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Published By STIE Wikara Purwakarta

2797-3247, 2721-8120

Author(s):  
Dinda Amalia

This study aims to determine the effect of service quality and price on customer satisfaction of Baraya Purwakarta car rental. Sources of data in this study were obtained from questionnaires (primary) which were distributed to respondents. The population of this research is the car rental customer Baraya Purwakarta. The sample in this study amounted to 70 people. The research data analysis method used was validity test, reliability test, classical assumption test, multiple linear regression, and hypothesis testing, namely the f test and t test. The research findings show that the variable of service quality and price affects the customer satisfaction variable which has an R Square value of 0.502 or 50.2% and the remaining 49.8% is influenced by other variables. From the simultaneous test results, service quality and price have an effect on customer satisfaction as evidenced by the results of the Fcount value greater than Ftable of 34.576 and sig 0,000. From the results of the t test, service quality has a partial effect on customer satisfaction with a tcount of 3,965 and price has an effect on customer satisfaction with a tcount of 5,177.


Author(s):  
Dini Fitriani

The Maju Mapan Company is a company engaged in trading, whose main activity is selling fertilizer types. In carrying out sales activities, it is closely related to merchandise inventory which is an important component that must be available for the smooth running of the sales process. This study aims to determine the quantity of economical fertilizer merchandise inventory using the Economic Order Quantity method. From the results of calculations that have been done by comparing the current trading goods inventory management policy in the company with the EOQ method in the procurement of merchandise, it can be concluded that by using the EOQ method, the quantity of EOQ orders is higher than the order according to the company, but if the company uses the method EOQ, the company will save an inventory cost of Rp. 48,546,480


Author(s):  
Paojan MS

This research was conducted with the aim of knowing the effect of accounts receivable turnover on the liquidity of the company PT. Astra Agro Lestari, TBK which is listed on the Indonesia Stock Exchange. By collecting the company's annual financial reports from 2015 to 2019. The data used in this study are secondary data using quantitative methods, while data analysis uses Simple Linear Regression Analysis which is preceded by the Classical Assumption Test which consists of a normality test and an autocorrelation test, Hypothesis testing was carried out with the coefficient of determination and partial t test using the SPSS 21 computer program. The results showed that the receivable turnover variable did not have a significant effect on the liquidity variable but had a strong correlation with a negative direction of 0.862. Based on the results of the coefficient of determination, it is known that the variable receivables turnover is 74.3%, while the remaining 25.7% is explained by other variables not examined.


2021 ◽  
Vol 2 (1) ◽  
pp. 15-20
Author(s):  
H.Abd.Salam

The research method used is a quantitative method with descriptive and inferential analysis. The population in this study is the people in Purwakarta who use and are involved in the process of purchasing food products Chic Chic Fried Chicken, a sample of 30 respondents who were determined by purposive sampling technique. Test the validity of the instrument using Confirmatory Factor Analysis while the reliability test used Alpha Cronbach. The analysis technique used is partial correlation, t test, multiple correlation, F test and multiple regression.The results of the study found that: (1) Differentiation has a positive effect on purchasing decisions as seen from the r value of 0.741 (significant at 5% level): (2) Product innovation has a positive effect on purchasing decisions as seen from the calculated r value of 0.603 (significant at level 5%): (3) Differentiation, product innovation, jointly on purchasing decisions as seen from the calculated r value of 0.750.


2021 ◽  
Vol 2 (1) ◽  
pp. 21-26
Author(s):  
Ai Surtika Dewi

The research method used is a quantitative method with descriptive and inferential analysis. The population in this study were visitors to the Khalista Hotel in Purwakarta who were involved in the decision to stay. A sample of 54 respondents was determined by using a random sampling technique by means of a questionnaire. Test the validity of the instrument using the product moment while the reliability test used Alpha Cronbach. The analysis technique used is partial correlation, t test, multiple correlation, F test and multiple regression.The results of the study found that: (X1) Service Quality did not affect the Decision to Stay with a rcount of -0.535> with a rtabel of 0.2632; (X2) Price has a positive effect on Decision to Stay at Hotel Khalista Purwakarta with a value of rcount of 7,762> with rtabel of 0.2632 value; (X3) Location has a positive effect on Decision to Stay with a value of rcount of 15.87> with r table of 0.2632. The regression equation obtained is Y = 12,197 + -0.51X1 + 0.156X2 + 0.668X3


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