Work life quality of organisation's employees as a condition for establishing an internal image of the organisation

One of the most important tasks of corporate governance is to create a positive image of their organisation both in the external environment and in-house. In recent years, a large number of studies aimed at the study and assessment of external corporate images is complemented by studies of internal corporate image, as only their simultaneous improvement can achieve a high competitiveness level of an organisation in the external market and reach stability and high potential for the development of the organisation itself. One of the most important factors used in the formation of a corporate internal image is employee satisfaction with the quality of their work life, namely, working conditions, motivation system, the prevailing social and psychological climate, etc. All these internal image factors are the indicators of work life quality and are reflected in corporate loyalty of employees, which to a great extent is a key indicator of company's internal image. The presented paper is devoted to sociological analysis reviewing the impact caused by work life quality of employees on the formation and maintenance of the internal image their companies have, based on the author's specific sociological research conducted with the use of quantitative analysis methods.

Advertisers and American Broadcasting: From Institutional Sponsorship to the Creative Revolution

American broadcasting, unique among media industries, relied on sponsors and their ad agencies for program content from the 1920s through the 1950s. Some sponsors broadcast educational or culturally uplifting programs to burnish their corporate images. By the mid-1960s, however, commercial broadcasting had transformed, and advertisers could only buy interstitial minutes for interrupting commercials, during which they wooed cynical consumers with entertaining soft-sell appeals. The midcentury shifts in institutional power in US broadcasting among corporate sponsors, advertising agencies, and radio/television networks reflected a fundamental shift in beliefs about how to use broadcasting as an advertising medium.

Corporate social responsibility (CSR) – A Key Factor to an Organization’s Success

Corporate social responsibility (CSR) is not a refreshing concept for the management of an organization in recent years. This concept refers to a firm, which has more responsibilities to adapt the needs of objectives apart from its stakeholders and owners in commercial, legal, ethical, and environmental ways (Beal and Goyen, 2005), and the responsibilities are achieved by meeting or exceeding the commercial, ethical, legal and philanthropic expectation from these objectives. The concept of corporate social responsibility was firstly introduced by the publication of Bowen's Social Responsibility of Businessmen in 1953, while almost all known companies have integrated this spirit into their business model. Nowadays, the promotion of corporate social responsibility has even become not only the wider responsibilities in which an organization contributes to society but also an approach to promote an organization's corporate image (Chang, 2009). The purpose of this paper is to briefly discuss the concept of corporate social responsibility regarding economic, ethical, legal, and philanthropic aspects, and the objectives served by corporate social responsibility such as environments, the society, and the public. This paper then explains how the realization of CSR from one organization can bring effects to its stakeholders and how the organization can obtain benefits from the implementation. Finally, this paper includes two cases from well-known companies in Taiwan, namely TSMC (Taiwan semiconductor manufacturing company) and FPG (Formosa Plastics Group) about how these companies successfully realize corporate social responsibility, and the impacts that influence the stakeholders, and the benefits they obtain for their corporate images.

The Effect of Excellent Services and Corporate Images to Customer Satisfaction on Financial Banking Sectors

The banking sector plays an important role in the world economy. In a very tight banking competition, banks must be able to understand what they want and what is needed by their customers. And then the bank must be able to create banking products that are suitable and can satisfy the needs of its customers. Customer satisfaction can form a positive perception and can further position the company's image in the minds of customers. Excellent service that is doing the best possible service to customers or consumers, causing satisfaction. The purpose of excellent service is to provide services so that they can meet and satisfy customers so that the company gets maximum profit.

Tourist Cooperation in Mountain Destinations

The business collaboration assumes several types and varies according to the invested resources and the level of commitment of the partners. The stimulus to collaboration lies in the pressures of globalization and increased competitiveness, supported by the development of new communication and information technologies. Tourism is a highly globalized and competitive sector, with specificities and high level of complexity of markets and tourist destinations. The collaboration promotes a strategic and organizational alignment between partners, which in tourism is decisive for the qualification of the destination and its sustainability. In the Serra da Estrela destination, the development of collaborative relationships is valued as a resource for companies and territories as well as a source of competitive advantages. The sharing of knowledge and experience, the association of corporate images, and the willingness to absorb new methods are considered favorable, but they present problems of formalization and communication, which require correction and coordination.

THE EFFECT OF RELATIONSHIP MARKETING IN INDONESIAN COSMETICS MARKET

Purpose: The success of a business distributor is closely associated with its customers, so that customer satisfaction and loyalty should be maintained well. This research aims to clarify whether there’s a significant effect between relationship marketing and corporate image on customer satisfaction and its impact on customer loyalty in the Cosmetics Company. Methodology: This research is a quantitative, design with an associative descriptive study, to provide an overview of the effect between variables to be studied to test the hypothesis that has been established through a questionnaire survey. The population in this study is 54 retailer customers from Cosmetics Industry. The collected data were processed using the method of Partial Least Square (PLS) using software Warp PLS 5.0. Result: Results showed that there is a significant effect between relationship marketing on customer satisfaction, and between customer satisfactions on customer loyalty. But there is no significant effect of corporate image on customer satisfaction. Furthermore, there is a significant indirect effect between relationship marketing on customer loyalty through customer satisfaction. However, there is no significant indirect effect between corporate images on customer loyalty through customer satisfaction. Applications: This research can be used for universities, teachers, and students. Novelty/Originality: In this research, the model of the -- is presented in a comprehensive and complete manner.

ICT and Corporate Image

As new ICT products appear on the market, many managers choose to adopt them without clear evidence of the productivity benefits often claimed by vendors. Some may trust or hope that the promised benefits do eventually materialize, but others may adopt them because of ICT's symbolic meaning. This article investigates the links between ICT, corporate image, and purchase decisions or other forms of support among prospective customers, a previously neglected external stakeholder group. This article presents an experiment testing the links between IT, corporate image, and support behavior among customers. The results show that there is a strong link between conspicuous use of IT artifacts and corporate image leading to support behavior among customers. Social meaning of IT indirectly affects customer support and firm survival. This explains why savvy managers adopt new IT products that are consistent with their desired corporate images without clear evidence of the productivity benefits. Implications for theory, practice and future research are discussed.