Pengaruh Kualitas Pelayanan,Harga Dan Lokasi Terhadap Keputusan Penginapan Hotel
The research method used is a quantitative method with descriptive and inferential analysis. The population in this study were visitors to the Khalista Hotel in Purwakarta who were involved in the decision to stay. A sample of 54 respondents was determined by using a random sampling technique by means of a questionnaire. Test the validity of the instrument using the product moment while the reliability test used Alpha Cronbach. The analysis technique used is partial correlation, t test, multiple correlation, F test and multiple regression.The results of the study found that: (X1) Service Quality did not affect the Decision to Stay with a rcount of -0.535> with a rtabel of 0.2632; (X2) Price has a positive effect on Decision to Stay at Hotel Khalista Purwakarta with a value of rcount of 7,762> with rtabel of 0.2632 value; (X3) Location has a positive effect on Decision to Stay with a value of rcount of 15.87> with r table of 0.2632. The regression equation obtained is Y = 12,197 + -0.51X1 + 0.156X2 + 0.668X3