Attention! Designing a Target Group-Oriented Risk Communication Strategy

2020 ◽  
pp. 597-604
Author(s):  
Lara Raffel ◽  
Patrick Bours ◽  
Sashidharan Komandur
Keyword(s):  
Risk Communication ◽  
Target Group ◽  
Communication Strategy

scholarly journals A Risk Communication Strategy to Support Implementation Child Rights Protection Program: A Descriptive Qualitative Study in ALIT Indonesia Foundation during the COVID-19 Pandemic

2021 ◽  
Vol 3 (4) ◽  
pp. 119-132
Author(s):  
Amalia Fibrianty ◽  
Rachmat Kriyantono ◽  
Maulina Pia Wulandari
Keyword(s):  
Risk Communication ◽  
Program Implementation ◽  
Data Gathering ◽  
Target Group ◽  
Communication Strategy ◽  
Radio Station ◽  
Civil Society Organization ◽  
Child Rights ◽  
Rights Protection ◽  
Descriptive Qualitative

During the pandemic COVID-19, the number of Child Rights violations have been increased such as sexual harassment, the exploitation of the children, and child abuse. Moreover, during the regulation such as “lockdown” that forced people to stay at home has been putting the children into another risks. Thus, it is important for Civil Society Organization (CSO) who works with the children to have its risk communication strategy in its Child Rights Protection (CRP) program implementation. This study is to address the risk communication and community engagement (RCCE) strategy in supporting the sustainability of CRP program implementation in ALIT Indonesia Foundation during pandemic COVID-19. The writer assumed that the organization has been applied a good strategy for its risk management. Moreover, using a descriptive qualitative research methods and data gathering from interview and literature review, it founds that the risk communication strategy adjustment applied by ALIT Indonesia Foundation on its CRP program implementation not only helped the organization in working with the children and their family as the target group, but also giving advocacy about the Child Rights to the stakeholders during pandemic COVID-19. The organization run some strategies based on the government’s health protocols during pandemic, such as physical distancing, wearing mask, hand washing. They also use social media such as Zoom, WhatsApp, Facebook, Instagram and YouTube to outreach their target group who live in the internet-accessible area, but for those who are living in the remote area, they had field staffs as the interconnector to their volunteer in the field, and spread the key messages of the CRP program through local radio station, or they gather the children of 4 who live nearby to disseminate the information. 

scholarly journals Raising risk preparedness by flood risk communication

2015 ◽  
Vol 15 (7) ◽  
pp. 1577-1595 ◽  
Author(s):  
E. Maidl ◽  
M. Buchecker
Keyword(s):  
Risk Communication ◽  
Flood Risk ◽  
Information Needs ◽  
Flood Hazard ◽  
Flood Damage ◽  
Communication Strategy ◽  
Special Focus ◽  
Risk Awareness ◽  
Local Authorities ◽  
Risk Preparedness

Abstract. During the last decade, most European countries have produced hazard maps of natural hazards, but little is known about how to communicate these maps most efficiently to the public. In October 2011, Zurich's local authorities informed owners of buildings located in the urban flood hazard zone about potential flood damage, the probability of flood events and protection measures. The campaign was based on the assumptions that informing citizens increases their risk awareness and that citizens who are aware of risks are more likely to undertake actions to protect themselves and their property. This study is intended as a contribution to better understand the factors that influence flood risk preparedness, with a special focus on the effects of such a one-way risk communication strategy. We conducted a standardized mail survey of 1500 property owners in the hazard zones in Zurich (response rate main survey: 34 %). The questionnaire included items to measure respondents' risk awareness, risk preparedness, flood experience, information-seeking behaviour, knowledge about flood risk, evaluation of the information material, risk acceptance, attachment to the property and trust in local authorities. Data about the type of property and socio-demographic variables were also collected. Multivariate data analysis revealed that the average level of risk awareness and preparedness was low, but the results confirmed that the campaign had a statistically significant effect on the level of preparedness. The main influencing factors on the intention to prepare for a flood were the extent to which respondents evaluated the information material positively as well as their risk awareness. Respondents who had never taken any previous interest in floods were less likely to read the material. For future campaigns, we therefore recommend repeated communication that is tailored to the information needs of the target population.

scholarly journals Designing a risk communication strategy for health hazards posed by traditional slaughter of goats in Tshwane, South Africa

2014 ◽  
Vol 85 (1) ◽  
Author(s):  
Daniel N. Qekwana ◽  
Cheryl M.E. McCrindle ◽  
James W. Oguttu
Keyword(s):  
At Risk ◽  
Risk Communication ◽  
Formal Education ◽  
Risk Mitigation ◽  
Communication Strategies ◽  
Mitigation Strategies ◽  
Communication Strategy ◽  
Demographic Profile ◽  
Ancestor Veneration ◽  
Risk Mitigation Strategies

