The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce

2021 ◽  
Vol 115 ◽  
pp. 106178 ◽  
Author(s):  
Abaid Ullah Zafar ◽  
Jiangnan Qiu ◽  
Ying Li ◽  
Jingguo Wang ◽  
Mohsin Shahzad
Keyword(s):  
Social Media ◽  
Impulse Buying ◽  
Social Commerce ◽  
Contextual Interactions ◽  
The Impact ◽  
Buying In

Organic food consumerism through social commerce in China

2019 ◽  
Vol 31 (1) ◽  
pp. 202-222 ◽  
Author(s):  
Anum Tariq ◽  
Changfeng Wang ◽  
Yasir Tanveer ◽  
Umair Akram ◽  
Zubair Akram
Keyword(s):  
Social Media ◽  
Visual Information ◽  
Online Survey ◽  
Organic Food ◽  
Moderating Effect ◽  
Impulse Buying ◽  
Social Commerce ◽  
Content Type ◽  
Website Features ◽  
The Impact

PurposeThe purpose of this paper is to examine the impact of consumers’ attitudes towards organic food on online impulse buying behaviour as well as the moderating effect of three website features (visual, information and navigation design) on this relationship.Design/methodology/approachSurvey data were collected via an online survey using social media platforms. A total of 653 online questionnaires were collected (response rate = 72.5 per cent) and analysed by applying exploratory and confirmatory factor analyses. The proposed hypotheses were tested through structural equation modelling.FindingsSocial media forums, ratings and reviews shape Chinese consumers’ attitudes towards organic food and positively influence their online impulse buying in this market. Website features are critical for disseminating information on organic food. Informative webpages featuring product quality and certification have a greater moderating effect on purchase. Information cues such as nutritional content; production and processing methods, and environmentally friendliness also influence consumers’ attitudes and thus impulse buying decisions.Practical implicationsMarketers should reconsider their tactics for dealing with modern consumers, as webpages should be user-friendly and visually appealing with a social learning mechanism to drive organic food consumption.Originality/valueThis study bridges a gap in the literature on social commerce initiatives for developing consumers’ attitudes towards organic food and online impulse buying. Further, it proposes measures that can enhance organic consumption and contributes to the literature on the importance of social factors, resulting in enhanced knowledge on the online impulse buying of organic food.

scholarly journals The Effects of Social Capital on Chinese Consumers’ Online Impulse Buying in Social Commerce Environment

2021 ◽  
Vol 14 (8) ◽  
pp. 1
Author(s):  
Yue Huang ◽  
Lu Suo
Keyword(s):  
Social Capital ◽  
Social Interaction ◽  
Theoretical Perspective ◽  
Online Marketing ◽  
Three Dimensions ◽  
Impulse Buying ◽  
Social Commerce ◽  
Shared Language ◽  
The Impact ◽  
Buying In

The purpose of this study is to examine the impact of social capital including social interaction, shared language and trust on Chinese consumer online impulse buying in social commerce platforms. To verify the hypothesis, we surveyed the Chinese customers who have buying experiences of using social commerce by snowball sampling technique. After analyzing 548 valid data, we confirmed that three dimensions of social capital, social interaction, shared language and trust, positively affects both peer intrinsic motivation and peer extrinsic motivation. In addition, peer motivation exerts a positively impact on consumer impulse purchases on social commerce. The findings not only provide a new theoretical perspective for studying consumers' impulse buying behavior in theory, but also have important implications for the online sellers in their follower’s groups to improve online marketing.

Time Pressure Effects on Impulse Buying in Sales Situation: Need for Cognitive Closure of Intermediary Role

2014 ◽  
Vol 926-930 ◽  
pp. 4065-4068 ◽  
Author(s):  
Mei Hu ◽  
Xiang Bin Qin
Keyword(s):  
Time Pressure ◽  
Influencing Factor ◽  
Special Kind ◽  
Pressure Effects ◽  
Impulse Buying ◽  
Cognitive Closure ◽  
Need For Cognitive Closure ◽  
Intermediary Role ◽  
The Impact ◽  
Buying In

The impulse buying is a special kind of irrational behavior; the impact factor has been research hotspot of scholars and the focus of companies. Based on the analysis of the phenomenon of impulse buying and the literature of impulse buying, we realize time pressure is the important influencing factor on impulse buying. In this paper, we study time pressure effects on impulse buying behavior, and the need for cognitive closure of intermediary role and regulation of demographic variables in promotion situation, on the basis of that we constructed the model of under time pressure effects on impulse buying in promotion situation. We expect this paper can promote the related theory research of impulse buying, and provide theory basis for merchants take reasonable promotion methods.

