scholarly journals An Exploratory Factor Analysis of Brand Awareness in The Low Involvement Product on Social Media Channel

Author(s):  
Nutthapon Jitprapai ◽  
Sidunuch Kittisaereekul ◽  
Thitiphat Limsumlitnipa

The objective of this paper was to analyse the factor of brand awareness in the low involvement product on social media channel. Samples of this research were 500 people have experience with product on social media channel. The research instrument was a questionnaire. The statistics used for data analysis were frequency, percentage, average, standard deviation and the KMO and Bartlett’s test to measure the adequacy of the data and hypothesis test. The study results indicate that brand awareness in the low involvement product on social media channel which a total of four factors were extracted from the brand awareness index scale: product quality, presenter image, message design, and media characteristic. the KMO value is 0.95, Chi-square is 12418.36, p-value is 0.00 conclude that the variables were related and suitable with factor analyzing.

2020 ◽  
Vol 1 (2) ◽  
pp. 9
Author(s):  
Yunita Mansyah Lestari ◽  
Suzy Yusna Dewi ◽  
Aulia Chairani

ABSTRAK   Alexithymia ditandai dengan ketidakmampuan dalam mengenali dan mengekpresikan emosi serta pemikiran yang berorientasi eksternal sehingga mereka memiliki hubungan interpersonal yang buruk. Remaja dengan alexithymia cenderung menjadi kecanduan media sosial.Penelitian ini bertujuan untuk mengetahui hubungan antara Alexithymia terhadap kecanduan media sosial pada remaja di Jakarta Selatan. Subjek penelitian adalah remaja yang berusia 13-19 tahun dan tinggal di Jakarta selatan. Pengambilan data menggunakan metode consecutive sampling dan snowball sampling dengan menyebar kuesioner menggunakan link googleform. Jumlah subjek penelitian sebanyak 207 orang (41 = laki-laki, 166 = perempuan). Skala yang digunakan adalah Toronto Alexithymia Scale (TAS-20) dan Social Media Disorder (SMD). Analisa data menggunakan metode chi-square pada SPSS 25. Hasil penelitian didapatkan 85 orang mengalami alexithymia, 88 mengalami kecanduan dan 62 orang mengalami alexithymia dan kecanduan media sosial. p-value didapatkan 0,000. Hal ini berarti terdapat hubungan antara Alexithymia dengan Kecanduan Media Sosial pada remaja di Jakarta Selatan. Kata Kunci :Alexithymia, Kecanduan Media Sosial, Remaja     ABSTRACT   Alexithymia is characterized by an inability to recognize and express emotions and have external oriented thoughts so that they have poor interpersonal relationships. Teenagers with alexithymial tend to become addicted to social media. This study aims to determine the relationship between Alexithymia towards social media addiction in adolescents in South Jakarta. The research subjects were adolescents aged 13-19 years and lived in south Jakarta. Retrieval of the data was using consecutive sampling and snowball sampling method by distributing questionnaires using the googleform link. The number of research subjects was 207 people (41 = men, 166 = women). The scale was used is the Toronto Alexithymia Scale (TAS-20) and Social Media Disorder (SMD). Data analysis using the chi-square method in SPSS 25. The results showed that 85 people had alexithymia, 88 were addicted and 62 people had alexithymia and were addicted to social media. p-value obtained is 0,000. This means that there is a relationship between Alexithymia and Social Media Addiction in adolescents in South Jakarta. Keyword : Adolescents, Alexithymia, Social Media Addiction


2005 ◽  
Vol 14 (06) ◽  
pp. 919-934 ◽  
Author(s):  
KOSTAS FRAGOS ◽  
YANIS MAISTROS

This work presents a new method for an unsupervised word sense disambiguation task using WordNet semantic relations. In this method we expand the context of a word being disambiguated with related synsets from the available WordNet relations and study within this set the distribution of the related synset that correspond to each sense of the target word. A single sample Pearson-Chi-Square goodness-of-fit hypothesis test is used to determine whether the null hypothesis of a composite normality PDF is a reasonable assumption for a set of related synsets corresponding to a sense. The calculated p-value from this test is a critical value for deciding the correct sense. The target word is assigned the sense, the related synsets of which are distributed more "abnormally" relative to the other sets of the other senses. Our algorithm is evaluated on English lexical sample data from the Senseval-2 word sense disambiguation competition. Three WordNet relations, antonymy, hyponymy and hypernymy give a distributional set of related synsets for the context that was proved quite a good word sense discriminator, achieving comparable results with the system obtained the better results among the other competing participants.


