The Relationship between Employer Branding and Talent Management: A Study on Manufacturing Sector

2021 ◽  
Vol 39 (10) ◽  
Author(s):  
Hemananthiny Selva Raja ◽  
Amir Aris ◽  
Norhidayah Mohamad

Talent management is a common attraction and retention technique for talented workers in the current business scenario. Still, talent management contributes to the more significant appeal, and retention of employees is an unexplored area in the manufacturing industry. In Malaysia, employer branding is gaining significance. While the idea of the Employer brand has become a routine for companies, several researchers have recently attracted the attention of this field. Developing, recruiting, and keeping workers is a great challenge for every company. The purpose of this study is to explore the relationship between positions in employer branding and talent management. The paper aims to analyze the current state of the manufacturing industry in branding roles and assess their effect on talent management. The research seeks to address the employer branding and talent acquisition concept and the company's techniques. As a result, this study aims to look into the functions of employer branding in fostering employee talent management. For a better understanding of the relationship, this research proposes a conceptual model. This research is then evolved into a concrete study hypothesis for future investigations. The goal is that the researcher's findings will reveal a substantial link between employer branding positions and talent management. For relevant practitioners and new researchers, this study will be a possible eye-opener.

2021 ◽  
Vol 13 (19) ◽  
pp. 10698
Author(s):  
Isabel Reis ◽  
Maria José Sousa ◽  
Andreia Dionisio

The aim of this paper is to present a systematic literature revision (SLR) that shows the relationship between the concept of employer branding (EB) and talent management (TM). Based on the EB model proposed by Backhaus and Tikoo in 2004, and the macro-contingent model for talent management introduced in 2019 by King and Vaiman, we intend both to analyse the theory correlating the EB concept and TM, and to identify TM dimensions that are reflected on the EB concept. A systematic literature revision was carried out using the Preferred Reporting Items for Systematic Reviews (PRISMA) protocol in order to identify and sum up the most relevant studies of the last 10 years concerning these topics. Findings show that scientific literature on the subject grew considerably in the last four years, reflecting the rising concern over the creation of an employer brand at the organisational level. EB explores talent attraction and retention particularly, though, unexpectedly, is also becoming a concept explored by nations to attract a qualified workforce. Analysing selected articles, we may conclude that EB is clearly considered as a tool within the largest process of talent management.


2018 ◽  
Vol 108 (05) ◽  
pp. 319-324
Author(s):  
I. Bogdanov ◽  
A. Nuffer ◽  
A. Sauer

Der vorliegende Beitrag behandelt den Themenkomplex Ressourcen-effizienz und digitale Transformation im verarbeitenden Gewerbe sowie die dabei entstehenden Wechselwirkungen. Neben dem aktuellen Stand der Technik werden die im Rahmen einer aktuellen Studie durchgeführte Fallbeispielanalyse und die entwickelte Methodik zur Ermittlung der Ressourceneffizienzpotenziale vorgestellt. Diese Potenziale und die eingesetzten digitalen Maßnahmen sind zentrale Bausteine des vorliegenden Beitrags.   This article deals with the topic complex of resource efficiency and digital transformation in the manufacturing sector as well as the resulting interactions. In addition to the current state of the art and perspectives, the case study analysis carried out as part of a current study, as well as the developed method for establishing the resource efficiency potentials will be presented. The resultant potential and the digital measures are central components of this article.


2018 ◽  
Vol 7 (2) ◽  
pp. 170 ◽  
Author(s):  
William Gyasi-Mensah ◽  
Xuhua Hu

Developed nations embarked on massive industrialization through manufacturing in order to reap the benefits that accompany this developmental strategy. Nations of the developing world are also adopting similar strategies to make the most of their natural resources. Realizing the negative effects of manufacturing on the environment and human lives, nations have began upgrading their manufacturing methods through the adoption of eco-friendly processes. This article intends to throw light on what the developing nation of Ghana has been doing to mitigate the effects of conventional methods of manufacturing on the environment and on human lives. The article presents the relationship between manufacturing and the environment within which manufacturing take place. It also presents some environmental challenges encountered in manufacturing sector in Ghana, as well as steps that are taken to minimize and/or prevent them. The article again presents efforts that have been taken towards integrating green practices in the manufacturing industry in Ghana, through the collaboration between the country and other international stakeholders. The literature on what Ghana is doing to create green manufacturing environment lacks empirical approach to come to a verified conclusion, hence the need to carry out future studies which is empirically based. Other gaps are also presented in the article, and what can be done to fill these gaps is also presented.


