scholarly journals Features of creative marketing in the conditions of the innovative economy development

2021 ◽  
Vol 7 (3) ◽  
pp. 89-102
Author(s):  
Halyna Samiilenko ◽  
Svitlana Bonyar ◽  
Nataliia Ivanova ◽  
Veronika Khudolei ◽  
Stanislav Kukhtyk
Keyword(s):  
Economic System ◽  
Creative Process ◽  
Creative Economy ◽  
Integrative Function ◽  
Main Factors ◽  
Innovative Economy ◽  
Definition Of

The article systematizes the information on the definition of marketing as a leading tool for innovation of the creative economy, which explores the integrative function of marketing, as well as thoroughly analyzes the essence and content of creativity, based on five levels of creative process from individual to global economic system. The main features of creativity are highlighted and their characteristics are given. Based on this information, creative marketing as a phenomenon of creative economy is formulated and clearly presented. The main tools of creative marketing are identified and characterized and the main factors of their application are formulated. The process of realization of creative marketing and its results in the conditions of innovative direction of creative economy is developed and presented.

scholarly journals DEFINITION OF DRIVING FACTORS FOR DESIGNING SOCIAL INNOVATIONS IN THE ENERGY SECTOR

2021 ◽  
Vol 1 ◽  
pp. 891-900
Author(s):  
Iban Lizarralde ◽  
Audrey Abi Akle ◽  
Mikhail Hamwi ◽  
Basma Samir
Keyword(s):  
Renewable Energy ◽  
Social Innovation ◽  
Energy Transition ◽  
Clean Energy ◽  
Energy Sector ◽  
Social Innovations ◽  
Main Factors ◽  
Definition Of ◽  
Energy Community ◽  
New Criteria

AbstractCurrent development of renewable energy systems (RES) is characterised by an increasing participation of citizens in the upstream decision-making process. These citizens can be future users of the RES but also members of a Renewable Energy Community that develop RES. They can be at the same time Renewable Energy producer, investor and consumer. Moreover, several type of businesses and terms are used to cope with social innovations within the energy sector: local renewable projects, sustainable energy communities or community of renewable energy production. So, actors' engagement opens new solutions for designers who are induced to share alternatives before making decisions. They usually impose constraints since the early phases of the design process. This approach implies for designers to consider new criteria related to citizens motivations and barriers. This paper presents a study to define the main factors that drive people to contribute in social innovation schemes for clean-energy transition. After a state of the art, a survey about 6 main factors and 18 criteria is presented. The analysis based on the responses from 34 participants (i.e. experts) reveals 2 most important factors of motivation and 2 principal barrier sources.

Transport factor function in the development of the Siberian region as a Yenisey Siberia comprehensive investment project party: Evidence from the Tyva Republic

2021 ◽  
Vol 19 (1) ◽  
pp. 93-120
Author(s):  
Snezhana P. MONGUSH
Keyword(s):  
Economic System ◽  
Investment Project ◽  
The State ◽  
Siberian Region ◽  
Factors Influencing ◽  
Factor Effect ◽  
Main Factors ◽  
Tyva Republic ◽  
Factor Function ◽  
Statistical Analysis Methods

Subject. This article discusses the issues of transport engineering as one of the priorities of the State. Objectives. The article aims to assess the transport engineering factor effect on the economic development of the area. Methods. For the study, I used the statistical analysis methods, dynamics, comparison, grouping, and analytical methods of information data collection and processing. Results. The article defines transport as one of the main factors influencing the development of the regional economic system. Conclusions. The socio-economic situation of the region against the general background of the country's economic system depends on the state of the region's transportation infrastructure.

