My Final Job in the Private Sector: How Earlier Involvement in the GM Decision-Making Process Led to More Effective Use of Market Research

2022 ◽  
pp. 55-94
Author(s):  
Vincent P. Barabba
Keyword(s):  
Decision Making ◽  
Private Sector ◽  
Market Research ◽  
Decision Making Process ◽  
Effective Use

scholarly journals A Voyage of Esprit-De-Corps: A Sectorial Comparison

2019 ◽  
Vol IV (II) ◽  
pp. 10-19
Author(s):  
Tabassum Naz ◽  
Allah Bakhsh Malik ◽  
Marium Din
Keyword(s):  
Decision Making ◽  
Private Sector ◽  
T Test ◽  
Faculty Members ◽  
Decision Making Process ◽  
Leadership Communication ◽  
Public And Private ◽  
Public And Private Sector

Esprit-De-Corps encompasses cohesion, loyalty and unity within an organization. The study is focused on the existing threads of EspritDe-Corps and its comparison in public and private sector universities. A sample of 533 faculty members was taken. The team STTEPS (T-TAQ) questionnaire was adapted for collecting the data. The data was analyzed through Percentage, mean and t-test. It was concluded that the strands of Esprit-De-Corps are more prevalent in private sector universities. It is recommended that faculty members may be involved in decision making process and trainings pertaining to leadership, communication and other live skills may be imparted.

scholarly journals The actor's point of view in terms of governance tendency to the health tourism: The case of AntalyaYönetişim eğilimleri çerçevesinde sağlık turizmine aktörlerin bakış açısı: Antalya örneği

2016 ◽  
Vol 13 (2) ◽  
pp. 2885
Author(s):  
Zişan Korkmaz Özcan
Keyword(s):  
Decision Making ◽  
Private Sector ◽  
The State ◽  
Point Of View ◽  
Survey Study ◽  
Decision Making Process ◽  
Private Institutions ◽  
Health Tourism ◽  
Governmental Organizations ◽  
Non Governmental Organizations

Governence which means that governing structures act in unision instead of acting seperately is also very significant in the field of health. In this regard, governence approach aims at accomplishing the sense of simultaneous governing corresponding with creating policies and decision-making process by ensuring the participation not only the state but also citizens,private sector and non-governmental organizations (NGOS)  as important factors of change.This study aims at assessing whether deficiency in relation with the health tourism in Turkey relates to the governence or not. For that purpose, Antalya that is one of the most important provinces of Turkish tourism has been chosen as a range of application and magnitude of governence of Antalya in the field of health has been tried to be measured by carrying out survey study consisted of public-private institutions and organizations, and the authorities of non-governmental organizations with the over 106 people.According to the results of the suvey, there is a lack of governence in the field of health tourism in Antalya, and this endangers the potential of health tourism. So, being collaborated an advertisement, information and application activity in harmony on the health tourism, and being established public politicy are an important acqusition for both the country and Antalya in terms of economic, political, social and cultural. ÖzetYönetim yapılarının tek başlarına hareket etmeleri yerine, birlikte hareket etmeleri anlamına gelen yönetişim, sağlık turizmi alanında da önemli bir yer tutmaktadır. Bu bağlamda yönetişim yaklaşımı, politika oluşturma ve karar verme süreçlerine değişimin önemli aktörleri olarak sadece devletin değil; yurttaşların, özel sektör ve Sivil Toplum Kuruluşları (STK)'nın da katılımını sağlayarak birlikte yönetim anlayışını hayata ge­çirmeyi amaçlamaktadır. Bu çalışmanın amacı, Türkiye'nin sağlık turizminde eksikliğinin yönetişim olup olmadığını belirleyebilmektir. Bu amaçla, Türk turizminin en önemli illerinden biri olan Antalya, uygulama bölgesi olarak seçilmiş ve kamu-özel sektör kurum ve kuruluşları ile STK'nın yetkili kişilerinden oluşan 106 kişi üzerinde yüzyüze yapılan anket çalışması yöntemiyle Antalya bölgesinin sağlık turizmi alanında yönetişim boyutu ölçülmeye çalışılmıştır. Anket çalışmasının sonuçlarına göre, Antalya’da sağlık turizmi alanında yönetişim eksikliği vardır ve bu eksiklik sağlık turizmi potansiyelini tehdit eder sonucuna ulaşılmıştır. Bu bağlamda sağlık turizmi alanında yapılacak olan tanıtım, bilgilendirme ve uygulama faaliyetlerinin işbirliği içerisinde yapılması, kamu politikalarının da bu çerçevede oluşturulması hem ülkemiz, hem de Antalya ili açısından ekonomik, siyasal, sosyal ve kültürel anlamda önemli bir kazanç olacaktır.

