scholarly journals Referential and evaluative strategies of conceptual metaphor use in government discourse

2022 ◽  
Vol 188 ◽  
pp. 83-96
Author(s):  
Kathleen Ahrens ◽  
Winnie Huiheng Zeng
Keyword(s):  
Conceptual Metaphor ◽  
Metaphor Use

scholarly journals Metaphors Instrumental in Achieving the Pragmatic Effect in Animal Rights Advertisements

2020 ◽  
Vol 18 (4) ◽  
pp. 441-451
Author(s):  
Ilze Oļehnoviča ◽  
Jeļena Tretjakova ◽  
Solveiga Liepa
Keyword(s):  
Animal Rights ◽  
Conceptual Metaphor ◽  
Visual Representation ◽  
Visual Metaphor ◽  
Rights Protection ◽  
Visual Metaphors ◽  
Linguistic Research ◽  
Source Field ◽  
Research Programmes ◽  
Metaphor Use

Metaphor can manifest itself in a variety of form including the visual one, which can be an extremely expressive means of communication. That is why visual metaphors are widely used by marketers and advertisers thus becoming a topical object of linguistic research programmes. The study of visual metaphor is tightly related to the study of conceptual metaphor as the target message delivered by a picture is derived from a certain source field that is employed for metaphorical representation. Another type of metaphor commonly used in visual representation is a multimodal metaphor. The present research dwells upon the study of metaphor use in animal rights protection advertisements. The hypothesis of the study is that visual metaphors present strong content that can activate emotions and contribute to the marketers’ desire to influence the audience.

A deep semantic corpus-based approach to metaphor analysis

2016 ◽  
Vol 8 (2) ◽  
pp. 256-294 ◽  
Author(s):  
Ellen K. Dodge
Keyword(s):  
Large Scale ◽  
Conceptual Metaphor ◽  
Metaphor Analysis ◽  
Conceptual Metaphor Theory ◽  
Computational Tools ◽  
Source Domain ◽  
Metaphor Theory ◽  
Different Types ◽  
Metaphor Use

This paper demonstrates the fruitful application of the formalization of Conceptual Metaphor Theory, combined with metaphor constructions and computational tools to a large-scale, corpus-based approach to the study of metaphor expressions. As the case study of poverty metaphor expressions illustrates, the representation of individual metaphors and frames as parts of larger conceptual networks facilitates analyses that capture both local details and larger patterns of metaphor use. Significantly, the data suggest that the two most frequently used source domain networks in poverty metaphor expressions each support different types of inferences about poverty, its effects, and possible ways to reduce or end it.

Follow this path

2016 ◽  
Vol 6 (1) ◽  
pp. 52-78 ◽  
Author(s):  
Terese Thonus ◽  
Beth L. Hewett
Keyword(s):  
Writing Instruction ◽  
Graduate Student ◽  
Instructional Strategy ◽  
Writing Center ◽  
Conceptual Metaphor ◽  
Student Writing ◽  
Face To Face ◽  
Online Setting ◽  
Metaphor Use ◽  
E Mail

This paper examines conceptual metaphor use by graduate-student writing consultants in a university writing center. Our goal was to develop a taxonomy for consultant metaphor in asynchronous online consultations; to find evidence that consultants could produce deliberate metaphors as an instructional strategy when responding asynchronously by e-mail to students and their texts; and to compare these data with Thonus’s (2010) investigation of consultant metaphor use in face-to-face consultations, Results showed that writing consultants trained in the use of strategic metaphors employed them in subsequent consultations. In addition, trained consultants used deliberate, coherent, and systematic metaphors in all six categories of our analysis, and they exploited metaphors students had developed in their writing. In comparison with their pre-training metaphor use, the consultants demonstrated increased metaphor use after training and used metaphors significantly differently from consultants who had received no training. We discuss these results in terms of deliberate vs. non-deliberate metaphor use in writing instruction, and we consider the feasibility and advisability of training writing center consultants to employ metaphors — specifically coherent, systematic metaphors — as vehicles for writing instruction in an online setting.

