The Role of Food Product Features in the Purchase Process by Consumer Generation X and Y

2019 ◽  
pp. 13-25
Author(s):  
Marek Angowski
Keyword(s):  
Generation X ◽  
Food Product ◽  
Product Features ◽  
Purchase Process

scholarly journals UNCOVERING PRODUCTION FLOWS FROM SMALL FARMS: RESULTS FROM POLAND AND PORTUGAL CASE STUDIES

2019 ◽  
Vol XXI (3) ◽  
pp. 49-61
Author(s):  
Marta Czekaj ◽  
Paola Hernández ◽  
Ana Fonseca ◽  
Maria Rivera ◽  
Katarzyna Żmija ◽  
...  
Keyword(s):  
Focus Groups ◽  
Qualitative Data ◽  
Food System ◽  
Food Product ◽  
Small Farmers ◽  
Small Farms ◽  
Regional Food ◽  
Product Maps ◽  
The Impact

This study is an attempt to assess the impact of small farms (SF) on the regional food product circulation of specific key products in selected, fragmented, agrarian regions in Poland and Portugal. The empirical study is based on the analysis of food product maps which were developed based on data from a survey conducted among owners of small farms and small food businesses at focus group meetings and workshops organized in 2017 and 2018 in the Nowotarski and Nowosądecki subregions in Poland and in the Alentejo Central and Oeste subregions in Portugal. Qualitative data analysis was conducted using uniform methodology. In each of the subregions, focus groups helped to confront the assumptions resulting from surveys and corroborate the flows and fluxes described in the developed food product maps. Data collected during focus groups were enriched by data gathered during regional workshops that focused on food system governance. It was concluded that food product maps indicate interesting relationship flows of small farmers’ products along the food system, highlighting the role of fluxes connecting small farmers with other actors regarding specific key products. Several similarities and disparities between regional KP production flows in the Portuguese and Polish subregions, based on the type of key product, the various distribution channels and farming capacities present in each subregion were observed.

scholarly journals Consumer Involvement in the Purchasing Process: Consciousness of the Choice

2019 ◽  
Vol 16 (1) ◽  
pp. 126-136
Author(s):  
Laima Jeseviciute-Ufartiene
Keyword(s):  
Consumer Behaviour ◽  
Food Product ◽  
Consumer Involvement ◽  
Research Purpose ◽  
Future Research ◽  
Research Results ◽  
Food Purchase ◽  
Purchase Process ◽  
Practical Implications ◽  
Purchasing Process

Abstract Research purpose. Consumer is becoming demanded one in the purchasing process. Thus, consumer behaviour analyses thinking about his or her involvement in the purchase process could be a solution for marketers. This article concentrates on the consumer’s choice of food products in the purchase process because the author is interested to clarify the connection amongst choice, purchase and wasting of food. The research purpose is to evaluate the consumer’s consciousness in choosing food product in the purchase process. Design/Methodology/Approach. Quantitative method using questionnaire was applied to 643 respondents whilst implementing formulated aim. Cronbach’s alpha analyses of 35 items (0.870) showed reliability of the research. Findings. The research results indicated that consumer in the food purchase process is low conscious because he or she does not understand that he or she is buying more than what he or she needs and thus some of his or her purchase becomes waste. Consumer’s consciousness could be seen in the consumer’s lifestyle such as preferences for homemade food. Originality/Value/Practical implications. The research results could be used in practice and science. Food-producing companies might use some research results making their packaging solutions. The research results could give incites for scientists for future research.

scholarly journals DIFFERENCES IN ASSESSING SELLERS' BEHAVIOUR BY THE CUSTOMERS OF BABY BOOM, X, Y AND Z GENERATIONS

2019 ◽  
Vol 7 ◽  
Author(s):  
Jana Kovaľová ◽  
Zuzana Birknerová ◽  
Miroslav Frankovský ◽  
Eva Benková
Keyword(s):  
Generation X ◽  
Generational Differences ◽  
Baby Boom ◽  
Business Environment ◽  
Added Value ◽  
Generation Z ◽  
Questionnaire Method ◽  
Buying Behaviour ◽  
Main Factor

The role of sellers is changing in a turbulent business environment and only the sellers who provide first class services and approach to them in a responsible way can survive among competitors. Customers perceive it as an added value and have a good feeling from buying. It is just sellers who are becoming the main factor that contributes to the competitiveness of a whole organization. The segmentation of customers into individual generations enables us to better understand their preferences and requirements, it is then possible to predict their tendencies in buying behaviour and thus increasing the success of sales. The main aim of the paper is to present the issue of different assessment of sellers’ behaviour by the customers of the Baby Boomers, Generation X, Generation Y and Generation Z. In connection with these differences, the aim of the research is to identify generational differences in the assessment of manipulative, assertive, stressed and engaged behaviour of sellers, as well as to analyse the determinants that affect the buying behaviour of customers. The research was conducted using a questionnaire method and mathematical-statistical methods on a sample of 207 respondents. The research results confirm the existence of statistically significant differences in assessing the determinants of sellers’ behaviour from the perspective of individual customer generations.

