Some Methodological Insights from a Reflexive “Insider” Ethnography of Shiatsu Practice

Presented as a collaborative reflexive account, this article has evolved through a series of discussions between the first author—who carried out an “insider” ethnography of Shiatsu practice—and her two supervisors. We highlight the challenges that she faced as an ethnographer in a field already familiar to the researcher and demonstrate how it was possible to use this tension to advantage in crafting an enhanced methodological approach. Drawing upon Bourdieu’s (1996, 24) notion of “forgetfulness of self,” we explore how the first author was able to harness and hone her key abilities, disposition, and innate knowledge as an experienced Shiatsu practitioner in order to forge a blended approach. Finally, the article suggests that this approach, based on sensitive skills involving “listening,” intuition, and touch—the essence of Shiatsu—can enhance ethnographic practice in general.

Ethnography, Tactical Responsivity and Political Utility

In this article, we address issues of attribution, utility, and accountability in ethnographic research. We examine the two main analytical approaches that have structured the debate on data collection and theorization in ethnography over the last five decades: an inductivist approach, with grounded theory as its main analytic strategy; and a deductivist stance, which uses field sites to explore empirical anomalies that enable an ethnographer to test and build upon pre-existing theories. We engage recent reformulations of this classical debate, with a specific focus on abductive and reflexive approaches in ethnography, and then weigh into these debates, ourselves. drawing on our own experiences producing and using research in non-academic settings. In so doing, we highlight the importance of strategy and accountability in one’s ethnographic practices and accounts, advocating for an approach to ethnographic research that is reflexive and overtly responsive to the knowledge needs and change goals articulated by non-academic collaborators. Ultimately, we argue for a research stance that we describe as tactical responsivity, whereby researchers work with key collaborators and stakeholders to identify the strategic aims and audiences for their research, and develop ethnographic, analytic, and communicative practices that enable them to generate and mobilize the knowledge required to actualize their shared aims.

Inside, Outside, Upside Down: Power, Positionality, and Limits of Ethnic Identity in the Ethnographies of the Far-Right

Methodological literature on ethnographies of the far-right has largely centered around the ethical and political implications of such studies. Discussions on researcher’s positionality with regard to his/her insider–outsider positioning, ethnic-racial characteristics and concomitant power relations in the field remain relatively undertheorized. What occurs, for example, when the researcher studying anti-minority, ethnic nationalist right-wing groups is from a minority ethnic community? To what extent s(he) can gain access and develop rapport with the respondents? In this article, I seek to answer these questions by providing insights from my fieldwork experiences. I reflect upon my own position as a non-White, minority ethnic, and female ethnographer who conducted extensive fieldwork among grassroot activists of “Alternative für Deutschland,” a German right-wing political party. The article demonstrates that even in face of an apparent noncongruence between an immigrant ethnographer and right-wing, pro-majority respondents, researcher’s position is not static but fluid, intersectional and deeply situational. Ethnographer’s long term sustained proximity to the respondents, exposure to the everyday contexts of their lives create zones of congruence for an apparent outsider and can at times undermine the dominant category of ethnicity as primary social signifier.

Everyday Ritual and Ethnographic Practice: Two Cases Showing the Importance of Embodiment and Reflexivity

Moments of ritual reveal symbolic meanings, reinforce boundaries of the social group, and tie actors to one another. Because rituals are so important to social life, ethnographers must be attuned to both institutionalized and everyday rituals of their sites. However, methodological literature rarely discusses how everyday rituals should be treated during data collection, analysis, or presentation. We use data from two ethnographic sites—a yoga studio and training for health care volunteers—to illustrate the challenges of observing others during rituals and making sense of our own experiences of rituals, especially given varying levels of participation and resistance to rituals. We argue that greater reflexivity, especially of embodied experiences, is needed when studying everyday rituals and provide methodological recommendations for improving ethnographic study.

Navigating Ethical Quandaries with Close Personal Contacts in Qualitative Research

There are a variety of ethical situations that qualitative communication researchers must navigate. This point is especially true when the research involves close personal contacts, such as friends and family members. In order to problematize the ethical frameworks that guide qualitative inquiry and illuminate the complexities of relational ethics, we—the authors—reflected on our past experiences engaging in research with close personal contacts. Specifically, we took a collaborative autoethnographic approach that involved sharing personal stories, drafting autoethnographic narratives, and engaging in individual and collaborative sensemaking. In doing so, we highlight the following three quandaries specific to conducting research with close personal contacts: (1) challenging/affirming identity anchors, (2) challenging/affirming power relations, and (3) challenging/affirming ownership. We explicate each of these themes using autoethnographic vignettes and conclude by offering five lessons learned of relational ethics, which are organized using the phases of qualitative research: conceptualization and design, data collection, and representation.

