A critical study on female roles in television commercials of Bangladesh

Media representation of female gender roles in advertising are relentlessly contested themes in a traditional society. Stereotypical representation not only limits the socially accepted traditional roles of gender, but also has an impact on how people perceive women. This study has focused on how women characters are constructed in order to understand reflection of stereotypical gender norms in Bangladeshi television commercials. Stuart Hall’s representation theory has adapted as the framework for conceptualizing the context of this study and scrutinizing the data. Using qualitative and quantitative methods, this paper has explored how such representations constitute unequal gender identities, traditional norms and perpetuate subtle forms of colorism towards women. This study found that dominant patriarchal ideology is deeply embedded in television commercials of Bangladesh; there is a discrimination towards the construction of women's image. Moreover, such media representations generate the ideology of beauty in a negative way and push the concept of colorism towards women.

TELAAH KRITIS ATAS RELASI AGAMA DAN BUDAYA PATRIARKI

This paper is a critical study of the discourse on religion and patriarchal culture. The development of religious patriarchism results from the interpretation of spiritual teachings that have the impression of a gender bias; the gender bias interpretation model is one of the relationships that shows the interaction of patriarchal culture with religion. Disclosure of the relationship between religion and patriarchism to understand the boundaries of what is called religion and interpretation and other elements in the meaning of religion. This paper is library research that relies on literature data related to gender and religion by using the theory of gender criticism to find answers to religious alliances and patriarchism. This paper shows that epistemologically, a series of meanings related to women's lives is interpreted textually. The meanings that are born are motivated by elements of male culture. There is a patriarchal ideology that is still strong in the body of a religious community that interprets the meaning of religion as religion.

Violence and adversity among pregnant women and new mothers in central Vietnam

Prenatal intimate partner violence (p-IPV) can harm the physical and mental health of mothers and their offspring, and the effects can persist throughout life. Among Asian countries, which are strongly influenced by patriarchal ideology, Confucian beliefs and gender norms, Vietnamese women are at high risk of physical and psychological trauma from abusive behaviours. Current social, economic, and political transitions can reinforce gender inequality, and also change expectations of partners within intimate relationship; this interplay has been associated with individual men’s use of violence.

Conspicuous Invisibility: Votive Offerings from Female Dedicators on the Athenian Acropolis

<p>The mechanics of Athenian society in many ways empowered citizen women as essential components of their community. This reality, being at odds with Athens’ pervasive patriarchal ideology, was obscured by men anxious to affirm the status quo, but also by women who sought to represent themselves as ‘ideal’ examples of their sex. Using the votive offerings dedicated by women to Athena on the Athenian Acropolis in the Archaic and Classical periods as a basis, this thesis explores such tensions between the implicit value of Athenian women, which prompted them to engage meaningfully with their wider community, and the ideological edict for their invisibility. This discussion is based primarily on two points: firstly, that the naming of a male family member in votive inscriptions denotes female citizen status, thus articulating citizen women’s independent value and prestige within the polis; and secondly that the ubiquity of working women among the dedicators, and value of the offerings themselves, reveals women as controlling financial resources to a more significant extent than other sources would have us believe. In both cases, the actual value and authority of the female dedicators is concealed as the women aimed for a perception of conspicuous invisibility to legitimise their engagement with the public sphere.</p>

Conspicuous Invisibility: Votive Offerings from Female Dedicators on the Athenian Acropolis

<p>The mechanics of Athenian society in many ways empowered citizen women as essential components of their community. This reality, being at odds with Athens’ pervasive patriarchal ideology, was obscured by men anxious to affirm the status quo, but also by women who sought to represent themselves as ‘ideal’ examples of their sex. Using the votive offerings dedicated by women to Athena on the Athenian Acropolis in the Archaic and Classical periods as a basis, this thesis explores such tensions between the implicit value of Athenian women, which prompted them to engage meaningfully with their wider community, and the ideological edict for their invisibility. This discussion is based primarily on two points: firstly, that the naming of a male family member in votive inscriptions denotes female citizen status, thus articulating citizen women’s independent value and prestige within the polis; and secondly that the ubiquity of working women among the dedicators, and value of the offerings themselves, reveals women as controlling financial resources to a more significant extent than other sources would have us believe. In both cases, the actual value and authority of the female dedicators is concealed as the women aimed for a perception of conspicuous invisibility to legitimise their engagement with the public sphere.</p>

