scholarly journals Effective/Differentiating Marketing Strategies of McDonald’s in Malaysia And Indonesia

2021 ◽  
Vol 4 (1) ◽  
pp. 16-33
Author(s):  
Dilip D ◽  
Rupesh Sinha ◽  
Ooi Ler Wei ◽  
Daisy Mui Hung Kee ◽  
Oh Jia Leei ◽  
...  
Keyword(s):  
Comparative Analysis ◽  
Fast Food ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Marketing Process

McDonald's has become one of the world's most known fast-food companies. The success of McDonald's in growing business makes some individuals genuinely curious as to how McDonald's developed their marketing process and strategy as marketing strategies perform crucial roles for businesses to grow eventually. This case study aims to determine the effective marketing strategies of McDonald in Malaysia compared to with those in other countries such as Indonesia and provide recommendations to deal with the situation McDonald's is faced with. This research, using comparative analysis and focusing on 4P marketing mix components, focuses on the analysis of products, prices, places, and promotions.

scholarly journals Functioning of the Clothing Networks on the Global Markets - Comparative Analysis

2012 ◽  
Vol 14 (3) ◽  
pp. 87-100
Author(s):  
Monika Malinowska-Olszowy
Keyword(s):  
Comparative Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Point Of View ◽  
Global Markets ◽  
Distribution Costs ◽  
Production And Distribution ◽  
Global Companies ◽  
Marketing Mix Strategy ◽  
Made In

The globalisation process contributes to shaping of many diverse consequences, among others it causes the internationalization of production, new, global division of work, increase of competitiveness, it builds the branches of a globalising business. From the point of view of economy, the phenomenon of globalisation influences the deepening of a free float of commodities, services, resources, capital, work, and also information between the countries. These factors significantly contribute to many changes that are visible in the operations of the latter-day enterprises (Penc 2003, p. 152). One of the consequences of the globalisation process, which is directly connected with the functioning of companies, is the necessity of building and managing the brand. As a result it creates many possibilities to global companies from the textile-clothing sector that want to achieve a market success. However, in order to achieve it one has to fulfill many, constantly increasing, expectations of the buyers. The realisation of these challenges is possible only with the share of two crucial factors: proper competitiveness and progressive marketing strategies. In the clothing sector the partnership networks are being created between the economic subject, because such actions are aimed at minimising the risk, as well as to reducing the production and distribution costs. The most often encountered networks in the textile-clothing branch are the franchising networks. The present article concentrates on the competitiveness aspect of the global clothing networks. A comparative analysis of the action of the commercial clothing networks was made, in order to show some features of its operation and proceeding, while focusing on the specified elements of the marketing-mix strategy. The obtained results allowed to show the differences and similarities in the used marketing strategies.

scholarly journals Identification of green marketing strategies: perspective of a developing country

2019 ◽  
Vol 15 (4) ◽  
pp. 42-56 ◽  
Author(s):  
Maria Hayu Agustini ◽  
Sentot Suciarto Athanasius ◽  
Berta Bekti Retnawati
Keyword(s):  
Developing Countries ◽  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Green Product ◽  
Depth Interview ◽  
Green Practices ◽  
Beauty Products

Green marketing is becoming a trend, and many companies have implemented it as a strategy for winning the market. However, attention to the importance of green marketing strategies has been relatively limited compared to its importance as a viable strategy, and this happens, particularly, in developing countries. As a result, the green marketing strategies of companies in developing countries are not yet fully recognized. So, this study is intended to explore marketing practices of the selected companies in Indonesia. The research is a case study of three selected companies producing herbal medical drinks, natural spa-related beauty products, and natural coloring fabric. They were selected for several reasons: producing of green products, conducting of green practices, and marketing the products abroad. In-depth interview of the owner or in-charged manager of each company was used to obtain the data about its marketing practices. The data were then classified into four Ps of marketing mix, and interrelationship concepts generated from the data were systematically identified using NVivo to get clear picture of their marketing strategy. The results indicated that the companies undertook only quasi green marketing: dealt with green product and conducted green practices but did not apply green pricing, green distribution, and green promotion. This brings implication for companies marketing a green product to take advantage by differentiating their product based on the green characteristics of the product. This study also contributes to knowledge about green marketing strategy in a developing economy that is still limited.

