Social Media Usage Behavior in Job Search: Implications for Corporate Image and Employer Branding

Purpose Private club members belong to an organization where people with common interests, experiences, backgrounds and professions meet for social and recreational purposes. This study aims to examine the relationships among private club members’ perceptions of social media regarding perceived ease of use, perceived usefulness, perceived enjoyment, attitude toward social media involvement and behavioral intention toward social media usage. Design/methodology/approach An online survey was conducted among private club members across the USA (n = 571). The data were analyzed using structural equation modeling. Findings The findings of this study center on the perceptions of club members and their beliefs and attitudes associated with their social media usage behavior. This study extends the social media literature by supporting previous studies that suggest a causal flow from perceived ease of use to intrinsic and extrinsic motivations (perceived usefulness, perceived enjoyment) based on a motivational model. Research limitations/implications This study is meaningful for revealing the perceptions of private club members and their beliefs and attitudes associated with their social media usage behavior. It is untested whether this study’s model applies to other hospitality businesses. Future research could examine other segments and add other variables such as perceived security and trust. Practical implications This study can provide private club managers, and the members of the clubs that they lead, with a better understanding of online social media. Originality/value This study is one of a few empirical online social media studies in the area of the private club industry. This study seeks to provide baselines regarding social media perceptions and usage in the hospitality literature by providing a comprehensive model.

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Technology acceptance model (TAM) and social media usage: an empirical study on Facebook

Journal of Enterprise Information Management ◽

10.1108/jeim-04-2012-0011 ◽

2014 ◽

Vol 27 (1) ◽

pp. 6-30 ◽

Cited By ~ 209

Author(s):

Rupak Rauniar ◽

Greg Rawski ◽

Jei Yang ◽

Ben Johnson

Keyword(s):

Social Media ◽

Social Networking ◽

Technology Acceptance ◽

Technology Acceptance Model ◽

Social Networking Site ◽

Data Set ◽

Content Type ◽

Media Usage ◽

Usage Behavior ◽

Acceptance Model

Purpose – Given the widespread popularity of social media, such as Twitter, Facebook, Google+, and LinkedIn, theorizing and understanding the user attitude and usage behavior of social media site is fundamental in developing future understandings and deployment of these new technologies. One approach to such studies on drivers of social media usage behavior would be to revisit the technology acceptance model (TAM). The purpose of this paper is to discuss these issues. Design/methodology/approach – Decades of extensive research have focussed on validating the TAM, proposed by Davis (1986), for various types of information systems and communication technologies. TAM forecasts individual adoption and voluntary use of technology. This study examines individual adoption behavior of the most popular social networking site Facebook. The influences on the intention of using social networking based on individual's perceived ease of use (EU), the user's critical mass (CM), social networking site capability (CP), perceived playfulness (PP), trustworthiness (TW), and perceived usefulness (PU) is empirically examined with a primary data set of 398 users of Facebook gathered from a web-based questionnaire survey. Findings – The results demonstrate that the revised social media TAM model proposed in this study supports all the hypotheses of social media usage behavior. The results of this study provide evidence for the importance of additional key variables to TAM in considering user engagement on social media sites and other social-media-related business strategies. Originality/value – Based on our review of existing scientific literature on social media, few empirical studies have been conducted to scientifically evaluate and explain the usage behavior of social media using Facebook. A validated instrument of usage behavior of social media can provide usability experts and practitioners with a validated tool to assess social media acceptance and usage behavior. This can help us gain a better understanding of “who is and who is not using these sites, why and for what purposes” (Boyd and Ellison, 2007).

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The Evolution of Internal Employer Branding and Employee Engagement: The Temporal Role of Internal Social Media Usage

Journal of Information & Knowledge Management ◽

10.1142/s021964922150012x ◽

2021 ◽

Vol 20 (01) ◽

pp. 2150012

Author(s):

Tamanna Agarwal ◽

Sandeep Arya ◽

Kamini Bhasin

Keyword(s):

Social Media ◽

Employee Engagement ◽

Organisational Commitment ◽

Employer Branding ◽

Attrition Rates ◽

Media Usage ◽

Hr Managers ◽

Internal Social Media ◽

The Impact ◽

Over Time

In recent times, Indian IT companies have been facing high attrition rates, especially with young employees having three to seven years of experience. Therefore, this study develops and tests a dynamic model of brand-endorsed employee engagement (EE) and employee retention (ER). Particularly, the carryover and temporal effects of the relationships and constructs are studied to understand how employee behaviour evolves over time. Using two waves of longitudinal data gathered from young employees ([Formula: see text]) of Indian IT companies, the proposed conceptual model is investigated to test the temporal differences in the relationships between internal employer branding (IEB), organisational commitment, EE and ER. Additionally, the impact of employer internal social media usage on the relationships is also examined as an effective human resources (HR) intervention in the evolution process. The findings show that excluding the organisational commitment to EE relationship, the other two relationships between IEB to organisational commitment and EE to ER become stronger over time. Interestingly, while internal social media usage does not exhibit direct effect on organisational commitment or ER, it is instrumental in influencing IEB perception and EE during subsequent periods. Overall, this study offers directions to HR managers in the services sector on how to effectively use social media to engender engagement in employees and ultimately, enhance their intention to stay.

