Purpose-Driven Marketing Wars

Purpose is a definitive statement about the difference that a brand is trying to make in the world. It is becoming more and more popular every day, especially because Gen Y and Gen Z are more interested in economic, political, environmental, and social problems in the world. The interest and sensitivity of these issues have also been reflected in marketing and brand communication. In this context, purpose-driven marketing is a marketing perspective and trend that aims to connect brands with their consumers through their brand purpose. The implications of all these in the field of marketing have begun to be seen in Turkey, too. In particular, brands in the dishwashing detergent market have entered a purpose-driven marketing war with each other, so to speak. Finish, Fairy, and Pril have made purpose-driven marketing campaigns in Turkey. So, in this chapter, Water of Tomorrow by Finish, Don't Waste by Fairy, and Together at the Table by Pril campaigns are examined within the scope of purpose-driven marketing as case studies.

The Roman invasion (c. AD 43)

The chapter reviews the current state of understanding over London’s origins. Most recent studies have argued that London was built as a trading settlement c. AD 50, but the unpublished results of excavations in the City reveal the outline of a fortified Claudian enclosure. This may be the lost fort that the Roman historian Cassius Dio describes as having been established on the banks of the Thames at the time of the Roman conquest. This new evidence is used to suggest that London was founded in the summer of AD 43 and was the place where the Roman army waited on the arrival of the emperor Claudius, before marching on Colchester. The origins of London Bridge are also reviewed, and the argument that a ford existed at Westminster is dismissed as improbable. This is the most authoritative contemporary review of the circumstances that lead to the creation of London, and the closest that we have to a definitive statement on the birth of the city.

Optocollic responses in adult barn owls (Tyto furcata)

Barn owls, like primates, have frontally oriented eyes, which allow for a large binocular overlap. While owls have similar binocular vision and visual-search strategies as primates, it is less clear whether reflexive visual behavior also resembles that of primates or is more similar to that of closer related, but lateral-eyed bird species. Test cases are visual responses driven by wide-field movement: the optokinetic, optocollic, and optomotor responses, mediated by eye, head and body movements, respectively. Adult primates have a so-called symmetric horizontal response: they show the same following behavior, if the stimulus, presented to one eye only, moves in the nasal-to-temporal direction or in the temporal-to-nasal direction. By contrast, lateral-eyed birds have an asymmetric response, responding better to temporal-to-nasal movement than to nasal-to-temporal movement. We show here that the horizontal optocollic response of adult barn owls is less asymmetric than that in the chicken for all velocities tested. Moreover, the response is symmetric for low velocities (< 20 deg/s), and similar to that of primates. The response becomes moderately asymmetric for middle-range velocities (20–40 deg/s). A definitive statement for the complex situation for higher velocities (> 40 deg/s) is not possible.

Thrombotic Microangiopathy Triggered by COVID-19: Case Reports

SARS-CoV-2 causes thrombotic microangiopathy (TMA) through the activation of an alternative and lectin complement pathway. TMA is one of the main reasons for acute kidney injury development in patients with COVID-19. In this study, we present 3 TMA cases with severe kidney injury triggered by SARS-CoV-2. In the absence of other TMA causes, we diagnosed the atypical hemolytic uremic syndrome, triggered by SARS-CoV-2 due to abnormal complement activation. Because of both coagulation factors activation, and the high level of D-dimer in patients with COVID-19, it is crucial to differentiate disseminated intravascular coagulation from TMA. The use of anticomplement therapies such as eculizumab should be considered in refractory cases of progressive COVID-19. Controlled clinical trials are required before a definitive statement can be made.

CONFLICT AND CONFLICT MANAGEMENT IN NIGERIAN UNIVERSITIES: A STUDY OF ROGER MAKANJUOLA’S ‘WATER MUST FLOW UPHILL: ADVENTURES IN UNIVERSITY ADMINISTRATION’

<p>Conflict is a fact of life. The tongue-and-mouth dialectical discourse in Yoruba proverb typifies the inevitability of dissonance and dissension in a complex social system. Socialization, therefore, whether primary, anticipatory, professional or re-socialization, is fraught with conflicts. Ideological contestation over socioeconomic policies forms the basis of conflicts in the university in Nigeria. Conflicts in Nigeria has its antecedents in the colonial era (Bakare, K.A., 2021). A scenario of contest is ever constant, when the leadership is perceived as a comprador capitalist by the followership. At the basis of every trade union in Nigeria is the determination to rebuff exploitative capitalism. The university with its demographics, proxemics and vast municipal requirements is prone to conflict in an expansive proportion. Having noted that conflict is a constant variable, it is important to zero down on its management, its mismanagement and its resolution, situating it within a concrete context. In our attempt to show the nuances of conflict in the university estate, we have opted to study realistic episodes of conflicts as captured by a former Chief Medical Director cum Vice-Chancellor of a foremost university in Nigeria. <br />The book, ‘Water must flow uphill’ is an experiential rendition of the abecedarian precepts of leadership and management in two complex organizations. It is a fluid and transparent expose on ‘how to’ and ‘how not to’ manage conflicts in large organizations. Its turbulence, wisdom, severity and chicaneries exemplify the coarse nature of leadership in Nigerian universities and allied estates, as experienced by a viciously honest personality. Militancy, mismanagement, honesty of purpose, leadership botherations; all form the themes of a book which stands out in its attempt to capture unbiased facts. It is a definitive statement on the need for moral and ethical re-alignment in the Nigerian workspace, and the larger society.</p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0774/a.php" alt="Hit counter" /></p>