A Critique of Marriage Within China Through The Lens of Feminism

<p>Within the traditional patriarchal ideology in China, feminism is gradually being accepted by the Chinese, especially Chinese women, and has brought benefits to women’s liberation today. However, inequality between men and women still exists. There is growing popularity among Chinese women artists to use their artistic status as their weapon to actively and effectively communicate the ideologies of feminism. However, their expression of feminism still mostly manifests through traditional artistic mediums. My research focuses on how wearable technology can depict and criticize gender inequality in Chinese marriage, and promote feminism. The garment design development is based on the results of a study I conducted about the perception of marriage equality in China, which revealed several areas of inequality in marriage. The final garment is designed for presentation, where movement and audience interaction are considered to enhance the opportunities of wearable technology to best communicate aspects of marriage inequality in China. My design research realises how ideologies of feminism, specifically marriage equality in China, might be advocated for through the design of contemporary garments and wearable technology.</p>

A Critique of Marriage Within China Through The Lens of Feminism

<p>Within the traditional patriarchal ideology in China, feminism is gradually being accepted by the Chinese, especially Chinese women, and has brought benefits to women’s liberation today. However, inequality between men and women still exists. There is growing popularity among Chinese women artists to use their artistic status as their weapon to actively and effectively communicate the ideologies of feminism. However, their expression of feminism still mostly manifests through traditional artistic mediums. My research focuses on how wearable technology can depict and criticize gender inequality in Chinese marriage, and promote feminism. The garment design development is based on the results of a study I conducted about the perception of marriage equality in China, which revealed several areas of inequality in marriage. The final garment is designed for presentation, where movement and audience interaction are considered to enhance the opportunities of wearable technology to best communicate aspects of marriage inequality in China. My design research realises how ideologies of feminism, specifically marriage equality in China, might be advocated for through the design of contemporary garments and wearable technology.</p>

Rabih Alameddine, Kim Addonizio, and Kellie Wells: Fairy-Tales in the 21st Century

The main aim of this study is to explore if, and if so, how Rabih Alameddine, Kim Addonizio, and Kellie Wells have managed to sustain, replicate, disregard, or redefine the patriarchal ideology customarily associated to gender issues within the fairy-tale tradition. What is really striking is that, several decades after the revisionist project undertaken by the "Angela Carter generation", these new voices experimenting with the field of fairy tales still feel the need to revisit the same mythemes and fight against the same ideology and values that pervaded twentieth century retellings of fairy tales. The subversive potential of the fairy tale retellings seems to have been surpassed by the powerful agenda of a patriarchal social system, which, despite the social, psychological and political changes, still retains its status quo.

Sexism in Facebook discourse about clergy misconduct

Sexism and sexist ideology have significant negative consequences for female victims of sexual assault and other crimes. Thus, uncovering how language is used as a discursive tool for maintaining unequal power relations is extremely important in discourses around sexual misconduct and sexualized violence. In this study we used Critical Discourse Analysis and Manne’s theory of the moral economy of patriarchy to analyze Facebook posts supporting a religious leader who had committed sexual misconduct. The analysis reveals the patriarchal ideology underlying some of the Facebook conversation discourses and the discursive strategies used by individuals to try to normalize their sexist arguments. Content of the posts shows the religious leader’s defenders showing sympathy for the perpetrator, ignoring the female victims, and minimizing sexual assault, as they argue that he should not be criticized or held accountable for his actions.

‘Dear God, I am not a son of a bitch’: Justifications for patriarchal violence and the mischaracterization of Stephen King’s Jack Torrance

Stephen King has criticized Stanley Kubrick’s adaptation of The Shining for its characterization of Jack Torrance as an unsympathetic monster rather than a well-intentioned man tragically destroyed by his addiction and anger. However, a re-examination of the novel and its sequel shows that King’s Jack Torrance is, no matter what King says, a dangerous patriarchal figure long before he enters the Overlook. The Shining and Doctor Sleep detail Jack’s wife and son’s co-dependent attachment to him, their wariness and fear of him, his long history of toxic behaviour and his deep capacity for self-deception that all help to expose a justifying narrative for patriarchal violence. However, King’s extratextual defences of Jack and the critical narrative that reaffirms his assessment of Jack’s moral character must be part of our analysis of The Shining’s critique of patriarchal ideology, as the contrast between those statements and the textual evidence reveal a desire to see Jack as sympathetic that makes King and the audience complicit in the same narrative of justification that the novel exposes.