Consumer-Centric Marketing Strategies

2013 ◽  
pp. 79-96
Author(s):  
Loredana Di Pietro ◽  
Eleonora Pantano
Keyword(s):  
Social Networks ◽  
Marketing Mix ◽  
Interesting Case ◽  
Marketing Strategies ◽  
Global Perspective ◽  
The Social ◽  
Market Trends ◽  
The Impact ◽  
Fast Access

In recent years, the increase in social network users showed new platforms for collecting data on market trends and products acceptance, as well as for supporting the relationships with clients and adapting firms’ communication strategies. As a consequence, marketers are forced to consider these systems as tool for attracting, maintaining, and managing clients in order to increase the firms’ profitability. This chapter aims at advancing our knowledge on the use of social networks, such as Facebook, as tools for improving Consumer Relationship Management, by focusing on a case study. In particular, the chapter investigates the case study of the Calabrian scenario, characterized by small-sized and family-run firms, which use traditional forms of marketing tools. Due to the ease and fast access to Web-technology-based platforms, these firms are capable of operating in a global perspective, by understanding market trends and quickly adapting their strategies. Hence, the case study of Calabrian industries can represent an interesting case study for analyzing to what extent these technologies can become a new marketing mix element for improving firms’ profitability, for both SMEs and larger firms. In particular, the adoption of Facebook by managers allows advancing our knowledge on the impact of the social networks on their marketing strategies, and on the relationships with clients. The results outline useful issues for researches and practitioners. Furthermore, the research has an interdisciplinary value, involving Psychology, Marketing, and Organizational points of view.

scholarly journals STRATEGI PEMASARAN KOMUNIKASI DIGITAL MARKETING PLATFORM (CASHBAC) UNTUK MENINGKATKAN DAYA BELI KONSUMEN

2020 ◽  
Vol 6 (1) ◽  
pp. 14
Author(s):  
Katrina Katrin ◽  
Zon Vanel
Keyword(s):  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Purchasing Power ◽  
Case Study Approach ◽  
Study Approach ◽  
Sales Team ◽  
Marketing Team

This research is focused on communication marketing strategies at PT. Global Pay Indonesia (Cashbac). The purpose of this research is to find out the marketing strategy of digital marketing platform (Cashbac) to increase consumer purchasing power. The main theory is Marketing Mix (4P). The object of this research is the communication marketing strategy by the sales team and the Marketing team at PT. Global Pay Indonesia (Cashbac). The research method used is qualitative with a case study approach. The results of this study are that Cashbac has run all four aspects of prices, places, products and also promotions to increase consumer purchasing power from time to time to be even higher. 

University Promotion – Key Factor Of The Use Of Marketing Strategies, In The Context Of Improving The Romanian Higher Education. Case Study

2014 ◽  
Vol 1 (1) ◽  
pp. 633-638
Author(s):  
Madlena Nen ◽  
Cristina Nicolescu ◽  
Crina Rădulescu
Keyword(s):  
Higher Education ◽  
Competitive Advantage ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Foreseeable Future ◽  
Maturity Level ◽  
Scientific Approach ◽  
Key Factor ◽  
University Promotion

AbstractThis scientific approach was triggered by the interest to analyze the ability of Romanian higher education to use the marketing strategies, such as the use of promotion, (as instrument of the marketing mix), as strategies of boosting their competitive advantage. The research final conclusions highlight, however, an incipient crystallization of this ability, standing by the initial statement, according to which the Romanian higher education institutions have not yet reached the maturity level in using the marketing instruments, which calls for, in a fairly foreseeable future, the need to adjust their using manner.

scholarly journals ANALISIS STRATEGI PEMASARAN PARIWISATA DI DESA KETAPANG RAYA KECAMATAN KERUAK, LOMBOK TIMUR

2019 ◽  
Vol 19 (1) ◽  
pp. 8
Author(s):  
Rusdiati Khairo
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Research Approach ◽  
Tourist Attractions ◽  
Tourism Marketing ◽  
Marketing Process ◽  
Descriptive Approach

The purpose of this study was to analyze tourism marketing strategies in Ketapang Raya Village, Keruak District, East Lombok. The type of research approach used by researchers in this study is the type of descriptive approach. While the type of research used is qualitative research. In determining the informants as sources of data in this study the authors used purposive sampling technique. The results showed that in the marketing strategy carried out by Ketapang Raya Village the marketing process was divided into several stages, starting with segmentation, targeting, positioning, marketing mix. The most effective marketing strategy is to use word of mouth promotion because visitors who have visited the tourist attraction in Ketapang Raya Village will influence their colleagues or family to visit the tourist attractions.   Keywords : Marketing Strategy, Tourism, SWOT Analysis, Marketing Mix

scholarly journals Marketing Strategy for Higher Education Institution Based On Marketing Stimuli (Case Study at Politeknik Pos Indonesia)

2020 ◽  
Vol 7 (1) ◽  
pp. 25-32
Author(s):  
Senny Handayani Suarsa ◽  
Muhammad Meki Munawar
Keyword(s):  
Higher Education ◽  
Education Institution ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Influential Factor ◽  
Prospective Students ◽  
Higher Education Institution ◽  
Education Services ◽  
Selection Of

The purpose of this study is to examine whether marketing strategies based on the marketing stimuli of higher education services influence the selection of the Politeknik Pos Indonesia as higher education institution to continue their studies, as well as which of these marketing mix factors is most influential. The data collection was carried out by an independent survey involving 356 Politeknik Pos Indonesia students. The results showed that all variables had a significant influence on the decision making of the Politeknik Pos Indonesia by prospective students. Hence, the first and second hypotheses are proven by the most influential factor is the product.

