MOTIVE AS THE HIGHEST FORM OF NEEDFUL AROUSAL
The definition of motive is considered. The research is based on the information and mathematical approach. The method is based on comparing two types of information available to the decision-maker. Firstly, it is the prognostic information on all means necessary for successful achievement of the goal; secondly, it is the pragmatic information on the means available for this purpose actually. Information has a numerical measure, and thus can be mathematized. Motivation is defined as mental activity to set a goal, formulate a motive and create a program of actions aimed at meeting the need. In the process of motivation the need passes through the stages of a hidden, objectified, specified and actualized need. Ultimately, it becomes an active need. These stages correspond to a needful arousal in the form of attraction, impulse, desire and intention, respectively. Intention turns into a motive that becomes a needful arousal that accompanies an active (motivated) need. The result of motivation is an integral formation called a binary relationship "motive-goal". It is shown that motive does not exist as a separate mental essence. It can be considered only within the framework of this binary relation. The analysis of the motivational process leads to the following definition: motive is the highest form of needful arousal that meets the actual need.