scholarly journals Are born global firms really a “new breed” of exporters? Empirical evidence from an emerging market

Author(s):  
Øystein Moen ◽  
Mohammad Falahat ◽  
Yan-Yin Lee

AbstractThis study investigates and compares born global (BG) firms and non-BG firms in Malaysia. We employed the multigroup analysis technique with structural equation models to test six hypotheses to determine the differences and similarities between two proposed models of BG and non-BG firms across a wide range of industries. The study reveals differences between the antecedents of marketing capabilities for BGs versus non-BGs, indicating that the performance enabling mechanisms differ between the groups. More precisely, the ability of BG firms to convert digital and entrepreneurial orientations into marketing capabilities is found to be a distinguishing characteristic of these firms. Moreover, non-BGs utilize government support to build marketing capabilities and obtain superior performance in the international market. This result suggests that governmental export promotion initiatives in Malaysia should be adjusted to increase relevance for BGs. The findings indicate that marketing capabilities play an essential role in the international market performance of both BGs and non-BGs. An important implication is that managerial focus and actions need to be adjusted depending on the type of firm. The two types of firms are not equal; if they are managed similarly, misjudgment will arise.

2020 ◽  
Vol 10 (2) ◽  
pp. 205-215
Author(s):  
Tony Wijaya ◽  
Santi Budiman

This study aims to examine the intention of adopting information technology for SMEs in DIY through the expansion of the technology acceptance model. This research continues the previous research related to aspects of obstacles experienced in the development of SME businesses. The research conducted a survey using a sample of SMEs entrepreneurs in DIY. The data analysis technique in this study uses structural equation models that are assisted by the AMOS program. Overall, the expansion model of the technology acceptance model in predicting the intention of adopting SME’s information technology in this study fulfils the model fit rules, which means that the model developed in this study is by existing empirical conditions. In particular, the results of the study prove the influence of business competition pressure on the usefulness of SME owners. It also found that ease of use and perceived usefulness have an effect on the attitudes towards SMEs information technology adoption of SMEs owners, and the attitudes on the adoption of SMEs information technology affect the intention of adopting SME’s information technology.


2020 ◽  
Vol 1 (6) ◽  
pp. 883-891
Author(s):  
Runggu Besmandala Napitupulu ◽  
Nandan Lima Krisna ◽  
Lilis Suriani Gultom

This research is designed to find out and analyze the implications of sense and think marketing for customer satisfaction and their repurchase intention. The object is a vivo smartphone and respodents are the adult population in Medan who have made a repeat purchase. The analysis technique uses structural equation models. The results showed that marketing sense had a significant effect both on customer satisfaction and repurchase intentions; Think marketing has unsignificant effect on both satisfaction and repurchase intentions; Consumer satisfaction has a significant effect on repurchase intentions; Sense and think marketing simultaneously influence customer satisfaction; Sense marketing, think marketing, and satisfaction simultaneously effect on repurchase intentions for vivo smartphones in Medan.


1995 ◽  
Vol 31 (12) ◽  
pp. 303-312 ◽  
Author(s):  
E. Gómez ◽  
C. Casellas ◽  
B. Picot ◽  
J. Bontoux

Stabilisation pond (SP) and high-rate algal pond (HRAP) wastewater treatment systems are based on the same processes, but differ in their capacity to remove ammonia. This study analyzes the processes concerning ammonia elimination. The different factors studied are: (i) light irradiance and temperature, (ii) phytoplankton uptake, and (iii) chemical characteristics affecting ammonia concentration. The variables relevant to these processes have been used in path analysis studies. Different variables describing the studied processes have been used to quantify the different phenomena. A conceptual model has been developed, and applied to each pond. Path analysis technique has been applied. It is a causal modelling technique. The evaluation of causal models involves theoretical, methodological and statistical analysis. Theoretical considerations have been defined in the list of the processes studied. Methodological considerations involve the variable measurements on a defined time-scale. The statistical aspect consists of the evaluation of structural equation models. The results of these studies show that the principal phenomena affecting ammonia in SP systems are temperature, pH, and total nitrogen input. In HRAP systems ammonia variability is directly linked to pH, temperature, nitrite and total nitrogen input, and indirectly linked to chlorophyll a concentration and pH. The percentage of observed variability given by the models (R2 =coefficient of determination) ranges between 46% and 60.8%.


