Control ◽

News Reports ◽

The Subject ◽

News Headlines

<p> This article, within the framework of Critical Discourse Analysis, aims to explore how Bangladesh’s news agency BSS (1975-2016) represents the power and ideological relations between Bangladesh and China. Adopting this framework, three methods are employed to collect data: (i) the 40 year media coverage, (ii) questionnaire and (iii) observations at the newsrooms. By examining 140 news reports and investigating content analysis, this paper shows how the BSS under government control represents China and Bangladesh-China relations. Utilizing Systemic Functional Linguistics as a tool for CDA, this study aims to explore the power and ideological meanings in the news headline termed as a ‘micro story’. A pair of questions will answer how the subjects are historically represented through the BSS media discourse on the topic. The Subject as a driving force is located at the clause as an exchange with its framework. CDA promoted the power and ideological relations between Bangladesh and China, which were established in 1975. This paper clearly explains how the application of CDA in the news headlines of Bangladesh-China relations generally reflects social practice, ideology and power relations in social structures at the time of reporting.</p><p> </p>

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Ideology and Power in the Headlines: A Critical Discourse Analysis of Bangladesh-China Relations

10.31124/advance.8982137 ◽

2019 ◽

Author(s):

Muhammad Akanda

Keyword(s):

Discourse Analysis ◽

Critical Discourse Analysis ◽

Media Coverage ◽

Social Practice ◽

Critical Discourse ◽

Media Discourse ◽

Government Control ◽

News Reports ◽

The Subject ◽

News Headlines

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A Critical Discourse Analysis of Representations of Travellers in Public Policies in Ireland

Societies ◽

10.3390/soc11010014 ◽

2021 ◽

Vol 11 (1) ◽

pp. 14

Author(s):

Claire Jane Snowdon ◽

Leena Eklund Eklund Karlsson

Keyword(s):

Discourse Analysis ◽

Critical Discourse Analysis ◽

Social Relations ◽

Social Practice ◽

Expert Knowledge ◽

Minority Group ◽

Critical Role ◽

Critical Discourse ◽

Discursive Practice ◽

Negative Stereotypes

In Ireland, negative stereotypes of the Traveller population have long been a part of society. The beliefs that surround this minority group may not be based in fact, yet negative views persist such that Travellers find themselves excluded from mainstream society. The language used in discourse plays a critical role in the way Travellers are represented. This study analyses the discourse in the public policy regarding Travellers in the National Traveller and Roma Inclusion Strategy (NTRIS) 2017–2021. This study performs a critical discourse analysis (CDA) of the policy with the overall aims of showing signs of the power imbalance through the use of language and revealing the discourses used by elite actors to retain power and sustain existing social relations. The key findings show that Travellers are represented as a homogenous group that exists outside of society. They have no control over how their social identity is constructed. The results show that the constructions of negative stereotypes are intertextually linked to previous policies, and the current policy portrays them in the role of passive patients, not powerful actors. The discursive practice creates polarity between the “settled” population and the “Travellers”, who are implicitly blamed by the state for their disadvantages. Through the policy, the government disseminates expert knowledge, which legitimises the inequality and supports this objective “truth”. This dominant discourse, which manifests in wider social practice, can facilitate racism and social exclusion. This study highlights the need for Irish society to change the narrative to support an equitable representation of Travellers.

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Zulfiqar Ali Bhutto’s Speech in United Nations’ Security Council (UNSC) on September 22, 1965: Critical Discourse Analysis Perspective

Pakistan Journal of Humanities and Social Sciences ◽

10.52131/pjhss.2018.0604.0056 ◽

2018 ◽

Vol 6 (4) ◽

Author(s):

Muhammad Sibtain Chohan ◽

Muhammad Nadeem Anwar

Keyword(s):

Discourse Analysis ◽

United Nations ◽

Critical Discourse Analysis ◽

Security Council ◽

Qualitative Methodology ◽

United Nations Security Council ◽

Critical Discourse ◽

The Core ◽

The Subject ◽

Study Case

The aim of the study is to analyze Zulfiqar Ali Bhutto’s speech at United Nations’ Security Council on September 22, 1965. The study attempts to uncover the meanings of the words employed to show the core tension of 1965 war between Pakistan and India. There have been different models of CDA presented by scholars like Fairclough, Wodak and Van Dijk, but the most suitable CDA framework for this study case is of Van Dijk. His (1997) framework for critical discourse analysis provides the clear picture of the ideologies expressed in various kinds of structures. Qualitative methodology has been employed for this study and the content of the speech was analyzed qualitatively. The findings of the study elaborate that Bhutto was determined to have a permanent peace in the region. It can also be observed that he was quite confident in buying peace for Pakistani and the neighboring countries. He reinforced the subject matter with multiple instances of the countries that faced the same war-like circumstances and rose again with new zeal and zest. The study has its theoretical as well as practical scope.

