Dissensus in the Community: Disrupting Neoliberal Affects in La Comunidad

Chapter three rethinks the notions of political community and democracy through Alex de la Iglesia’s La Comunidad (2000), and places them in the context of the anxieties attending Spain’s integration in the European Monetary Union (EMU) in 1999. Taking as starting points Jean Baudrillard’s vision of the “consumer society” and Jacques Rancière’s account of the “politics of consensus,” this chapter suggests that La Comunidad launches a powerful critique of the ideological presuppositions and “regimes of visibility” of Western liberal democracies. However, departing from previous analyses, it is argued that the real strength of the film lies not in its ability to render visible this order of domination, but rather in its ability to create an aesthetics of dissensus within the sensory world of the viewer. In this way, the film demonstrates not just the aesthetic dimension of politics, but the political character of aesthetics.

The Contemporary South African Trauma Novel: Michiel Heyns’ Lost Ground (2011) and Marlene van Niekerk’s The Way of the Women (2008)

After the end of apartheid in 1990 and the new constitution of 1994, the genre of the contemporary South African novel is experiencing a heyday. One reason for this is that, with the end of censorship, the authors can go about unrestraint to take a critical look at the traumatized country and the state of a nation that shows a great need to come to terms with its past. In this context, trauma and narration prove to be a fertile combination, an observation that stands in marked contrast to the deconstructionist view of trauma as ‘unclaimed’ experience and the inability to speak about it. Michiel Heyns’ Lost Ground (2011) and Marlene van Niekerk’s The Way of the Women (2008) are prime examples of the contemporary South African trauma novel. As crime fiction, Lost Ground not only tells a thrilling story but is also deeply involved in South African politics. The novelist Heyns plays with postmodernist structures, but the real strength of the novel lies in its realistic milieu description and the analysis of the protagonist’s traumatic ‘entanglements’. The Way of the Women is mainly a farm novel but also shows elements of the historical novel and the marriage novel. It continues the process of the deconstruction of the farm as a former symbol of the Afrikaner’s pride and glory. Both novels’ meta-fictional self-reflections betray the self-consciousness of their authors who are aware of the symbolization compulsions in a traumatized country. They use narrative as a means of ‘working through’, coming to terms with trauma, and achieving reconciliation. Both novels’ complex narrative structures may be read as symbolic expressions of traumatic ‘entanglements’ that lie at the heart of the South African dilemma.

Metáfora y metonimia: estrategias retóricas de organización narrativa. Análisis de caso en el cine clásico y posmoderno

La metáfora y la metonimia amplifican el sistema expresivo que ha tejido el séptimo arte a lo largo de su historia. Nos interesa mostrar cómo dichas figuras son capaces de producir sentido más allá de las formas clásicas del lenguaje. Sin negar su rol funcional, su verdadera fuerza radica en su uso poético. Ambas figuras operan como estrategias narrativas que permiten hacer variaciones sobre la narrativa clásica y que dan pie a procesos transtextuales. En calidad de análisis de caso realizamos una exegesis de cuatro filmes que pertenecen al cine clásico de Hollywood y al cine postmoderno para mostrar el funcionamiento de la metáfora y la metonimia en dos momentos diferentes de la historia del cine.Metaphor and metonymy amplify the expressive system that has woven the seventh art throughout its history. We want to show how these figures are capable of producing meaning beyond the classical forms of language. Without denying their functional role, its real strength lies in its poetic use. Both figures operate as narrative strategies that make variations on the classic narrative and give rise to trans-textual processes. As a case analysis, we did an exegesis of four films that belong to classic Hollywood cinema and postmodern cinema to show the operation of metaphor and metonymy in two different moments in the history of cinema.

KERJASAMA BISNIS KECIL DENGAN JARINGAN RITEL, DALAM MENINGKATKAN DAN MEMPERLUAS DISTRIBUSI INDUSTRI PRODUK TAS DI TANGGULANGIN SIDOARJO

In the era of this free market to improve the performance of small business actors in developing their business needed a real strength and partnership between small business actors as the party that produces goods with the ritail network with the goal of creating a mutual cooperation. The positive impact that can be felt with this partnership program is to make unhealthy competition between them in the long term. Because modern mini market is a container that directly related to the end consumer in selling various kinds of goods needs and other supporting goods. While small business actors also require market segments to sell all forms of goods in the production. This collaboration ultimately creates a mutually beneficial condition between small business actors and mini markets that serve to sell or ritail ing from small business products into modern ritail. This is a model that must be turned on to increase synergy between producers or small business actors with modern ritail both in rural and urban environments.

The importance of motivation and emotion for explaining human cognition

Lake et al. discuss building blocks of human intelligence that are quite different from those of artificial intelligence. We argue that a theory of human intelligence has to incorporate human motivations and emotions. The interaction of motivation, emotion, and cognition is the real strength of human intelligence and distinguishes it from artificial intelligence.

Social marketing on a small budget

It is often assumed that social marketing can only be conducted by big organizations with large budgets and lots of accumulated marketing expertise and experience. This chapter makes the case that a real strength of the social marketing approach is that it can be adapted and used by almost anyone who wants to help people behave in a socially responsible way. The key to effective social marketing on a small budget is to start by thinking like a marketer: thinking about the needs of citizens and how you can create value for them; not worrying about not having enough money to run a big, flashy campaign. The chapter gives examples of how people with limited or no budgets can still apply a social marketing mind-set and procedures to solve social problems. It also gives details of sources of free help and support for anyone who has access to the Internet.