In African societies, traditional slaughter is linked to celebrations like weddings or births, as well as funerals and ancestor veneration. Participants in traditional slaughter of goats are at risk of exposure to hazards during slaughter, food preparation and consumption of goat meat. For risk mitigation strategies to be implemented, identification of the population at risk is required. This study is based on the premise that the demographic profile of people involved in traditional slaughter of goats is important for risk communication. Both structured and informal interviews were recorded and analysed using a thematic analysis. A total of 105 people were interviewed at taxi ranks in Tshwane, Gauteng. Of these, 48 were women and 57 men. The median age of women and men was 40.6 years and 44.3 years, respectively. The majority of respondents (61.9%, n = 65) interviewed were from the Gauteng Province. Sixty percent (n = 63) of respondents had a secondary education, whilst less than 4.81% (n = 5) of respondents had no formal education. This study demonstrated that interviewing commuters at taxi ranks gave access to a cross section of gender, age, language and origin. It was found that both genders were involved in traditional slaughter of goats. Risk communication strategies should thus target women as well as men. Communication strategies to mitigate the risks of traditional slaughter of goats should take into consideration the dynamic nature of demographic and cultural norms. In light of the wide demographic profile of the respondents, it was concluded that it should be possible to use taxi ranks for successful dissemination of food safety and occupational health risk mitigation messages.

Communication across languages and cultures

2008 ◽  
Vol 18 (2) ◽  
pp. 225-246 ◽  
Author(s):  
Jian Sang ◽  
Grace Zhang
Keyword(s):  
Target Group ◽  
Brand Names ◽  
Communication Strategy ◽  
Successful Outcome ◽  
Brand Name ◽  
Chinese Consumers ◽  
Systematic Analysis ◽  
Cross Cultural Communication ◽  
Linguistic Transfer ◽  
Oriented Approach

Communication across languages and cultures is a markedly complex issue, and translation is more than just a careful linguistic transfer: it is a purposeful action designed to achieve the most effective result in a target group. Few studies have discussed the role of communicative intent in translation, and this paper is a small step towards filling the gap. The conceptual framework adopted in this study is Skopostheorie (Vermeer, 1989), a functionalist approach with an emphasis on communicative Skopos (purpose or aim), target texts and audiences. Using a method of contrastive comparison among effective, ineffective and controversial brand name translations from English to Mandarin Chinese, a systematic analysis is conducted regarding four translation strategies: phonetic appeal, suitable meaning, socio-cultural adaptation and consumer acceptance. The findings demonstrate that any effective communication strategy needs to be in accordance with the communicative purpose of achieving an optimal impact upon the target group, and a successfully translated brand name should function in a target culture as effectively as the original name in a source culture. They suggest that a function oriented approach, rather than a source-text oriented approach, holds the key for a successful outcome. The most important thing is that translated brand names suit the needs of Chinese consumers. This study is significant in that it challenges the traditional sound/meaning-based approach, and provides enriched understanding of the importance of achieving communicative purposes and optimal functional impact in a target group. The insights gained from this study add a vital conceptual dimension to the study of translation, and cross-cultural communication in general. In addition, the findings of this study may also provide practical assistance for an effective outcome in translation, and have pedagogical value in the teaching of translation. While the discussion in this study is based on Chinese data, the findings have implications for the translation of other languages.

The Impact of 4 Risk Communication Interventions on Cancer Screening Preferences and Knowledge

2021 ◽  
pp. 0272989X2110397
Author(s):  
K. D. Valentine ◽  
Pete Wegier ◽  
Victoria A. Shaffer ◽  
Laura D. Scherer
Keyword(s):  
Cancer Screening ◽  
Risk Communication ◽  
Screening Test ◽  
Online Survey ◽  
Task Force ◽  
Patient Choice ◽  
Communication Strategy ◽  
Screening Tests ◽  
Intervention Preferences ◽  
The Impact

Purpose The US Preventive Services Task Force has changed their screening recommendations, encouraging informed patient choice and shared decision making as a result of emerging evidence. We aimed to compare the impact of a didactic intervention, a descriptive harms intervention, a narrative intervention, and a new risk communication strategy titled Aiding Risk Information learning through Simulated Experience (ARISE) on preferences for a hypothetical beneficial cancer screening test (one that reduces the chance of cancer death or extends life) versus a hypothetical screening test with no proven physical benefits. Method A total of 3386 men and women aged 40 to 70 completed an online survey about prostate or breast cancer screening. Participants were randomly assigned to either an unbeneficial test condition (0 lives saved due to screening) or a beneficial test condition (1 life saved due to screening). Participants then reviewed 4 informational interventions about either breast (women) or prostate (men) cancer screening. First, participants were provided didactic information alongside an explicit recommendation. This was followed by a descriptive harms intervention in which the possible harms of overdetection were explained. Participants then viewed 2 additional interventions: a narrative and ARISE (an intervention in which participants learned about probabilities by viewing simulated outcomes). The order of these last 2 interventions was randomized. Preference for being screened with the test and knowledge about the test were measured. Results With each successive intervention, preferences for screening tests decreased an equivalent amount for both a beneficial and unbeneficial test. Knowledge about the screening tests was largely unimpacted by the interventions. Conclusions Presenting detailed risk and benefit information, narratives, and ARISE reduced preferences for screening regardless of the net public benefit of screening.

scholarly journals Reporting pesticide assessment results to farmworker families: development, implementation, and evaluation of a risk communication strategy.

