As in any international business relation, factors such as political, economic, social, technological, and legal dimensions are expected to significantly impact trade activities. Social factors include the cultural aspects of exports and imports along with the differences among foreign markets. Culture poses to be complementary to FDI and exports. Cultural components include food, language, clothing, values, traditions, and beliefs, which differ from region to region across the world. When the countries are culturally different, investing and trading becomes a risk. Hence, in today's scenario, it is very important for the organizations to understand cultural differences in order to compete with their competitors. Understanding these cultural differences owes the opportunity to make or break the success of a foreign trade opportunity. The global businesses need to adhere to the demands and perceptions of different cultures in the countries when they purchase different products.