Consumer preferences for food labelling attributes: Comparing direct ranking and best–worst scaling for measurement of attribute importance, preference intensity and attribute dominance

2013 ◽  
Vol 29 (2) ◽  
pp. 77-88 ◽  
Author(s):  
Carl Johan Lagerkvist
Keyword(s):  
Consumer Preferences ◽  
Food Labelling ◽  
Attribute Importance ◽  
Best Worst Scaling ◽  
Preference Intensity

scholarly journals Understanding preferences of German flower consumers: the desire for sustained beauty

2018 ◽  
Vol 46 (6) ◽  
pp. 560-576
Author(s):  
Meike Rombach ◽  
Nicole Widmar ◽  
Elizabeth Byrd ◽  
Vera Bitsch
Keyword(s):  
Latent Class Analysis ◽  
Latent Class ◽  
Consumer Preferences ◽  
Federal State ◽  
Class Analysis ◽  
Cut Flower ◽  
Cut Flowers ◽  
Content Type ◽  
Relative Preference ◽  
Best Worst Scaling

PurposeThe purpose of this paper is to provide insights for flower retailers, horticultural practitioners and marketing managers into the prioritisation of cut flower attributes by German residents.Design/methodology/approachApplying a best–worst scaling approach, this analysis identified the relative ranking of importance amongst product attributes relevant to German consumers when buying fresh cut flowers. A latent class analysis determined four flower consumer segments for further study. The study builds on a sample of 978 consumers and is consistent with the most recent German census in terms of age, gender, income and federal state.FindingsThe best-worst analysis showed that intrinsic flower attributes, in particular appearance, freshness and scent were found to be more important to German consumers than the extrinsic attributes studied, namely, price, country of origin and a certification indicating fair trade. The latent class analysis determined four consumer segments that desire either budget, luxury or ethical flowers or more information about flowers. For all identified consumer segments, appearance was the attribute of greatest importance. The segments that desired luxury or ethical flowers, as well as the segment that desires more information were interested in appearance, but also had relatively large shares of preferences dedicated to flower freshness guarantees. The preference for freshness guarantees in addition to appearance may be interpreted jointly as a desire for not only beautiful and aesthetically pleasing flowers, but for sustained beauty.Originality/valueInternationally, the study fills a research gap by exploring consumer’s relative preference for cut flower attributes. In contrast to existing studies on consumer preferences for flowers in Germany, the present study builds on a sample that was targeted in terms of age, gender, net household income and federal state to the most recent German census.

scholarly journals Rank-Ordered Analysis of Consumer Preferences for the Attributes of a Value-Added Biofuel Co-Product

2020 ◽  
Vol 12 (6) ◽  
pp. 2363 ◽  
Author(s):  
Yejun Choi ◽  
Dayton M. Lambert ◽  
Kimberly L. Jensen ◽  
Christopher D. Clark ◽  
Burton C. English ◽  
...  
Keyword(s):  
Consumer Preferences ◽  
Value Added ◽  
Wood Waste ◽  
Biofuel Production ◽  
Energy Crop ◽  
Waste Wood ◽  
Consumer Demographics ◽  
A Value ◽  
Best Worst Scaling ◽  
Potential Market

Biochar is a co-product of the production of advanced biofuels that sequesters carbon when used as a soil amendment. Gardening consumers are a potential market for biochar and their purchase of biochar-amended products could provide biofuel producers with an additional revenue stream. To better understand this opportunity, preferences for the attributes of potting soils amended with biochar were elicited using a best-worst scaling experiment administered in a survey of 880 Tennessee households. The attributes analyzed were whether the biochar was produced in Tennessee, certified as biobased, a coproduct of biofuel production, and produced from food waste, wood waste, agricultural by-product, or a non-food energy crop feedstock. The effects of consumer demographics and attitudes on preferences for the biochar attributes were also estimated. We tested the independence of irrelevant alternative assumption using a structured covariance matrix designed specifically to the survey’s structure. The results suggest that the attributes most likely to influence favorably consumers are production from agricultural by-product or wood waste feedstock. On the other hand, the attributes least likely to entice consumers are biochar produced in Tennessee or produced as a co-product of renewable fuel.

scholarly journals Analysis of Consumer’s Preference on Purchasing Fresh Fish (Case Study in Muara Baru Modern Fish Market, DKI Jakarta)

2021 ◽  
pp. 31-36
Author(s):  
Josua Dwi Guna Gultom ◽  
Achmad Rizal ◽  
Walim Lili ◽  
Atikah Nurhayati
Keyword(s):  
Consumer Preferences ◽  
Secondary Data ◽  
Consumer Preference ◽  
Primary Data ◽  
Attribute Importance ◽  
Chi Square ◽  
Fresh Fish ◽  
Fish Market ◽  
Study Results

