When Loyalty Points Become Virtual Currencies: Transforming Business Models for Online Platforms

2014 ◽  
pp. 126-141 ◽  
Author(s):  
Uschi Buchinger ◽  
Heritiana Ranaivoson ◽  
Pieter Ballon
Keyword(s):  
Business Models ◽  
Online Platforms

scholarly journals Alternative Finance Business-Models: Online Platforms

2017 ◽  
Vol 1 (3) ◽  
pp. 92-98 ◽  
Author(s):  
Pavlo Rubanov ◽  
◽  
Alfredo Marcantonio ◽  
Keyword(s):  
Business Models ◽  
Online Platforms ◽  
Alternative Finance

Platform-mediated tourism micro-entrepreneurship: implications for community-based tourism in Thailand

2020 ◽  
Vol 11 (2) ◽  
pp. 223-240 ◽  
Author(s):  
Morakot Ditta-Apichai ◽  
Uraiporn Kattiyapornpong ◽  
Ulrike Gretzel
Keyword(s):  
Business Models ◽  
Local Community ◽  
Sharing Economy ◽  
Community Based ◽  
Content Type ◽  
Tour Guides ◽  
Online Platforms ◽  
Thai Government ◽  
Development Goals ◽  
Compare And Contrast

Purpose This paper aims to bridge micro-entrepreneurship, sharing economy and community-based tourism (CBT) literature by analyzing the specific ways in which technological platforms mitigate risks and create opportunities that benefit local communities. Design/methodology/approach Six online platforms (two local and four international) used by tourism micro-entrepreneurs in Thailand were systematically analyzed to compare and contrast nuances in their business models, as well as their features to highlight benefits to CBT. Thematic analysis was used in the data analysis. Findings Three different types of business models based on tourism offers, membership policy and contributions to the destination community were identified. The variety of tourism offers includes tailor-made tours and private tour guides, local food experiences, skilled workshops and other local/community-based activities. Importantly, Thai platforms work closely with the Thai Government to promote tourism micro-entrepreneurship. Originality/value This paper adds to tourism micro-entrepreneurship, sharing economy and CBT literature by dissecting the business models of online platforms and their roles as mediators of CBT, discussing the platforms’ contributions to the achievement of sustainable development goals.

scholarly journals Online platforms in the system of modern international digital trade

E-Management ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 63-69
Author(s):  
T. Sosnov ◽  
A. Pasko
Keyword(s):  
International Trade ◽  
Business Models ◽  
Developed Countries ◽  
International Exchange ◽  
Marginal Costs ◽  
Online Platforms ◽  
New Business ◽  
Competition Rules ◽  
Delivery Services ◽  
Key Aspects

At the present stage of the development of international trade, online platforms have a defining impact on its development, as new business models appear, on the basis of which it becomes possible to significantly reduce marginal costs and increase productivity. The relevance of the problems investigated in the article increases as the format of international trade changes, when in a recession, new tools are needed to raise the efficiency of export-import operations between countries. The theoretical and methodological framework of the considered aspects includes foreign and domestic studies in the field of digitalization and the digital transformation of the world economy.An attempt of the conceptual justification and typology of online platforms and their significance in the international exchange system has been made in the paper. The main advantages of cross-border transaction platforms have been shown, it has been concluded that the attributes of online platforms may not be unique or specific, but it is their competent combination that often determines the intensive growth of platforms. According to authors, in the current conditions of the pandemic COVID-19, the role of online platforms in international trade is increasing, and this happens both at the national (through, for example, the growing use of delivery services) and at the international level (ensuring the operation of international payment systems, or individual components global value chains). Approaches to the global regulation of online platforms also have been considered. It has been established that the adaptation of trade policy rules developed internationally regarding the activities of online platforms plays a very important role, and one of the key aspects in this regard is the prohibition of tariffs on electronic commerce transactions. At least, this approach is followed by developed countries. However, developing countries often challenge it, pointing to the distortion of fair international competition rules as an argument.

