scholarly journals Bending without breaking: examining the role of attitudinal ambivalence in resisting persuasive communication

2008 ◽  
Vol 38 (1) ◽  
pp. 1-15 ◽  
Author(s):  
Nicoletta Cavazza ◽  
Fabrizio Butera
Keyword(s):  
Persuasive Communication ◽  
Attitudinal Ambivalence

10. The role of media and public opinion

2016 ◽  
Author(s):  
Piers Robinson
Keyword(s):  
Foreign Policy ◽  
Public Opinion ◽  
Policy Process ◽  
War On Terror ◽  
Policy Formulation ◽  
Persuasive Communication ◽  
The Public ◽  
Critical Approaches ◽  
The Media

This chapter examines the relevance of media and public opinion to our understanding of foreign policy and international politics. It first considers whether public opinion influences foreign policy formulation, as argued by the pluralist model, or whether the public are politically impotent, as argued by the elite model. It then explores whether the media can influence foreign policy formulation, as argued by the pluralist model, or whether the media are fundamentally subservient to the foreign policy process, as argued by the elite model. It also integrates these competing arguments with theoretical frames used in the study of international relations: namely, realism, liberalism, and critical approaches (including constructivism and post-structuralism). The chapter concludes by discussing contemporary debates concerning organized persuasive communication and the ‘war on terror’.

scholarly journals Pro-environmental Behaviours at Work: The Interactive Role of Norms and Attitudinal Ambivalence

2021 ◽  
Vol 13 (21) ◽  
pp. 12003
Author(s):  
Carla Mouro ◽  
Vera Lomba ◽  
Ana Patrícia Duarte
Keyword(s):  
Energy Conservation ◽  
Environmental Performance ◽  
Environmental Initiatives ◽  
Staff Members ◽  
Organisational Climate ◽  
Sustainability Transition ◽  
Attitudinal Ambivalence ◽  
The Relationship ◽  
Environmental Behaviours

The environmental costs arising from unsustainable production patterns have increased to the point that organisations are now expected to adopt more responsible practices. Pro-environmental behaviours (PEBs) in the workplace can significantly contribute to bettering companies’ environmental performance and sustainability transition. This research investigated the interactive role of norms and attitudes in predicting voluntary energy conservation behaviours, based on a correlational study of 189 Portuguese workers. The study examined whether perceived norm conflicts involving co-workers, closer colleagues and leaders’ behaviours promote or hinder workers’ own PEBs and whether attitudinal ambivalence towards their organisation’s pro-environmental initiatives is a moderator of this relationship. Controlling for the effect of the pro-environmental organisational climate, the ages of employees and organisation size, the results confirm that felt ambivalence moderates the relationship between norm conflict and reported energy conservation behaviours. The findings indicate that ambivalent workers are less likely to engage in PEBs if they perceive norm conflict, that is, if other staff members are not equally motivated to adopt those behaviours. Conversely, norm conflict had an energising effect on non-ambivalent workers. The results thus indicate that organisations could benefit from promoting their environmental policies more explicitly, encouraging their employees to discuss these initiatives and making voluntary PEBs more visible in the workplace.

scholarly journals Relatıonshıp Among Humor Styles, Internal Marketıng Practıces And Communıcatıon

2016 ◽  
Vol 12 (4) ◽  
pp. 353
Author(s):  
Yagmur Ozyer
Keyword(s):  
Organizational Behavior ◽  
Internal Marketing ◽  
Marketing Channels ◽  
Persuasive Communication ◽  
Humor Styles ◽  
Marketing Department ◽  
Internal Customers ◽  
Moderating Role ◽  
Positive Results

Although humor at workplace provides positive results for the brands and intraorganizational management, there are only a few theorized studies proving this fact in the literature. Studies on humor at workplace can be mostly seen in the organizational behavior literature. Humor can be considered as a very critical component for both the internal customers and external customers in the marketing literature. Humor is effective in creating consumer perceptions and loyalty through various marketing channels and additionally, can be considered as a very important concept for maintaining the holistic marketing approach in internal marketing practices. Behaviors and attitudes of marketing department managers with different humor styles can increase cohesion among employees and maximize their performance. This study examines the effect of humor styles of the marketing department managers on the internal marketing practices under the moderating role of persuasive communication variable.

scholarly journals The Public Relations Role Towards the Success of Waste Collecting Point Program in Banda Aceh

2021 ◽  
Vol 3 (1) ◽  
pp. 1-6
Author(s):  
Zakirah Asman ◽  
Deni Yanuar ◽  
Munawir Syarief
Keyword(s):  
Public Relations ◽  
Role Theory ◽  
Public Relation ◽  
Persuasive Communication ◽  
Socialization Process ◽  
The Public ◽  
City Agency ◽  
The City ◽  
Banda Aceh

