Mnemonic prediction errors promote detailed memories

When our experience violates our predictions, it is adaptive to update our knowledge to promote a more accurate representation of the world and facilitate future predictions. Theoretical models propose that these mnemonic prediction errors should be encoded into a distinct memory trace to prevent interference with previous, conflicting memories. We investigated this proposal by repeatedly exposing participants to pairs of sequentially presented objects (A → B), thus evoking expectations. Then, we violated participants’ expectations by replacing the second object in the pairs with a novel object (A → C). The following item memory test required participants to discriminate between identical old items and similar lures, thus testing detailed and distinctive item memory representations. In two experiments, mnemonic prediction errors enhanced item memory: Participants correctly identified more old items as old when those items violated expectations during learning, compared with items that did not violate expectations. This memory enhancement for C items was only observed when participants later showed intact memory for the related A → B pairs, suggesting that strong predictions are required to facilitate memory for violations. Following up on this, a third experiment reduced prediction strength prior to violation and subsequently eliminated the memory advantage of violations. Interestingly, mnemonic prediction errors did not increase gist-based mistakes of identifying old items as similar lures or identifying similar lures as old. Enhanced item memory in the absence of gist-based mistakes suggests that violations enhanced memory for items’ details, which could be mediated via distinct memory traces. Together, these results advance our knowledge of how mnemonic prediction errors promote memory formation.

The role of music-induced emotions on recognition memory of filmed events

The present study investigated the effects of pairing a comedic movie trailer with emotive music on subsequent recognition memory of the events depicted in the trailer. In an independent groups design, the comedic trailer was paired with happy music (congruent condition) or sad music (incongruent condition). A no music condition served as the control condition. The results showed that participants in the incongruent condition displayed a recognition memory advantage for visual test items over participants in the congruent and control conditions. While changes in self-reported positive and negative affect did not correlate significantly with recognition memory, the perception of emotion-specific categories did. These findings help to establish an empirical basis of ironic contrast techniques and propose an affective component in the integration and representation of audiovisual action that is likely to emerge where a participant perceives or recognizes expressed emotions in music, without necessarily feeling an overall positive or negative affect.

EXPRESS: Relative Effectiveness of Print and Digital Advertising: A Memory Perspective

The exponential growth in digital media has recently challenged the value of print media in the overall marketing mix. Across three studies, we evaluated the relative effectiveness of print ads versus digital ads. In Study 1, using eye-tracking and biometric measures during exposure, we found stronger encoding and engagement for print ads over digital ads. A week later, participants showed no significant difference in recognizing ads across format, though print ads showed better memory for the encoding context. Notably, using fMRI, we found greater activation in hippocampus and parahippocampal regions for print ads relative to digital ads. Extending these insights, Study 2 demonstrated better memory for print ads across contents, context, and brand associations when using snippets as retrieval cues. In addition to establishing the robustness of earlier findings, Study 3 provided further evidence that the observed memory advantage for print ads is primarily due to superior encoding during initial exposure. From a practical perspective, these findings suggest that marketers should not discount the value of print media in advertising, despite the rapid growth of digital media and communications.

Animate and Inanimate Words Demonstrate Equivalent Retrieval Dynamics Despite the Occurrence of the Animacy Advantage

People demonstrate a memory advantage for animate (living) concepts over inanimate (nonliving) concepts in a variety of memory tasks, including free recall, but we do not know the mechanism(s) that produces this effect. We compared the retrieval dynamics (serial-position effects, probability of first recall, output order, categorical clustering, and recall contiguity) of animate and inanimate words in a typical free recall task to help elucidate this effect. Participants were more likely to recall animate than inanimate words, but we found few, if any, differences in retrieval dynamics by word type. The animacy advantage was obtained across serial position, including occurring in both the primacy and recency regions of the lists. Participants were equally likely to recall an animate or inanimate word first on the tests and did not prioritize recalling words of one type earlier in retrieval or demonstrate strong clustering by animacy at recall. Participants showed some greater contiguity of recall for inanimate words, but this outcome ran counter to the animacy effect. Together, the results suggest that the animacy advantage stems from increased item-specific memory strength for animate over inanimate words and is unlikely to stem from intentional or strategic differences in encoding or retrieval by word type, categorical strategies, or differences in temporal organization. Although the present results do not directly support or refute any current explanations for the animacy advantage, we suggest that measures of retrieval dynamics can help to inspire or constrain future accounts for this effect and can be incorporated into relevant hypothesis testing.

Basic And Evolutionary Survival Effects In Adaptive Memory Of Younger And Older Adults

Adaptive memory is a memory advantage for stimuli encoded in a survival scenario (e.g., stranded in grasslands) relative to a control scenario (Nairne, Thompson & Pandeirada, 2007). Basic (survival vs. non-survival scenarios) and evolutionary survival effects (high-evolutionary survival vs. low-evolutionary survival scenarios) in adaptive memory were explored in two age groups. Little research has been done with older adults. An extensive pilot study was conducted to select best matched control scenarios. Experiment 1 explored age differences in adaptive memory with a within-subjects manipulation of scenarios and found an age-equivalent basic survival effect. Experiment 2 replicated the basic survival effect in younger adults with a between-subjects design. Considering the age-related preference for processing positive information in older adults, Experiment 3 examined the survival effect with a positive control scenario. Similar results to the previous experiments were found. Overall, the data demonstrated a robust but age equivalent basic survival effect.