INCREASING THE COMPETITIVENESS OF THE NATIONAL ECONOMY THROUGH THE CREATION OF AN INNOVATION SYSTEM

2021 ◽  
Vol 3 (10) ◽  
pp. 76-82
Author(s):  
A. L. Poltarykhin ◽  
◽  
M. A. Ponomarev ◽  
S. V. Nikolaev ◽  
◽  
...  
Keyword(s):  
Economic Development ◽  
Economic System ◽  
National Economy ◽  
Innovation System ◽  
Innovative Development ◽  
National Economic ◽  
Socio Economic Development ◽  
Main Factors ◽  
The Creation

The article discusses increasing the competitiveness of the national economy based on the creation of an innovation system. One of the main factors in increasing competitiveness is the innovative development of economic entities. The lag in innovative development prevents the emergence of technological industries within the country and restrains the socio-economic development of the national economic system.

scholarly journals Diagnostics and monitoring of economic entities security

2019 ◽  
Vol 91 ◽  
pp. 08002 ◽  
Author(s):  
Elena V. Karanina ◽  
Olesya A. Ryazanova ◽  
Alexander N. Timin ◽  
Larisa P. Domracheva
Keyword(s):  
Risk Factors ◽  
Risk Assessment ◽  
Final Stage ◽  
Small Businesses ◽  
Integrated Model ◽  
Economic Security ◽  
Management Decisions ◽  
Main Factors ◽  
Definition Of

The article shows the place and role of economic entities in the system of economic security of territories. Various approaches to the definition of the term “economic security of small businesses” are considered. The main factors and threats to the economic security of economic entities of the territories are presented. Presents the author’s system of basic indicators of estimation of economic safety of economic entities of the territory. Offers on carrying out diagnostics and monitoring of risks are given. Recommendations as a rating of economic security of economic entities of territories are given. The procedure for monitoring the economic security of economic entities of the territories based on a risk-based approach can be represented in the form of five interrelated stages. This is the stage of collecting data on enterprises and the calculation of the necessary indicators. The stage of formation of the system of indicators, they are risk factors. Stage of processing indicators. The stage of building an integrated model of potential and risk assessment. In addition, the final stage of assessment of the complex level of economic security of economic entities of the territories. This will allow making management decisions in the field of development and support of small businesses at the territorial level.

Intellectual Economy: Signs and Stages of Development

2019 ◽  
Vol 7 (2) ◽  
pp. 61-63
Author(s):  
Е. Шарамеева ◽  
E. Sharameeva ◽  
Елена Ширинкина ◽  
Elena Shirinkina
Keyword(s):  
Sustainable Development ◽  
Semantic Analysis ◽  
Stages Of Development ◽  
Social Partnership ◽  
Business Skills ◽  
Creative Abilities ◽  
Innovative Economy ◽  
Definition Of

The article discusses the concept of intellectual economy, its stages of formation, the main features. The relevance of this study is due to the fact that in the conditions of the intellectualization of the economy, the role of man as a carrier of knowledge, creative abilities and business skills is increasing. On the basis of the conducted semantic analysis, the author's definition of intellectual economy is formulated. The main conclusions and statements will allow to rethink the role of an innovative economy based on knowledge, which is an important factor in improving the competitiveness of production, as well as social partnership and sustainable development of the economy.

Cultural Presence in Virtual Archaeology: An Exploratory Analysis of Factors

2018 ◽  
Vol 26 (3) ◽  
pp. 247-263 ◽  
Author(s):  
Laia Pujol-Tost
Keyword(s):  
Social Presence ◽  
Archaeological Site ◽  
Operational Definition ◽  
Demographic Variables ◽  
Virtual Archaeology ◽  
Virtual Reconstruction ◽  
Self Reports ◽  
Main Factors ◽  
General Statistical ◽  
Definition Of

Shared between Human-Computer Interaction and Cultural Heritage, the concept of Cultural Presence may provide an encompassing theoretical and methodological framework for Virtual Archaeology. The factors underlying presence have been extensively investigated, by means of both particular analyses as well as general statistical approaches. Yet, Cultural Presence has mostly been defined theoretically, and there are no global empirical examinations of it. The goal of this study is to verify the validity of the concept and to understand its underlying factors in the field of Virtual Archaeology. To that end we established an operational definition of Cultural Presence, we built a virtual reconstruction of an archaeological site based on it, and we evaluated the environment by means of self-reports and exploratory factor analysis. The general conclusion is that the concept of Cultural Presence is sound and composed of three main factors (cultural representation and engagement, social presence, and communicational aspects of technology); yet, it is not universal, but influenced by purpose and demographic variables.

