scholarly journals Implementasi Teknik Remarketing Menggunakan Tools Google Analytics untuk Melakukan Promosi PMB Tertarget

2021 ◽  
Vol 3 (2) ◽  
pp. 27-40
Author(s):  
Yopi Hidayatul Akbar
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Online Marketing ◽  
Digital Marketing ◽  
Tracking Data ◽  
Marketing Concept ◽  
User Interactions ◽  
A Company

Marketing strategy is very important for companies where marketing strategy is a way of achieving the goals of a company, because the potential to sell a proposition is limited to the number of people who see it. With the conventional marketing concept, the target to achieve the goal cannot be maximized, it only eliminates time and cost. With the large number of smartphone users and information technology today, digital marketing techniques will be more efficient, because marketing targets can be managed to only certain segments. The application of remarketing techniques is of course not only done by google analytics, but also Facebook ads to monitor events or user interactions with ads that have reached certain locations. At this time, implementing the remarketing method on Google Analytics and Facebook Ads by utilizing research events and ad conversion so that data that has interacted with ads on Facebook will also enter into tracking data. From the analysis of the results that have been carried out by the author, it can be concluded that online marketing techniques with the application of appropriate remarketing techniques will be able to increase visitor traffic. The evaluation results are expected to be a good solution and recommendations for online promotion so that the results can be targeted as expected.

scholarly journals Program Peningkatan Kemandirian Ekonomi Panti Asuhan Syifa’ul Qolbi

Bakti Cendana ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 58-65
Author(s):  
Risgiyanti Risgiyanti ◽  
Ana Shohibul
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Business Management ◽  
Management Training ◽  
The Other ◽  
Digital Marketing ◽  
Marketing Concept ◽  
Fashion Brand ◽  
Management Knowledge ◽  
Quality Product

Syifa’ul Qolbi Orphanage holds supporting facility in the form of confection. In addition to a business, this confection functions as a place to train the orphans’ sewing skill. Yet the development of this business faces a number of obstacles such as traditional business management, sub-optimal marketing strategy, inefficient production tools and the training participants’ lack of motivation and entrepreneurship. This community service attempted to realize the orphanage management’s goal of developing their fashion business and developing entrepreneurship among the orphans so that they can optimize their potential in the future. Some of the programs have been held through community service. The programs were entrepreneurship workshop, pattern and design training, business management training, e-marketing training, branding and marketing concept, and business accompaniment. This community service results in the improvement of participant's motivation and entrepreneurship character, bussiness management knowledge,and skill in making pattern and design. The other results are  fashion brand creation,  digital marketing facility, and quality product improvement.This program also give several production equipments to help the improvement of eficiency and e

scholarly journals PENGARUH KEMAJUAN TEKNOLOGI TERHADAP VOLUME PEJUALAN RITEL DI KOTA MOJOKERTO

OPTIMA ◽  
2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Rachmad Sholeh ◽  
Khasbulloh Huda
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Technological Progress ◽  
Digital Marketing ◽  
The Internet ◽  
Sales Volume ◽  
Business World ◽  
Technological Advances ◽  
The Right ◽  
A Company

The development of the business world today is increasingly diverse and competitive, the pace of development is very difficult to predict, so having the right strategy is the key for a company to continue to compete and survive. Along with technological advancements and the development of communication suggestions, the company is utilizing these technological advances as a marketing strategy tool to promote its products. Given the growth of buying and selling transactions in the network or online in Indonesia at this time is very rapid, with this being used by companies to market and promote via the internet. This study aims to determine the effect of the implementation of technological progress on retail sales volumes. The development of information technology that is growing very rapidly now influences the community in supporting various business activities both large and small so that it can be known globally. The most obvious impact is that besides being known, it can also increase sales volume. Digital Marketing is one of the very large marketing media that has an influence. Using digital marketing in this case is social media and E-commerce. The most widely used social media is Facebook, Twitter and Instagram. The subjects in this study were retail owners, managers, and employees who were selected by purpose sampling.

scholarly journals DIGITAL MARKETING STRATEGY ON AGRICULTURAL PRODUCT (Case Study : UD Amalia Demak)

2021 ◽  
Vol 5 (1) ◽  
pp. 39
Author(s):  
Farah Amalia ◽  
Ady Widyakto ◽  
Lulus Parpti NSS
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Research Result ◽  
Complete Information ◽  
Online Marketing ◽  
Digital Marketing ◽  
Agricultural Product ◽  
Selling Price ◽  
Building Relationships ◽  
The Right