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Examining the Psychosocial Dimensions of Young People's Emergent Social Media Behavior

Advances in Psychology, Mental Health, and Behavioral Studies - The Psychology and Dynamics Behind Social Media Interactions ◽

10.4018/978-1-5225-9412-3.ch015 ◽

2020 ◽

pp. 368-389

Author(s):

Lydia Andoh-Quainoo

Keyword(s):

Social Media ◽

Young People ◽

Well Being ◽

Psychological Needs ◽

Psychosocial Needs ◽

Psychological Variables ◽

Media Usage ◽

The Social ◽

Usage Behavior ◽

Use Of Social Media

Social media usage among young people has grown astronomically, generating interest among a number of interest groups. This chapter fills a gap on social media psychosocial antecedents propelling high-usage behavior and the subsequent psychosocial outcomes showing in attachment to the social media. The chapter explored the emergent psychosocial needs driving young people's level of usage in social media and the consequences, among a population in Ghana. The findings revealed that young consumers' social media behavior could be greatly influenced by their social psychological needs, but individual psychological variables did not significantly predict usage behavior in social media. The findings also suggest that young people are more emotionally attached to social media, slightly attached cognitively and not attached behaviorally. This implies young people have developed some level of emotional involvement for the use of social media which could affect their well-being positively or negatively.

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Analisa Strategi Employer Branding terhadap Minat Melamar Kerja

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v5i4.12803 ◽

2021 ◽

Vol 5 (4) ◽

pp. 414

Author(s):

Irene Reinardus Indra ◽

Sawidji Widoatmodjo

Keyword(s):

Social Media ◽

Corporate Reputation ◽

Structural Equation ◽

Positive Impact ◽

Equation Modeling ◽

Employer Branding ◽

Media Usage ◽

Branding Strategies ◽

Employer Attractiveness ◽

The Impact

The objective of this study is to acknowledge employer branding strategies for companies in Indonesia to attract intention to apply from prospective fresh graduates by analyzing the impact of employer attractiveness and social media usage to corporate reputation directly and to intention to apply indirectly through corporate reputation and also the impact of corporate reputation to intention to apply. The sample of this study is 297 college students in who will become fresh graduates in next 1-2 years. Structural equation modeling is used in the hypothesis testing. The result of the study shows that development value of employer attractiveness and social media usage have significant positive impact on corporate reputation directly and on intention to apply indirectly. Corporate reputation itself has significant positive impact on intention to apply. In conclusion, companies in Indonesia should pay attention to development value and consider using social media in designing their employer branding strategies to attract fresh graduates to apply for jobs in the companies. Penelitian ini bertujuan untuk mengetahui strategi employer branding bagi perusahaan di Indonesia dalam menarik minat melamar kerja dari fresh graduates dengan menganalisis pengaruh daya tarik perusahaan dan penggunaan media sosial terhadap reputasi perusahaan secara langsung dan minat melamar secara tidak langsung melalui reputasi perusahaan dan juga dampak reputasi perusahaan terhadap minat melamar kerja. Penelitian ini menggunakan sampel 297 mahasiswa yang akan menjadi fresh graduates dalam 1-2 tahun ke depan. Uji hipotesis dilakukan dengan structural equation modeling. Hasil penelitian menunjukkan bahwa daya tarik perusahaan dimensi development value dan penggunaan media sosial berpengaruh signifikan positif terhadap reputasi perusahaan secara langsung dan terhadap minat melamar kerja secara tidak langsung. Reputasi perusahaan sendiri memiliki pengaruh signifikan positif terhadap minat melamar kerja. Maka, perusahaan di Indonesia perlu memperhatikan dimensi development value dan mempertimbangkan penggunaan media sosial dalam merancang strategi employer branding untuk menarik fresh graduates melamar pekerjaan di perusahaan.

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Social Media Usage and Work Values: The Example of Facebook in Taiwan

Social Behavior and Personality An International Journal ◽

10.2224/sbp.2012.40.2.195 ◽

2012 ◽

Vol 40 (2) ◽

pp. 195-200 ◽

Cited By ~ 4

Author(s):

Julia Ying-Chao Lin ◽

Angelina Nhat Hanh Le ◽

Shadab Khalil ◽

Julian Ming-Sung Cheng

Keyword(s):

Social Media ◽

Work Values ◽

Social Medium ◽

Office Workers ◽

Online Media ◽

Media Usage ◽

Bivariate Correlation ◽

The Social ◽

The World ◽

Usage Behavior

Social media, especially social networking, are rapidly becoming very popular online activities among people all over the world. The use of online media is causing several workplace-related problems. Therefore, in this study we investigated the associations between social media usage behavior, personal background, and work values. Using office workers for the research sample and Facebook as the social medium for investigation, an exploratory factor analysis was conducted to dimensionalize the constructs of social media usage behavior and work values. The results of bivariate correlation suggest that personal background and social media usage behavior are correlated and social media usage behavior and work values are partially correlated.

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