Green marketing mix: A case study of Brazilian retail enterprises

2019 ◽  
Vol 28 (3) ◽  
pp. 111-116
Author(s):  
Adriana Beatriz Madeira
Keyword(s):  
Marketing Mix ◽  
Green Marketing

scholarly journals Identification of green marketing strategies: perspective of a developing country

2019 ◽  
Vol 15 (4) ◽  
pp. 42-56 ◽  
Author(s):  
Maria Hayu Agustini ◽  
Sentot Suciarto Athanasius ◽  
Berta Bekti Retnawati
Keyword(s):  
Developing Countries ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Green Product ◽  
Depth Interview ◽  
Green Practices ◽  
Beauty Products

Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable strategy, and this happens, particularly, in developing countries. As a result, the green marketing strategies of companies in developing countries are not yet fully recognized. So, this study is intended to explore marketing practices of the selected companies in Indonesia. The research is a case study of three selected companies producing herbal medical drinks, natural spa-related beauty products, and natural coloring fabric. They were selected for several reasons: producing of green products, conducting of green practices, and marketing the products abroad. In-depth interview of the owner or in-charged manager of each company was used to obtain the data about its marketing practices. The data were then classified into four Ps of marketing mix, and interrelationship concepts generated from the data were systematically identified using NVivo to get clear picture of their marketing strategy. The results indicated that the companies undertook only quasi green marketing: dealt with green product and conducted green practices but did not apply green pricing, green distribution, and green promotion. This brings implication for companies marketing a green product to take advantage by differentiating their product based on the green characteristics of the product. This study also contributes to knowledge about green marketing strategy in a developing economy that is still limited.

Green Marketing Mix A Model towards Sustainability

2018 ◽  
Vol 06 (09) ◽  
pp. 23-27
Author(s):  
M. Goyal ◽  
M. S. Pahwa
Keyword(s):  
Marketing Mix ◽  
Green Marketing

Organisational Agility and 7Ps of the Marketing Mix for the Post-COVID-19 Period: A Case Study of the Indian Informal Food Sector

2021 ◽  
Author(s):  
Uma Vakadae Ramkumar ◽  
Manivannan Anand Shankar Raja ◽  
Joseph Varghese Kureethara
Keyword(s):  
Marketing Mix ◽  
Food Sector ◽  
Organisational Agility

scholarly journals Coffee to Go Marketing Mix (7P) Analysis to Improve Customer Satisfaction (Case Study Katuhu Coffee)

2021 ◽  
Author(s):  
Muhammad Fauzan Abdurrahman ◽  
Arief Daryanto ◽  
Ani Nuraisyah
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix

scholarly journals Factors of the Development and Decline in New Industrial Era: A Case Study of 7-Eleven

2021 ◽  
Vol 4 (1) ◽  
pp. 1-15
Author(s):  
Zi Jian Oh ◽  
Gai Sin Liem ◽  
Safina binti Ismail ◽  
Siti Aina Antasya binti Mohd Indera JR ◽  
Nur Muslihah binti Abdul Hakim ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix ◽  
Sufficient Evidence ◽  
Marketing Mix Strategy ◽  
The Relationship

The purpose of this study is to investigate factors of the development and decline of 7-Eleven in the new industrial era. This study examined the relations between marketing mix strategy (4Ps) and customer satisfaction significantly predicting the development and decline of 7-Eleven. A total of 108 respondents, 56 Malaysian and 52 Indonesian, were involved to collect the data by questionnaires. The regression results provided sufficient evidence that factors of 7-Eleven development are positively related to its marketing mix strategy and customer satisfaction or vice versa. This finding provides profound understanding about the relationship between the development and decline factors in new industrial era, its marketing mix strategy and customer satisfaction.

scholarly journals Effective/Differentiating Marketing Strategies of McDonald’s in Malaysia And Indonesia

2021 ◽  
Vol 4 (1) ◽  
pp. 16-33
Author(s):  
Dilip D ◽  
Rupesh Sinha ◽  
Ooi Ler Wei ◽  
Daisy Mui Hung Kee ◽  
Oh Jia Leei ◽  
...  
Keyword(s):  
Comparative Analysis ◽  
Fast Food ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Marketing Process

McDonald's has become one of the world's most known fast-food companies. The success of McDonald's in growing business makes some individuals genuinely curious as to how McDonald's developed their marketing process and strategy as marketing strategies perform crucial roles for businesses to grow eventually. This case study aims to determine the effective marketing strategies of McDonald in Malaysia compared to with those in other countries such as Indonesia and provide recommendations to deal with the situation McDonald's is faced with. This research, using comparative analysis and focusing on 4P marketing mix components, focuses on the analysis of products, prices, places, and promotions.

scholarly journals The Marketing Mix Affect on the Consumer Buying Decision (Case Study of Sausage Products at PT. Aroma Denpasar)

2017 ◽  
Vol 1 (2) ◽  
pp. 65
Author(s):  
I Made Jaminyasa ◽  
I Made Pulawan ◽  
Anak Agung Media Martadiani ◽  
I Made Suniastha Amerta
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Regression Coefficient ◽  
Regression Line ◽  
Positive Influence ◽  
Marketing Mix ◽  
T Test ◽  
Rejection Region ◽  
Line Equation

The more intense competition within the similar business as well as happened in the business of making sausages, especially in Denpasar city. PT. Aroma was one of the companies in Denpasar that produces sausages, corned beef, and nuggets. In an effort to attract consumers to buy sausages, companies pay attention to product quality, price, and promotion. The attitude of each consumer varies before buying and in buying products. Consumer considerations in buying the products that need to be considered by marketers, so that products that are marketed can be accepted and would be bought by the consumers. The linear regression line equation: Y = 0.1920 + 0.2145 X1 + 0.2592 X2 + 0.3828 X3 explains that there was a simultaneous positive influence between product quality, price, and promotion on the buying decision of sausage. The result of t-test of regression coefficient obtained t1-count was 3,3628, t2-count was 3,9879 and t3-count was 6,2641 bigger than t-table equal to 1,980 was in rejection region Ho, hence Ho rejected or Hi accepted. It meant it was true, that there was a positive influence simultaneously between the marketing mix and the consumer buying decision.

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