Basic And Evolutionary Survival Effects In Adaptive Memory Of Younger And Older Adults

Adaptive memory is a memory advantage for stimuli encoded in a survival scenario (e.g., stranded in grasslands) relative to a control scenario (Nairne, Thompson & Pandeirada, 2007). Basic (survival vs. non-survival scenarios) and evolutionary survival effects (high-evolutionary survival vs. low-evolutionary survival scenarios) in adaptive memory were explored in two age groups. Little research has been done with older adults. An extensive pilot study was conducted to select best matched control scenarios. Experiment 1 explored age differences in adaptive memory with a within-subjects manipulation of scenarios and found an age-equivalent basic survival effect. Experiment 2 replicated the basic survival effect in younger adults with a between-subjects design. Considering the age-related preference for processing positive information in older adults, Experiment 3 examined the survival effect with a positive control scenario. Similar results to the previous experiments were found. Overall, the data demonstrated a robust but age equivalent basic survival effect.

Phrasal Learning Is a Horse Apiece: No Recognition Memory Advantages for Idioms in L1 and L2 Adult Learners

Native (L1) and to some extent non-native (L2) speakers have shown processing advantages for idioms compared to novel literal phrases, and there is limited evidence that this advantage also extends to memory in L1 children. This study investigated whether these advantages generalize to recognition memory in adults. It employed a learning paradigm to test whether there is a recognition memory advantage for idioms compared to literal phrases in adult L1 and L2 learners considering both form and meaning recognition. Additionally, we asked whether the presence of unfamiliar vocabulary interferes with phrasal learning by looking at recall of such unfamiliar words. When encountering new idioms, L2 learners often must cope with both figurative meaning and unfamiliar vocabulary. While single word meaning need not interfere with idiomatic meaning, it is a building block for the meaning of literal phrases. In Experiment 1, L2 learners showed equal recall for the form and meaning of literal and idiomatic phrases in which either all words were highly familiar, or one word was unfamiliar. However, unfamiliar words decreased overall recognition and were also remembered significantly better in literal compared to idiomatic phrases. In Experiment 2, L1 speakers also showed no recall differences between phrase types, but they displayed a trending increase in recognition in the presence of unfamiliar words. We conclude that there is no inherent recognition memory advantage for idioms based on figurativeness alone, and word- and phrasal meaning interact differently in learner groups.

Remembering the bad ones: Does the source memory advantage for cheaters influence our later actions positively?

Previous research has demonstrated that people remember information that is (emotionally) incongruent to their expectations, but it has left open the question if this memory enhancement has also an influence on our later actions. We investigated this question in one pilot study and two experiments. In all studies, participants first interacted with trustworthy and untrustworthy looking partners in an investment game. Facial trustworthiness was manipulated to stimulate social expectations about the behaviour of the partners. In a later second investment game, participants played against old opponents from the first game and new opponents. Overall, willingness to cooperate in the second game was influenced by the formerly behaviour of the opponent. However, facial trustworthiness affected economic decisions, too. Furthermore, we analysed source memory data that indicated no differences in memory between cheaters and cooperators. Instead, source guessing was related to cooperation: The more participants guessed that an untrustworthy looking face belonged to a cheater, the less they cooperated with untrustworthy looking opponents. Interestingly, in Experiment 2, we found a positive correlation between old-new recognition and later cooperation. In sum, the results demonstrate that memory and guessing processes can influence later decisions. However, economic decisions are also heavily affected by other social expectations like facial trustworthiness.

Mnemonic prediction errors promote detailed memories

When our experience violates our predictions, it is adaptive to update our knowledge to promote a more accurate representation of the world and facilitate future predictions. Theoretical models propose that these mnemonic prediction errors should be encoded into a distinct memory trace to prevent interference with previous, conflicting memories. We investigated this proposal by repeatedly exposing participants to pairs of sequentially presented objects (A->B), thus evoking expectations. Then, we violated participants’ expectations by replacing the second object in the pairs with a novel object (A->C). The following item memory test required participants to discriminate between identical old items and similar lures, thus testing detailed and distinctive item memory representations. In two experiments, mnemonic prediction errors enhanced item memory: participants correctly identified more old items as old when those items violated expectations during learning, compared to items that did not violate expectations. This memory enhancement for C items was only observed when participants later showed intact memory for the related A->B pairs, suggesting that strong predictions are required to facilitate memory for violations. Following up on this, a third experiment reduced prediction strength prior to violation and subsequently eliminated the memory advantage of violations. Interestingly, mnemonic prediction errors did not increase gist-based mistakes of identifying old items as similar lures or identifying similar lures as ‘old’. Enhanced item memory in the absence of gist-based mistakes suggests that violations enhanced memory for items’ details, which could be mediated via distinct memory traces. Together, these results advance our knowledge of how mnemonic prediction errors promote memory formation