2004 ◽  
Vol 112 (5) ◽  
pp. 636-642 ◽  
Author(s):  
Sara A Quandt ◽  
Alicia M Doran ◽  
Pamela Rao ◽  
Jane A Hoppin ◽  
Beverly M Snively ◽  
...  
Keyword(s):  
Risk Communication ◽  
Communication Strategy ◽  
Assessment Results

scholarly journals Analysis and potential use of Google Trends as a monitoring tool for risk communication during COVID-19 pandemic

2020 ◽  
Vol 9 (4) ◽  
pp. 399
Author(s):  
Nindya Mahfuza ◽  
Rizma Adlia Syakurah ◽  
Resiana Citra
Keyword(s):  
Risk Communication ◽  
Media Coverage ◽  
Communication Strategy ◽  
Google Trends ◽  
Time Lagged ◽  
The Government ◽  
Information Finding ◽  
The Impact ◽  
Potential Use ◽  
Lagged Correlation

COVID-19 Pandemic has become a major problem in various infected countries, including Indonesia. The proper risk communication strategy during this outbreak was important to reduce the impact. Therefore, this research was intended to assess the potential use of Google Trends as a tool to monitor risk communication during COVID-19 pandemic in Indonesia. Search patterns were analyzed using the terminology used to identify COVID-19 in Indonesia, followed by information-finding keywords 'gejala (symptoms)', 'mencegah (preventing)', and 'obat (drug)' keywords compared to the number of newly confirmed COVID-19 cases in Indonesia using time-lagged correlation analysis from December 31th, 2019 to April 20th, 2020. Peaks within respective timelines were qualitatively described according to current COVID-19 related events. ”Corona” was the terminology mostly used in Indonesia to identify COVID-19. There were five spikes observed from “corona” keyword timeline, which each spike was dependent on the media coverage and regulation by the Government. Validation using time-lagged correlation yields significant results between corona, corona symptoms, preventing corona and corona drugs compared to newly confirmed COVID-19 cases in Indonesia. Google Trends can potentially be used to maximize the improvement of risk communication and as a tool to monitor public restlessness during the COVID-19 pandemic in Indonesia by Government.

scholarly journals Assessment of risk perception and risk communication regarding COVID-19 among healthcare providers: An explanatory sequential mixed-method study in Bangladesh

F1000Research ◽  
2020 ◽  
Vol 9 ◽  
pp. 1335
Author(s):  
Marium Salwa ◽  
M Atiqul Haque ◽  
Muhmammad Ibrahim Ibne Towhid ◽  
Sarmin Sultana ◽  
Mohammad Tanvir Islam ◽  
...  
Keyword(s):  
Risk Perception ◽  
Risk Communication ◽  
Mixed Method ◽  
Infection Prevention ◽  
Qualitative Data ◽  
Healthcare Providers ◽  
Communication Strategy ◽  
Infection Prevention And Control ◽  
Mixed Method Study ◽  
Second Phase

Background: Any public health emergency demands adequate risk communication with the vulnerable population along with their optimized perception about the impending risk to ensure proper risk management and crisis control. Hence, this study will be conducted to explore healthcare providers’ perceptions regarding risks of coronavirus disease 2019 (COVID-19), as well as how they are being communicated to about the risk, and how they practice risk reduction measures. Methods: A two-phased explanatory sequential mixed-method study will be conducted among physicians and nurses from randomly selected tertiary healthcare facilities in Dhaka, the capital of Bangladesh. In the first phase, the general pattern and quantifiable measures of risk perception, risk communication, and infection prevention practices will be assessed quantitatively. Multiple linear regression analyses will be performed to explore how much variability of risk perception is predicted by risk communication methods and contents. In the second phase, qualitative data will be collected for in-depth understanding and exploration of participants’ experiences and insights regarding COVID-19 risk through interviews and document reviews. Thematic content analysis of the qualitative data will be done manually. Findings from both quantitative and qualitative phases will then be triangulated to illustrate the research objectives. Discussion: Based on the psychometric dimensions of risk perception and psycho-social theory of the health belief model, perception of COVID-19 risk among healthcare providers will be evaluated in this study. The relationship between risk perception and infection prevention and control practices among healthcare providers will also be investigated. The explanatory sequential design of this study is expected to generate hypotheses on how risk perception is being shaped in a time of uncertainty and thus, will help to build a proper risk communication strategy to minimize risk perception among healthcare providers.

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