scholarly journals The Marketing Mix Affect on the Consumer Buying Decision (Case Study of Sausage Products at PT. Aroma Denpasar)

2017 ◽  
Vol 1 (2) ◽  
pp. 65
Author(s):  
I Made Jaminyasa ◽  
I Made Pulawan ◽  
Anak Agung Media Martadiani ◽  
I Made Suniastha Amerta
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Regression Coefficient ◽  
Regression Line ◽  
Positive Influence ◽  
Marketing Mix ◽  
T Test ◽  
Rejection Region ◽  
Line Equation

The more intense competition within the similar business as well as happened in the business of making sausages, especially in Denpasar city. PT. Aroma was one of the companies in Denpasar that produces sausages, corned beef, and nuggets. In an effort to attract consumers to buy sausages, companies pay attention to product quality, price, and promotion. The attitude of each consumer varies before buying and in buying products. Consumer considerations in buying the products that need to be considered by marketers, so that products that are marketed can be accepted and would be bought by the consumers. The linear regression line equation: Y = 0.1920 + 0.2145 X1 + 0.2592 X2 + 0.3828 X3 explains that there was a simultaneous positive influence between product quality, price, and promotion on the buying decision of sausage. The result of t-test of regression coefficient obtained t1-count was 3,3628, t2-count was 3,9879 and t3-count was 6,2641 bigger than t-table equal to 1,980 was in rejection region Ho, hence Ho rejected or Hi accepted. It meant it was true, that there was a positive influence simultaneously between the marketing mix and the consumer buying decision.

scholarly journals The marketing mix affect on the consumer buying decision (case study of sausage products at PT. Aroma Denpasar)

2017 ◽  
Vol 1 (2) ◽  
pp. 65-74
Author(s):  
I Made Jaminyasa ◽  
I Made Pulawan ◽  
A.A. Media Martadiani ◽  
I Made Suniastha Amerta
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Regression Coefficient ◽  
Regression Line ◽  
Positive Influence ◽  
Marketing Mix ◽  
T Test ◽  
Rejection Region ◽  
Line Equation

The more intense competition within the similar business as well as happened in the business of making sausages, especially in Denpasar city. PT. Aroma was one of the companies in Denpasar that produces sausages, corned beef, and nuggets. In an effort to attract consumers to buy sausages, companies pay attention to product quality, price, and promotion. The attitude of each consumer varies before buying and in buying products. Consumer considerations in buying the products that need to be considered by marketers, so that products that are marketed can be accepted and would be bought by the consumers. The linear regression line equation: Y = 0.1920 + 0.2145 X1 + 0.2592 X2 + 0.3828 X3 explains that there was a simultaneous positive influence between product quality, price, and promotion on the buying decision of sausage. The result of t-test of regression coefficient obtained t1-count was 3,3628, t2-count was 3,9879 and t3-count was 6,2641 bigger than t-table equal to 1,980 was in rejection region Ho, hence Ho rejected or Hi accepted. It meant it was true, that there was a positive influence simultaneously between the marketing mix and the consumer buying decision.

FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS AUDIT

2019 ◽  
Vol 5 (1) ◽  
pp. 50-63
Author(s):  
Heru Heryanto ◽  
Nur Laela ◽  
Riana R Dewi
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Audit Quality ◽  
Positive Influence ◽  
T Test ◽  
Coefficient Of Determination ◽  
Analysis Tool ◽  
Validity And Reliability ◽  
Test Analysis ◽  
Analysis Technique

This study aims to determine the significance of the influence of competence, independence, professionalism, auditor experience, accountability, and auditor's knowledge of audit quality. This study uses a questionnaire with a population and sample, namely all auditors who work at the Public Accounting Office (KAP) in the Special Region of Yogyakarta and Surakarta. Sampling techniques using Convenience Sampling with a sample of 61 respondents. The data used in this study is a questionnaire using a Likert scale 1 to 5. The data analysis technique used in this study is multiple linear regression using the SPSSprogram for Windows. The analysis tool in this study using validity and reliability, the classical assumption (normality test, multicollinearity, heteroscedasticity test and autocorrelation test) while the data were analyzed using multiple linear regression test, t test, F test and the coefficient of determination (R2).Based on the results of the t-test analysis performed, it shows that there is a positive influence of competence, independence, professionalism, auditor experience, accountability, and auditor's knowledge of audit quality and simultaneously competency, independence, professionalism, auditor experience, accountability, and auditor knowledge variables affect quality audit

scholarly journals Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Beras Selancar (Studi Kasus pada Ibu Rumah Tangga di Kota Baru Jalan Kapten Satar RT.10 RW.03 Kecamatan Lahat)

