scholarly journals Corporate images and customer behavioral intentions in an environmentally certified context: Promoting environmental sustainability in the hospitality industry

Author(s):  
Patricia Martínez ◽  
Ángel Herrero ◽  
Raquel Gómez‐López
Author(s):  
Michael Abayomi Fowowe

This chapter presents glocalisation as a new global phenomenon in providing sustainable business solutions and preserving durability of the business environment in the tourism and hospitality industry. The chapter reveals that the ‘one strategy fits all' (universalism) deficiency of globalization brought glocalisation into the limelight as the best alternative strategic approach in sustaining global business relevance and promoting environmental sustainability in the 21st century business era. The strategic mix of globalization and localisation inherent in glocalisation promotes unprecedented economic growth and the development of developing and emerging economies through promotion of their cultural heritage and historical values. The chapter further discloses that prevalent of global warming giving rise to climate change in the tourism and hospitality industry which can be significantly controlled through strategic implementation of a glocal strategy. It is concluded that glocalisation serves a dual-purpose of providing sustainable business solutions and preserving the business environment.


2019 ◽  
Vol 11 (19) ◽  
pp. 5279 ◽  
Author(s):  
Moliner ◽  
Monferrer ◽  
Estrada ◽  
Rodríguez

Academic research on sustainability in the hospitality industry is scarce and fragmented, and requires a general structure to lend coherence to its approach. There is a need for empirical research to fathom the question of environmental sustainability and customer experience in the hospitality industry and to study the interaction between the two concepts. This paper aims to close these gaps by establishing the nature of the relationship between customers’ perceptions of the environmental practices in tourism accommodation and their customer experiences and levels of satisfaction. The working hypotheses, based on a review of the literature on environmental sustainability and customer experience in the hospitality industry, are tested in an empirical study of 412 Spanish customers who stayed in various types of tourist accommodation. The main conclusion is that the relationship between environmental sustainability and customer experience in the hospitality industry can be demonstrated. This paper also validates a measurement scale based on the most accepted dimensionality of the construct: cognitive (think), affective (feel), behavioral (act), sensory (sense) and social (relate).


2020 ◽  
Vol 12 (9) ◽  
pp. 3506 ◽  
Author(s):  
Francisco Javier Sáez-Fernández ◽  
Ignacio Jiménez-Hernández ◽  
María del Sol Ostos-Rey

Tourism seasonality generates negative environmental and economic impacts. This paper analyzes the effects of seasonality on the efficiency of the hotel industry in the Balearic Islands (Spain). To that end, a sample of hotel establishments is divided into two groups (those that close down during the off-season and those that do not). Data envelopment analysis (DEA) is applied to assess the radial efficiency of each of the selected hotels; then, directional distance functions (DDFs) are used to measure the degree of efficiency with which these hotels use each of the inputs that form part of their production process. To the best of our knowledge, this is the first time that the said technique has been applied to the hospitality industry to examine the effects of seasonality. The results of this study suggest that those establishments that do not close down their operations are markedly more efficient than the ones that do. Moreover, they are more efficient in the use of each input. Therefore, a reduction in the levels of tourism seasonality would improve the economic sustainability of the hotels and reduce the environmental pressure at peak times. Finally, in line with the theoretical hypotheses formulated, the results regarding the specific efficiency levels for each input show that the greater the degree of flexibility with which these inputs are used, the higher the efficiency.


Author(s):  
Hanafi Hamzah ◽  
Shahrim Karim ◽  
Angelo Camillo ◽  
Svetlana Holt

In the last decades, the tourism and hospitality industries have increased their awareness toward environmental sustainability and the application of Environmental Management Systems (EMS). However, research into EMS application and its challenges in the hospitality industry has been left out of sight. In fact, it appears that most hospitality and tourism organizations have neglected to adopt and implement EMS and have failed to recognize the benefits EMS can offer. Perhaps this may explain mixed findings on EMS success adoption and implementation to date. This conceptual paper investigates the challenges and opportunities within the concept of sustainability and aims to sum the existing knowledge on EMSs and the opportunities for its successful implementation in tourism and hospitality establishments. The findings will raise awareness of the importance of EMS and stimulate changes in the way management puts its effort toward enhancing the value these establishments put on adoption and implementation of EMS.


