Ecological Issues and Public Awareness in Social Media

2019 ◽  
pp. 1-14
Author(s):  
Tugba Asrak Hasdemir ◽  
Selçuk Çetin
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Public Awareness ◽  
Communication Strategies ◽  
Environmental Issues ◽  
Environmental Organizations ◽  
Mainstream Media ◽  
Ecological Problems

We are threatened by global ecological problems, which are affecting living and non-living existence. Turkey is also facing significant ecological issues. However, Turkey's mainstream media do not give wide coverage to the environmental issues and problems. So, environmental organizations have organized some events through Facebook and Twitter. Social media highly contributed to the publicity of environmental issues and problems over the country. In this study, the authors aim to analyze social media policies of Greenpeace Mediterranean in Turkey. For this purpose, Facebook and Twitter contents of the organization are examined by content analysis. Research was conducted for three months between January 1, 2017 and March 31, 2017, and the data was collected daily. In the analysis, they focus on the main lines of the discussions during that period, main points of the communication strategies followed, interaction levels of the organization and the followers, and also the acts and policies to create public awareness. The concluding part of the study is reserved for discussions and recommendations on the issue.

Young adults know that their issues are not represented in the news: Israeli young adults and mainstream news media

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Benny Nuriely ◽  
Moti Gigi ◽  
Yuval Gozansky
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Content Analysis ◽  
Social Relations ◽  
News Media ◽  
Media Coverage ◽  
Online News ◽  
Content Type ◽  
Mainstream Media ◽  
The Media

Purpose This paper aims to analyze the ways socio-economic issues are represented in mainstream news media and how it is consumed, understood and interpreted by Israeli young adults (YAs). It examines how mainstream media uses neo-liberal discourse, and the ways YAs internalize this ethic, while simultaneously finding ways to overcome its limitations. Design/methodology/approach This was a mixed methods study. First, it undertook content analysis of the most popular Israeli mainstream news media among YAs: the online news site Ynet and the TV Channel 2 news. Second, the authors undertook semi-structured in-depth interviews with 29 Israeli YAs. The analysis is based on an online survey of 600 young Israelis, aged 18–35 years. Findings Most YAs did not perceive mainstream media as enabling a reliable understanding of the issues important to them. The content analysis revealed that self-representation of YAs is rare, and that their issues were explained, and even resolved, by older adults. Furthermore, most of YAs' problems in mainstream news media were presented using a neo-liberal perspective. Finally, from the interviews, the authors learned that YAs did not find information that could help them deal with their most pressing economic and social issue, in the content offered by mainstream media. For most of them, social media overcomes these shortcomings. Originality/value Contrary to research that has explored YAs’ consumerism of new media outlets, this article explores how YAs in Israel are constructed in the media, as well as the way in which YAs understand mainstream and new social media coverage of the issues most important to them. Using media content analysis and interviews, the authors found that Young Adults tend to be ambivalent toward media coverage. They understand the lack of media information: most of them know that they do not learn enough from the media. This acknowledgment accompanies their tendency to internalize the neo-liberal logic and conservative Israeli national culture, in which class and economic redistribution are largely overlooked. Mainstream news media uses neo-liberal discourse, and young adults internalize this logic, while simultaneously finding ways to overcome the limitations this discourse offers. They do so by turning to social media, mainly Facebook. Consequently, their behavior maintains the logic of the market, while also developing new social relations, enabled by social media.

Evolving In Step or Poles Apart?

2015 ◽  
pp. 1307-1330
Author(s):  
Karolina Koc-Michalska ◽  
Darren G. Lilleker
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Comparative Studies ◽  
Communication Strategies ◽  
Online Communication ◽  
Parliamentary Elections ◽  
Sales Strategy ◽  
Social Media Platforms ◽  
Online Strategies ◽  
Web Cartography

Comparative studies are rare in the study of online communication campaigning. The authors chose two cases, Poland and France, to describe the two campaigns for the Parliamentary elections. Content analysis allowed the authors to detect online communication strategies and parties' attempt to reach different audiences. Web-cartography illustrates the parties' network connections. The authors find strong cross-country and resource-based differences for the more interactive and engaging features (Web 2.0), which are not that powerful for explaining audience-targeting strategies. Overall a sales strategy and a focus on marketing dominated over e-representation (exhibiting the parties' political record). In both countries social media platforms are well incorporated into online strategies. Facebook dominates in Poland, Twitter in France. Web cartography gives a counterintuitive picture of the Polish parties' network being much more personalized but also of more ghettoing within the supporting environment.

