scholarly journals Pidgin and Creole in Advertising and Marketing

2022 ◽  
Vol 2 (1) ◽  
pp. 1-13
Author(s):  
ThankGod L.R. ◽  
Isaac E.N.
Keyword(s):  
Ab Initio ◽  
Target Audience ◽  
Upper Class ◽  
Lingua Franca ◽  
The Cost ◽  
Conflicting Messages

The title of this paper is ‘Pidgin and Creole in advertising and marketing’ in Nigeria. The data for analyses was elicited through recording, transcribing, and translating. The focus of this study is the inconsistencies in spellings and choice of words, which leads to frustration and ambiguities as observed by the target audience in the adverts. Considering the serious nature of the messages they intend to pass across and the cost incurred in designing and airing the adverts, one is worried why a little bit of imagination, creativity and seriousness is not applied in the crafting of the advertisements. We are aware that standard pidgin orthography exists which conforms to the principle of good orthography; organizations and individuals seeking to develop adverts or broadcast in pidgin should consult this document for consistency. Nigerian Pidgin English is already an unauthorized lingua franca; therefore, all efforts should be on the deck to standardize it. We have presented some adverts done in pidgin, analysed them to evince their inadequacies, ambiguities, conflicting messages, poor effects, and argue that although many people are often easily carried along with adverts in pidgin, the message is essentially lost ab initio. Pidgin and creole can only be used nationally, meaning they cannot communicate internationally, or even with neighbouring countries. For this reason, adverts cannot be done in pidgin and creole with the intention of getting international patronage. They are often viewed as low class, grammatically incorrect, and with no well-structured syntax or phonology, so adverts done in pidgin and creole are often selective. Hence, if the customers are those from the upper class, an advert in pidgin or creole is a wrong move.

scholarly journals Modern marketing methods for promoting products of domestic manufacturing enterprises

2020 ◽  
Vol 59 ◽  
Keyword(s):  
Information Search ◽  
Marketing Research ◽  
Target Audience ◽  
The Internet ◽  
Manufacturing Enterprises ◽  
Internet Users ◽  
Use Of The Internet ◽  
High Level ◽  
The Cost ◽  
Marketing Methods

The article determines modern marketing methods for promoting the products of domestic manufacturing enterprises. Marketing opportunities on the Internet are significantly higher than in other communication tools. Internet advertising enables domestic manufacturers to expand both the domestic sales market and provides access to foreign markets. An important advantage of the Internet for product promotion is the constant development of Internet technologies and the emergence of modern methods of promotion. Internet marketing has great potential in such parameters as reaching the target audience; questionnaires and surveys of the target audience; efficiency in obtaining results; high level of reliable results. The use of the Internet can significantly reduce the cost of promoting products on the market for domestic feed-producing enterprises, as the cost of advertising on the Internet is lower than in print media. The Internet allows the marketer to determine the profile of the target audience: gender, age, income, education and demands. The analysis of the main methods of promoting feed products on the Internet has been carried out, they are information search using search engines, search using thematic web servers, the practice of exchanging links between servers, marketing research of Internet users and others. A strategy has been developed to promote feed production of KKZ LLC on the Internet through the use of cookie files. Domestic manufacturers can use cookie files in order to avoid imposing the same advertisement on the user, and also allow to track the number of one type advertisements shown to the user. Promotion of feed products of KKZ LLC on the Internet is advisable to carry out using its own website; its optimization will increase the number of visitors from both highly specialized and general thematic social networks.

scholarly journals Politics of Language and Linguistic Identity: Sadri Replacing other Adivasi Languages in Sundargarh

2020 ◽  
Vol 8 (9) ◽  
pp. 54-62
Author(s):  
Dr. Ajit Kumar Kullu
Keyword(s):  
Linguistic Identity ◽  
Lingua Franca ◽  
Politics Of Language ◽  
The Cost

Movements related to languages are interesting phenomena with a load of consequences on the fate of languages. A powerful language with state backing is capable of weakening and dismantling the structure of a language which is less powerful and without any political backings. However, there are languages which find other ways to growth and popularity. People find interesting reasons to switch to a different language. Sadri, tribal lingua-franca in the district of Sundargarh, Odisha is enjoying a privileged linguistic space at the cost of other adivasi languages.

