The article is devoted to the analysis of artistic image as a gnoseological image. The concept of variety of cognition types, produced by contemporary epistemology, allows to consider art as a special type of cognitive relation to reality, and artistic image as a form of artistic cognition, a result of reality comprehension. In this case, the artistic image is studied from the viewpoint of two concepts — the knowledge understanding as a reflection of reality and as its construction. The analysis of the artistic image within the frame of the first concept (as a result of reality reflection) is traditional for Russian aesthetics. From this point of view, the artistic image is considered in three aspects — objective (it appears through the reality reflection by art), estimative (the artistic image includes an obvious or concealed estimation of reality) and operational (it is connected with creative transformation of reality in the process of its artistic comprehension). The concept of constructivism allows to consider the artistic cognition in other way, as an intense activity of the subject to construct reality. This article bases its argumentation on the idea, by V.A. Lektorsky, of removing the opposition between realism and constructivism through the recognition of the concept of constructive realism. Thereby, the artistic image is presented as the result of the creative activity of the artwork’s author, who transforms the reality, constructs a new, artistic reality, and the addressee, who is included in the artistic reality through actualization, identification, construction of meanings.