Evaluation of Research Trends in Social Media Crisis Communication

2021 ◽  
pp. 177-198
Author(s):  
Daniel Ikesinachi Nwogwugwu
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Crisis Communication ◽  
Communication Strategies ◽  
Research Trends ◽  
Comprehensive Review ◽  
Speed Of Response ◽  
Organizational Reputation ◽  
Social Media Platforms

An organization's survival during a crisis often depends on its speed of response. The introduction of social media into crisis communication discourse has meant that organizations must revisit their crisis communication strategies. This chapter explores a content analysis of the integration of social media platforms into crisis communication based on a comprehensive review of eight purposively selected crisis studies conducted globally. Findings revealed that Facebook and Twitter are increasingly employed as platforms for crisis communication. It was also discovered that responding to crises promptly, and engaging with the publics before, during, and after crises are crucial to managing organizational reputation. Social media platforms are also capable of spreading mis(information) about crises. Thus, organizations are advised to fully integrate and adopt social media into their crisis communication plans. This chapter extends our understanding of how social media platforms contribute to crisis communication discourse.

scholarly journals UPAYA MENINGKATKAN PENGETAHUAN CYBERBULLYING DI KALANGAN REMAJA MILENIAL DI SMAN 1 PLERET

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Shulbi Muthi Sabila Salayan Putri
Keyword(s):  
Social Media ◽  
Virtual World ◽  
Public Awareness ◽  
Mainstream Media ◽  
Service Activity ◽  
Use Of Social Media

Cyberbullying is bullying happens in cyberspace mainly on social media. A form of cyberbullying is ridicule, threats, insults, or hacking. The phenomenon of cyberbullying and fatal consequences emerging from this action was suicidal. But cyberbullying that occur in Indonesia is still a trivial thing. Social medial cause few cases of cyberbullying increasing because of its characteristic that possible to spread information easily and fast. Socialization proper use of social media needs to be done to improve public awareness about the dangers of misuse of social media. The purpose of this service activity is to understand and apply the ethics in the use of social media as the current mainstream media among millennial teenagers, especially in the use of social media. As well as understanding the content and objectives in the ITE Law 11 of Article 27 of 2008 (Information and Electronic Transaction Law) for examples of cybercrime cases in the virtual world, especially cyberbully cases.

scholarly journals Designing a Data Visualization Dashboard for Managing the Sustainability Communication of Healthcare Organizations on Facebook

2018 ◽  
Vol 10 (12) ◽  
pp. 4447 ◽  
Author(s):  
Francesca Conte ◽  
Pierluigi Vitale ◽  
Agostino Vollero ◽  
Alfonso Siano
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Data Visualization ◽  
Public Engagement ◽  
Communication Strategies ◽  
Healthcare Organizations ◽  
Interactive Communication ◽  
Economic Issues ◽  
The Social ◽  
Digital Environments

Healthcare organizations are being increasingly requested to publicize their sustainability efforts on digital environments and social media, in part because previously passive patients are now becoming active customers. This paper investigates how leading healthcare organizations are using Facebook to communicate their sustainability, in terms of their focus on different components of the 3Ps (people, profit, planet) and interactive communication strategies used on social media. A content analysis was made of the Facebook posts (n = 6145) of healthcare organizations in the Forbes Global 2000 (2017 annual ranking) from 2015 to mid-2018. Our findings show that the social component of sustainability prevails over environmental and economic issues, although it does not seem to generate increased consumer engagement (in terms of users’ likes, comments, reactions, etc.). A data visualization dashboard was developed to help managers in benchmarking competitors and assessing how they can increase response rates and public engagement on social media, thus encouraging the active participation of users. The study also provides useful insights for communication managers in identifying how to use deliberative tools to develop consumer relationships on social media and aligning companies and consumers regarding shared sustainability themes.

scholarly journals Assessing Suicide Reporting in Top Newspaper Social Media Accounts in China: Content Analysis Study (Preprint)

2020 ◽  
Author(s):  
Kaisheng Lai ◽  
Dan Li ◽  
Huijuan Peng ◽  
Jingyuan Zhao ◽  
Lingnan He
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Information Dissemination ◽  
Application Programming Interface ◽  
World Health ◽  
Who Guidelines ◽  
Reporting Practices ◽  
Mainstream Media ◽  
Social Media Platforms