Tackling the Anglophones’ free ride

AILA Review ◽  
2007 ◽  
Vol 20 ◽  
pp. 72-86 ◽  
Author(s):  
Philippe Van Parijs
Keyword(s):  
Learning Communities ◽  
Public Good ◽  
Native Speakers ◽  
Policy Implications ◽  
Burden Sharing ◽  
Lingua Franca ◽  
Fair Compensation ◽  
Per Capita ◽  
The Cost ◽  
The Web

In science and in all other domains that require communication across borders, we need one lingua franca, and this lingua franca will be English. The adoption of the native language of some as everyone’s lingua franca unavoidably raises a problem of justice in various senses. One of these is cooperative justice, the fair distribution of the cost of producing a public good. This article proposes a criterion of fair burden sharing — proportionality of cost to benefit — and explores its policy implications. Does this criterion require a linguistic tax on the native speakers of the lingua franca in order to subsidize the learning of it by all others? If so, how high should the subsidy be, and should it be pitched at the same per capita level for all learning communities? If not, is there an alternative way of implementing a fair compensation for the free riding of lingua franca natives on everyone else’s learning? Among the article’s conclusions are that fair subsidies would need to be directed disproportionately to the Chinese — even abstracting from possible differences in the difficulty of learning English — and that more hopes should be focused on the compensatory poaching of the web than on anything resembling a linguistic tax.

scholarly journals English as a lingua franca: Attitudes of Polish interpreting students

2020 ◽  
pp. 35-71
Author(s):  
Aleksandra Szymańska-Tworek ◽  
Joanna Sycz-Opoń
Keyword(s):  
Mass Culture ◽  
American English ◽  
International Communication ◽  
Lingua Franca ◽  
Standard American English ◽  
Conservative Attitude ◽  
Major Factors ◽  
The Cost ◽  
Frequent Exposure ◽  
Insufficient Knowledge

Recent decades have witnessed the growing presence of English as a lingua franca (ELF) in international communication, which has emerged as one of the major factors influencing the interpreting profession. What follows is the debate concerning presence of ELF in interpreter training. However, before any curricula modifications are introduced, what needs to be taken into consideration is the perspective of interpreting students – their expectations and preferences concerning the variety of English they want to work with during their studies. The present study is an attempt to investigate attitudes displayed by English philology students enrolled in translation and interpreting programmes towards native and non-native English. The research tool was a questionnaire. The results suggest that the students might not necessarily welcome frequent exposure to ELF at the cost of Standard British or Standard American English during practical classes, including interpreting. However, it is hypothesized that the respondents’ conservative attitude is not the result of a thorough understanding of ELF, but rather the reflection of insufficient knowledge and uncritical embrace of the stereotypical mass-culture narration that tends to romanticize certain varieties of English while dismissing others

Depicting Femininity

2016 ◽  
Vol 49 (4) ◽  
pp. 505-527 ◽  
Author(s):  
Victoria Velding
Keyword(s):  
Content Analysis ◽  
Adolescent Girl ◽  
Target Audience ◽  
Social Agents ◽  
And Control ◽  
Conflicting Messages

Femininity is learned from a myriad of social agents and institutions. An avid consumer of media, today’s pre-adolescent girl, or “tween,” is inundated with messages about how to be a socially acceptable female. What is the nature of these messages tweens are receiving about femininity? Are tween girls in today’s society encouraged to adhere to traditional notions of femininity or are they encouraged to resist these norms? To answer these questions, I performed a content analysis of all advertisements found in Girls’ Life, a magazine whose target audience is the tween girl. Textual and pictorial coding took place for all advertisements in all issues for the years 2007 and 2008. Results revealed the presence of conflicting messages about femininity through the emergence of four themes: female togetherness, focus on appearance, independence, and control. The magazine presents a contradictory version of femininity, one that encourages the adherence to normative prescriptions of femininity while simultaneously encouraging resistance to these norms.

scholarly journals A Quantitative Model for Press Media Planning in India

1976 ◽  
Vol 1 (1) ◽  
pp. 39-50 ◽  
Author(s):  
Abhinandan Kumar Jain
Keyword(s):  
Formal Methods ◽  
Average Frequency ◽  
Quantitative Model ◽  
Target Audience ◽  
Media Planning ◽  
Conventional Methods ◽  
The Cost

The prevalent practice of press media planning in India is to use available circulation and readership data to draw up media plans that will give the desired “reach” and average frequency of exposure (OTS) among the target audience. Plans drawn through conventional, non-formal methods obviously lack in precision and result only in crude estimates of the “reach” and the average OTS. This paper presents a quantitative model for press media planning which uses available audience data and research. The model selects the lowest cost media plan which achieves the desired “reach” and “average OTS” per person in several target audience groups. Application of the model to develop a zonal press media plan for a frequently-bought-consumer-packagedproduct showed a reduction of about 40% in cost over the cost of a media plan developed through conventional methods.

scholarly journals A COMEMORAÇÃO DO TERCEIRO CENTENÁRIO DE CAMÕES NO PERIÓDICO A ESTAÇÃO

2020 ◽  
Vol 8 (2020) ◽  
pp. 67-87
Author(s):  
Bruna Nunes
Keyword(s):  
Target Audience ◽  
Primary Sources ◽  
Upper Class ◽  
The Third ◽  
Media System ◽  
The Media ◽  
Female Audience ◽  
The Way

This article offers an analysis of the commemorative supplement published in celebration of the third centenary of Luís Vaz de Camões in the magazine A Estação: jornal illustrado para a familia. Therefore, it draws attention to the way this newspaper integrates itself with the events and publications held on the occasion in Portugal and especially in Brazil. Through primary sources research, it also contextualizes A Estação in the media system, considering its editorial line’s target audience –middle and upper class women. Thus, this study intends to observe the tensions arising from the distinction between the content of the commemorative supplement and the thematic and formal scope of the "mild literature" supposedly aimed at the female audience.