Three Kantian Accounts of Concept Formation

This article has two aims. First, I offer a philological analysis of a key passage from Kant’s Logic: § 6. § 6 is widely regarded as the locus classicus for Kant’s theory of concept formation. However, I show that the part of this section that is most cited and discussed by scholars should not be attributed to Kant, as it is not corroborated by any of his Reflexionen. Second, I attempt to identify Jäsche’s source for this unsupported passage. Ultimately, I conclude that the unsupported passage in § 6 was based on a set of student notes that was similar to the Wiener and Warschauer logic notebooks. However, I also argue that it would be a mistake to regard this passage as the final or definitive statement of Kant’s views about concept formation.

Microalgal Biodiesel Production: Realizing the Sustainability Index

Search for new and renewable sources of energy has made research reach the tiny little tots, microalgae for the production of biodiesel. But despite years of research on the topic, a definitive statement, declaring microalgae as an economically, environmentally, and socially sustainable resource is yet to be seen or heard of. With technological and scientific glitches being blamed for this delay in the progress of the production system, an assessment of the sustainability indices achieved so far by the microalgal biodiesel is important to be done so as to direct future research efforts in a more coordinated manner to achieve the sustainability mark. This article provides a review of the current economic, environmental, and social status of microalgal biodiesel and the strategies adopted to achieve them, with suggestions to address the challenges faced by the microalgal biodiesel production system.

ABG Assistant—Towards an Understanding of Complex Acid-Base Disorders

The ability to diagnose acid-base imbalances correctly is essential for physicians and other healthcare workers. Despite its importance, it is often considered too complex and confusing. Although most people dealing with arterial blood gases (ABGs) do not usually have problems with acid-base disorder assessment, such an analysis is also carried out by other healthcare workers for whom this can be a challenging task. Many aspects may be problematic, partly due to multiple data analysis methods and no definitive statement on which one is better. According to our survey, the correctness of arterial blood gas analysis is unsatisfactory, especially in mixed disorders, which do not always manifest an obvious set of symptoms. Therefore, ABG parameters can be used as an established biomarker panel, which is considered to be a powerful tool for personalized medicine. Moreover, using different approaches to analyze acid-base disorders can lead to varying diagnoses in some cases. Because of these problems, we developed a mobile application that can spot diagnostic differences by taking into account physiological and chemical approaches, including their variants, with a corrected anion gap. The proposed application is characterized by a high percentage of correct analyses and can be an essential aid for diagnosing acid-base disturbances.

Does the citation period have any effect on the informative value of selected citation indicators in research evaluations?

To date, there has not been any definitive statement for bibliometric analyses from the scientific community as to how long to make the period for analysis in order to guarantee the maximum possible validity of citation analyses. Up to now, it has been particularly unclear as to whether different disciplines and citation indicators have any effect on what period for analysis to select. This is why this study aims to provide answers to these issues. Therefore, publications in the fields of business studies, biology, and medicine from 2007 to 2009 are surveyed. The citations from ten separate consecutive citation periods from 2009 up to 2018 are generated for these publications from Web of Science and selected citation indicators are calculated for them. The results show that the fundamental validity of citation indicators increases with time. However, if the goal of the analyses is to establish a ranking order, then even short citation periods are informative. Our results are stable in terms of the disciplines, although differences do occur in the citation indicators under consideration.

Unsettled intimacies: revisiting Edith Wharton’s The Custom of the Country through Nella Larsen’s Quicksand

Scholars have highlighted Nella Larsen’s textual interventions into aspects of Edith Wharton’s major works. The interventions, they claim, not only unmask Wharton’s pointed operations of erasure against people of color but, in some cases, showcase her racism. None of these works, however, devote critical analysis to the interventions staged on Wharton’s The Custom of the Country (1913), the novel that, I argue, is her most definitive statement on the role of market-based capitalism on the fate of Western civilization. Nella Larsen’s Quicksand (1928) shares many of Custom’s thematic concerns. Though writing from different class and racial perspectives, both writers must account for the social developments that spilled over from the previous century to articulate their implications for their heroines in terms of marriage, family, work, divorce, sex, and race relations on a trans-Atlantic scale. However, given that Custom almost entirely elides the presence of people of color, assessing it alongside Quicksand animates the spectre of colonialism that haunts the text, inviting us to remember why not all bodies, as M. Jacqui Alexander argues in “Not Just (Any) Body Can Be a Citizen,” can be imagined as naturalized citizen subjects within the rubric of modern capitalism.