Author(s):  
Sean B. Eom

Over the past decades, there has been a wide range of empirical research in the e-learning literature. The use of multivariate statistical tools has been a staple of the research stream throughout the decade. Path analysis modeling is part of four related multivariate statistical models, including regression, path analysis, confirmatory factor analysis, and structural equation models. This chapter focuses on path analysis modeling for beginners using LISREL 8.70. Several topics covered in this chapter include foundational concepts, assumptions, and steps of path analysis modeling. The major steps in path analysis modeling explained in this chapter consist of specification, identification, estimation, testing, and modification of models.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Emerson Wagner Mainardes ◽  
Gabriela Pessoa de Oliveira Cisneiros ◽  
Carlos Jorge Taborda Macedo ◽  
Amilson de Araujo Durans

Purpose The purpose of this study is to examine the effect of marketing capabilities on market orientation and sustained competitive advantage from the viewpoint of managers of small and medium-sized enterprises (SMEs) that supply large companies. This paper also analyzes the moderating role of exposure to external turbulence in the relationship between marketing capabilities and sustained competitive advantage, and between marketing capabilities and market orientation for SMEs. Design/methodology/approach Based on the literature, this study develops a model to verify the proposed relationships. An online questionnaire collected data from 423 managers of SMEs that supply large companies to test the model. This paper analyzes the proposed model using structural equation modeling with partial least squares. Findings According to the surveyed managers, marketing capabilities tend to play a significant role in the market orientation and perceived sustained competitive advantage of SMEs that supply large companies. Better-developed marketing capabilities can strengthen the market orientation of SMEs, helping to achieve and maintain a sustained competitive advantage. They will, thus, attract more clients and minimize their risk, regardless of the environment in which they operate. Research limitations/implications This research contributes to marketing theory by highlighting the marketing capabilities of SMEs that supply large companies and demonstrating the importance of such capabilities for their survival. Originality/value The study investigated the views of the SME managers that supply large companies about their company’s marketing capabilities. Traditionally, these companies have had little concern for marketing. This research focuses on an emerging market, that is not usually addressed.


2020 ◽  
Vol 7 (10) ◽  
pp. 300-310
Author(s):  
Widarto Rachbini ◽  
Diana Anggraeni ◽  
Diah Febrina

This study attempted to analyze the effect of service quality on customer’s satisfaction, perceived value, and customer involvement as well as its implications for customer loyalty in Indonesia. The primary data used is the result of questionnaires through an online survey platform with the help of Google Form in July to August 2020. The sampling method was purposive sampling using specific criteria set by the researchers with 300 samples that met the criteria. Data analysis technique used the structural equation models (SEM) with the help of LISREL software. The results showed that there was a significant influence on the quality of Indonesian ride-hailing online services on perceived value, and a significant effect on perceived value on satisfaction as well as a significant effect on customer satisfaction on customer involvement. The only construct which directly influences customer loyalty is customer involvement. This research certainly provides practical advice for the online ride-hailing industry in Indonesia where there are three main suggestions aimed at improving the service quality, satisfaction, customer involvement, and value. Further research is suggested to analyze online ride-hailing in neighboring countries such as Malaysia, Singapore, Vietnam, or other Southeast Asian countries. Keywords: service quality, perceived value, customer satisfaction, customer involvement, customer loyalty and online ride-hailing


2020 ◽  
Vol 16 (2) ◽  
pp. 267-276
Author(s):  
Oeng Anwarudin ◽  
Sumardjo Sumardjo ◽  
Arif Satria ◽  
Anna Fatchiya

