TRADISI PENGHORMATAN DEWA DALAM MASYARAKAT TIONGHOA BEKASI

This article discusses the practice of the cult of temple”s deity. This cult is said to be a reinvented tradition. The tradition is created because it is formed by the elements that come from the original tradition. By tracing the process of discovering the Hobsbawm tradition from the sacred and profane aspects of Durkheim and its relation to totemism, it is evident that this tradition has a new form and function. The original function of tradition was to strengthen identity, but the new function of the reinvented tradition appears to be an integrative function. The reinvented tradition also occurs in an effort to attract public interest or attention to make it more popular in the community. The temple community carries out an invented traditional process so that the tradition of the cult becomes more attractive, and is preferred more popular, through the appearance of entertainment shows at festivals.

Features of creative marketing in the conditions of the innovative economy development

The article systematizes the information on the definition of marketing as a leading tool for innovation of the creative economy, which explores the integrative function of marketing, as well as thoroughly analyzes the essence and content of creativity, based on five levels of creative process from individual to global economic system. The main features of creativity are highlighted and their characteristics are given. Based on this information, creative marketing as a phenomenon of creative economy is formulated and clearly presented. The main tools of creative marketing are identified and characterized and the main factors of their application are formulated. The process of realization of creative marketing and its results in the conditions of innovative direction of creative economy is developed and presented.

Вербализация концепта «Россия» в российском политическом дискурсе

The article is devoted to the analysis of the concept of “Russia”, which is characteristic for Russian political discourse, and the ways it is verbalized in the official programs of political parties. The study material covered the election programs of the 11 biggest Russian political parties, published on their official websites. The study included an analysis of lexical units used to realize the concept of “Russia” and the expressions associated with them. It was found that the verbalization of this concept is realized by means of an array of different lexical units, neutral and those carrying an emotional load, which may invoke in voters positive connotations related to patriotic feelings and a sense of pride. Such lexemes are accompanied by a number of different expressions which serve the integrative function, emphasize the significance of Russia among other countries and its great future, and refer to basic values and the basic psychological needs of inhabitants of the country

The Essence of the Presidential Power in Russia in the Works Written by Prof. Ekaterina I. Kozlova

The paper is devoted to the study of academic views of Prof. Ekaterina I. Kozlova on the problems of essence, content and role of the presidential power in modern Russia. The author substantiates Prof. Kozlova’s opinion concerning: 1) objective conditionality of non-inclusion of the President of the Russian Federation in any branch of the state power; 2) conditional constitutional separation of the power of the President of the Russian Federation from the bodies of traditional branches of state power giving the presidential power an integrative function; 3) the essence of the power of the President of the Russian Federation (presidential power) as the totality of its constitutional representative powers and, in part, powers in the legislature, executive power, and judiciary. Some Prof. Kozlova’s views have been developed in the context of the author’s attitude to Prof. Ekaterina I. Kozlova ideas.