scholarly journals The Impact of Social Media on Sales Promotion in Entertainment Companies

2021 ◽  
Vol 24 (2) ◽  
pp. 189-206
Author(s):  
Dalia Štreimikienė ◽  
Asta Mikalauskienė ◽  
Urtė Sturienė ◽  
Grigorios L. Kyriakopoulos
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Positive Impact ◽  
Current Trend ◽  
Sales Promotion ◽  
Online Marketing ◽  
Communication Model ◽  
Social Commerce ◽  
User Friendliness ◽  
The Impact

Social networks including various social media are one of the main online marketing tools that help to achieve marketing aims of the company. Most of social media overlap and have more than one characteristic, aim or purpose. It should be noted that interaction, user-friendliness, openness, freedom and real time are the main features of all social media. When starting to discuss sales promotion of a company on social media, the concept of social commerce becomes inevitable. Taking into account current trend of expansion of internet marketing because it unites the biggest number of users and has the means to implement different aims of the companies, it is necessary explore the impact of social media on sales growth in specific sectors. The paper analyses the impact of social media for sales promotion in entertainment sector. During the quantitative research, 385 respondents were surveyed. The questionnaire of the quantitative research has been prepared based on the marketing communication model for social media used by entertainment companies. The questionnaire included closed type of questions, most of them are provided in Likert scale. The empirical study found that elements (promotion of sales increase; brand strengthening), maintaining connections with present and potential company’s clients that are used by the entertainment companies on social media help to promote sales with users’ engagement. Regular communication of entertainment companies on social media has a positive impact on sales, because users tend to follow such type of accounts actively. The study emphasised the main elements to be applied by the entertainment companies using social media. Therefore, the regular communication and use of influencers are highly recommended for sales promotion of companies. It is also important to stress that companies are advised to communicate regularly, as regularity in communication is one of the most important drivers of sales promotion.

Antecedents of consumers’ adoption of electronic commerce in developing countries

2021 ◽  
Vol 5 (4) ◽  
pp. 681-690
Author(s):  
Dmaithan Almajali ◽  
Qais Hammouri ◽  
Tha’er Majali ◽  
Jassim Ahmad Al-Gasawneh ◽  
Zulkhairi Md. Dahalin
Keyword(s):  
Social Media ◽  
Developing Countries ◽  
Electronic Commerce ◽  
Conceptual Model ◽  
Social Commerce ◽  
Purchasing Behavior ◽  
The Impact

The purpose of this study is to look into Jordanian customers' purchasing habits in regard to electronic commerce. The goal of this research is to investigate the impact of social media on electronic commerce trust and purchasing behavior. Trust's impact on social commerce was also investigated. Furthermore, the influence of social commerce on electronic commerce purchasing behavior has been studied in greater depth. This study proposed a conceptual model, which was empirically tested with a survey of 150 Jordanians. The study's findings stated that social media and social commerce had a significant impact on Jordanians' purchasing behavior toward e-commerce. Besides that, trust has a significant impact on social commerce. Furthermore, social commerce influences e-commerce purchasing behavior. Because the study was limited to Jordan, one of the primary limitations of this study is that the results cannot be generalized. Similar studies in other countries are needed to either support or refute our findings.

scholarly journals Does Education Affect the Online Impulse Buying in Millennials?

2020 ◽  
Vol 8 (2S12) ◽  
pp. 100-103
Keyword(s):  
Generation Y ◽  
Research Paper ◽  
Impulse Buying ◽  
Impulsive Buying ◽  
Buying Behaviour ◽  
The Impact ◽  
Buying In

The popularity and acceptance of online medium for buying and selling has increased both in terms of popular acceptance and widespread reach in every nook and corner of the country. A similar rise has been observed in the tendency of online impulsive buying behaviour too. Impulsive or impulse buying is unplanned and often done in a fraction of second over some human stimulus that is usually uncontrollable. There is no doubt to the fact that the exposure and inclination towards online medium as a buying platform has increased significantly over the last few years amongst all and its rise is particularly noteworthy in the generation Y. Today this young and well educated group qualifies to be an important segment for marketers. This research paper explores the impact of education over online impulsive buying behaviour in millennials of today.

scholarly journals Analyzing the Impact of Fashion Influencer on Online Impulsive Buying Behavior

2020 ◽  
Author(s):  
Najla Prihana Gunawan ◽  
Ir. Budi Permadi Iskandar
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
The Internet ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Diffusion Of Innovation Theory ◽  
Depth Interview ◽  
Impulsive Buying ◽  
Online Consumer ◽  
The Impact