Islands of Sustainability: A Bottom-up Approach towards Sustainable Development

1996 ◽  
Vol 28 (10) ◽  
pp. 1763-1778 ◽  
Author(s):  
H P Wallner ◽  
M Narodoslawsky ◽  
F Moser
Keyword(s):  
Sustainable Development ◽  
Economic System ◽  
Systems Analysis ◽  
Basic Assumption ◽  
Regional Network ◽  
Economic Diversity ◽  
Key Points ◽  
Regional System ◽  
Definition Of ◽  
Structural Aspects

In this paper we introduce the concept of ‘islands of sustainability’. The basic assumption is that the development towards sustainability can be introduced starting from sustainable islands'. An island is an area where sustainability is reached at a local or regional level. Exchange activities within the regional network and with the environment are key points in creating an island of sustainability. One of the main theses is that the concept of sustainability addresses not only the interactions between the economic system and the ecosphere, but also structural aspects of the anthropogenic system, such as the economic diversity and economic connectedness. Hence, sustainability is linked to the complexity of the regional network. In order to attain sustainability the intensity, the speed, and comprehensiveness of internal and external interactions, as well as the connectedness of the regional network, have to be changed. In this paper we examine the regional system. The structure, elements, interactions, and boundaries of the regional system are discussed in detail. This systems analysis is the basis of the definition of islands of sustainability. Once we reach sustainable development within islands, we then turn our discussion to the change of the whole unsustainable economic system. Islands of sustainability can be seen as ‘troublemakers’ which infiltrate the whole unsustainable system and act as cells of development.

scholarly journals ECONOMIC INTEREST OF AN ENTERPRISE IN ECONOMIC SECURITY CONCEPT

2021 ◽  
Vol 137 (3) ◽  
pp. 107-116
Author(s):  
BOGMA Olena ◽  
SILAKOVA Hanna
Keyword(s):  
Economic System ◽  
Economic Security ◽  
Economic Interest ◽  
Economic Activities ◽  
Economic Interests ◽  
Dual Nature ◽  
Theoretical Substantiation ◽  
Economic Needs ◽  
Definition Of ◽  
The Impact

Background. Ensuring the necessary and sufficient level of economic security is one of the most important issues for any enterprise. The conceptual bases of the theory of eco­nomic safety of the enterprise defines the strategy, tactics and mechanism of its maintenance, so it is very important to understand the essence of "economic interest" concept. The aim of the article is to clarify the content of the "economic interest of the enter­prise" concept and systematize the main essential characteristics of the definition. Materials and мethods. The questions of theoretical substantiation of the research object are based on general and special methods of cognition such as historical, abstract-logical and comparative. Methods of analysis and synthesis, analogies, system approach are used as a concept to determine the essential characteristics of the definition of"eco­nomic interest of the enterprise". Method of theoretical generalization and formulation of deductions have been used to draw conclusions. Results. Studies of the terminological principles of determining the economic inte­rest of the enterprise have established a large number of scientists’ opinions on the content of this concept. They are grouped into five main approaches – the appropriate goal; certain material (non-material) good; the need or system of needs of the entity; expression of rela­tions between the respective subjects; motivation and stimulus of the subject. Therefore, it is proposed to consider the economic interests of the enterprise, based on the awareness of their carriers of their own economic needs. The study clarified the main essential cha­racteristics of "economic interest of the enterprise" the concept, which includes the fact that economic interests are a form of manifestation of economic needs; personalized and sub­jec­tive nature of economic interests; focus on obtaining various benefits; awareness of the impact of media on the economic system and economic processes; dual nature of economic interests. Conclusion. We clarified the definition of economic interests of the enterprise. It is proposed to consider the concept as the perceived needs of their carriers, which can be met through economic activities and encourage them to influence directly or indirectly the com­ponents of the domestic economic system in order to obtain certain benefits.

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