The Role of Private Labels in the Organic Food Market

2019 ◽  
pp. 347-375
Author(s):  
Miguel Llorens ◽  
Sonia Carcelén
Keyword(s):  
Organic Food ◽  
Product Category ◽  
Food Product ◽  
Distribution Channels ◽  
Current Status ◽  
Store Brand ◽  
Developed Economies ◽  
Comprehensive Picture ◽  
Food Market

The organic food market has become one of the most rapidly growing sectors in developed economies around the world in the last decade, but it has not grown at the same pace in all the countries. The review of literature clearly indicates that the main motivations of the Spanish consumer to buy organic food are Health, Taste and Quality; also reveals that the main barriers are related to Price and Availability. The organic Store Brand appears as an opportunity for retailers to overcome those barriers, the price gap and the lack of availability. This study investigates the role of Store Brands in the development of the organic food product category. The authors provide a comprehensive picture of the current status in the Spanish distribution channels and review some PL strategies for the retailers to develop the category in different marketing areas such as branding, labelling, pricing, merchandising and promotion.

The Role of Private Labels in the Organic Food Market

2016 ◽  
pp. 359-387
Author(s):  
Miguel Llorens ◽  
Sonia Carcelén
Keyword(s):  
Organic Food ◽  
Product Category ◽  
Food Product ◽  
Distribution Channels ◽  
Current Status ◽  
Store Brand ◽  
Developed Economies ◽  
Comprehensive Picture ◽  
Food Market

The organic food market has become one of the most rapidly growing sectors in developed economies around the world in the last decade, but it has not grown at the same pace in all the countries. The review of literature clearly indicates that the main motivations of the Spanish consumer to buy organic food are Health, Taste and Quality; also reveals that the main barriers are related to Price and Availability. The organic Store Brand appears as an opportunity for retailers to overcome those barriers, the price gap and the lack of availability. This study investigates the role of Store Brands in the development of the organic food product category. The authors provide a comprehensive picture of the current status in the Spanish distribution channels and review some PL strategies for the retailers to develop the category in different marketing areas such as branding, labelling, pricing, merchandising and promotion.

scholarly journals Food Origin Traceability from a Consumer’s Perspective

2020 ◽  
Vol 12 (5) ◽  
pp. 1872 ◽  
Author(s):  
Anna Walaszczyk ◽  
Barbara Galińska
Keyword(s):  
Research Question ◽  
Food Product ◽  
Food Products ◽  
Developed Countries ◽  
Research Process ◽  
Product Packaging ◽  
Financial Status ◽  
Food Traceability ◽  
Product Features ◽  
The Subject

The awareness of food origin in the consumers’ perspective has gradually become more significant not only in reference to consumers from highly developed countries but also from emerging ones, which are already on their way from a developing to developed economy. The purpose of the paper is to answer the research question by verifying four hypotheses formulated in the research process. The research question is: "Do the variables which characterize consumers of food products in Poland, including gender, age, education and financial status, affect the aspects related to food traceability, such as identification of the producer, importance of food product features when shopping, importance of the information given on food product packaging and influence of the shopping place and frequency on tracing the food origin?" The paper presents the results, analysis, and conclusions from the study in reference to the four assumed hypotheses related to the above-mentioned research question. The study was carried out on a group of 500 consumers of food products in Poland. The study topic selection is justified by the assumed significance of tracing back a food product’s origin for a consumer who functions in a globalization-based economy; this was confirmed by the subject literature presented in the paper.

Family business governance: what’s wrong? What’s right? What’s next?

2019 ◽  
Vol 9 (1) ◽  
pp. 1-23
Author(s):  
Irfan Saleem ◽  
Faiza Khalid ◽  
Muhammad Nadeem
Keyword(s):  
Family Business ◽  
Generation X ◽  
Family Firm ◽  
Board Structure ◽  
Content Type ◽  
Academic Level ◽  
The Family ◽  
Governance Practices

Learning outcomes This case study can help the reader to understand how to build an effective board for family business, and why evolving board structure can help family firm to sustain for a longer period in Market. Reader can also learn about role of independent director, CEO's Succession process and ways to deal with duality issue that family owned enterprise may face during a transition from generation X to Y. Case overview/synopsis This teaching case study describes various decision-making situations using example of a Pakistani family firm and entrepreneurs who started the business few decades back in France. This partially disguised case is based on actual events. The data are collected based on discussions with family business owners and minutes of meetings. The objective of study is to make sense of the family business theories e.g. socio emotional wealth stakeholder and agency. Case readers can also learn about the family’s business governance practices using diverse scenarios presented in this case. Complexity academic level This study is suitable for graduate and undergraduate studies. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 7: Management science.

Generational differences in technology behaviour: comparing millennials and Generation X

Kybernetes ◽  
2019 ◽  
Vol 49 (11) ◽  
pp. 2755-2772 ◽  
Author(s):  
Cristina Calvo-Porral ◽  
Rogelio Pesqueira-Sanchez
Keyword(s):  
Generation X ◽  
Information Search ◽  
Generational Differences ◽  
Structural Equation ◽  
Generational Cohort ◽  
Content Type ◽  
Research Findings ◽  
Generational Group ◽  
Moderating Role

Purpose There are differences in the motivations underlying technology behaviour in each generational group; and there may be variances in the way each generational group uses and gets engaged with technology. In this context, this study aims to address the following questions: “Does generational cohort influence technology behaviour?” and if so: “What are the main motivations underlying Millennials and Generation X technology behaviour?”. Design/methodology/approach For this purpose, based on the uses and gratifications theory this study examines technology behaviour through multi-group structural equation modelling, drawing on a sample of 707 millennials and 276 Generation X individuals Findings Research findings indicate that millennials mostly use and get engaged with technologies for entertainment and hedonic purposes; while Generation X individuals are mainly driven by utilitarian purposes and information search. Further, research findings indicate the moderating role of generational cohort in the use of technologies. Originality/value This study provides empirical evidence of the main differences and motivations differences driving technology behaviour of millennials and Generation X individuals.

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