BACKGROUND Previous studies have shown that suicide reporting in mainstream media has a significant impact on suicidal behaviors (eg, irresponsible suicide reporting can trigger imitative suicide). Traditional mainstream media are increasingly using social media platforms to disseminate information on public-related topics, including health. However, there is little empirical research on how mainstream media portrays suicide on social media platforms and the quality of their coverage. OBJECTIVE This study aims to explore the characteristics and quality of suicide reporting by mainstream publishers via social media in China. METHODS Via the application programming interface of the social media accounts of the top 10 Chinese mainstream publishers (eg, People’s Daily and Beijing News), we obtained 2366 social media posts reporting suicide. This study conducted content analysis to demonstrate the characteristics and quality of the suicide reporting. According to the World Health Organization (WHO) guidelines, we assessed the quality of suicide reporting by indicators of harmful information and helpful information. RESULTS Chinese mainstream publishers most frequently reported on suicides stated to be associated with conflict on their social media (eg, 24.47% [446/1823] of family conflicts and 16.18% [295/1823] of emotional frustration). Compared with the suicides of youth (730/1446, 50.48%) and urban populations (1454/1588, 91.56%), social media underreported suicides in older adults (118/1446, 8.16%) and rural residents (134/1588, 8.44%). Harmful reporting practices were common (eg, 54.61% [1292/2366] of the reports contained suicide-related words in the headline and 49.54% [1172/2366] disclosed images of people who died by suicide). Helpful reporting practices were very limited (eg, 0.08% [2/2366] of reports provided direct information about support programs). CONCLUSIONS The suicide reporting of mainstream publishers on social media in China broadly had low adherence to the WHO guidelines. Considering the tremendous information dissemination power of social media platforms, we suggest developing national suicide reporting guidelines that apply to social media. By effectively playing their separate roles, we believe that social media practitioners, health institutions, social organizations, and the general public can endeavor to promote responsible suicide reporting in the Chinese social media environment.

scholarly journals Public Awareness Campaigns Model of Global Civil Society at the Local Level: Case of Earth Hour Malang

2021 ◽  
Vol 15 (2) ◽  
pp. 287
Author(s):  
Najamuddin Khairur Rijal ◽  
Radityo Widiatmojo
Keyword(s):  
Social Media ◽  
Civil Society ◽  
Public Awareness ◽  
Local Level ◽  
Environmental Issues ◽  
Global Civil Society ◽  
Behavior Changes ◽  
The Public ◽  
Awareness Campaigns ◽  
Media Data

The purpose of this research is to elaborate the model of public awareness campaigns conducted by global civil society actors at the local level, with studies of Earth Hour Malang. Earth Hour Malang’s public awareness campaigns are related to efforts to fight for environmental issues to gain attention with the society and stakeholders. This research used the global civil society framework, specifically the public awareness campaigns (PAC), conducted through interviews and documentation studies on Earth Hour Malang Social media. Social media data is analyzed using the NCapture feature in the NVivo 12 Plus. The results showed that Earth Hour Malang integrates offline and online approaches through various instruments in conducting campaigns. The goal is to raise public, business, and government awareness of environmental issues, encourage changes in green lifestyle-oriented behavior, changes in business activity and orientation, and pro-environmental policy changes.Keywords: Earth Hour, environmental issues, global civil society, public awareness campaignsTujuan penelitian ini adalah mengelaborasi model kampanye kesadaran publik yang dilakukan oleh aktor global civil society di level lokal, dengan studi pada Earth Hour Malang. Kampanye kesadaran publik yang dilakukan Earth Hour Malang berkaitan dengan usaha memperjuangkan isu lingkungan agar dapat memperoleh perhatian bersama masyarakat dan pemangku kepentingan. Dengan menggunakan konsep global civil society dan public awareness campaigns, penelitian dilakukan melalui wawancara dan studi dokumentasi pada media sosial Earth Hour Malang. Data media sosial dianalisis menggunakan fitur NCapture pada aplikasi NVivo 12 Plus. Adapun hasil penelitian menunjukkan bahwa Earth Hour Malang mengintegrasikan pendekatan luring dan daring melalui beragam instrumen dalam melakukan kampanye. Tujuannya adalah menumbuhkan kesadaran masyarakat, sektor bisnis, dan pemerintah terhadap isu dan persoalan lingkungan sehingga mendorong perubahan perilaku masyarakat berorientasi gaya hidup hijau, perubahan aktivitas dan orientasi bisnis, serta perubahan kebijakan yang pro-lingkungan.Kata-kata Kunci: Earth Hour, global civil society, isu lingkungan, kampanye kesadaran publik

scholarly journals The Anti-Social Network? Framing Social Media in Wartime

2018 ◽  
Vol 4 (3) ◽  
pp. 205630511880031 ◽  
Author(s):  
Azi Lev-On
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Network ◽  
Collective Action ◽  
Public Diplomacy ◽  
Hate Speech ◽  
Mainstream Media ◽  
Hebrew Language ◽  
Perceived Effects ◽  
Media Channels