2020 ◽  
Vol 8 (3) ◽  
pp. 307
Author(s):  
Desi Christin Saragih ◽  
Heni Dwi Windarwati ◽  
Ayut Merdikawati

Adolescent growth and development is influenced by 2 factors, namely internal and external factors. Internal factors are factors that influence the fulfillment of developmental tasks originating from within the individual, both physical and psychological, while external factors are factors that influence the fulfillment of developmental tasks originating from outside the individual self. There are several examples of external factors, namely biological and physical environment, psychosocial and depression, family and cultural factors, and economic factors. Psychosocial factors involve psychological and social aspects. The social aspect can be done without having to face to face directly or can be done online using social media. the freedom of a person to use social media causes various abuses of social media, for example cyberbullying. Cyberbullying in adolescents is influenced by several factors, namely personality type, perception of the victim, the role of parent and child interaction. The research aims to determine the relationship of personality types with the tendency of cyberbullying behavior in adolescents. The study was conducted on 10th grade high school teenagers in Malang. The sample was 126 students with a purposive sampling technique. Data was collected using Eysenck Personality Questionare and cyberbullying instruments. Data were analyzed using Chi Square test. There is no significant relationship between personality types and the tendency of cyberbullying behavior in 10th grade teenagers in Malang with Asymp. Sig 0.128 or p-value> 𝞪 (0.05).


2020 ◽  
Vol 14 (3) ◽  
pp. 445-451
Author(s):  
Asnuddin Asnuddin ◽  
Asrini Mattrah

Social media use: The role of parents' perceptions about social media impact in early marriageBackground: Early marriage is a marriage that is conducted at adolescence, the factors causing early marriage are socio-cultural factors, economic pressure, level of education, difficulty in getting a job, social media, religion and views and beliefsPurpose: To find out the influence of social media and the role of parents on the incidence of early marriageMethod: A quantitative research using descriptive analytical research method with cross sectional study design with variable use of social media with the criteria for the results "active and inactive". For the variable of the role of parents with 2 outcome criteria, namely "influential and not influential". And for the variable incidence of early marriage, there are 2 criteria, namely age 14-16 years and age 17-19 years, the questionnaire used has been through the validity of previous researchers. Then the results of the data obtained were analyzed in the SPSS program using the Chi Square testResults: From the Chi Square test results for social media variables obtained p value = 0.001, then the value of p = 0.001 <0.05 (α) while the role of parents variable Chi Square test results obtained p value = 0.022, therefore the value of p = 0.022 <0.05 (α).Conclusion: Based on the results of the study it can be concluded that, there is a significant influence between the use of social media and the role of parents in the event of early marriage Keywords: Social media; Parents, Early marriagePendahuluan: Pernikahan usia dini adalah perkawinan yang dilakukan pada usia remaja, faktor penyebab pernikahan usia dini adalah faktor sosial budaya, desakan ekonomi, tingkat pendidikan, sulit mendapat pekerjaan, media sosial, agama serta pandangan dan kepercayaan.Tujuan: Untuk mengetahui pengaruh media sosial dan peran orang tua terhadap kejadian pernikahan dini di Kecamatan Marioriawa Kabupaten Soppeng Metode: Penelitian kuantitatif dengan menggunakan metode penelitian deskriptif analitik dengan rancangan cross sectional study dengan variabel penggunaan media sosial dengan kriteria hasil “aktif dan tidak aktif”. Untuk variabel peran orang tua dengan 2 kriteria hasil yaitu “berpengaruh dan tidak berpengaruh”. Dan untuk variabel kejadian pernikahan dini ada 2 kriteria  yaitu umur 14-16 tahun dan umur 17-19 tahun,  kuesioner yang di gunakan sudah melalui uji validitas peneliti sebelumnya. Kemudian hasil data yang di dapatkan dianalisis di program SPSS dengan menggunakan uji Chi SquareHasil: Dari hasil uji Chi Square untuk variabel media sosial didapatkan nilai p=0,001, maka nilai p=0.001<0.05 (α) sedangkan variabel peran orang tua hasil uji Chi Square didapatkan nilai p=0,022, oleh karena itu nilai p=0.022<0.05 (α).Simpulan: Berdasarkan hasil penelitian dapat di simpulkan bahwa, Ada pengaruh yang signifikan antara penggunaan media sosial dan peran orang tua terhadap kejadian pernikahan dini