2020 ◽  
Vol 9 (2) ◽  
pp. 1-12
Author(s):  
Darwin Kesuma
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Statistical Data ◽  
Regression Coefficient ◽  
Coefficient Of Determination ◽  
Statistical Data Analysis ◽  
Joint Influence ◽  
The Individual

The Effect of Product Quality and Price on Purchase Intention for Selancar Rice (Case Study on Housewives in Kota Baru Jalan Kapten Satar RT. 10 RW. 03 Lahat). This research was conducted on housewives located at Jalan Kapten Satar RT 10 RW 03 No. 25 Kelurahan Kota Baru, Lahat District. The research objective was to see the effect of the product and price on buying interest in surfing rice. The regression equation Y = 10.588 + 0.453 X1 + 0.339 X2 + e. Based on statistical data analysis, the indicators in this study are valid and reliable. The individual order of each variable with the most influence is the product quality variable with a regression coefficient of 0.453 then the price variable with a regression coefficient of 0.339. Obtained t count variable product quality (X1) of 2.658> 2.011 and variable price (X2) obtained at 2.905> 2.011. This means that t is greater than t table, then H_0 is rejected and H1 is accepted. Obtained an F calculated value of 7.009> 3.20 so that it can be ignored that there is a simultaneous (joint) influence between product quality (X1) and price (X2) on buying interest (Y) of surfing rice. Analysis of the coefficient of determination of 23% means that there is a very weak relationship between the independent variables and the related variables and the rest is 77%. By other factors that are not discussed in this study.

scholarly journals PENGARUH KEPERCAYAAN DAN KOMITMEN SERTA BAURAN PEMASARAN JASA TERHADAP LOYALITAS KONSUMEN DI HOTEL ZAKIAH MEDAN

2017 ◽  
Vol 12 (1) ◽  
pp. 74
Author(s):  
Nurul Widyawati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Empirical Result ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Marketing Mix ◽  
T Test ◽  
F Test ◽  
Probability Sampling

The objective of this study is to investigate the simultaneous and partial effect of trust, commitment,  and marketing mix on customer loyalty at Zakiah Hotel Medan.The sample of this study are 150 customers at  Zakiah Hotel Medan. This study uses  probability sampling by simple random sampling. And data are estimated by using multiple linear regression model.The empirical result of this study with F-test shows that trust, commitment, and marketing mix influence customer loyalty at Zakiah Hotel Medan. The result with partial t-tes shows that trust (X1) by t-tes (3,8463) >t-tab(1,9764), commitment (X2) by t-test (4,4248) > t-tab(1,9764;) and marketing mix (X3) by t-test (7,0702) > t-tab (1,9764) influence to customer loyalty at Zakiah Hotel Medan. 

scholarly journals Keterbukaan Ekonomi dan Pertumbuhan Ekonomi di Lima Negara ASEAN Periode 1996-2017

2020 ◽  
Vol 4 (1) ◽  
pp. 14-24
Author(s):  
Nabila Eka Marza Oktavia ◽  
Aris Soelistyo
Keyword(s):  
Economic Growth ◽  
Panel Data ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Regression Coefficient ◽  
Foreign Debt ◽  
T Test ◽  
Coefficient Of Determination ◽  
Testing Hypotheses ◽  
Asean Countries

This study aims to determine the effect of foreign debt, exports, and inflation on economic growth in the five ASEAN countries in the period 1996-2017. The tool used in this study is multiple linear regression using panel data by testing hypotheses, namely test f, t test, coefficient of determination . The results of this study show together foreign debt, exports, and inflation against economic growth in five ASEAN countries, with a probability value of 0.0000. While individually foreign debt has a negative and significant effect on economic growth with a regression coefficient of -2.599232 and a probability value of 0.0035, exports have a positive and significant effect on economic growth with a regression coefficient of 1.801832 and a probability value of 0.0573, and inflation has a negative and significant effect on economic growth with a regression coefficient of -0.245798 and a probability value of 0.0000.

