scholarly journals Coffee to Go Marketing Mix (7P) Analysis to Improve Customer Satisfaction (Case Study Katuhu Coffee)

2021 ◽  
Author(s):  
Muhammad Fauzan Abdurrahman ◽  
Arief Daryanto ◽  
Ani Nuraisyah
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix

scholarly journals Factors of the Development and Decline in New Industrial Era: A Case Study of 7-Eleven

2021 ◽  
Vol 4 (1) ◽  
pp. 1-15
Author(s):  
Zi Jian Oh ◽  
Gai Sin Liem ◽  
Safina binti Ismail ◽  
Siti Aina Antasya binti Mohd Indera JR ◽  
Nur Muslihah binti Abdul Hakim ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix ◽  
Sufficient Evidence ◽  
Marketing Mix Strategy ◽  
The Relationship

The purpose of this study is to investigate factors of the development and decline of 7-Eleven in the new industrial era. This study examined the relations between marketing mix strategy (4Ps) and customer satisfaction significantly predicting the development and decline of 7-Eleven. A total of 108 respondents, 56 Malaysian and 52 Indonesian, were involved to collect the data by questionnaires. The regression results provided sufficient evidence that factors of 7-Eleven development are positively related to its marketing mix strategy and customer satisfaction or vice versa. This finding provides profound understanding about the relationship between the development and decline factors in new industrial era, its marketing mix strategy and customer satisfaction.

scholarly journals SERVICES MARKETING MIX SERVICES SATISFACTION HOTEL INI LUWUK (CASE STUDY HOTEL ESTRELLA, HOTEL SANTIKA, AND SWISS BEL INN)

2020 ◽  
Vol 5 (2) ◽  
pp. 43-52
Author(s):  
Chaerul Fahmi Yusuf ◽  
Nur Mawati Mambuhu
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Data Processing ◽  
Quantitative Research ◽  
Services Marketing ◽  
Marketing Mix ◽  
Hotel Management ◽  
Quantitative Research Methods ◽  
Data Processing Tool

The existence of hotels in Luwuk as part of the development of tourism is expected to continue were able to make improvements in order to meet customer satisfaction. Competition is carried out for hotels is also a travel promotion for the region Banggai as part of improving the economy. The ability of the company or hotel to deserve their services for customer satisfaction with the services provided by the hotel management is essential for the realization of the purpose of moving company on the basis of this profit. The purpose of this study was to determine the marketing mix to the satisfaction of hotel services in Luwuk. The method used in this research is quantitative research methods and uses IBM SPSS Statistics 24 as a data processing tool validity, reliability, correlation and linear regression. The results showed that the marketing mix to the satisfaction of hotel services in Kota Luwuk spread evenly, where none of the hotels mastering seven aspects of customer satisfaction assessment (marketing mix)

scholarly journals Customer’s Co-Creation for Satisfaction Enhancement: A Case Study of Budget Hotel at Rayong Province, Thailand

2018 ◽  
Vol 2 (3) ◽  
pp. 10-13
Author(s):  
Adisak Suvittawat ◽  
Nicha Klichandeang ◽  
Krittiyar Singchai
Keyword(s):  
Customer Satisfaction ◽  
Competitive Advantage ◽  
Service Marketing ◽  
Marketing Mix ◽  
Physical Evidence

The objective of this research is finding the variables which effect on customer satisfaction of budget hotel by using service marketing mix model in Rayong Province of Thailand. The results find that product dimensions, price dimensions, place dimensions, promotion dimensions, people dimensions, physical evidence dimensions and process dimensions are main parameters for customer satisfaction when customers have opportunites to co-create with buget hotel. The contributions of this study give the benefits for budget hotel entrepreneurs who run the hotel businesses as they need to enhance customer’s satisfaction for their competitive advantage.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

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