2013 ◽  
Vol 03 (04) ◽  
pp. 39-56
Author(s):  
Adejumo Akintoye Victor

The study examined the relationship between foreign direct investment and the value added to the manufacturing industry in Nigeria, between the period 1970 and 2009. In view of the development and industrialising desires of Nigeria, as well as the foreign aid received in form of private investments, it is pertinent to examine the effect the presence of multinationals has had in shaping the Nigerian manufacturing industry. Using the autoregressive lag distribution technique to determine the relationship between foreign direct investment and manufacturing value added, it was discovered that in the long-run, foreign direct investments have had a negative effect on the manufacturing sub-sector in Nigeria.


Author(s):  
Elaine Farndale ◽  
Dincer Atli

Addressing the relationship between corporate social responsibility (CSR) and talent management, we examine these fields largely from the perspective of employee attraction. We first present the historical development of CSR, detailing its current standing in Turkey. We then go on to describe how talent management has developed, and its particular relevance in emerging markets. Pulling these two fields together, we explore how a firm's CSR activities can improve employer branding to attract and retain key human resources. Comparing the results of Capital Magazine's “CSR Leaders in Turkey” and “Most Admired Companies in Turkey” research (both conducted annually from 2009 to 2013), we are able to identify how corporate reputations are related to CSR in the specific context of Turkey.


Author(s):  
Deepika Pandita

This paper reconnoiters and gives importance to how social networking has been tactically applied as a current means by many companies for branding their companies and inventive talent acquisition approaches in India. This research backs to the arenas of the domain talent management and has crucial suggestions for industry practitioners concerning the practicality of social network websites (SNWs) to organizational branding, talent management. Interviews were taken, which was a qualitative way of getting responses from 78 focussed group discussion with HR professionals working in information technology companies (IT). Later the data was analysed to their talent acquisition techniques that endorse the increasing consumption of (SNWs) social networking websites as part of their talent strategy.


Author(s):  
Hirokazu Yamada

This research analyzes the effects of research and development (R&D) activities on industries' sales based on accounting information for the Japanese manufacturing sector from 2001–2017, with the aim of accurately grasping the current situation. The analytical model is based on the traditional extended Cobb-Douglas production function. By avoiding the statistical problem of endogeneity and serial correlation, a multiple regression analysis was used to understand the statistical superiority of the effects of R&D expenditure and technological spillovers on sales figures. This study also analyzes the relationship between acceptance and supply of technological spillovers in Japanese industries to understand the current state of the impact of technological spillovers. In conclusion, the effects of recent R&D activities in the Japanese manufacturing sector are low. After the 1997 Asian Currency Crisis, Japan's economic growth has declined; this study could help improve R&D activities that support economic growth in this poor growth climate.


Author(s):  
Assandé D. Adom ◽  

The relationship between a country’s manufacturing industry and net trade carries a great deal of complexity and proves critical as the economy matures. Moreover, debates in public arenas are oftentimes not helpful in alleviating confusions. This study attempts to empirically explore the nature of this relationship for the United States in particular. Using a set of structural vector auto-regressions, it reveals that the development of the manufacturing sector is inhibited in the long-run by worsening trade balances. However, this relationship does not appear significant. The implication of this finding weakens arguments singling out negative trade balances as driving forces behind the perceived woes of US manufacturing. Keywords: Manufacturing, Trade balance, United States, Cointegration, Vector auto-regression. JEL Classification: F14, F60, C51.


2020 ◽  
Vol 55 (5) ◽  
Author(s):  
Jimoh ◽  
Adams Lukman ◽  
Daisy Mui Hung Kee ◽  
Odebunmi ◽  
Abayomi Tunde

Over the years, the field of talent management has attracted much attention among stakeholders. Therefore, this present study aims to explicitly state whether talent management impacts service quality. The population of the study was 275 employees of the National Institute for Labour Studies. However, the study purposely administered 250 questionnaires because we had to use structural equation modeling analysis to analyzed the collected data. The outcomes of the analysis our result have confirmed the following: (1) talent attraction have an impact on service quality, (2) talent retention affect service quality, (3) reward strategy affects service quality, (4) The relationship between talent attraction and service quality mediated by reward strategy, and (5) The relationship between talent retention and service quality mediated by reward strategy. Based on our findings, it can be inferred that service quality improvements have been influenced by attraction and retention of talent, and a weak relationship between the variables can be strengthened through a reward strategy. This study contributed to a different system of talent management and service quality relationships that should be included in strategic planning. Therefore, the institutes, other organizations, and the government can use employ attraction and retention talent to improve service quality in their realm.


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