Integrating Social and Mobile Media in Environmental Marketing Communications in China

2019 ◽  
pp. 43-71 ◽  
Author(s):  
Kenneth C. C. Yang ◽  
Yowei Kang ◽  
Ren-Ping Wang
Keyword(s):  
Social Media ◽  
Marketing Communications ◽  
Future Research ◽  
Mobile Media ◽  
Non Profit ◽  
Environmental Marketing ◽  
Rise Of China ◽  
Environmental Causes ◽  
Conservation Organizations ◽  
Health Organization

The rapid rise of China as an economic and geo-political superpower has been accompanied with its environmental causalities. According to World Health Organization, more than one million Chinese die of air pollution each year. Non-profit conservation organizations, foreign or domestic, have launched environmental marketing communications campaigns to address these problems. This chapter describes and explores the role of mobile social media in conducting environmental marketing communications in China. Using Rare's Pride Campaign in Yangtze River and other environmental conservation organizations to protect endangered species and natural resources as examples, this chapter demonstrates the benefits and limitations of mobile and social media in promoting environmental causes in China. Discussion, implications, research limitations, and future research directions were presented.

Using Web 2.0 to Reconceptualize E-Government

2012 ◽  
pp. 1824-1837 ◽  
Author(s):  
Leila Sadeghi ◽  
Steve Ressler ◽  
Andrew Krzmarzick
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Future Research ◽  
Non Profit ◽  
Public Benefit ◽  
Starting Point ◽  
Media Platform ◽  
Share Information ◽  
The U.S

This chapter examines the growing literature on e-government and Web 2.0 with particular attention to online collaborative platforms, such as GovLoop, that complement government. The authors present a thorough background to the topic of Web 2.0 in e-government and present numerous examples of how these technologies are used across government both in the U.S. and globally. This chapter explores two main areas: first, how Web 2.0 and social media are being used as a vehicle to enhance e-government, and second, to present a case study of GovLoop, which is a collaborative social media platform designed to complement the work of government. GovLoop provides those working within and external to government—citizens, government employees, academics, non-profit professionals and contractors—with the ability to share information and collaborate on issues of public benefit. The chapter presents a starting point for future research on how Web 2.0 is changing the very nature of e-government and service delivery, and how governments are in a unique position to utilize these tools to expand collaboration and openness with their communities.

scholarly journals Factor model of social media marketing effect on brand loyalty

2019 ◽  
Vol 65 ◽  
pp. 04011
Author(s):  
Olga Chubukova ◽  
Iuliia Kostynets ◽  
Igor Ponomarenko ◽  
Nataliia Rallie ◽  
Yuliia Zymbalevska
Keyword(s):  
Social Media ◽  
Direct Effect ◽  
Brand Loyalty ◽  
Theory And Practice ◽  
Marketing Communications ◽  
Social Media Marketing ◽  
Future Research ◽  
Marketing Theory ◽  
Brand Trust ◽  
Brand Affect

This research presents the model regarding core factors of social media marketing effect on brand loyalty. The conceptual model was defined based on the five hypotheses. It was conducted a reliability analysis based on the internal consistency of measurements, using Cronbach Alpha and composite reliability coefficients. The model shows that the characteristics of social media marketing communications have a direct effect on brand trust and brand affect. It also demonstrates that brand trust has a direct effect on brand affect and on brand loyalty. Brand affect has also a direct effect on brand loyalty. The research demonstrated that social media marketing communication has the capacity to influence brand trust and brand affect, the two main determinants of brand loyalty. The model shows that the characteristics of social media marketing communications have a direct effect on brand trust and brand affect. It also demonstrates that brand trust has a direct effect on brand affect and on brand loyalty. Brand affect has also a direct effect on brand loyalty. Therefore, all five research hypotheses were validated. The implications for marketing theory and practice are discussed, and avenues for future research are proposed.