scholarly journals A CROSS-CULTURAL ANALYSIS OF THE CONCEPTUAL METAPHORS OF BREXIT: EVIDENCE FROM ENGLISH, GERMAN AND SERBIAN

2020 ◽  
Vol 9 (9) ◽  
pp. 53-71
Author(s):  
Katharina Peterke
Keyword(s):  
Emotional Response ◽  
Conceptual Metaphor ◽  
Cultural Analysis ◽  
Cross Cultural ◽  
The European Union ◽  
Political Issue ◽  
Conceptual Metaphors ◽  
The Media ◽  
Metaphor Use ◽  
Language Areas

Conceptual metaphor has long been recognised to reflect our human emotional and cognitive world. Its ability to evoke emotional response and influence attitudes makes conceptual metaphor ideal for the use in political content. A recent controversial political issue is Brexit. The objective of the present paper is to compare the metaphor use in the British Brexit discourse to the metaphor use in the media of other language areas. The chosen languages are German, as language of another EU country and Serbian as the language of a country that is not in the European Union and is therefore not directly affected by Brexit so far. The data is taken from reliable online media sources of Britain, Germany and Serbia. Metaphors have been identified using the MIPVU procedure in 20 articles for each language. In a total of 259 metaphors, the three languages show interesting differences in the use of conceptual metaphors in the context of Brexit.

scholarly journals Analysis of Conceptual Metaphors in Deutschewelle Newspaper based on the Perspective of Linguistic Relativity

2021 ◽  
Vol 11 (2) ◽  
pp. 136
Author(s):  
Novia Anjani Dewi
Keyword(s):  
Conceptual Metaphor ◽  
Linguistic Relativity ◽  
Analysis Method ◽  
Metaphor Analysis ◽  
Conceptual Metaphors ◽  
Cultural Aspect ◽  
Language Style ◽  
Metaphor Use ◽  
Meaning Analysis ◽  
The Way

Generally, metaphor is a language style that is often used as a form of creativity in communicating. However, the wider scope of the use of metaphors has led to interference from other aspects, one of which is the cultural aspect. Cultural aspect is considered to play an important role in shaping the way each individual perceives something. To prove this perspective, this study aims to identify whether the use of metaphors can be influenced by culture, when compared to the perspective of linguistic relativity. The object of this research was discourse text in Deutchewelle newspapers in Indonesian and German. The 5-Step Metaphor Analysis Method was used in this research. From the results of the meaning analysis that has been done, it shows that there is a conceptual metaphor use which is influenced by cultural aspect. This means that the use of metaphors based on the perspective of linguistic realativity is acceptable.

Metaphor, Cognition, Culture

2018 ◽  
Author(s):  
Zoltán Kövecses
Keyword(s):  
Conceptual Metaphor ◽  
The Other ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Culture And Cognition ◽  
Metaphor Theory ◽  
The One ◽  
Cultural Reality ◽  
Metaphor And Metonymy

The chapter reports on work concerned with the issue of how conceptual metaphor theory (CMT) functions as a link between culture and cognition. Three large areas are investigated to this effect. First, work on the interaction between conceptual metaphors, on the one hand, and folk and expert theories of emotion, on the other, is surveyed. Second, the issue of metaphorical universality and variation is addressed, together with that of the function of embodiment in metaphor. Third, a contextualist view of conceptual metaphors is proposed. The discussion of these issues leads to a new and integrated understanding of the role of metaphor and metonymy in creating cultural reality and that of metaphorical variation across and within cultures, as well as individuals.

Use of Metaphors

2020 ◽  
pp. 408-425
Author(s):  
Göran Eidevall
Keyword(s):  
Conceptual Metaphor ◽  
Human Existence ◽  
Book Of Isaiah ◽  
The Relationship ◽  
Feminine Roles

This chapter reviews major trends and trajectories within previous research on metaphors in Isaiah, including rhetorical, structuralist, redaction-critical, ideological, and feminist approaches. In addition, it surveys recurring types of imagery that inform this prophetic book’s perspective on the relationship between Yhwh and his people. Various images of empires are discussed as examples of propagandistic rhetoric. Some metaphors are analyzed in more detail. It is thus demonstrated that the conceptual metaphor “people are plants,” with its emphasis on the transience of human existence, pervades the book of Isaiah. Among metaphors used about Yhwh, special attention is paid to “God is a parent.” The concluding section discusses the various feminine roles ascribed to personified Zion in several passages in chapters 40–66: daughter, wife, and mother.

