Using the On-line Ad Platforms in the Small Business Commercial Activities

The article is aimed at studying the market of on-line ad platforms in Ukraine, as well as the opportunities that it provides to small businesses in the sphere of product promotion and sales. When analyzing and generalizing the scientific works of scholars, it was found that they do not consider the on-line ad platforms as an instrument that can give a new impetus in the commercial activities of small businesses and private entrepreneurs. Given the protracted economic crisis due to the COVID-19 pandemic, the use and research of these platforms appears to be all the more topical issue. The common characteristics of the on-line ad sites as categories are allocated, the related marketplaces are examined. The presented in Ukraine electronic bulletin boards, their features, differences, strengths and weaknesses are researched. Mechanisms for using these platforms in commercial activities of enterprises are proposed. A comparison of on-line ads with the creation of an own website and on-line store is made; advantages and disadvantages of both options are provided. Separately, the creation of an on-line store at the proposed marketplace as a compromise option is allocated. The benefits of paid ads are considered. The possibilities that can be provided through ads for an additional fee are explored. The possible hazards and types of fraud in trading through electronic bulletin boards, as well as ways to avoid them, are specified. Prospects for further research in this direction are to improve the awareness of users about fraud opportunities, as well as development of new mechanisms for identifying users and making payments capable of complicating or, in the ideal case, preventing criminal actions.

Skenaariotyöskentelyllä tietoa tulevaisuuden sosiaali- ja terveyspalveluista ja osaamistarpeista

The aim of the two development projects was to provide information about the future of digital social- and health care and the necessary future competencies. Data acquisition was carried out by scenario work in the future workshops. The workshops were attended total of 73 people. The participants worked in the social and health care, both in the public and private sectors, in ICT companies, in educational organizations, and in the third sector. Among the participants were also ordinary citizens. The workshops were remotely connected and data was collected into electronic bulletin boards. The workshops produced total of 25 scenarios, which found eight different themes: information management, quantified self, remote services, robotics - automation of manual labour, multiprofessionality, digital architecture, customer-oriented services and the customer's responsibility, and human encounter. Future competency consisted of ten areas of expertise, which classified into three broader categories: basic know-how of social and health care professionals, special know-how of social and health care professionals and the collective know-how of social and health care and technology professionals. The special know-how also includes information systems and software development skills. Scenario work provided preliminary information about the future social and health services and qualifications. This information will be used in further development projects of digital services as well as more widely in education planning. The future workshops provided information about the scenario method and its compatibility with development activities.

Implementing Computer-Supported Learning in Corporations

In this chapter, the use of computer-supported learning (CSL) in a corporate setting is defined as the delivery of learning modules or lessons containing knowledge and/or skills to employees via the Internet or a company’s intranet. Thus, effective CSL may include multimedia, streaming video, e-mails, job aids, an electronic performance support system, electronic bulletin boards, or chat rooms. With CSL, learning is independent from time and location, and therefore, learners gain a greater degree of flexibility to acquire knowledge and skill needed. This chapter further reviews the many challenges facing the design, development, implementation, and evaluation of CSL. Possible solutions along with future trends and critical research questions concerning CSL in the corporate world are also presented.

Technology and Virtual Teams

Explored in this chapter are available technological tools for virtual teams. Beginning with asynchronous messaging systems, the technology of e-mail, discussion lists, electronic bulletin boards, Web logs, and short message service are reviewed. Next, synchronous messaging systems, including chat, instantaneous interactive messaging, and videoconferencing are examined. Then, the chapter turns to information-exchange/data-management systems and focuses on tools like the Internet, File Transfer Protocol, Gopher, Telnet, the World Wide Web, and Internet alternatives. Commercial (proprietary) groupware packages and specialized conferencing tools conclude our exploration.

Implementing Computer-Supported Learning in Corporations

In this chapter, the use of computer-supported learning (CSL) in a corporate setting is defined as the delivery of learning modules or lessons containing knowledge and/or skills to employees via the Internet or a company’s intranet. Thus, effective CSL may include multimedia, streaming video, e-mails, job aids, an electronic performance support system, electronic bulletin boards, or chat rooms. With CSL, learning is independent from time and location, and therefore, learners gain a greater degree of flexibility to acquire knowledge and skill needed. This chapter further reviews the many challenges facing the design, development, implementation, and evaluation of CSL. Possible solutions along with future trends and critical research questions concerning CSL in the corporate world are also presented.