Research Method: Grounded Theory for Descriptive and Exploratory Case Studies

2010 ◽  
pp. 53-65 ◽  
Author(s):  
Hans Lehmann
Keyword(s):  
Grounded Theory ◽  
Case Studies ◽  
Research Method ◽  
Exploratory Case Studies

scholarly journals Implementasi Total Branding dalam Perspektif Semiotika Pemasaran

2020 ◽  
Vol 10 (2) ◽  
pp. 59-73
Author(s):  
Angelia Sampurna ◽  
Monica Tandian ◽  
Viviana Huang ◽  
Ruth Florescia Simanjuntak ◽  
Rustono Farady Marta
Keyword(s):  
Case Studies ◽  
Research Method ◽  
Communication Process ◽  
Brand Identity ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Brand Values ◽  
Marketing Activities ◽  
Exploratory Case Studies

The integrated marketing communication process creates positive relationships with consumers, stakeholders, suppliers, and distributors bringing profit through the delivery of carefully planned messages or strategies with integrated marketing objectives. This study aims to describe the implementation of total branding in the application of integrated marketing communication in a food brand, which is seen from many aspects such as brand identity, brand elements, suppliers, distributors, competitors, packaging, and others. The analysis offered by Laura R. Oswald in the semiotic marketing, where the signs, strategies and brand values ​​are interrelated with one another is implemented. The research method is exploratory case studies elaborated with marketing semiotics resting on a constructivism paradigm that thoroughly examines signs and the way they work and can convey meaning to all aspects of marketing activities carried out by Kecap Bango. The results of this study are Kecap Bango’s plan and carry out a through total branding that is in line with the target of the intended marketing.

scholarly journals The identification and analysis of making-do waste: insights from two Brazilian construction sites

2017 ◽  
Vol 17 (3) ◽  
pp. 183-197 ◽  
Author(s):  
Carlos Torres Formoso ◽  
Lucila Sommer ◽  
Lauri Koskela ◽  
Eduardo Luís Isatto
Keyword(s):  
Case Studies ◽  
Construction Industry ◽  
Research Work ◽  
Business Organizations ◽  
Construction Sites ◽  
Human Practice ◽  
External Conditions ◽  
Exploratory Case Studies

Abstract Making-do has been pointed out as an important category of waste in the construction industry. It refers to a situation in which a task starts or continues without having available all the inputs required for its completion, such as materials, machinery, tools, personnel, external conditions, and information. By contrast, the literature points out that improvisation is a ubiquitous human practice even in highly structured business organizations, and plays an important role when rules and methods fail. The aim of this paper is to provide some insights on the nature of making-do as a type of waste, based on two exploratory case studies carried out on construction sites. The main contributions of this research work are concerned with the identification of different categories of making-do and its main causes. This paper also discusses some strategies for reducing making-do on construction sites.

scholarly journals Grounded Theory: A Methodological Approach Congruent with Tourism Research

2020 ◽  
Vol 12 (4) ◽  
pp. 839-859
Author(s):  
Stela Cristina Hott Corrêa ◽  
◽  
Marlusa de Sevilha Gosling ◽  
Keyword(s):  
Grounded Theory ◽  
Research Method ◽  
Methodological Approach ◽  
Integrative Review ◽  
Research Methodologies ◽  
Substantive Theory ◽  
Tourism Research ◽  
Early Stages ◽  
Similarities And Differences ◽  
The Creation

Grounded Theory emerged as an appropriate research method for extracting from data concepts organized around basic categories that once integrated establish a substantive theory about the phenomenon. Internationally, Tourism researchers have been using Grounded Theory in their research, but in Brazil it has been scarcely used. Thus, this paper aims to present the foundations of Grounded Theory showing the similarities and differences between its three versions, and to point out how this methodology is used in Tourism research. This work is bibliographic making an integrative review of the theory. Grounded Theory has been shown to be appropriate for studying tourist experience, but its use may be expanded as it may be associated with other research methodologies such as ethnography, favoring the creation of substantive tourist theories or simply the appropriation of a theme in the early stages of the research.

scholarly journals ANALISIS GANGGUAN BERBAHASA PADA ANAK DI KECAMATAN PAHAE JULU

2019 ◽  
Vol 6 (1) ◽  
Author(s):  
Monika Sales Sitompul
Keyword(s):  
Language Acquisition ◽  
Case Studies ◽  
Language Processing ◽  
Research Method ◽  
Language Disorders ◽  
Descriptive Research ◽  
Acquisition Device ◽  
The Brain

This study originated from cases of language disorders that occur in society in Pahae Julu district. Language is a need to interact, and humans have been blessed with Language Acquisition Device (LAD) or any language by god. However, if when speaking of someone impaired both LAD and language processing part of the brain, then the communication will not be smooth. The language disorders can happen to anyone. The purpose of this study is to reveal some kinds of language disorders, cases of language disorders and to find out the causes of language disorders experienced by the community in Pahae Julu. The method used in this research is descriptive research method type of case studies.

scholarly journals STRENGTHENING OF SCHOOL QUALITY THROUGH SCHOOL PRINCIPAL LEADERSHIP

