Online Marketing Concept

2021 ◽  
pp. 41-66
Author(s):  
Ralf T. Kreutzer
Keyword(s):  
Online Marketing ◽  
Marketing Concept

scholarly journals Implementasi Teknik Remarketing Menggunakan Tools Google Analytics untuk Melakukan Promosi PMB Tertarget

2021 ◽  
Vol 3 (2) ◽  
pp. 27-40
Author(s):  
Yopi Hidayatul Akbar
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Online Marketing ◽  
Digital Marketing ◽  
Tracking Data ◽  
Marketing Concept ◽  
User Interactions ◽  
A Company

Marketing strategy is very important for companies where marketing strategy is a way of achieving the goals of a company, because the potential to sell a proposition is limited to the number of people who see it. With the conventional marketing concept, the target to achieve the goal cannot be maximized, it only eliminates time and cost. With the large number of smartphone users and information technology today, digital marketing techniques will be more efficient, because marketing targets can be managed to only certain segments. The application of remarketing techniques is of course not only done by google analytics, but also Facebook ads to monitor events or user interactions with ads that have reached certain locations. At this time, implementing the remarketing method on Google Analytics and Facebook Ads by utilizing research events and ad conversion so that data that has interacted with ads on Facebook will also enter into tracking data. From the analysis of the results that have been carried out by the author, it can be concluded that online marketing techniques with the application of appropriate remarketing techniques will be able to increase visitor traffic. The evaluation results are expected to be a good solution and recommendations for online promotion so that the results can be targeted as expected.

Erfolgsfaktoren für den Einsatz von Programmatic Creation

2018 ◽  
Vol 15 (1) ◽  
pp. 20-27
Author(s):  
Roland Frank ◽  
Karin Schmid
Keyword(s):  
Online Marketing

Die Kombination von online generierten Kundendaten mit smarten Algorithmen hat in den vergangenen Jahren die Geschäftsmodelle im Online-Marketing rasant verändert. Kunden können heute anhand ihrer Konsumgewohnheiten zielgenau angesprochen werden. Gleichzeitig steigt die Gefahr, dass eine solche Werbung als aggressiv wahrgenommen wird. Daher ist es die Aufgabe der Werbeindustrie, in der Zukunft die Relevanz von Online-Werbung zu steigern. Programmatic Creation bildet als Schnittstelle zwischen den technischen Einsatzmöglichkeiten und der kreativen Ausgestaltung den Schlüssel zur Steigerung der Akzeptanz von programmatisch ausgespielten Werbekampagnen.

E-Insurance :A Platform For Insurance Penetration In India

2019 ◽  
Vol 118 (6) ◽  
pp. 90-93
Author(s):  
L. Terina Grazy ◽  
Dr.G. Parimalarani
Keyword(s):  
Insurance Industry ◽  
Cost Effective ◽  
Online Marketing ◽  
Insurance Companies ◽  
The Internet ◽  
Insurance Sector ◽  
The People ◽  
Cost Effective Approach ◽  
Time And Energy ◽  
Work Done

E-commerce is a part of Internet Marketing. The arrival of Internet made the world very simple and dynamic in all the areas. Internet is the growing business as a result most of the people are using it in their day to day life. E-commerce is attractive and efficient way for both buyers and sellesr as it reduce cost, time and energy for the buyer. No surprise the insurance sector has become quite active within the internet sphere. Most insurance companies are offering policies to be brought online and also the portals for paying premiums. It actually saves from hassles involved in going to an insurance office and spend hours to get the insurance work done. Insurance has become an important and crucial aspect of life. Online insurance is the best and most cost effective approach of taking the insurance deal. This paper focused on influence of online marketing on the insurance industry in India, usage of internet in India , the internet penetration in India and the online sale of insurance product by the insurance sector.

The Zoning System for Strategy Development of SMEs Go Online: A Literature Review

2018 ◽  
Author(s):  
Sumitro Sarkum
Keyword(s):  
Development Strategy ◽  
Online Marketing ◽  
Strategy Development ◽  
Future Research ◽  
Information And Communication ◽  
Qualitative Descriptive ◽  
The Government ◽  
Market Needs ◽  
Marketing Information ◽  
Relationship Of

This study aims to figure out what the relationship of empowerment of SMEs through methods of zoning as marketing strategy of SMEs in two different markets (offline and online). The zoning strategy with information and communication system integrated brings together socialization and promotion in a market. This system can help the government in taking and formulating policies to unite SMEs in a new market by not leaving the old market. The method in this study uses qualitative descriptive. There are three propositions produced in this initial research, the first; Offline and online marketing is very relevant for SMEs in Indonesia. Second; marketing information system is access for SMEs to find out the demand or market needs both domestically and internationally. And third; The zoning system can be used as an online development strategy for SMEs to synchronize two different markets, namely offline and online. Further research is needed to validate the propositions found, to generate hypotheses and empirical evidence, we recommend using mix methods for future research.

SUBJECTS AND OBJECTS OF PUBLIC MARKETING

2018 ◽  
Vol 1 (12) ◽  
pp. 260-270
Author(s):  
Yevgeny Victorovich Romat ◽  
Yury Volodimirovich Havrilechko
Keyword(s):  
Public Administration ◽  
Municipal Government ◽  
Executive Power ◽  
Marketing Concept ◽  
Public Authorities ◽  
Public Marketing ◽  
The Public ◽  
State Management ◽  
Management Concepts ◽  
The Subject

The article is devoted to research of theoretical problems of the concepts of the subject and object of public marketing. The definitions of these concepts are considered in the article, the evolution of their development is studied. The article provides an analysis of the main approaches to the notion of subjects and objects of public marketing, their relationship and role in the processes of public marketing. The authors proposes concrete approaches to their systematization. These approaches allow us to identify specific types of public marketing and their main characteristics. Relying on the analysis of the concept of “subject of public (state) management”, it is concluded that as bodies of state marketing, most often act as executive bodies of state power. In this case, the following levels of marketing subjects in the system of public administration are allocated: the highest level of executive power; Branch central bodies of executive power; Local government bodies; Separate government agencies. It is noted that the diversity of subjects of public marketing is explained, first of all, by the dependence on the tasks of the state and municipal government, the possibilities of introducing the marketing concept of these subjects and certain characteristics of the said objects of state marketing. It is noted that the concept of “subject of public marketing” is not always the identical notion of “subject of public administration”. First, not all public authorities are subjects of state marketing. In some cases, this is not appropriate, for example, in the activities of the Ministry of Defense of Ukraine or the Ministry of Internal Affairs of Ukraine. Secondly, state marketing is just one of many alternative management concepts, which is not always the most effective in the public administration system.

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