Parts of Me—Relational Risks and Possible Outcomes When Sharing the Decision to Have a Breast Augmentation: A Study of a Swedish Online Forum

A female body part that gains much attention is breasts, and globally, the image of women’s breasts is a “perfect breast.” In order to attain this “perfection,” and for personal reasons, women can decide to augment their breasts by surgery. Despite the cosmetic industry’s increasing popularity, sharing this decision with family and friends can be associated with doubts and worries. This study aims to identify anticipated outcomes when telling close persons about the surgery. Analysis of posts on a Swedish online forum suggests that anticipated reactions include hopes of being accepted and fears of being viewed differently. Aligning with Cooleys “looking-glass self,” it is argued that women see themselves through the imagined eyes of others, and judgment creates feelings of either pride or shame. Breast augmentation seems to be associated with double oppression: first, from surrounding ideals about the perfect breast, and second, from associated shame manifested in social relationships.

The American Ghetto, Gangster, and Respect on the Streets of Copenhagen: Media(tion)s between Structure and Street Culture

“Street culture” is often considered a response to structural factors. However, the relationship between culture and structure has rarely been empirically analyzed. This article analyzes the role of three media representations of American street culture and gangsters—two films and the music of a rap artist—in the street culture of a disadvantaged part of Copenhagen. Based on years of ethnographic fieldwork, this article demonstrates that these media representations are highly valuable to and influential among young men because of their perceived similarity between their intersectional structural positions and those represented in the media. Thus, the article illuminates the interaction between structural and cultural factors in street culture. It further offers a local explanation of the scarcely studied phenomenon of the influence of mass media on street culture, and a novel, media-based, local explanation of global similarities in different street cultures.

Gender and Legitimacy in Personal Service Occupations: The Case of End-of-Life Doulas and Death Midwives

The emerging occupations of end-of-life doula and death midwife are part of a growing sector of personal service jobs. Designed to support, educate, and empower dying people and their loved ones, these new roles entail both the commodification of women’s unpaid labor and a repositioning of the paid work typically done by marginalized women. This study examines the identity talk of 19 occupational pioneers and focuses on the relationship between gender, class, race, and efforts to secure occupational legitimacy. Findings suggest that, in an effort to mitigate tensions stemming from the professionalization of feminized work, these pioneers strategically embrace a feminine occupational identity in ways that code their labor as White and middle class.

Why Should We Care What Extremists Think? The Contribution of Emic Perspectives to Understanding the “right-wing extremist” Mind-Set

This article considers the implications of the mainstreaming of ‘right-wing extremism’ for what, and whom, we understand as ‘extreme’. It draws on ethnographic research (2017-2020) with young people active in movements routinely referred to in public and academic discourse as ‘extreme right’ or ‘far right’. Based on interviews, informal communication and observation, the article explores how actors in the milieu understand ‘extremism’ and how far this corresponds to academic and public conceptualisations of ‘right-wing extremism’, in particular cognitive ‘closed-mindedness’. Emic perspectives are not accorded privileged authenticity. Rather, it is argued, critical engagement with them reveals the important role of ethnographic research in gaining insight into, and challenging what we know about, the ‘mind-set’ of right-wing extremists. Understanding if such a mind-set exists, and if it does, in what it consists, matters, if academic research is to inform policy and practice to counter socially harmful practices among those it targets effectively.

From the Fringe to the Fore: An Algorithmic Ethnography of the Far-Right Conspiracy Theory Group QAnon

In this article, I examine the convergence of the socio-technological processes that enabled members of far-right conspiracy theory QAnon to expand beyond the “echo chambers” of the online fringe and incorporate themselves into mainstream discourse. Drawing on interdisciplinary research methods to focus on how technology is used in practice, I analyze QAnon’s online life through the concepts of algorithms, user experiences, and routines. I argue that QAnon followers’ deliberate manipulation of and incidental capitalization on algorithms gives QAnon’s content momentum that spreads information across communities; that the affordances of the user experiences of different platforms allow QAnons to curate a variety of strategies for growing their ideas and audience; and that the integration of QAnon participation into personal routines helps move the theory offline. Ultimately, a ground-up approach to digital socialization adds complexity to the analysis of echo chambers and algorithmic power.