This study attempted to determine the role of Public Relation (PR) of Banda Aceh’s Environmental, Cleanliness, and the Beauty of the City Agency on the “Waste Collecting Point (WCP) program. The theory used was role theory developed by Redfield, Linton, and Herskovits. The method which was being used wasdescriptive qualitative, which the subject of the study was PR division and societies. The finding showed that PR division played a very important role in the success of Waste Collecting Point (WCP) program from the beginning until the outcome being shown on the cleanliness of the districts. Starting from the socialization process, the program showed significant success. Persuasive communication was being used to conduct the program. PR division made initial socialization by informing the societies about the danger of the waste if not managed properly then followed by monthly evaluation on the cleaning leader. Keywords: Public Relation, role theory, waste collecting point, Banda Aceh

The Role of Attitudinal Ambivalence in Susceptibility to Consensus Information

2001 ◽  
Vol 23 (3) ◽  
pp. 197-205 ◽  
Author(s):  
Gordon Hodson ◽  
Gregory R. Maio ◽  
Victoria M. Esses
Keyword(s):  
Attitudinal Ambivalence ◽  
Consensus Information

ATTRIBUTION OF FREEDOM IN A PERSUASIVE COMMUNICATION SITUATION

1975 ◽  
Vol 3 (1) ◽  
pp. 27-35
Author(s):  
John H. Harvey ◽  
De Mott Sandra ◽  
Lesly Murray ◽  
Amy Yasuna
Keyword(s):  
Persuasive Communication ◽  
Communication Situation ◽  
The Relationship

An experiment was conducted to investigate variables which affect a communicator's attribution of freedom to a communicatee. A communicator delivered a communication to a communicatee who reacted either favorably or unfavorably. Further, the communicator expected to have to deliver a subsequent communication either to the same communicatee or to a different communicatee. As predicted, greater freedom was attributed to the communicatee (1) when the reaction to the communication was favorable than when it was unfavorable, and (2) when a subsequent communication was to be directed toward the same communicatee than when it was to be directed toward a different communicatee. These findings were discussed in terms of a person's need for compliance and the role of the attribution of freedom in serving this need. The study also provided evidence about the relationship between the attribution of freedom and liking.

scholarly journals Peran Public Relations dalam Film Hancock

InterKomunika ◽  
2018 ◽  
Vol 3 (2) ◽  
pp. 145
Author(s):  
Muhammad Reyzha Noorsyam Arkian ◽  
M Subur Drajat ◽  
Dadi Ahmadi
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Effective Means ◽  
Point Of View ◽  
Persuasive Communication ◽  
Media Relations ◽  
Literature Study ◽  
The Public ◽  
Representation Level