scholarly journals Analysis of Consumer Purchasing Decisions through Product Quality and Promotion on Pam Pam Fried Chicken Products in the District of Pamulang, South Tangerang City

2020 ◽  
Vol 10 (1) ◽  
pp. 91
Author(s):  
Udin Ahidin
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Regression Coefficient ◽  
Hypothesis Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Linear Regression Coefficient ◽  
Regression Test

This study is to determine the effect of product quality partially on consumer purchasing decisions on Pam Pam Fried Chicken in Pamulang Subdistrict Area, to determine the effect of partial promotion on consumer purchasing decisions on Pam Pam Fried Chicken in Pamulang Subdistrict Area, to determine the effect of product quality and promotion together with consumer purchasing decisions on Pam Pam Fried Chicken in the Pamulang District Area, and to find out the company's efforts to improve consumer purchasing decisions on Pam Pam Fried Chicken in the Pamulang District Region .Quantitative associative research methods with a verification approach. The population in this study Pam-Pam Fried Chicken consumers amounted to 7,108 consumers in the District of Pamulang, while the sample taken was 100 respondents using the slovin formula, then a proportional random sampling was done because the research object contained 4 (four) branches. Collecting observational data, questionnaires and literature studies. The data analysis method uses validity test, reliability test, classic assumption test, simple linear regression test, multiple linear regression test, correlation coefficient test (product moment), determination coefficient test, hypothesis test (t-test and f-test) . The results showed that there was a positive and significant effect between product quality partially on purchasing decisions. It can be seen from the simple linear regression coefficient of 0.65. The coefficient of determination is 0.6%, t count 2.719> t table 1.984. There is a positive and significant influence between promotion partially on purchasing decisions. It can be seen from the simple linear regression coefficient of 0.32. The coefficient value of determination is 0.2, t count 2.112> t table 1.984.

scholarly journals Pengaruh Marketing Mix Dan Kualitas Layanan Terhadap Keputusan Pembelian Produk Sika

2021 ◽  
Vol 13 (1) ◽  
pp. 17-31
Author(s):  
Maria Widjajanti ◽  
Bruno Hami Pahar
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Marketing Mix ◽  
Test Results ◽  
Purchasing Decisions ◽  
Significance Level ◽  
Regression Test

The purpose of this study was to determine the effect of product quality, price,promotion, service quality, and distribution on purchasing decisions of Sikaproducts at PT Adya Mandala Persada Surabaya. The sampling method used waspurposive sampling using questions in the questionnaire distributed to 125respondents who were all consumers of PT Adya Mandala Persada Surabaya.Data processing was performed using SPSS version 20.0. The results showed thatin the Validity Test all statement items were declared valid, and in the ReliabilityTest it was said that all variables were declared reliable. The results of theClassical Assumption Test show that all the requirements have been met to carryout the Multiple Linear Regression Test. From the results of the Multiple LinearRegression Test, the value of Y = 2.399 - 0.067X1 + 0.081X2 + 0.217X3 +0.234X4 + 0.697X5 is obtained. The result of the Determinant Coefficient Testshows that the Adjusted R Square is 54.9%, meaning that all X variables have amoderate contribution. The t test results get the following values: (i) variable X1= tcalculate -0.785 < ttable 1.980 with a significance level of 0.434 > 0.05, meaningthat product quality has no effect on purchasing decisions; (ii) variable X2 =tcalculate 0.793 < ttable 1.980 with a significance level of 0.429 > 0.05, which means that the price has no effect on purchasing decisions; (iii) variable X3 = tcalculate 2,564 > ttable 1,980 with a significance level of 0.012 < 0.05, it means that promotion has a significant effect on purchasing decisions; (iv) variable X4 =tcalculate 3.024 > ttable 1.980 with a significance level of 0.03 < 0.05, it means thatservice quality has a significant effect on purchasing decisions; (v) variable X5 =tcalculate 6,063 > ttable 1,980 with a significance level of 0,000 < 0.05, it means that the distribution has a significant effect on purchasing decisions. Overall it can be concluded that product quality and price have no effect on purchasing decisions while promotion, service quality, and distribution have a significant effect on purchasing decisions.

scholarly journals PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN (Studi Empiris Pada Konsumen Wardah di Gerai Pusat Grosir Cililitan)