2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Ni Made Wahyuni Dewi ◽  
Nila Wahyuni ◽  
Luh Putu Ratna Sundari

Non-specific neck pain is a neck pain caused by bad posture in the long term. Laundry workers who everyday often perform activities ironing for a long time at risk of non-specific neck pain due to working position that are not ergonomic. The purpose of this research is to determine the relation between working position with non-specific neck pain on laundry worker in Denpasar City. This research is cross sectional analytic research with purposive sampling. The number of sample is 60 workers with the range of age 20-40 years. Independent variable measured is working position with RULA method, while the dependent variable measured is non-specific neck pain with Neck Disability Index Questionnaire. Hypothesis test used is Chi-Square Test. The resulted of Chi-Square Test on working position with non-specific neck pain variable shown the result of p value is 0,00 or p < 0,05. Based on the results of this study it can be concluded that found a significant relationship between working position against non-specific neck pain on laundry worker in Denpasar City. Keywords: Working Position, Non-Specific Neck Pain, Laundry Worker.


Conciencia ◽  
2018 ◽  
Vol 18 (1) ◽  
pp. 64-74
Author(s):  
Nur Laila

This study aims to provide an overview of multicultural approaches to the pedagogic competence of teachers PAI MTs Negeri pascasertifikasi as Palembang City. This research is a quantitative research used is explanatory survey method (explanatory survey method). The sample of 17 teachers of PAI consists of 9 teachers PAI M.Ts Negeri 1 and 8 teachers PAI M.Ts Negeri 2. Techniques of collecting data using tests, questionnaires, documentation. Validity and reliability. Data analysis techniques using descriptive analysis, bivariate analysis, The results showed pedagogical competence of teachers PAI (52.2%), included in the category of being. including high categories of 5 people (29.4%), and low category amounted to 12 people (70.6%). Hypothesis test concluded There is a significant influence of motivation factors on the pedagogic competence of teachers PAI MTs Negeri as Palembang City. Chi Square statistical test results obtained p value = 0.768, while the value of Odds Ratio (OR) obtained by 1,000 with the level of confidence interval 0.903 - 14.153.


2020 ◽  
Vol 27 (08) ◽  
pp. 1595-1601
Author(s):  
Shahid Rasool ◽  
Salman Azhar ◽  
Talha Munir ◽  
Mian Sajjad Ahmad ◽  
Rizwan Abbas ◽  
...  

Hepatic encephalopathy (HE), a syndrome observed in some patients with cirrhosis, with depressed level of consciousness. Lactulose as well as lactitol has been used in the treatment of HE. Lactitol is comparable to lactulose in the treatment of HE with fewer side effects and better tolerated. However, literature showed equal efficacy of both drugs. So we conducted this trial to find better drug to implement its use in future. Objective: To compare the effectiveness of lactulose and lactitol in patients with acute hepatic encephalopathy. Study Design: Randomized Controlled Trial. Setting: Department of Medicine OPD and Emergency (East, West, North, South), Mayo Hospital, Lahore. Period: 6 Months June 2017 to Dec 2017. Material & Methods: 570 patients were included through non-probability, consecutive sampling after informed consent. Initial grade of HE was assessed and patients were randomly divided in two groups by using lottery method i.e. lactulose or lactitol. Patients were admitted to ward for management and kept under observation for 5 days. After 5 days, HE grades was measured again, then improvement in grade of HE (effectiveness) was measured. All data was entered and analyzed by using SPSS version 21.0. Chi-square was applied to compare both groups for effectiveness taking p-value≤0.05 as significant. Results: In this study the mean age of the patients was 44.22 ±11.81 years, the male to female ratio of the patients was 2.4:1. The mean duration of the cirrhosis of the patients was 3.73±1.61 months. In our study the effectiveness was achieved in 538 (94.39%) patients, out of which 263 cases were from lactulose group and 275 were from lactitol group and the difference was significant (p<0.0.5). Conclusion: Our study results concluded that Lactitol is better choice for the treatment of patients with acute hepatic encephalopathy as compared to lactulose. More efficacy was achieved in lactitol group patients than in lactulose group patients.