Farmer regeneration is a solution to the declining number of farmers. The research aims to analyze descriptively agribusiness activities, entrepreneurial capacity, the role of agricultural extension workers, government support, family, community, market and characteristics, and analyze the factors that influence the entrepreneurial capacity and agribusiness activities of young farmers.  Data collection through interviews using research instruments. The instrument was in the form of a valid and reliable questionnaire. Data analysis was performed descriptively and inferentially using Structural Equation Models (SEM). The results found that young farmers had a better education than adult farmers, most of whom had not yet received training and apprenticeships, had access to Information and Communication Technology (ICT), perceptions of agricultural businesses were in the medium category but the motivation was still low. Likewise, young farmers receive external support, the role of agricultural extension workers is still low and has the capacity and agribusiness activities in the low category. Developing entrepreneurial capacity can be done by strengthening the characteristics of young farmers and the role of agricultural extension workers. The characteristics of young farmers are reflected through formal education, access to ICT, perception, and motivation. The role of the agricultural instructor is reflected as a facilitator, communicator, motivator, and consultant. Strengthening the agribusiness activities of young farmers can be done through their entrepreneurial capacity by increasing the ability of adaptation, leadership, ability to manage businesses, cooperation, and the role of agricultural extension workers as facilitators, communicators, motivators, and consultants. Agribusiness activities of young farmers can also be increased by strengthening external support including support from government, families, communities, and markets.


2021 ◽  
Author(s):  
Mehran Najmaei ◽  
Davide Emanuele Saturno ◽  
Shaheen Mansori ◽  
Markus Raueiser ◽  
Olivier Fuchs

<p>The shift from a domestic market to a global and international market is not an option but survival for many SMEs. However, this move has brought more complexities and challenges for SMEs which have limited resources. The challenges associated with entry into the new market can be even more complex when firms intend to expand their business to an emerging market as usually in these markets the infrastructure and regulations are not as established as developed markets. Despite a vast amount of research on internationalization, SMEs and Emerging Markets, there is limited literature on the impact of networking on the success of SMEs internationalization. Therefore, this paper aims to provide an in-depth review of current literature about the potential effects of networking as one of the approaches for internationalization in emerging markets. For this paper, studies from 2000 to 2016 were selected and received. </p> <p>The results show that networking is an integrated part of internationalization for SMEs and born global companies. Based on the evidence provided by the literature, this capability helps SMEs to be more market-oriented to survive a highly competitive environment in an emerging market. Furthermore, it could help a firm to achieve synergy in the supply chain.</p>


2021 ◽  
Author(s):  
Mehran Najmaei ◽  
Davide Emanuele Saturno ◽  
Shaheen Mansori ◽  
Markus Raueiser ◽  
Olivier Fuchs

<p>The shift from a domestic market to a global and international market is not an option but survival for many SMEs. However, this move has brought more complexities and challenges for SMEs which have limited resources. The challenges associated with entry into the new market can be even more complex when firms intend to expand their business to an emerging market as usually in these markets the infrastructure and regulations are not as established as developed markets. Despite a vast amount of research on internationalization, SMEs and Emerging Markets, there is limited literature on the impact of networking on the success of SMEs internationalization. Therefore, this paper aims to provide an in-depth review of current literature about the potential effects of networking as one of the approaches for internationalization in emerging markets. For this paper, studies from 2000 to 2016 were selected and received. </p> <p>The results show that networking is an integrated part of internationalization for SMEs and born global companies. Based on the evidence provided by the literature, this capability helps SMEs to be more market-oriented to survive a highly competitive environment in an emerging market. Furthermore, it could help a firm to achieve synergy in the supply chain.</p>


2012 ◽  
Vol 20 (4) ◽  
pp. 25-45 ◽  
Author(s):  
Lianxi Zhou ◽  
Aiqi Wu ◽  
Bradley R. Barnes

In an emerging market context, this article examines the impact of early international market entry on marketing capability development and performance outcomes in young and small entrepreneurial firms. The authors identify the importance of marketing capabilities and the boundary conditions associated with international commitment, as well as the type of international market entered (developed vs. emerging market), to determine performance outcomes in early internationalization. With survey data from more than 300 senior managers in China, the results indicate that early foreign market entry enhances a young venture's marketing capabilities, which in turn leads to international growth. The findings also reveal that young ventures tend to be in a better position to improve their marketing capabilities when their senior management demonstrates a high level of commitment to foreign markets. Furthermore, the impact of marketing capabilities on the performance outcomes of early internationalization seems more salient among ventures that target developed, rather than emerging, foreign markets. Theoretically, through the lens of organizational learning and the development of marketing capabilities, this article contributes to the study of international new ventures by demonstrating that marketing capabilities serve as enabling factors that help young international ventures mitigate their liabilities of foreignness to achieve international performance outcomes.


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