<p><em>Offline marketing in agricultural products </em><em>needs high</em><em> cost. The high cost of marketing results in a less competitive selling price. Digital marketing is the right solution to this problem. This study aims to analyze the right digital marketing strategy for the company. The analytical method used is the analysis of Sostacs and Aida. The research result states that the company combines offline and online marketing. The media used are the marketplace and social media. </em><em>The marketplace Agromaret focused on providing complete information regarding massive products and promotions to drive sales transactions. Meanwhile, Social media facebook is focused on building relationships with customers and personal closeness to </em><em>create customer loyalty</em><em>.</em></p>

scholarly journals Pelatihan Pemasaran Digital untuk Meningkatkan Keterampilan Pelaku UMKM di Desa Srumbung Magelang

2021 ◽  
Vol 6 (4) ◽  
pp. 434-440
Author(s):  
Betari Maharani ◽  
Arinda Lovita Fendisty ◽  
Ulfa Luthfiana Masjidin ◽  
Dwi Ardiyan ◽  
Nita Dian Rizky ◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Small And Medium Enterprises ◽  
Management Training ◽  
Online Marketing ◽  
Digital Marketing ◽  
Knowledge And Skills ◽  
Limited Knowledge ◽  
Medium Enterprises ◽  
The Village

There are 26 Micro, Small, and Medium Enterprises (MSMEs) in Srumbung Village registered at the village office. However, not all MSMEs run well. Most of the MSMEs players have limited knowledge and skills in using information technology. Meanwhile, information technology for MSMEs players is critical, especially since the emergence of the Covid-19 and the implementation of the PSBB (Pembatasan Sosial Berskala Besar) policy. The existence of MSMEs will be hampered or slumped if they do not utilize technology in their business. Therefore, this society's dedication aims to improve the knowledge and skills of MSMEs players on utilizing Facebook and Instagram as online marketing tools. Society dedication was conducted from October 20, 2020, to November 5, 2020. The participants are 4 MSMEs, consist of Jenang & Krasikan, Keripik Pegagang, Sagon Kering dan Manisan Salak. The method used is education (socialization) about online marketing and operating and management training of Facebook and Instagram. This society's dedication is the increase of knowledge and skills of participants in operating and managing social media Facebook and Instagram as digital marketing media.

scholarly journals E-Marketing in Bangladesh: Step towards Digitalization in Business, Major Setbacks and Prospective Views

2020 ◽  
Vol 6 (1) ◽  
pp. 38
Author(s):  
Md. Abu Issa Gazi ◽  
Mohammed Julfikar Ali ◽  
Prianka Tewary
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Policy Recommendation ◽  
Related Information ◽  
Business Sectors ◽  
Potential Customers ◽  
Business And Management

Businesses are used to sell different strategies they offer products or services. Nowadays, the companies try to create, promote and sell products or services that can satisfy their target customers through electronic means. E-marketing and online marketing strategy is the latest and modern way of exploring and delivering products and services related information to the quality potential customers. This paper addresses the major setbacks and present scenario of E-marketing structures in Bangladesh. This study also emphasis to analyze the trend of use of e-marketing in Bangladesh. The authors have studied the different international journals, Marketing journals, Economics, business and management journals, Information systems (IS) and information technology (IT) journals to conceptualize current scene of e-marketing in Bangladesh. The researcher use secondary data and information by reviewing previously published literatures. This research finds some core impediments which are the terrific interference to reaching the desired goal of e-marketing. This study identifies the forthcoming prospects in the field of E-marketing in Bangladesh and suggests policy recommendation. By developing and implementing e-marketing strategies and techniques at business sectors in Bangladesh and can take part to establish dream digital Bangladesh.

scholarly journals IMPLEMENTASI PENDEKATAN CUSTOMER INTERFACE PADA MANAJEMEN PEMASARAN DI TOKO KOMPUTER

2018 ◽  
Vol 2 (02) ◽  
pp. 179-190
Author(s):  
Ernatiningrum Ernatiningrum ◽  
Yusuf Sutanto
Keyword(s):  
Information Technology ◽  
Online Marketing ◽  
Marketing Management ◽  
Central Java ◽  
Marketing Process ◽  
Customer Interface ◽  
Market Leader ◽  
A Company ◽  
Destination Address

Conventional management has several weaknesses that must be covered so that the company can be grow. Therefore, trading companies try to analyze the constraints in the company’s expansion, namely marketing management with a customer interface approach. The factor that makes a company in using marketing management is the development of technology in this case information technology. With the existence of information technology customers can easily find the desired product in a store or company, customers can also compare expected products with similar products, customers can also request transactions electronically and request delivery of goods to the destination address with certain conditions and amounts. In addition, customers can easily see information about the item without having to go to the store. These advantages make use of information technology for business management so that trading companies can survive and anticipate the threat of similar companies in eroding the turnover of their business. This research will examine how the marketing process has been carried out by computer stores that have run management traditionally and electronically, how to design and develop marketing management to compete with similar companies. The purpose of this study was to find out the results obtained from utilizing information technology in management traditionally and electronically through interviews and surveys and thinking about how to develop marketing management to become the market leader in Central Java Province. The benefits of this research are so that it can be a consideration in determining good online marketing, as well as improving the quality of services that are better in increasing sales and expanding the sales area. The method used is marketing management with customer interfaces.

