Moral extension of the protection motivation theory model to predict climate change mitigation behavioral intentions in Taiwan

2020 ◽  
Vol 27 (12) ◽  
pp. 13714-13725
Author(s):  
Mei-Fang Chen
Climate ◽  
2019 ◽  
Vol 7 (1) ◽  
pp. 13 ◽  
Author(s):  
Abdoul Bagagnan ◽  
Issa Ouedraogo ◽  
William M. Fonta ◽  
Musa Sowe ◽  
Anne Wallis

In The Gambia, climate change has affected, and continues to affect, the agriculture sector. Thus, there is a need to develop and understand effective agricultural adaptation policies. The present study used protection motivation theory to describe farmers’ adoption of climate change adaptation measures in the Central River Region of The Gambia. Primary data were collected in eight communities of the region. A transect walk was conducted, followed by a survey of farmers (n = 283). Perception data collected referred back to the past 20 years, with stated implementation addressing current adaptation practices. Results showed that the perception variables, namely, severity, ability to withstand, and internal barriers, were significantly correlated with protection motivation, while protection motivation and stated implementation for water conservation technique were strongly correlated. Structural equation modeling confirmed the mediation role of protection motivation between farmers’ “stated implementation” of adaptation measures and their perception of climate variability. A decrease in soil water storage capacity, degradation of the quality of soil surface structure, and a decrease of the length of the growing season are all factors that motivate farmers to implement an adaptation measure. The cost of the implementation and farmers’ vulnerability are factors that prevent implantation of adaptation measures. This study suggested that farmers’ resilience should be improved and adaptation measures should be subsidized in order to make them more accessible to farmers.


2019 ◽  
Author(s):  
Emily Jane Kothe ◽  
Mathew Ling ◽  
Barbara Mullan ◽  
Anna Klas

Reducing individual fossil fuel use is an important component of climate change mitigation, but motivating behaviour change to achieve this is difficult. This experimental study tests the impact of Protection Motivation Theory based messages on intention to reduce fossil fuel use in 3803 US adults recruited via Amazon MTurk (mean age = 36.11 years; 51.4% female). Only messages targeting self-efficacy and response efficacy increased intention to reduce fossil fuel use relative to the control group. However, only the self-efficacy message had an impact on its corresponding construct, highlighting the importance of manipulation checks in model testing. Given the urgency of responding to climate change, the potential for additive benefits of effective messages should be considered irrespective of their underlying psychological mechanism. Study preregistration: https://doi.org/10.17605/OSF.IO/2G6BQ. Data related to this manuscript: https://doi.org/10.17605/OSF.IO/2TRBK.


2019 ◽  
Vol 42 (337) ◽  
pp. 9-25 ◽  
Author(s):  
Dereje Tesema Regasa ◽  
Nega Abera Akirso

Abstract Climate change is an inevitable global challenge of the 21st century. For developing countries like Ethiopia, it intensifies existing challenges towards ensuring sustainable development. Adopting the protection motivation theory, this study examined factors affecting the practice of climate change adaptation and mitigation strategies among farmers. The study employed a mixed research approach to assess the subjective understanding of farmers about climate change threats and identify factors determining their responses to climate change effects. Qualitative data were collected using focus group discussions and interviews. Quantitative information was gathered using semi-structured survey from 296 randomly selected farmers. Qualitative data was dominantly analyzed using content analysis, while descriptive and inferential statistics were applied to analyze quantitative data. Almost all respondents (97%) perceived that climate change was occurring and threatening their wellbeing. Dwindling precipitation, increasing temperature and occurrence of human and animal disease were perceived to represent climate change effects. From nationally initiated strategies, farmers were found to largely practice soil and water conservation, which they perceived as less costly and compatible to local knowledge. The result of binary logistic regression revealed that perceived severity of climate change, perceived susceptibility to climate change threat, perceived own ability to respond, response efficacy, and cost of practices predicted farmers’ motivation to practice climate change adaptation and mitigation strategies. Thus, building a resilient system should go beyond sensitizing climate response mechanisms. Policies should focus on human capital development and economic empowerment which would enable farmers to pursue context-specific adaptation and mitigation strategies, thereby maintaining a sustainable livelihood.