Abstract. Film is a mass media that has a function as entertainment, besides that the film also contains an informative, educative, and persuasive function. Film is also known as a medium of communication, film is an effective means to shape the perspective of society at large. A movie titled “Hancock” is a movie about a public relations practitioner who tries to restore the image of a superhero. This movie also tells a story about the troublesome life of a superhero who has bad image in the eyes of public and media.  The purpose of this research is to understand the Reality Level, Representation Level and Ideology Level of public relations role in the movie “Hancock”.  The research method is using the qualitative methods with semiotics approach, which is a science about signs. The theory used is John Fiske’s theory of Television Codes which focuses on the Reality Level, Representation level and Ideology Level.  In this research the data collection techniques used are observation, documentation, literature study, and interviews.  The results of this study conclude that at the reality level it is seen in the form of behavior and appearance which includes expert advisors who provide input, problem solvers in crisis, media relations, providers as well as media relations, communication technicians, public tranquilizers, and case development informants. showed that the role of public relations and Ray Embrey's Appearance tended to be stable when meeting with the public and Hancock as management, namely by using formal equipment in the form of shirts, suits, ties, material trousers and loafers. At the level of representation in the form of a camera code and dialogue code which includes, Framing with Background, Group Shot, Walking Shot, Two Shot, Three Shot, Eye Level, and, Point of View Shot and dialog used by Ray Embrey in this film too very shows the role of public realtions that show that it is an expert communicator and expert advisor by persuasive communication. At the ideological level, there was an ideology that appeared in the Hancock film with discrimination between white and black race and based on the eighth point of the Public Relations International code of ethics. The suggestion for further research is to look for references to books related to semiotics and the role of public relations. This is needed to be able to better understand the forms of the role of public relations in a film.Keywords: Mass Media, Reality, Semiotic, Television Codes, John FiskeAbstrak. Film merupakan media massa yang memiliki fungsi sebagai hiburan, disamping itu juga film mengandung fungsi informatif, edukatif, dan persuasif.  Film juga dikenal sebagai media komunikasi, film merupakan salah satu sarana yang efektif untuk membentuk perspektif masyarakat secara luas.  Film “Hancock” merupakan sebuah film yang mengangkat kisah tentang perbaikan citra dari seorang pahlawan oleh seorang praktisi public relations. Film ini juga mengangkat persoalan kehidupan seorang pahlawan yang memiliki citra buruk di mata publik dan media.  Tujuan dari penelitian ini adalah untuk mengetahui bagaimana level realitas, level representasi, dan level ideology peran public relations dalam film “Hancock”. Metode penelitian yang digunakan oleh peneliti adalah  metode kualitatif dengan pendekatan semiotika, yaitu suatu ilmu yang mengkaji tentang tanda-tanda. Teori yang digunakan adalah kode-kode televisi John Fiske dimana memfokuskan pada level Realitas, level Representasi, dan level Ideologi.  Pada penelitian ini teknik pengumpulan data yang digunakan berupa observasi, dokumentasi, studi pustaka, dan wawancara.  Hasil dalam penelitian ini menyimpulkan bahwa pada level realitas terlihat dalam bentuk perilaku dan penampilan yang meliputi penasihat ahli yang memberikan masukan, pemecah permasalahan ketika dalam krisis, media relations, penyedia juga penyalur hubungan dengan media, teknisi komunikasi, penenang publik, dan informan perkembangan kasus yang menunjukan bahwa adanya peran public relations dan Penampilan Ray Embrey, cenderung stabil ketika bertemu dengan publik dan Hancock sebagai manajemen, yaitu dengan menggunakan stelena formal berupa kemeja, jas, dasi, celana panjang bahan, dan sepatu pantofel.  Pada level representasi dalam bentuk kode kamera dan kode dialog yang meliputi, Framing with Background, Group Shot, Walking Shot, Two Shot, Three Shot, Eye Level, dan, Point of View Shot dan  dialog yang di gunakan oleh Ray Embrey dalam film ini juga sangat menunjukan peran public realtions yang menunjukan bahwa ia merupakan seorang expert communicator dan penasihat ahli dengan melakukan komunikasi persuasif. Pada level ideologi terlihat adanya Ideologi yang muncul dalam film Hancock terdapat diskriminasi Ras antara kulit putih dengan Ras kulit hitam dan berdasarkan kode etik Public Relations Internasional point ke delapan.  Adapun saran untuk penelitian selanjutnya adalah lebih mencari referensi buku terkait dengan semiotika dan peran public relations.  Hal ini diperlukan untuk dapat lebih memahami bentuk-bentuk peran public relations dalam sebuah film.Kata kunci: Media Massa, Realitas, Semiotika, Kode-kode Televisi, John Fiske

scholarly journals Attitudinal Ambivalence

Psychology ◽  
2019 ◽  
Author(s):  
Nicoletta Cavazza ◽  
Vincent Pillaud ◽  
Fabrizio Butera
Keyword(s):  
Interpersonal Relationships ◽  
Individual Level ◽  
Attitudinal Ambivalence ◽  
The Individual ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Research on attitudinal ambivalence started in the early 1970s, forty years after the first wave of research on attitudes. Ambivalent attitudes consist of both positive and negative evaluations of the same object. Early approaches proposed different measurement methods, and ambivalence can now be measured either directly (referred to as “felt ambivalence”) or indirectly (referred to as “potential ambivalence”). Because of its duality, ambivalence has been studied in comparison with univalent attitudes—which consist of either positive or negative evaluations of an object—to uncover their specific features, antecedents, and consequences. Relevant research has focused on identifying the prevalence of ambivalent attitudes, and on whether they could stem from particular personality traits or situations. Researchers have found that ambivalent attitudes seem to be widespread and can be held for a long period of time. Their relationship with behaviors has also been widely studied. At the individual level, ambivalence increases response latency when a choice has to be made, extends information processing, can affect attitude stability, and can even lead to discomfort. At the behavioral level, studies have highlighted the moderating role of attitudinal ambivalence on the relationship between attitudes and behavior. A different field of research focuses on its strength to question whether ambivalence leads to more resistance or susceptibility to persuasion and influence. It appears that ambivalent attitudes are pliable and, depending on the context, can either help individuals to be more adaptive or prevent them from arriving at a satisfying conclusion. The role of ambivalent attitudes in interpersonal relationships and self-presentation also highlight some benefits in holding an ambivalent attitude. This article opens by reviewing general overviews to provide a detailed picture of the current state of research. It then presents early approaches to attitudinal ambivalence, and reviews studies that highlight the moderating role of attitudinal ambivalence on the relationship between attitudes and behavior, as well as studies that question whether ambivalence might lead to more resistance or susceptibility to persuasion and influence. The article then focuses on the impact of ambivalence at the individual level. Antecedents of attitudinal ambivalence will be reviewed, as well as its consequences on the individual. The article concludes by presenting research questioning its functions as well as some applied work.

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