scholarly journals Program Peningkatan Kemandirian Ekonomi Panti Asuhan Syifa’ul Qolbi

Bakti Cendana ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 58-65
Author(s):  
Risgiyanti Risgiyanti ◽  
Ana Shohibul
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Business Management ◽  
Management Training ◽  
The Other ◽  
Digital Marketing ◽  
Marketing Concept ◽  
Fashion Brand ◽  
Management Knowledge ◽  
Quality Product

Syifa’ul Qolbi Orphanage holds supporting facility in the form of confection. In addition to a business, this confection functions as a place to train the orphans’ sewing skill. Yet the development of this business faces a number of obstacles such as traditional business management, sub-optimal marketing strategy, inefficient production tools and the training participants’ lack of motivation and entrepreneurship. This community service attempted to realize the orphanage management’s goal of developing their fashion business and developing entrepreneurship among the orphans so that they can optimize their potential in the future. Some of the programs have been held through community service. The programs were entrepreneurship workshop, pattern and design training, business management training, e-marketing training, branding and marketing concept, and business accompaniment. This community service results in the improvement of participant's motivation and entrepreneurship character, bussiness management knowledge,and skill in making pattern and design. The other results are  fashion brand creation,  digital marketing facility, and quality product improvement.This program also give several production equipments to help the improvement of eficiency and e

A/B-testing as an efficient tools for digital marketing

2019 ◽  
pp. 36-42
Author(s):  
Andrii Fedorchenko ◽  
Igor Ponomarenko
Keyword(s):  
Comparative Analysis ◽  
Marketing Strategy ◽  
Strategy Implementation ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Positive Perception ◽  
The Subject ◽  
A Company ◽  
Functioning Mechanism

The subject of the research is a set of approaches to A/B split testing of thesite in the framework of the company’s digital marketing strategy implementationin the Internet. The purpose of writing this article is to study the main approaches to implementing A/B split testing as an effective tool for improving the conversion of a company website. Methodology. The research methodology is to use asystem-structural and comparative analysis (for the formation of the company’sweb resource effective functioning mechanism); monographic (when studying themethods of A/B split testing of the of the company site main elements); economicanalysis (when implementing a conversion estimate as a result of using a varietyof site elements). The scientific novelty consists the features of A/B split testingin modern conditions as an important digital marketing component in the processof constructing effective communication between the company and its target audience. The main elements of a web site tested to determine the optimal option fora positive perception of the target audience are considered. The main services andprogramming languages used for conducting split-testing of sites are investigated.Conclusions. The use of A/B split testing as part of the digital marketing strategy implementation will allow the company to enhance communication with thetarget audience through site optimization, which ultimately has a positive effecton conversion growth.

The main ways to collect clients email-addresses in the implementation of email-marketing

2019 ◽  
pp. 31-39
Author(s):  
Andrii Fedorchenko ◽  
Igor Ponomarenko
Keyword(s):  
Marketing Strategy ◽  
Target Audience ◽  
Digital Marketing ◽  
Email Marketing ◽  
Contact Information ◽  
The Subject ◽  
Combination Of Methods ◽  
A Company ◽  
Potential Customers ◽  
Positive Effect

The subject of the research is a set of methods for collecting emailaddresses of users as part of the implementation of the company’s email marketing strategy.The purpose of writing this article is to study the main approaches to the formation of the company’s base of potential customers emailaddresses to increase conversion as a result of using a comprehensive email-marketing strategy. Methodology. The research methodology is to use a combination of methods: system-structural and comparative analyzes (to form a mechanism for the effective functioning of the company’s email-marketing); monographic (when studying the basic methods of collecting email-addresses of the company potential customers); economic analysis (in assessing the conversion as a result of using various approaches of email-marketing). The scientific novelty consist features of email-marketing functioning in modern conditions are identified as an important tool of digital marketing in the process of building effective communication between a company and its target audience. The main offline ways of collecting postal addresses of potential customers in the framework of the email databases formation are considered, and the specifics of influencing the target audience with the aim of providing voluntary contact information are disclosed. The main online ways of potential clients collecting email are investigated and their characteristics are given. Conclusions. The use of various methods of collecting electronic postal addresses of users as part of the implementation of the email-marketing strategy will allow the company to enhance communication with the target audience, which ultimately will have a positive effect on conversion growth.

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