2011 ◽  
Vol 1 (2) ◽  
pp. 1-13 ◽  
Author(s):  
Anjana Singh ◽  
Meghna Rishi ◽  
Rati Shukla

Subject area The built environment Study level/applicability This case can be used for undergraduate and post graduate level business and management studies. The topics identified for this case study would be environmental management applicable to green management, corporate sustainability and financial planning, buildings conservation, sustainable constructions and projects and the hospitality industry. Case overview Mr Niranjan Khatri is one of the people involved in ITC's successful implementation of green management techniques. The key issue causing concern to management is how they initiate this new concept to the already existing and functional hotels in the country. The second key challenge is managing their stakeholders. Being in the service industry, customer service and convenience is of prime importance and at times they may be in conflict with the sustainability agenda of ITC. Expected learning outcomes Students should be able to analyse the importance of environmental management in the hospitality industry; recognize the operational constraints and legal obligations surrounding environmental performance in hospitality and tourism, Interpret environmental theory and work out an implementation plan for implementing environmental management in hotels. Supplementary materials Teaching note.


Author(s):  
Åse Helene Bakkevig Dagsland ◽  
Reidar J. Mykletun ◽  
Ståle Valvatne Einarsen

This study investigates the extent to which Norwegian adolescents (age 15–16 years) choose vocational foundation classes for high school related to the hospitality industry and intend to complete their certificate of apprenticeship in this field. Departing from the concepts of beliefs, behavioral intentions, and background factors, the study explores pupils’ beliefs about work in the hospitality industry and the ways in which beliefs and social and informational background factors predict their choices. Data were collected in 2002 (n = 1863) and 2011 (n = 1839) using questionnaires, allowing to explore differences between the two measurements. The results showed a decrease in the number of pupils choosing these vocational courses between 2002 and 2011. Yet, pupils’ beliefs about work in the industry were positive, with no major change between the two measures. These beliefs and their own experiences from encounters with the industry emerged as the most significant predictors of the pupils’ choices.


Author(s):  
Omolola Ayobamidele Arise ◽  
Patricia Maureen Shewell

MFCA's potential as a GMT in the hospitality industry has not been well demonstrated. Instead, the manufacturing industry takes the credit for the successful implementation of MFCA. This may be attributed to the industry's inaccurate information on resource consumption and management for strategic internal decision-making. Greening in hotels has predominantly been viewed from customers' perspectives to gain a competitive advantage and improve profits. MFCA is presented in this chapter as a GMT to achieve eco-friendly hotel business practices via informed resource utilization data. Natural resources such as water and energy are gradually becoming scarce commodities with waste generation on the rise and environmental sustainability of the hotel business threatened. Hotels face pressure from the global market to improve their sustainability performance by implementing green practices. In meeting the requirements of sustainable practice, green management's goal focuses on reducing, eliminating, and preventing adverse effects arising from environmental activities.


Author(s):  
Vanessa Gaffar ◽  
Agus Rahayu ◽  
Lili Adi Wibowo ◽  
Benny Tjahjono

The world needs for natural balance and environmental sustainability force companies to change their business model towards a more friendly and caring environment. This is in line with one of the objectives of the SDGs, which is to achieve a better and more sustainable future for all. In this regard, one concept that is currently developing is circular economy (CE) which is a regenerative system in which resource input and waste, emission and energy leakage are minimized by slowing, closing, and narrowing of materials and energy loops (Geissdoerfer : 2018). It is expected that the industry will be able to reduce waste when they implement this concept. The ecosystem can be better maintained and energy can be saved. CE concept can be applied to various industries including hotel industry. It is a part of the hospitality industry that makes a significant contribution to the economy. The problem lies in the level of awareness of the companies themselves and the practicality of the CE concept in hotel industry. Keywords: circular economy, awareness, hotel industry


SAGE Open ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 215824402091795
Author(s):  
Jin Xiao ◽  
Ling Xie ◽  
Muhammad Faisal Shahzad ◽  
Jamshed Khan Khattak

This article investigates how consumer attitudes toward green buying and subjective norms influence the network buying with the mediation of behavioral intentions and moderation of product type. Due to the increasing environmental concerns, network buying has positively changed human interactions with the environment. Based on a sample of 392 Chinese consumers, this study reveals that consumer attitudes toward green buying and subjective norms significantly influence network buying. The empirical results provide strong evidence for the mediating role of behavioral intentions in the relationship between the attitudes toward green buying and network buying. This study empirically tests a model, including the moderating effect of product type toward green products through network buying. Green consumption through network buying will help consumers to live a healthy life together with achieving environmental sustainability and consumer well-being at large. Interestingly, the current study suggests that network buying can drive sustainable consumption.


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