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Redefining realness

Journal of Language and Sexuality ◽

10.1075/jls.19012.tur ◽

2020 ◽

Vol 9 (2) ◽

pp. 101-126

Author(s):

Stephen Turton

Keyword(s):

Social Media ◽

Discourse Analysis ◽

Critical Discourse Analysis ◽

Theoretical Approach ◽

Critical Discourse ◽

Neutral Term ◽

The Subject ◽

Public Scrutiny ◽

Dictionary Definitions

Abstract This paper furthers the goal of “queering lexicography” (Nossem 2018) by proposing a theoretical approach to analysing dictionary definitions that replaces the traditional descriptive/prescriptive binary with a model of normativity influenced by performativity theory. This is demonstrated by a critical discourse analysis of how entries for lesbian, gay, and homosexual in four contemporary English dictionaries tacitly position homosexual as a neutral term against which lesbian and gay are sociolinguistically marked. The paper also stresses the need for researchers not only to analyse how normativity is embedded in dictionaries, but to recognize the extent to which lay dictionary-users are already aware of the normative potential of lexicography, whether they embrace it or condemn it. This is explored through an incident in which Merriam-Webster’s addition of the word genderqueer to its online dictionary in 2016 became the subject of public scrutiny and contestation on social media.

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American Vogue and Sustainable Fashion (1990–2015): A Multimodal Critical Discourse Analysis

Clothing and Textiles Research Journal ◽

10.1177/0887302x19881508 ◽

2019 ◽

Vol 38 (2) ◽

pp. 104-118

Author(s):

Katie Baker Jones

Keyword(s):

Discourse Analysis ◽

Critical Discourse Analysis ◽

Critical Discourse ◽

Social Actors ◽

Product Features ◽

Lifestyle Choices ◽

Sustainable Fashion ◽

The Subject ◽

Discourse Historical Approach ◽

Over Time

Discursive practices employed by American Vogue to recontextualize sustainable fashion between 1990 and 2015 were explored through the lens of a discourse-historical approach and multimodal critical discourse analysis. References to sustainably minded values and actions were found throughout the 26 years studied with notable peaks and valleys in coverage that, at times, contradicted changing social interest in the subject. Over time, Vogue recontextualized sustainable fashion discourses and encouraged a passive revolution by moving from a contentious positioning of either/or sustainable fashion to one that embraced a both/and positionality by narrowing focus to lifestyle and product features. Additionally, Vogue celebrated social actors engaged in sustainable behaviors though these were increasingly positioned as lifestyle choices rather than revolutionary collective action. Vogue continuously recontextualized the sustainable fashion discourse as “new” and desirable while neutralizing most negative considerations of fashion consumption through a variety of articulations and by drawing on well-established semiotic resources.

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The totalizing meritocracy of heterosex: Subjectivity in NoFap

Sexualities ◽

10.1177/1363460720932387 ◽

2020 ◽

pp. 136346072093238 ◽

Cited By ~ 1

Author(s):

Marlene Hartmann

Keyword(s):

Discourse Analysis ◽

Critical Discourse Analysis ◽

Online Community ◽

Critical Discourse ◽

Heterosexual Men ◽

Specific Mode ◽

Mostly Heterosexual ◽

History Of

NoFap is a growing online community of mostly heterosexual men seeking to abstain from masturbation. Rereading scholarship on the history of men’s masturbation, I undertake a critical discourse analysis of NoFap-videos on YouTube to investigate NoFap’s interpellative matrix. NoFap offers a specific mode of becoming a man by advocating a particular form of self-relation. To become a man, one needs to reconcile one’s self-government with one’s organismic existence as a body ‘naturally’ built for meritocratic heterosexuality. Reflecting on NoFap as a community connected to the manosphere, I conclude by suggesting that we thoroughly analyze manospherian modes of self-relation.

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Media construction of the immigrant’s image: specifics of discourse strategies (based on the content of a Facebook group and articles in The Daily Mail)

Professional Discourse & Communication ◽

10.24833/2687-0126-2020-2-3-23-44 ◽

2020 ◽

Vol 2 (3) ◽

pp. 23-44

Author(s):

M. S. Matytsina ◽

O. N. Prokhorova ◽

I. V. Chekulai

Keyword(s):

Discourse Analysis ◽

Critical Discourse Analysis ◽

Social Practice ◽

Critical Discourse ◽

Discursive Construction ◽

Media Discourse ◽

Daily Mail ◽

Reciprocal Effect ◽

The Media ◽

Definition Of

The paper based on the content of the Facebook group Immigrants in EU and The Daily Mail publications discusses the issue of discursive construction of an immigrant image in media discourse. Using the framework of Critical Discourse Analysis (CDA), the authors claim that the image of an immigrant can be viewed as a discursive construct, and the main discursive strategies involved in its construction include the reference strategy and the prediction strategy. As a result of the analysis, the so called CDA-categories (topic blocks) underlying the formation of the immigrant figure, are identified and illustrated by the relevant examples, the need for further study of the social media discourse as part of critical discourse analysis is justified. The relevance of such study is due to the growing research interest in discursive construction of the immigrant figure in the media discourse, since it underpins the definition of discourse as a form of social practice, not only reflecting processes in the society, but also exerting a reciprocal effect on them. The use of both verbal and non-verbal means in the media texts under study reflects the intention of the authors of the messages to use all possible communication channels when constructing an immigrant’s image. The results show that the dichotomy of “friends and foes” is being formed and maintained by the British newspaper The Daily Mail, while the members of the Immigrants in EU group try to mitigate the conflict between immigrants and indigenous people.

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