A Multisided Value Proposition Canvas for Online Platforms

2021 ◽  
Vol 2 (1) ◽  
pp. 1-14
Author(s):  
Paul Belleflamme ◽  
Nicolas Neysen
Keyword(s):  
Business Models ◽  
Value Proposition ◽  
Digital Platforms ◽  
Online Platforms ◽  
Value Propositions ◽  
Satisfactory Answer ◽  
Additional Value ◽  
Do So

Operators of digital platforms have to convince potential users that their intermediation and matchmaking services bring additional value in the market. To do so, they need to formulate a strong value proposition, which convinces users that joining the platform brings them larger value than staying out. In recent years, a number of frameworks have been developed to help entrepreneurs reflect on which elements should be included (or not) in their value proposition. In this paper, the authors argue that such tools do not necessarily offer a satisfactory answer, as they miss the specificities of platform-based business models. Hence, they propose an alternative tool that overcomes the limitations they identified and is more appropriate for nascent multisided platforms. They argue that it is crucial to identify the complementarities and potential conflicts between the wants, needs, and fears of the different groups of users that the platform connects, so as to formulate a set of interlocked value propositions.

An Empirical-Based View on the Sharing Economy in Germany: More Mainstream Economy than Collaborative Commons?

2020 ◽  
Vol 17 (04) ◽  
pp. 2050031
Author(s):  
Anja Herrmann-Fankhaenel ◽  
Stefan Huesig
Keyword(s):  
Business Model ◽  
Business Models ◽  
Social Innovation ◽  
Social Issues ◽  
Sharing Economy ◽  
Model Modification ◽  
Online Platforms ◽  
Definition Of

The concept of a sharing economy (SE) is a contemporary phenomenon, often seen as a panacea for social issues. Our research is based on an explorative procedure, which qualitatively and quantitatively analyzes more than 70 online platforms associated with the SE in Germany. The results are empirically deduced features, types (of business models) and a definition of the SE. Overall, our results show that the SE appears to be of more a business model modification based on online platforms and incumbent dominated than a social innovation for the market-based society in Germany.

scholarly journals ONLINE PLATFORMS AS MODERN TOOLS IN TOURISM IN EXTRAORDINARY TIMES: CASE FOR FURTHER DIGITALIZATION IN WESTERN BALKANS

2020 ◽  
pp. 555-568
Author(s):  
Vesna Lukovic ◽  
Keyword(s):  
Economic Growth ◽  
European Union ◽  
Business Models ◽  
The European Union ◽  
Western Balkans ◽  
Internet Connectivity ◽  
Online Platforms ◽  
Digital Skills ◽  
New Business ◽  
New Business Models

Extraordinary times require an extraordinary response, especially when economic growth is at stake. Tourism contributes to economic growth in Western Balkans and has been robust in recent years. That was supported by new business models which make it possible for households to participate in the digital economy, including online platforms for travel accommodation. Internet connectivity and digital skills are crucial in that respect. This paper looks at the convergence of the Western Balkan candidate countries to the European Union (EU) in terms of connectivity and the digital skills needed. Analysis of data derived from questionnaires and other sources at the Eurostat show that candidate countries participate in the collaborative economy less and are below EU average in terms of digitalization. Investments supported by EU commitment to the region could improve internet connectivity and digital skills in the Western Balkans. That would benefit their economies which is especially relevant now considering the Covid-19 outbreak in the first quarter of 2020 and its disruption to achieving many goals. The argument for further digitalization is even more important.

scholarly journals Online platforms: concept, role in the conclusion of contracts and current legal framework in Europe = Plataformas en línea: concepto, papel en la conclusión de contratos y marco legal actual en Europa

2020 ◽  
Vol 12 (1) ◽  
pp. 863
Author(s):  
Joana Campos Carvalho
Keyword(s):  
Business Models ◽  
Legal Framework ◽  
Sharing Economy ◽  
Point Of View ◽  
Third Party ◽  
Online Platform ◽  
Goods And Services ◽  
Online Platforms ◽  
The Way

Abstract: Companies like Airbnb, Amazon or Craigslist have challenged the traditional business models and are altering the way people have access to goods and services. This article explores why the concept of online platform is adequate to analyse this new reality from a contractual point of view. It then challenges the idea that all companies where the product or service is supplied by what appears to be a third-party are online platforms, using the example of Uber. Finally, it provides a brief overview at the current EU framework to provide a reflection on how a regime for online platforms could look like.Keywords: sharing economy, online platforms, Uber.Resumen: Empresas como Airbnb, Amazon o Craigslist han desafiado los modelos de negocio tradicionales y están cambiando la forma en que las personas tienen acceso a los bienes y servicios. Este artículo explora por qué el concepto de plataforma en línea es adecuado para analizar esta nueva realidad desde un punto de vista contractual. A continuación, se cuestiona la idea de que todas las empresas en las que el producto o servicio es proporcionado por lo que parece ser un tercero son plataformas en línea, utilizando el ejemplo de Uber. Por último, se aporta una breve visión general del marco actual de la UE para reflexionar sobre cómo podría ser un régimen para las plataformas en línea.Palabras clave: economía colaborativa, plataformas en línea, Uber.