2020 ◽  
Vol 10 (2) ◽  
pp. 195-207
Author(s):  
Tri Wijayani ◽  
Bono Prambudi
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Test Validity ◽  
T Test ◽  
Simultaneous Effect ◽  
Regression Test ◽  
Casual Relation ◽  
Test Correlation

The purpose of this research is to find out the influence of product,brand image partial and simultaneous to the customer loyalty of product cosmetik Wardah. The data collected using the Rao pubra formula invloing 100 respondents which is Wardah cosmetik customers. Metodology this research is casual relation with test validity, reability tets, classic assumption test, correlation test, multipe linear regression test, t-test, F-test, and determinants. Base on result of reseach partial know that product quality (X1) influence on custemers loyality Wardah cosmetik, brand image (X2) not influence on custemer loyalty Wardah cosmetik. The qualty of product of the simultaneous effect on custumer loylity. The better the Product Quality, the Customer Loyalty will increase and the worse the Product Quality, the Customer Loyalty will decrease. The better the Brand Image the Customer Loyalty is increasing and the worse the Brand Image the customer loyalty will decrease.

scholarly journals THE INFLUENCE OF BRAND IMAGE AND PRODUCT QUALITY CONCERNING AUTOMOBILE BUYING DECISION OF ISUZU PANTHER AT PT. ASTRA ISUZU SEMARANG

2018 ◽  
Vol 6 (2) ◽  
pp. 102
Author(s):  
Ardhi Wahyu Saputra ◽  
Dinalestari P.
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Positive Influence ◽  
T Test ◽  
Measurement Scale ◽  
F Test ◽  
Purchasing Decision ◽  
Data Collection Technique ◽  
Research Type

Tranport equipment is badly needed in this era of fast-paced as it is, particularly cars. Competition in the automotive world is so tight. Therefore, businesses are required to be able to increase sales in order to survive in the business worlds. Specifically, this research was discuss about automobile buying of Isuzu Panther brand at PT Astra Isuzu Semarang during 2012-2015 keep have sale descending. If that case wasn’t improve and solve, probably will presense problem for PT. Astra Isuzu Semarang next.Aim of this research was to found brand image and product quality concerning automobile buying decision of Isuzu Panther Semarang. This research type was explanatory, with data collection technique by questionaire. The population in this research is consemers who use and bought Isuzu Panther automobile on PT Astra Isuzu Semarang with the number of samples taken was 72 respondents. Sampling using purposive sampling technique. Measurement scale using Likert scale. The analytical method used is the determination, simple linear regression, multiple liniear regression, t-test, and F-test using SPSS program version 16.Based on the results of the research, revealed that the partially, brand image and product quality has positive influence on the purchasing decision which is indicated by result of the value of t test bigger than t table. Significantly, variable brand image and product quality has positive influence towards purchasing decision indicated by value of F test larger than F table.And the advice that can be given is keeping a good image with a way keep it always communicate with consumers and customers. Besides continuing and improving product quality as well as improving its shortcomings, adding interior and exterior facilities and applying innovation to its products so as not to have the impression of monotonous and outdat

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA PT SHAFCO MULTI TRADING MEDAN

2020 ◽  
Vol 5 (1) ◽  
pp. 315
Author(s):  
Yurmaini Yurmaini ◽  
Karmila Karmila
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Quantitative Research ◽  
Research Data ◽  
T Test ◽  
Linear Regression Equation ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Dependent Variables

This study is shown to determine the factors that influence purchasing decisions at PT. Safco Multi Trading Medan. Price and product quality as independent variables and purchasing decisions as dependent variables. The method used in this research is to use quantitative research. Data obtained and analyzed using multiple linear regression equation with the equation Y = 4.020 + 0.378X1 + 0.500X2. This analysis includes the t test in the effect of price on purchasing decisions is 3.619 with Sig 0.001 and the t test in the effect of product quality on purchasing decisions is 5.639 with Sig 0.000, R-Square of 0.391, f test of 26.355 with Sig 0.000. The results showed that the price had a positive and significant effect on purchasing decisions at customers of PT. Shafco Multi Trading. Product quality has a positive and significant effect of 39.1% on purchasing decisions at customers of PT. Shafco Multi Trading, purchasing decision is a moderating variable in influencing product quality on purchasing decisions at PT. Shafco Multi Trading so that 60.9% is influenced by other factors not examined by researchers.

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