2020 ◽  
Vol 1 (2) ◽  
pp. 151
Author(s):  
Wresni Pujiyati
Keyword(s):  
Case Studies ◽  
Principal Leadership ◽  
Research Method ◽  
School Quality ◽  
School Principal ◽  
Qualitative Approach ◽  
Leadership Model ◽  
Leadership Strategy

This study aims to analyze and find out the implementation of principals 'leadership through school quality with the long-term goal of improving the quality of schools through principals' leadership. The specific target of this research is to develop a principal's leadership model. The research method uses a qualitative approach through case studies through observation, interviews, document studies relating to the principal's leadership and school quality. The general conclusion is that improving school quality is a process towards the realization of quality schools. Principal's leadership in strengthening school quality can be found in (1) Improving school quality (2) Principal's leadership strategy in improving school quality.

scholarly journals THE SPECIAL UTILIZATION OF CASTLES IN TOURISM – FESTIVALS IN THE HERITAGE SITES

2018 ◽  
pp. 85-98
Keyword(s):  
Impact Assessment ◽  
Case Studies ◽  
Research Method ◽  
Residential Buildings ◽  
Research Question ◽  
Secondary Data ◽  
Primary Research ◽  
Optimal Form ◽  
Heritage Sites ◽  
Built Heritage

In Hungary, there are a large number of built heritage. Of these, this current research focuses on the castles. Nowadays castles can be filled with many functions, such as schools, common lodging houses, hospitals or residential buildings. The most optimal form of usage is tourism utilization, such as museums, hotels, event venues. Organizing festivals is also a tool for this, it generates revenue for the castle, and makes it widely available to enhance the visibility and acquaintance of the venues. A festival is also intended to suffice the needs of tourists and local people, and these castles provide a suitable scene for this. Thus, the current research aims to present and evaluate the form of utilization of castles in which festivals are organized. The study aims to answer the research question through several case studies, that festivals contribute to the survival of the castles as they generate revenue and create more attractive destinations. To answer this question, a primary research method is needed where interviews with the owners of the venues and the festival directors come to the fore. In addition, the available secondary data are required that numerical support the generated revenue and number of visitors alike. In the end, the research will be carried out where both the utilization of the castles and the festival tourism will be of paramount importance and a joint impact assessment will be implemented.

scholarly journals Keterlibatan Event Stakeholders pada Keberhasilan Event Pr

Humaniora ◽  
2013 ◽  
Vol 4 (1) ◽  
pp. 274
Author(s):  
Lidya Wati Evelina
Keyword(s):  
Qualitative Research ◽  
Public Relations ◽  
Case Studies ◽  
Research Method ◽  
Research Note ◽  
The Other ◽  
Qualitative Research Method ◽  
Important Thing ◽  
The Media ◽  
Good Flow

The objective of this article is to determine how event organizers collaborate with stakeholders including the media, particular community, sponsors, participants, venue providers, accommodation providers, carteres, legal and finance personnel, production, local trade, transportation providers, government and associations for implementation Public Relations event. This paper discusses about the things that must be done for the cooperation and the benefits of cooperation undertaken. The method used in this paper is qualitative research method based on observations, literature and case studies. The results of this research note that the event organizers or companies can together with the stakeholders (the other party) make an event as mutually beneficial Public Relations. This means that all parties can achieve through the event. At the conclusion of an event Public Relations, all stakeholders involved for their own purposes. Event organizer must ensure that all stakeholders work together effectively in accordance with the agreed schedule and budget. One important feature of the agreement is to maintain a good flow of communication according to the needs of its stakeholders. All information is documented to avoid misunderstandings. Collaboration between stakeholders continuously until the event is completed. Discussion of issues that arise during the event takes place between the committee with various stakeholders is an important thing for the evaluation and response to the events that occurred. 

Consumer roles and values in selfie experience: a case of Korean young consumers

2018 ◽  
Vol 21 (4) ◽  
pp. 491-512 ◽  
Author(s):  
Yoo Jin Kwon ◽  
Kyoung-Nan Kwon
Keyword(s):  
Qualitative Research ◽  
Grounded Theory ◽  
Web 2.0 ◽  
Research Method ◽  
Design Methodology ◽  
Theory Approach ◽  
Qualitative Research Method ◽  
Content Type ◽  
Grounded Theory Approach ◽  
Depth Interviews

Purpose The purpose of this study is to understand the values consumers pursue and roles consumers partake in selfie practice. Design/methodology/approach A qualitative research method was adopted. In-depth interviews were conducted with selfie enthusiasts. Data were analyzed with grounded theory approach. Findings Diverse activities and reflections pertaining to selfies were analyzed, which uncovered three consumer roles departmentalized and the nine values that selfie practice generates for consumers. The three roles are subject, photographer and user of selfies, and the roles are orchestrated together or selectively performed if necessary. In consequence of the interplay of performances and expectations of the roles, consumers pursue and gain four collaboratively created values and five individually created values. Originality/value Findings of the study expand the understanding of values of selfie practice and consumer roles in Web 2.0.

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