2011 ◽  
Vol 17 (3) ◽  
pp. 62-84 ◽  
Author(s):  
Magdalena Cismaru ◽  
Romulus Cismaru ◽  
Takaya Ono ◽  
Kristina Nelson

Our planet's climate is changing (U.S. Environmental Protection Agency, 2010), and current scientific evidence proves that global climate change is induced by humans (Intergovernmental Panel on Climate Change, 2007). Many scientists agree that climate change is one of the greatest threats faced by our planet. The climate change literature demonstrates that fear appeals can be used to encourage behavioral changes that will mitigate climate change (Nisbet, 2009; Patchen, 2006; Pike, Doppelt, & Herr, 2010). This article proposes Protection Motivation Theory (PMT; Rogers, 1983) as a suitable model to guide communication campaigns in the area of climate change. It also analyzes the extent to which a series of communication campaigns that are designed to persuade individuals to adopt behaviors that prevent climate change conform to PMT. Recommendations to improve the campaigns are presented.


2019 ◽  
Vol 12 (19) ◽  
pp. 49-73
Author(s):  
Dereje Tesema Regasa ◽  
Nega Abera Akirso

AbstractClimate change becomes a widely acknowledged and inevitable global challenge of 21st century. For developing countries like Ethiopia, it intensifies existing challenges of ensuring sustainable development. This study examined factors affecting climate change adaptation and mitigation strategies by taking in Protection Motivation Theory. The study draws on mixed research approach in order to assess the subjective understanding about climate change threats and identify the factors determining responses to climate change. While qualitative data were collected through focus group discussions and interviews, quantitative information was collected using semi structured survey from 296 randomly selected farmers from different agro-ecologies. Qualitative data was dominantly analyzed using content analysis while descriptive and inferential statistics were applied to analyze quantitative data. Almost all respondents (97%) perceived that climate change is occurring and threatening their wellbeing. Dwindling precipitation, increasing temperature and occurrence of human and animal disease were perceived to represent climate change. From nationally initiated strategies, farmers were found to largely practice soil and water conservation and agricultural intensification, which they perceived less costly and compatible to their level of expertise. The result of binary logistic regression revealed that perceived severity of climate change, perceived susceptibility to climate change threat, perceived own ability to respond, response efficacy and cost of practices predicted farmers motivation to practice climate change adaptation and mitigation strategies. Thus, building resilient system should go beyond sensitizing climate response mechanisms. Rural development and climate change adaptation policies should focus on human capital development and economic empowerment which would enable farmers pursue context specific adaptation and mitigation strategies thereby maintain sustainable livelihood.


2019 ◽  
Author(s):  
Emily Jane Kothe ◽  
Mathew Ling ◽  
Raissa Donadon Berne ◽  
Imogen Russell-Head ◽  
Barbara Mullan

Climate change represents a significant threat to society and the ecosystem at large, but many do not respond to this threat. This study investigates whether constructs within Protection Motivation Theory (PMT) explain individuals’ intention to reduce their fossil fuel consumption. US residents (N=541) completed a cross-sectional survey of intention to reduce fossil fuel consumption and PMT constructs. Correlational results were consistent with the PMT; threat appraisal and coping efficacy constructs were correlated with intention to change behaviour. In a regression model, all constructs accounted for unique variance in intention to reduce fossil fuel usage. However, maladaptive response rewards had an unexpected positive relationship with intention in this model. Interestingly, this was not observed in structure coefficients. PMT constructs accounted for 59% of intention to reduce fossil fuel use. These findings support the unique contributions of the PMT constructs in the context of individual pro-environmental behaviours and highlight potential targets for interventions.


2021 ◽  
Vol 17 (1) ◽  
pp. 37-46
Author(s):  
Ariestya Magdalena Njotomulio ◽  
Andrian Pramadi

A healthy lifestyle, including health behavior, illness behavior, as well as sick role behaviorplay a key role in managing type 2 diabetes mellitus (T2DM) as well as limiting its complications. This qualitative descriptive with case study research design utilized a type 2 diabetes mellitus patient who had good Self-Management Diabetes aims to describe the formation of health behavior in patients with type 2 diabetes mellitus reviewed by using Protection Motivation Theory (PMT). PMT consists of five components, namely the Severity, Vulnerability, Response Effectiveness, Self Efficacy, and Fear. Results suggest that the five components in PMT can be used to predict behavioral intentions that are highly related to one’s behavior, and the information either from the environment or intrapersonal plays a role in giving results in the formation of behavioral intentions to make changes in lifestyle, which leads to the emergence of health behaviors.


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