Using Web 2.0 to Reconceptualize E-Government

2012 ◽  
pp. 153-166 ◽  
Author(s):  
Leila Sadeghi ◽  
Steve Ressler ◽  
Andrew Krzmarzick
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Future Research ◽  
Non Profit ◽  
Public Benefit ◽  
Starting Point ◽  
Media Platform ◽  
Share Information ◽  
The U.S

This chapter examines the growing literature on e-government and Web 2.0 with particular attention to online collaborative platforms, such as GovLoop, that complement government. The authors present a thorough background to the topic of Web 2.0 in e-government and present numerous examples of how these technologies are used across government both in the U.S. and globally. This chapter explores two main areas: first, how Web 2.0 and social media are being used as a vehicle to enhance e-government, and second, to present a case study of GovLoop, which is a collaborative social media platform designed to complement the work of government. GovLoop provides those working within and external to government—citizens, government employees, academics, non-profit professionals and contractors—with the ability to share information and collaborate on issues of public benefit. The chapter presents a starting point for future research on how Web 2.0 is changing the very nature of e-government and service delivery, and how governments are in a unique position to utilize these tools to expand collaboration and openness with their communities.

scholarly journals Social organizations and cultural influences in the age of social media concerning societal fragmentation

2020 ◽  
Author(s):  
Tung Manh Ho
Keyword(s):  
Social Media ◽  
Crucial Role ◽  
Cultural Influences ◽  
Cultural Dimensions ◽  
Social Solidarity ◽  
Future Research ◽  
Non Profit ◽  
Social Organizations

In this essay, I argue non-profit and non-governmental social organizations can play a crucial role in enhancing social solidarity in the age of social media. Their strengths lie in their adaptability, memetic power, and credibility. Future research should focus on social organizations' role in rehabilitating public shaming, public epistemology, and cultural dimensions.

Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation

2017 ◽  
Vol 5 (1) ◽  
pp. 70-82
Author(s):  
Soumi Paul ◽  
Paola Peretti ◽  
Saroj Kumar Datta
Keyword(s):  
Social Media ◽  
New Product Development ◽  
Value Creation ◽  
Large Scale ◽  
Customer Orientation ◽  
Customer Relationships ◽  
Future Research ◽  
Management Competencies ◽  
Business Decisions ◽  
Prime Concern

Building customer relationships and customer equity is the prime concern in today’s business decisions. The emergence of internet, especially social media like Facebook and Twitter, changed traditional marketing thought to a great extent. The importance of customer orientation is reflected in the axiom, “The customer is the king”. A good number of organizations are engaging customers in their new product development activities via social media platforms. Co-creation, a new perspective in which customers are active co-creators of the products they buy and use, is currently challenging the traditional paradigm. The concept of co-creation involving the customer’s knowledge, creativity and judgment to generate value is considered not only an upcoming trend that introduces new products or services but also fitting their need and increasing value for money. Knowledge and innovation are inseparable. Knowledge management competencies and capacities are essential to any organization that aspires to be distinguished and innovative. The present work is an attempt to identify the change in value creation procedure along with one area of business, where co-creation can return significant dividends. It is on extending the brand or brand category through brand extension or line extension. This article, through an in depth literature review analysis, identifies the changes in every perspective of this paradigm shift and it presents a conceptual model of company-customer-brand-based co-creation activity via social media. The main objective is offering an agenda for future research of this emerging trend and ensuring the way to move from theory to practice. The paper acts as a proposal; it allows the organization to go for this change in a large scale and obtain early feedback on the idea presented. 

The Social Media Presence of Non-profit Organizations

2013 ◽  
Author(s):  
Shannon Lucky ◽  
Dinesh Rathi
Keyword(s):  
Social Media ◽  
Community Building ◽  
Non Profit ◽  
Media Technologies ◽  
Médias Sociaux ◽  
The Social ◽  
Powerful Knowledge ◽  
Social Media Presence ◽  
Non Profit Organizations ◽  
Medias Sociaux

Social media technologies have the potential to be powerful knowledge sharing and community building tools for both corporate and non-profit interests. This pilot study explores the social media presence of a group of forty-six Alberta-based non-profit organizations (NPOs) in this information rich space. In this paper we look at the pattern of presence of NPOs using social media and relationships with staffing structures.Les médias sociaux ont la capacité d’être de puissants outils de partage de la connaissance et de rassemblement communautaire pour les organisations à but lucratif et sans but lucratif. Cette étude pilote explore la présence dans les médias sociaux d’un groupe de quarante-six organisations sans but lucratif (OSBL) albertaines dans cet environnement riche en information. La communication portera sur les modèles de présence des OSBL dans les médias sociaux et les liens avec les structures organisationnelles.