As the internet has growth expeditiously, many people use the internet also for running their business and use one of the most powerful platforms on the internet, which is social media. To market their product, there are several ways to promote the product and to attract the customer such as by endorsing people that interested in fashion and can give influence to their followers, called Fashion Influencer. One of the main reason why people buy a product is because of the recommendation of fashion influencer on social media, people buy for something that they don’t intend to buy it. And the impulse buying behavior happens.This research aims to analyze and identify the impact of fashion influencer marketing on Instagram to customer impulsive buying behavior and related to the fashion style adopted by the online consumer using a diffusion of innovation theory. This research used a qualitative approach with a semi-structured and in-depth interview, and quantitative approach through a questionnaire to validate the data by knowing the percentage of consumer based on the sample was conducted. The result of coding interpretation and questionnaire shows that 80% of participants are adopting the fashion product and influenced by a purely specific influencer that leads to impulsive buying Results indicate that macro influencer affects the impulsive purchase of fashion product to early majority stage and self-updated stage. Micro influencer affects the impulsive purchase of fashion product to early adopter fashion adaptation stage and leads to pure impulsive buying of the consumer. Keywords: fashion influencer, fashion adaptation style, impulsive buying behavior, online shopping, diffusion of innovation

scholarly journals Investigating Female Customer's Impulse Buying in Facebook B2C Social Commerce: An Experimental Study

2021 ◽  
Vol 17 (2) ◽  
pp. 65-96
Author(s):  
Jengchung Victor Chen ◽  
Waranuch Chotimapruek ◽  
Quang-An Ha ◽  
Andree E. Widjaja
Keyword(s):  
Experimental Study ◽  
Impulse Buying ◽  
Social Commerce ◽  
Buying In

Impact of Social Media on Consumer Purchase Intention

2020 ◽  
pp. 260-277
Author(s):  
Anil Kumar ◽  
Nagendra Kumar Sharma
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Great Influence ◽  
Perceived Usefulness ◽  
Future Research ◽  
Social Commerce ◽  
Postgraduate Students ◽  
Consumer Purchase Intention ◽  
The Impact

In the current scenario, social media play a key role for the customers because the content generated by users through social media has a great influence on their purchase intention. The objective of this study is to examine the impact of social media factors that influence the student's purchase intention through social media. Three factors, namely trust, perceived usefulness, and social commerce construct, were tested and examined the impact on purchase intention of the students. Data were gathered from 240 undergraduate and postgraduate students. Structural equation modelling was used to get the results from the data. The outcomes of the data analysis show that majorly prevailing factor that influences the purchase intention of young consumers was consumer trust via social media interface. Further, that is followed by social commerce construct and perceived usefulness. Furthermore, it has also been found that all the constructs are positively associated with purchase intention. In the end, practical implications, limitations, and future research scope of this study were discussed.

scholarly journals Impulse buying behaviour: an online-offline comparative and the impact of social media

2018 ◽  
Vol 22 (1) ◽  
pp. 42-62 ◽  
Author(s):  
Laura Aragoncillo ◽  
Carlos Orus
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Impulse Buying ◽  
Fashion Industry ◽  
Delayed Gratification ◽  
Content Type ◽  
Online Retailers ◽  
Buying Behaviour ◽  
Offline Channels ◽  
The Impact

Purpose This paper aims to explore the phenomenon of impulse buying in the fashion industry. The online and offline channels are compared to determine which is perceived as leading to more impulsive buying. Design/methodology/approach As the result of the literature review, three research questions are proposed and examined through an online self-administered survey with 212 valid responses. Findings Results show that the offline channel is slightly more encouraging of impulse buying than the online channel; factors that encourage online impulse buying explain this behaviour to a greater extent than do discouraging factors; social networks can have a big impact on impulse buying. Research limitations/implications Findings are limited by the sampling plan, the sample size and the measurement of some of the variables; only one product type is analysed. Further research is needed to confirm that shipping-refund costs and delayed gratification (traditionally, discouraging factors of online buying) encourage online impulse buying; clarify contradictory results regarding the role of online privacy and convenience. This research contributes to the validation of a scale to measure the influence of social media on impulse buying behaviour. Practical implications Offline companies can trigger the buying impulse to a greater extent than online retailers. Managers must carefully select social networks to encourage impulse buying, Facebook and Instagram being the most influential; Twitter has the least impact. Originality/value This study compares the impulse buying phenomenon in both the physical store and the internet. Moreover, the influence of social networks on impulse buying is also explored.

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