The definition of motive is considered. The research is based on the information and mathematical approach. The method is based on comparing two types of information available to the decision-maker. Firstly, it is the prognostic information on all means necessary for successful achievement of the goal; secondly, it is the pragmatic information on the means available for this purpose actually. Information has a numerical measure, and thus can be mathematized. Motivation is defined as mental activity to set a goal, formulate a motive and create a program of actions aimed at meeting the need. In the process of motivation the need passes through the stages of a hidden, objectified, specified and actualized need. Ultimately, it becomes an active need. These stages correspond to a needful arousal in the form of attraction, impulse, desire and intention, respectively. Intention turns into a motive that becomes a needful arousal that accompanies an active (motivated) need. The result of motivation is an integral formation called a binary relationship "motive-goal". It is shown that motive does not exist as a separate mental essence. It can be considered only within the framework of this binary relation. The analysis of the motivational process leads to the following definition: motive is the highest form of needful arousal that meets the actual need.