Conceptual Foundations of Environmental Marketing and Environmental Product

2020 ◽  
Vol 26 (6) ◽  
pp. 665-671
Author(s):  
D. V. Bagnyuk ◽  
A. V. Lebedev
Keyword(s):  
Sustainable Development ◽  
Methodological Approach ◽  
Russian Language ◽  
Future Research ◽  
Environmental Friendliness ◽  
Environmental Marketing ◽  
Qualitative Empirical Research ◽  
Green Approach ◽  
Market Practices ◽  
Conceptual Foundations

The presented study examines the concepts of “environmental marketing” and “environmental product”. The study attempts to conceptualize these terms in Russian language with allowance for the concept of sustainable development and the principles of the circular economy.Aim. The study aims to develop the conceptual foundations of environmental marketing and its derivative — environmental product, laying the groundwork for future research in specifying the concepts of “environmental marketing” and “environmental product”.Tasks. The authors examine the current state of environmental marketing and environmental product in Russia in terms of legislation and market practices; analyze the evolution of these concepts in foreign and Russian publications; systematize experience in this field; provide an original conceptualization of these terms; operationalize their key characteristics and features.Methods. This study is based on qualitative empirical research using such methods as content analysis, synthesis, formalization, and systematization. The theoretical and methodological approach of the study is based on the works of foreign and Russian scientists in the field of environmental marketing, the “green” approach to the promotion of goods, and sustainable enterprise development.Results. A research gap in the conceptualization of “environmental marketing” and “environmental product” in Russian language is identified. The authors provide an original interpretation of these concepts with allowance for the principles of sustainable development and “green” promotion.Conclusions. This study serves to elaborate on the scientific meaning of the concept of “environmental friendliness” applicable in marketing, changing the trend of the increasing number of products that fall under the definition of greenwashing. The published materials can be useful for environmental consultants, marketers, and representatives of legislative authorities in certifying products according to environmental standards.

Exploring Antimicrobials from the Flora and Fauna of Marine: Opportunities and Limitations

2020 ◽  
Vol 17 (4) ◽  
pp. 507-514 ◽  
Author(s):  
Krishnamoorthy Venkateskumar ◽  
Subramani Parasuraman ◽  
Leow Y. Chuen ◽  
Veerasamy Ravichandran ◽  
Subramani Balamurgan
Keyword(s):  
Antimicrobial Resistance ◽  
Bioactive Compounds ◽  
Marine Environment ◽  
World Health ◽  
Future Research ◽  
Marine Biodiversity ◽  
Marine Resources ◽  
Living Space ◽  
Alternative Sources ◽  
Health Organization

About 95% of earth living space lies deep below the ocean’s surface and it harbors extraordinary diversity of marine organisms. Marine biodiversity is an exceptional reservoir of natural products, bioactive compounds, nutraceuticals and other potential compounds of commercial value. Timeline for the development of the drug from a plant, synthetic and other alternative sources is too lengthy. Exploration of the marine environment for potential bioactive compounds has gained focus and huge opportunity lies ahead for the exploration of such vast resources in the ocean. Further, the evolution of superbugs with increasing resistance to the currently available drugs is alarming and it needs coordinated efforts to resolve them. World Health Organization recommends the need and necessity to develop effective bioactive compounds to combat problems associated with antimicrobial resistance. Based on these factors, it is imperative to shift the focus towards the marine environment for potential bioactive compounds that could be utilized to tackle antimicrobial resistance. Current research trends also indicate the huge strides in research involving marine environment for drug discovery. The objective of this review article is to provide an overview of marine resources, recently reported research from marine resources, challenges, future research prospects in the marine environment.

Mobile Media and Political Communication

2020 ◽  
pp. 228-243
Author(s):  
Ran Wei
Keyword(s):  
Political Communication ◽  
Political Process ◽  
Personal Communication ◽  
Political Life ◽  
Future Research ◽  
Mobile Media ◽  
Mobile Phone Technology ◽  
Political News ◽  
Communication Devices ◽  
The Impact

To fully understand the impact of mobile phone technology on politics, this chapter provides a state-of-the-art overview of research and identifies an emerging subfield concerning the relationship between mobile media and politics. The chapter traces the evolution of mobile media from personal communication devices to tools for political participation. The growing literature on the role of various mobile devices in civic and political life is reviewed and critiqued. The specific uses of mobile media as tools in political communication, such as informational use, mobile political news, and mobile public sphere, are explicated and synthesized. The chapter also sheds light on the question of how the attributes of mobile media influence the political process in democratic and non-democratic countries. The chapter outlines key issues concerning mobile media in civic and political communication, highlighting significant predictors and mediators. Unresolved issues and debates are highlighted, and directions for future research are suggested.

Sign in / Sign up

Export Citation Format

Share Document