Numerous studies address the uses and perceived effects of social media, but a scholarly void exists about how it is framed in the mainstream media. This study fills this void using a content analysis of news items that included references to social media in Israel’s six daily Hebrew-language printed newspapers during the Israel–Gaza war (2014). The papers framed social media primarily as spaces of hate speech and distribution of rumors. Additional salient themes referred to social media as alternative media channels by politicians and celebrities and as arenas of public diplomacy. Social media was rarely portrayed as platforms to orchestrate collective action or to meet the enemy.

scholarly journals Reading “Mukidi”: Discourse Representation in Indonesia’s New Media Platform

2017 ◽  
Vol 2 (4) ◽  
pp. 291
Author(s):  
Yuliana Rakhmawati
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
New Media ◽  
Cultural Values ◽  
Daily Life ◽  
Discourse Representation ◽  
Mainstream Media ◽  
Media Platform ◽  
Research Show ◽  
Ethnographic Content Analysis

This paper is an Ethnographic Content Analysis (ECA) analyses the viral messages of “Mukidi” in Indonesia’s new media platform. It focuses on how the viral messages of “Mukidi” in social media (i.e. WhatsApp) exist in relation to how people, in the WhatsApp, talk about the messages. The results of the research show that “Mukidi” was not just an ordinary message, but also able to represent discourse on social and cultural values through the new media of communication. The theme of viral messages represented by “Mukidi” became the representation of the dynamics of daily life. The implication of such findings is our understanding that discourse is not just present in the mainstream media. Instead it spontaneously offers alternative probabilities in using social media for future communication.    

scholarly journals Grappling With the COVID-19 Health Crisis: Content Analysis of Communication Strategies and Their Effects on Public Engagement on Social Media (Preprint)

2020 ◽  
Author(s):  
Cindy Sing Bik Ngai ◽  
Rita Gill Singh ◽  
Wenze Lu ◽  
Alex Chun Koon
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Disease Prevention ◽  
Public Engagement ◽  
Communication Strategies ◽  
Sina Weibo ◽  
The Public ◽  
Narrative Style ◽  
External Sources ◽  
New Evidence

BACKGROUND The coronavirus disease (COVID-19) has posed an unprecedented challenge to governments worldwide. Effective government communication of COVID-19 information with the public is of crucial importance. OBJECTIVE We investigate how the most-read state-owned newspaper in China, People’s Daily, used an online social networking site, Sina Weibo, to communicate about COVID-19 and whether this could engage the public. The objective of this study is to develop an integrated framework to examine the content, message style, and interactive features of COVID-19–related posts and determine their effects on public engagement in the largest social media network in China. METHODS Content analysis was employed to scrutinize 608 COVID-19 posts, and coding was performed on three main dimensions: content, message style, and interactive features. The content dimension was coded into six subdimensions: action, new evidence, reassurance, disease prevention, health care services, and uncertainty, and the style dimension was coded into the subdimensions of narrative and nonnarrative. As for interactive features, they were coded into links to external sources, use of hashtags, use of questions to solicit feedback, and use of multimedia. Public engagement was measured in the form of the number of shares, comments, and likes on the People’s Daily’s Sina Weibo account from January 20, 2020, to March 11, 2020, to reveal the association between different levels of public engagement and communication strategies. A one-way analysis of variance followed by a post-hoc Tukey test and negative binomial regression analysis were employed to generate the results. RESULTS We found that although the content frames of action, new evidence, and reassurance delivered in a nonnarrative style were predominant in COVID-19 communication by the government, posts related to new evidence and a nonnarrative style were strong negative predictors of the number of shares. In terms of generating a high number of shares, it was found that disease prevention posts delivered in a narrative style were able to achieve this purpose. Additionally, an interaction effect was found between content and style. The use of a narrative style in disease prevention posts had a significant positive effect on generating comments and likes by the Chinese public, while links to external sources fostered sharing. CONCLUSIONS These results have implications for governments, health organizations, medical professionals, the media, and researchers on their epidemic communication to engage the public. Selecting suitable communication strategies may foster active liking and sharing of posts on social media, which in turn, might raise the public’s awareness of COVID-19 and motivate them to take preventive measures. The sharing of COVID-19 posts is particularly important because this action can reach out to a large audience, potentially helping to contain the spread of the virus.

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