scholarly journals Service outsourcing decisions – a process framework

2020 ◽  
Vol 13 (2) ◽  
pp. 171-194
Author(s):  
Suvituulia Taponen ◽  
Katri Kauppi
Keyword(s):  
Decision Making ◽  
Public Sector ◽  
Cost Analysis ◽  
Private Sector ◽  
Market Analysis ◽  
Decision Making Process ◽  
Service Outsourcing ◽  
Content Type ◽  
The Public ◽  
Public Sector Organizations

Purpose The purpose of this paper is to compare service outsourcing decisions between public and private organizations and against a theoretical decision-making framework to both understand differences across the sectors and to provide an outsourcing framework more suitable specifically for outsourcing (and for the public sector). Design/methodology/approach Multiple case studies, i.e. a study of phenomena (here outsourcing process) at various sites is used as an approach. Findings Findings indicate that public sector organizations are trailing behind private sector organizations in how the decision-making process is conducted and resourced. The authors suggest regular evaluation of service functions internally as a starting point for the outsourcing service decision-making process. Additionally, the market analysis should be done prior to cost analysis and benchmarking as the availability of suppliers more qualified than the internal process defines the make or buy decision. Research limitations/implications The newly developed framework based on empirical evidence includes the following phases: regular evaluation of service functions, market analysis, cost analysis and benchmarking and evaluating relevant service activities. Applying the framework improves the efficient delivery of outsourced public services and brings public sector outsourcing closer to the professionalism currently present in the private sector. Originality/value Choosing between in-house and outsourced service delivery is a fundamental decision in both private and public sector organizations. Previous outsourcing research has mostly focused on the private sector, with limited focus on the public sector’s outsourcing processes, yet understanding of the service outsourcing process is important in ensuring organizational competitiveness and cost efficiency.

Post acquisition brand identity: acquisition of Flipkart group by Walmart Inc.

2021 ◽  
Vol 11 (2) ◽  
pp. 1-21
Author(s):  
Vibhas Amawate ◽  
Madhurima Deb
Keyword(s):  
Decision Making ◽  
Learning Outcomes ◽  
Market Research ◽  
Master Of Business Administration ◽  
Brand Identity ◽  
Brand Strategy ◽  
Decision Making Process ◽  
Socially Responsible ◽  
Content Type

Learning outcomes The learning outcomes are as follows: factors to be considered in devising the best post-acquisition brand identity and outline market research techniques, which can be used to identify the best-suited post-acquisition brand identity strategy. Case overview/synopsis The case study discusses the brand strategy, which Walmart Inc needs to adopt post its acquisition of Flipkart Pvt. Ltd (Flipkart) Group in India. Flipkart had acquired Myntra Designs Pvt. Ltd (Myntra) and Novarris Fashion Trading Private Limited (Jabong), but had kept their brand identity intact; Walmart Inc was faced with the decision on moving ahead with the brand strategy of keeping individual brand identities or merging all of these into a single brand identity. The study aims to provide valuable insights into the decision-making process adopted by Walmart Inc. It includes also the role of cause-related marketing in the positioning of Myntra as a socially responsible brand. The case study opted for an exploratory research design study using the qualitative research method of in-depth interviews. In total, 10 experts in the area of marketing, market research and marketing communication were interviewed. The qualitative data were analyzed using a template approach, which analyzes the text using a codebook or an analysis guide. The analysis guide already has clearly defined themes or categories. As the qualitative interviews progress, these themes get revised. These themes are analyzed qualitatively rather than statistically. The case study suggests to the management of Walmart Inc that they need to merge Myntra and Jabong based on the degree of similarity of consumer demographics, income/social class of buyers, brand identity and buying behavior. Myntra needs to retain as opposed to Jabong, as Myntra is perceived to be a socially responsible brand that creates a purchase disposition in the minds of the consumers. A more extensive quantitative study would offer better generalizability. It was not feasible to conduct a quantitative study due to time constraints. This research would have used advanced brand imagery assessment techniques such as multi-dimensional scaling to suggest if an overlap exists between consumer segments of Myntra and Jabong. The case study provides a decision-making framework to firms and individuals who are part of organizational teams to create a post-acquisition brand strategy in the e-commerce market. The case study fulfills a need for many academicians and practitioners to understand the decision-making process followed in devising a post-acquisition brand strategy in India. Complexity academic level Senior undergraduates; Master of Business Administration; Executive Master of Business Administration. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.