2021 ◽  
Vol 10 (1) ◽  
pp. 145
Author(s):  
Nurwati Rettob ◽  
Murtiningsih Murtiningsih

WhatsApp is social media which very popular in the society. Using social media such as WhatsApp has a  positives and negatives impacts. The negative impact of WhatsApp is the teenager which access and share the link of pornographies. The aim of this research is to know the relation between the users of WhatsApp as social media which has content of pornographies and sexual behaviors toward teenagers at SMKN X East Jakarta. The methodology  in this research is using correlation study. The instrument which is using questionnaire of user WhatsApp as social media and questionnaire which for the people who has big risk to sexual behaviors. Population which uses in this research is students at SMKN X East Jakarta which took 104 respondents as sample. The result from univariate analyses in this research is showing us that most of the respondents which using WhatsApp as social media has 58 respondents (55,8%) that got negative impacts. And for sexual behaviors 58 respondent (55,8%) which categorize to have big risk. The result of analyses of chi square, that shows us that there is signification relation between the users of WhatsApp as social media which has content of pornographies and sexual behaviors towardteenagers at SMKN X East Jakarta with value p-value (0,040), and value OR=2,470 which means that if the users of social media such WhatsApp that has contents of pornographies (negative) then teenagers have big opportunity to do sexual behaviors


2021 ◽  
Vol 8 (2) ◽  
pp. 205-219
Author(s):  
Mardeyanti Mardeyanti ◽  
Siti Masitoh

During pregnancy, there are system changes that require adaptation, both physiological and psychological. With these changes, pregnant women must know and understand what they are experiencing, so they need health education during pregnancy and how to prepare for safe delivery. Mother class is a means of learning together about pregnant women's health, increasing knowledge, change attitudes and mothers' behavior. The purpose of this study was to determine the differences in health education with snowballing and brainstorming methods in pregnant women in the class to increase knowledge and attitudes about preparation for pregnancy and childbirth. This study's design was Quasi-experimental with a pretest-posttest design of two snowballing groups and a brainstorming group. The number of samples for each group of 30 pregnant women. Analysis with Chi-Square and T-Test. The study results showed significant differences in knowledge and attitudes on the snowballing method (p-value of 0.000) and the brainstorming method with a p-value of knowledge of 0.011 and attitude of 0.000. Health education using snowballing has a more substantial effect, especially on the attitudes of pregnant women.


2020 ◽  
Vol 8 (2) ◽  
pp. 131
Author(s):  
Jerald C. Moneva ◽  
Jhea A. Perolino ◽  
Sheila T. Ycong

Selfie is an image taken by them and later uploaded to social media such as Twitter, Instagram, Facebook and so on. Self-esteem is an important aspect of personality of the person. This study focused on why people are fond on taking selfie and posting selfie to the internet or social media networking is a factor leading to an increase individual’s self-esteem. The study supported by the Looking Glass Self theory proposed by Charles Horton Cooley. The study was conducted to gather information from students towards on how their behavior on taking selfie in order for the researcher to asses if there is an association between the “selfie and students’ self-esteem”. This study has 145 respondents from the different strands in Senior High School. The tool used on this study is checklist rating scale questionnaire to collect data and information. All the data were analyzed using chi-square. The result revealed the p value is less than to the significant level. Therefore, the result of this study revealed that the selfie habits of the students can boost self-esteem.


Sign in / Sign up

Export Citation Format

Share Document