scholarly journals Conceptualizations of the Heart in Jordanian Arabic: A Cognitive Perspective

2020 ◽  
Vol 12 (4) ◽  
pp. 65
Author(s):  
Omar Bani Mofarrej ◽  
Ghaleb Rabab'ah
Keyword(s):  
Human Body ◽  
Human Heart ◽  
Conceptual Metaphor ◽  
Cognitive Mechanisms ◽  
Conceptual Metaphor Theory ◽  
Cognitive Perspective ◽  
Jordanian Arabic ◽  
Metaphor Theory ◽  
Idiomatic Expressions ◽  
Levantine Arabic

The present paper examines the metaphorical and metonymical conceptualizations of the heart in Jordanian Arabic (JA) within the framework of Conceptual Metaphor Theory developed by Lakoff and Johnson (1980). The main aim is to explore how the human heart is conceptualized in JA, and to test the applicability of the different general cognitive mechanisms proposed by Niemeier (2003 and 2008) to those found in JA. The data were extracted from Idioms and Idiomatic Expressions in Levantine Arabic: Jordanian Dialect (Alzoubi, 2020), and other resources including articles, dissertations and books of Arabic proverbs. The findings revealed that all the four general cognitive mechanisms suggested by Niemeier (2003 and 2008) are applicable to JA. The findings also showed that the similarity derives from the universal aspects of the human body, which lends tremendous support to the embodiment hypothesis proposed by cognitive linguists. 

Metaphor Research and the Hebrew Bible

2021 ◽  
Vol 19 (3) ◽  
pp. 235-285
Author(s):  
Mason D. Lancaster
Keyword(s):  
Hebrew Bible ◽  
Conceptual Metaphor ◽  
Future Research ◽  
Conceptual Metaphor Theory ◽  
Current Trends ◽  
Metaphor Theory ◽  
Recent Developments

This article provides an overview of metaphor theories and research on their own terms, as well as their use in Hebrew Bible (HB) studies. Though metaphor studies in the HB have become increasingly popular, they often draw upon a limited or dated subset of metaphor scholarship. The first half of this article surveys a wide variety of metaphor scholarship from the humanities (philosophical, poetic, rhetorical) and the sciences (e.g., conceptual metaphor theory), beginning with Aristotle but focusing on more recent developments. The second half overviews studies of metaphor in the HB since 1980, surveying works focused on theory and method; works focused on specific biblical books or metaphor domains; and finally noting current trends and suggesting areas for future research.

scholarly journals Metaphors of migration over time

2021 ◽  
pp. 095792652199215
Author(s):  
Charlotte Taylor
Keyword(s):  
Emigration And Immigration ◽  
Emigrants And Immigrants ◽  
Economic Resource ◽  
Historical Discourse ◽  
Continuity And Change ◽  
The Past ◽  
Perception Of Control ◽  
Time Period ◽  
Metaphor Use ◽  
The Uk

This paper aims to cast light on contemporary migration rhetoric by integrating historical discourse analysis. I focus on continuity and change in conventionalised metaphorical framings of emigration and immigration in the UK-based Times newspaper from 1800 to 2018. The findings show that some metaphors persist throughout the 200-year time period (liquid, object), some are more recent in conventionalised form (animals, invader, weight) while others dropped out of conventionalised use before returning (commodity, guest). Furthermore, we see that the spread of metaphor use goes beyond correlation with migrant naming choices with both emigrants and immigrants occupying similar metaphorical frames historically. However, the analysis also shows that continuity in metaphor use cannot be assumed to correspond to stasis in framing and evaluation as the liquid metaphor is shown to have been more favourable in the past. A dominant frame throughout the period is migrants as an economic resource and the evaluation is determined by the speaker’s perception of control of this resource.

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