Understanding the Rural Consumer's Behaviour in the Context of his Ecosystem: A Telecommunication Perspective

2012 ◽  
Vol 54 (5) ◽  
pp. 603-612 ◽  
Author(s):  
Saroj Kumar Mohanta ◽  
Abhishek Mishra ◽  
Satya Dash
Keyword(s):  
Decision Making ◽  
Urban Areas ◽  
Market Research ◽  
Participatory Rural Appraisal ◽  
Rural Setting ◽  
Brand Awareness ◽  
Decision Making Process ◽  
Rural Markets ◽  
Rural Market ◽  
Rural Appraisal

Rural markets have always been a challenge for market researchers. Conventional tools applicable in urban areas are not directly adaptable in the rural setting. With the emergence of rural markets in terms of brand awareness, and the shift from nominal decision-making process to a more extensive decision-making process, more innovative research tools are required to capture data about rural consumers in a more effective way. Participatory Rural Appraisal (PRA) is one tool that does precisely that. The tool itself, however, has evolved over time and has recently caught the attention of rural market researchers for commercial projects. The tool has so far been limited to application by NGOs for the implementation of either government projects or donor NGO-funded initiatives. This paper strives to highlight the evolution of PRA as well as its interpretation by MART (India's leading rural market research firm) in terms of one commercial project undertaken for a telecom player.

scholarly journals Management of Federal Property at the University. Could it be Simplified?

2021 ◽  
Vol 25 (3) ◽  
pp. 128-131
Author(s):  
N. A. Bocharova
Keyword(s):  
Decision Making ◽  
Social Services ◽  
Scientific Research ◽  
Decision Making Process ◽  
Scientific Process ◽  
Wide Range ◽  
Effective Use ◽  
The University ◽  
Property Complex

A modern Russian university today is a large property complex, the effective use of which is necessary to ensure educational and scientific process problems in regard to academic process. However, universities also have to solve a wide range of social problems related to creating and maintaining a comfortable environment for students and professors, amongst other things engaging various organizations to create social services on campus. Although, characterization of outsourcing practices at universities shows that the existing legal base is incomplete, resulting in long and expensive procedures. All that reduces the universities’ effectiveness in solving an issue of creating a comfortable environment for learning and scientific research. The article analyses the decision-making process for some types of leases and proposes different measures to improve the regulatory framework, controlling the management of state property at universities.

AAC Decision-Making and Mobile Technology: Points to Ponder

2014 ◽  
Vol 23 (2) ◽  
pp. 104-111 ◽  
Author(s):  
Mary Ann Abbott ◽  
Debby McBride
Keyword(s):  
Decision Making ◽  
Mobile Technology ◽  
Communication System ◽  
Augmentative And Alternative Communication ◽  
Evaluation Process ◽  
Decision Making Process ◽  
Alternative Communication ◽  
Ipod Touch ◽  
Feature Match

The purpose of this article is to outline a decision-making process and highlight which portions of the augmentative and alternative communication (AAC) evaluation process deserve special attention when deciding which features are required for a communication system in order to provide optimal benefit for the user. The clinician then will be able to use a feature-match approach as part of the decision-making process to determine whether mobile technology or a dedicated device is the best choice for communication. The term mobile technology will be used to describe off-the-shelf, commercially available, tablet-style devices like an iPhone®, iPod Touch®, iPad®, and Android® or Windows® tablet.

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