Attacking the Drug Norm: Effects of the 1976–77 Florida Drug Abuse TV Campaign

1979 ◽  
Vol 9 (3) ◽  
pp. 255-261 ◽  
Author(s):  
C. Edward Wotring ◽  
Gary Heald ◽  
Charles T. Carpenter ◽  
David Schmeling
Keyword(s):  
Drug Abuse ◽  
Target Audience ◽  
Upper Class ◽  
Male And Female ◽  
Attitudinal Differences ◽  
Telephone Interviews ◽  
Heads Of Household ◽  
The Impact

This report summarizes an evaluation on the impact of the 1976–77 Florida Drug Abuse television campaign. The campaign was targeted at middle and upper class individuals. The evaluation included telephone interviews with 960 male and female heads-of-household in the Tallahassee area. The article reports audience viewing frequency of the TV campaign announcements, demographic and attitudinal differences between viewers and non-viewers, plus viewing and reation differences between target and non-target audience members. Conclusions and recommendations for future campaigns are suggested.

scholarly journals Diseminasi Teknologi True Seed of Shallot dan Umbi Mini Bawang Merah di Karangploso, Malang, Jawa Timur

2019 ◽  
Vol 5 (3) ◽  
pp. 165-172
Author(s):  
. Makhziah ◽  
Ida Retno Moeljani ◽  
Juli Santoso
Keyword(s):  
Population Growth ◽  
Community Service ◽  
Allium Cepa ◽  
Seed Weight ◽  
Likert Scale ◽  
Target Audience ◽  
Cost Difference ◽  
Service Program ◽  
True Seed ◽  
The Cost

Shallots (Allium cepa var. aggregatum) is one of the vegetable commodities whose demand continues to increase in line with population growth. The purpose of this community service program to disseminate the results of research on how to produce true seed of shallot (TSS) then plant TSS to produce mini bulbs as seeds of shallots. The target audience was the farmers group Tani Mulya in Tawangargo Village, Karangploso Sub-District, Malang Regency, East Java. Activities step included preparation, socialization, demonstration plot of shallot bulbs planting to produce TSS and planting TSS, to produce mini bulbs as seeds of shallot. Batu Ijo variety grown to produce TSS, while planting of TSS used Tri Sula and Keta Monca varieties. This activitity was done well according to a Likert scale of 4.3 (good category = 4–4.9). Farmers were able to adopt the technology of TSS production and planting of TSS to produce shallot mini bulbs of seeds, with indication of the production of TSS and mini bulbs. The flowering of shallot plants 55.5 and TSS seed weight 10.16 g/m2. Bulbs seed of Batu Ijo variety produced large bulbs, while TSS from Tri Sula and Keta Monca varieties produced mini bulbs that can be used as seeds. The change of the shallot seeds technology from bulbs to TSS will be economically beneficial, because the TSS required less than bulbs, so the cost difference is quite large. TSS needs 3–5 kg/ha (TSS price IDR 1.200.000/kg), and bulbs seed needs 1–1.5 ton/ha (bulbs price IDR 30.000/kg), so the margin is IDR 24.000.000 per hectare.

Managing understanding through English as a lingua franca

2018 ◽  
Vol 8 (2) ◽  
pp. 281-311
Author(s):  
Andrea Koblizkova
Keyword(s):  
Intercultural Communication ◽  
Cultural Groups ◽  
Lingua Franca ◽  
Language Functions ◽  
Public Status ◽  
Explicit Statement ◽  
Communication Needs ◽  
Relational Interactions ◽  
The Cost ◽  
English Group

Abstract The paper offers insight into pragmatic aspects of English as a lingua franca (ELF) and potential implications for intercultural communication by presenting the results of research into rapport carried among Czech, English and German university students. The three cultural groups were compared in terms of their cultural independence in rapport management using multiple-choice discourse completion tasks MDCTs based on scenarios addressing specifically issues of face (face-threatening and face-saving acts), implicitness/explicitness, positive/negative politeness, and relational and transactional language functions. Their mutual and pairwise comparisons showed nuances in which the surveyed groups varied in their motivations. Though all the groups, regardless of their cultural background, overlapped in their genuine effort to make relational choices to maintain rapport, the English group manifested more relational interactions, and even at the cost of miscommunication they left the messages in the hands of a recipient. The English group tended to manifest explicitness only when there might be cost to their public status, whereas the Czech and German groups saw the value of interaction in explicit statement of the truth. They neglected the cost of face-threatening acts as they had not fully decoded the rapport impairment caused by the use of transactional interactions. The findings imply that ELF as a medium of intercultural communication needs to turn more attention to the values of the involved speakers and hearers, to equip them with competence to carefully formulate their own ideas as well as broaden their understanding of the motives of the others.

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