Consumer-Centric Marketing Strategies

2013 ◽  
pp. 297-314 ◽  
Author(s):  
Loredana Di Pietro ◽  
Eleonora Pantano
Keyword(s):  
Social Networks ◽  
Marketing Mix ◽  
Interesting Case ◽  
Marketing Strategies ◽  
Global Perspective ◽  
The Social ◽  
Market Trends ◽  
The Impact ◽  
Fast Access

In recent years, the increase in social network users showed new platforms for collecting data on market trends and products acceptance, as well as for supporting the relationships with clients and adapting firms’ communication strategies. As a consequence, marketers are forced to consider these systems as tool for attracting, maintaining, and managing clients in order to increase the firms’ profitability. This chapter aims at advancing our knowledge on the use of social networks, such as Facebook, as tools for improving Consumer Relationship Management, by focusing on a case study. In particular, the chapter investigates the case study of the Calabrian scenario, characterized by small-sized and family-run firms, which use traditional forms of marketing tools. Due to the ease and fast access to Web-technology-based platforms, these firms are capable of operating in a global perspective, by understanding market trends and quickly adapting their strategies. Hence, the case study of Calabrian industries can represent an interesting case study for analyzing to what extent these technologies can become a new marketing mix element for improving firms’ profitability, for both SMEs and larger firms. In particular, the adoption of Facebook by managers allows advancing our knowledge on the impact of the social networks on their marketing strategies, and on the relationships with clients. The results outline useful issues for researches and practitioners. Furthermore, the research has an interdisciplinary value, involving Psychology, Marketing, and Organizational points of view.

scholarly journals A Longitudinal Study of American and Canadian Convenience Store Marketing Strategies

2020 ◽  
Vol 13 (8) ◽  
pp. 66
Author(s):  
Lise Heroux
Keyword(s):  
Customer Service ◽  
Fast Food ◽  
Marketing Research ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Repeat Sales ◽  
Time Saving ◽  
Convenience Stores ◽  
Brick And Mortar ◽  
Retail Format

Convenience stores are part of the Canadian and American landscape. Consumers depend on them for fuel, coffee, tobacco, snacks, fast-food, bathrooms, and more. Convenience stores account for more than one third of the retail brick-and-mortar sales. Yet, there is a paucity of marketing research on this retail format. The present study examines the marketing strategies of convenience stores in 2008 and 2018, assessing the changes in strategy over a decade in the U.S. and Canada. The findings indicate that convenience stores in both regions have been able to offer products and services that will bring about repeat sales and increase their profitability. Convenience stores offer customers time saving while providing what they value most: fast service, expedient locations, quality customer service and an adapted marketing mix.  Although there were more similarities than differences in marketing strategies in both regions, Quebec convenience stores were the most effective in implementing their marketing mix and adapting their strategy. Implications for convenience stores are discussed.

scholarly journals Analysis Marketing Strategy of Coffee Luwak Cikole; A Case Study

2020 ◽  
Vol 2 (4) ◽  
pp. 205-211
Author(s):  
Satim Hamid ◽  
Pupung Purnamasari
Keyword(s):  
Social Media ◽  
Swot Analysis ◽  
Field Survey ◽  
Marketing Strategies ◽  
Problem Analysis ◽  
Survey Techniques ◽  
Marketing Process ◽  
Production House ◽  
Research Show

This research is the result of a survey in the coffee Luwak  Cikole  Lembang Bandung production house that produces Luwak coffee from beans which are first eaten by mongoose animals. the purpose of this research is to deeply understand the process of implementing marketing and developing marketing strategies. The research method used is qualitative with field survey techniques. the results of the research show about the marketing process of Cikole Luwak coffee through several marketing processes including through product variables, price, promotion and distribution. The marketing process is carried out mostly through word of mouth and publications through social media sites such as WhatsApp, Facebook and other social media. problem analysis developed from observations using a SWOT analysis faced by CV. Kopi Luwak Cikole  as a local business actor in the coffee industry

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