scholarly journals USING A MULTI-CRITERIA DECISION-MAKING MODEL TO EVALUATE AND SELECT AN E-COMMERCE PLATFORM

2022 ◽  
Vol 4 (1) ◽  
pp. 26-35
Author(s):  
Vu Duc Thanh ◽  
Luu Huu Van ◽  
Nguyen Thi Anh Tuyet ◽  
Hoang Minh Tuan
Keyword(s):  
Decision Making ◽  
Business Models ◽  
Fuzzy Topsis ◽  
Decision Makers ◽  
Multi Criteria Decision Making ◽  
Online Platforms ◽  
Proposed Model ◽  
Decision Making Problem ◽  
Online Business ◽  
Decision Making Model

The COVID-19 pandemic has led to disruptions in consumers' lifestyles and purchases, as well as businesses' online business models. Online platforms are increasingly used for shopping purposes. To evaluate and choose an e-commerce platform requires using many criteria and decision makers. Therefore, the process of evaluating and selecting an e-commerce platform is viewed as a multi-criteria decision-making problem. The objective of this study is to develop a multi-criteria decision-making model to help consumers evaluating the e-commerce platforms. In the proposed model, the ratings of alternatives and the weights of the criteria are evaluated using the linguistic variable. Simulation examples are used to show the effectiveness of the model in practice.  Keywords: Fuzzy TOPSIS, E-Commerce Platform, Mcdm, Fuzzy Sets.

Reconfiguring Mobile Media Assemblages: Download Cultures and Translocal Flows of Affective Platforms

2017 ◽  
Vol 4 (3) ◽  
pp. 257-284 ◽  
Author(s):  
Rahul Mukherjee ◽  
Abhigyan Singh
Keyword(s):  
Flash Memory ◽  
North Korea ◽  
Business Models ◽  
Memory Devices ◽  
Mobile Media ◽  
Digital Platforms ◽  
Aesthetic Experiences ◽  
Online Platforms ◽  
Platform Ecosystems

Abstract Memory cards are flash memory devices that enable storage and circulation of music in audio and video formats. In some regions in Asia, the bandwidth to stream musical content is unavailable, and people go to ‘download vendors’, who add content to their memory cards. We investigate regional standards/formats that allow Chinese dvd players to be sold in India and North Korea that can play not only vcds/dvds but also memory cards. Contemporary platform discourse disproportionately studies algorithm and-interface-based online platforms that support streaming cultures. We explore offline digital platforms that enable download cultures by considering memory cards as medial objects that are attached to various platform ecosystems. Such ecosystems based on informal business models and network logic act as both intermediaries and foundations that provide users with opportunities to share and participate. Going beyond instrumental uses of platforms, we discern their affectivity: their ability to provide pleasurable entertainment and aesthetic experiences.

The Responses of Consumers to the Online Ordering and Delivery of Meals by Restaurants During COVID-19

2021 ◽  
Vol 19 (3) ◽  
pp. 65-84
Author(s):  
Dinh Hong Linh ◽  
Nguyen Dac Dung ◽  
Le Minh Tu ◽  
Ho Ngoc Son ◽  
Aaron Kingsbury
Keyword(s):  
Theoretical Model ◽  
Business Models ◽  
Protective Behavior ◽  
Social Distancing ◽  
Preventative Measures ◽  
Online Platforms ◽  
Brick And Mortar ◽  
The Government ◽  
Individual Self

As COVID-19 has become more widespread in Vietnam, the government has taken preventative measures including mandating social distancing and closing brick-and-mortar businesses considered unessential. To maintain operations, many restaurants have converted their business models to providing delivery sales via online platforms. This article focuses on understanding exactly why customers order meals online from restaurants during the COVID-19 pandemic and introduces a theoretical model for these developments centered on individual self-protective behavior as a response to the crisis.

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