The fisheries sector is one of the agricultural sub-sectors that has a role in providing food for the people of Indonesia. Consumers have behavior in purchasing fish in meeting their needs or desires to obtain a product. This study aims to analyze consumer preferences for the type of fish and the order of attributes. The method used in this research is a case study. The research location was carried out at the Muara Baru Modern Fish Market (PIM) DKI Jakarta. The data used are primary data and secondary data. The primary data collection technique used accidental sampling with a sample of 100 respondents while the secondary data were obtained from Perum Perikanan Indonesia as the manager of the Muara Baru Modern Fish Market, the Library, the Central Statistics Agency (BPS) DKI Jakarta, the National Statistics Agency (BPS). Consumer preference analysis used attitude measurement analysis measured by Chi-square and based on rank orders analysis to determine the order of attribute importance. Based on the study results, it was shown that all the attributes observed in this study were significantly different at the 95% confidence level. In contrast, the analysis of the level of importance of the attributes showed that the priority of consumers' interests in fish in the Muara Baru Modern Fish Market (PIM) was price, freshness, cleanliness, texture, and fish scent.

scholarly journals Table grapes as functional food: Consumer preferences for health and environmental attributes

2019 ◽  
Vol 15 ◽  
pp. 03011 ◽  
Author(s):  
A. Seccia ◽  
R. Viscecchia ◽  
G. Nardone
Keyword(s):  
Consumer Preferences ◽  
Nationwide Survey ◽  
Marketing Strategies ◽  
Computer Assisted ◽  
Policy Makers ◽  
Table Grapes ◽  
Environmental Attributes ◽  
Best Worst Scaling ◽  
Production And Distribution ◽  
Premium Price

Consumers' interest towards food with healthy and sustainable characteristics is growing and companies try to address such trend through the supply of products with characteristics for which consumers show willingness to pay a premium price. Table grapes could be considered a product with functional characteristics since offer a wealth of health benefits due to their high nutrient and antioxidant contents. Moreover, its production and distribution are increasingly affected by sustainability concerns. On the basis of these considerations, the objective of this paper is to evaluate the consumer preferences for health and environmental attributes of table grapes. For this purpose, a nationwide survey was conducted in Italy using the Computer Assisted Web Interviewing (CAWI) method and the Best- Worst Scaling Method (BWS) for data analysis. The survey is divided into sections which consider, besides the socio-demographic characteristics of respondents, questions about their preferences related to specific attributes of table grapes (variety, color, seedless, organic or conventional production, origin) and to nutritional and sustainable characteristics reported on the label. Results could be of interest for companies which can focus their marketing strategies on specific characteristics of the product, and for policy makers who are asked to take decisions for public health.

Consumer preferences for three dimensions of country of origin of a processed food product

2020 ◽  
Vol 122 (11) ◽  
pp. 3361-3382 ◽  
Author(s):  
Hideo Aizaki ◽  
Kazuo Sato
Keyword(s):  
Consumer Preferences ◽  
Raw Materials ◽  
Country Of Origin ◽  
Food Product ◽  
Food Products ◽  
Three Dimensions ◽  
Processed Food ◽  
Content Type ◽  
First Case ◽  
Best Worst Scaling

PurposeThe production process of processed food products may involve several countries. This multi-dimensionality of the country of origin (COO) may affect consumer preferences for the products. We apply Case 2 best–worst scaling to measure Japanese consumers’ preferences for three dimensions of the COO of a vegetable juice product.Design/methodology/approachThe three dimensions of the COO include these: the country where the raw materials of the product were grown (the country of growing), the country where the raw materials were processed (the country of processing) and the country where the food company producing the product is headquartered (the country of the company). Japan, Australia, Thailand and China are the countries considered for the three COO-related attributes. Sixteen juice products (profiles) were created from the three four-level attributes. A survey queried 416 consumers to select the best and worst ones from among the three attribute levels shown in each profile.FindingsThe average utility of the country of growing is the highest among those of the three COO-related attributes. However, consumers evaluate the country of growing as the least preferred among the three attributes with respect to a country with a negative food quality reputation.Originality/valueThis is the first Case 2 best–worst scaling study to measure consumer preferences for the three dimensions of the COO of processed food products. It suggests marketing strategies for domestic and international juice companies.

Do consumers care about European food labels? An empirical evaluation using best-worst method

2017 ◽  
Vol 119 (12) ◽  
pp. 2698-2711 ◽  
Author(s):  
Tiziana de-Magistris ◽  
Azucena Gracia ◽  
Jesus Barreiro-Hurle
Keyword(s):  
Animal Welfare ◽  
Rating Scales ◽  
Consumer Preferences ◽  
Empirical Evaluation ◽  
Added Value ◽  
Food Labelling ◽  
Food Labels ◽  
Content Type ◽  
Food Miles ◽  
Labelling Schemes

Purpose The purpose of this paper is to investigate Spanish consumer preferences for several food-labelling schemes on semi-cured, pasteurised sheep milk cheese. In particular, the authors used three labels regulated by the European Union regulation (European organic logo, protected denomination of origin (PDO) and nutritional fat content), and the remaining four have been introduced to the European food market by private initiatives (local, carbon footprint, food miles and animal welfare). Design/methodology/approach A Best-Worst Discrete Choice approach was applied in Spain during Fall 2011 by administrating a survey to 549 consumers. Findings The results suggest that the most valued labels are the PDO, followed by the organic logo and the nutritional panel. The least valued are food-miles labelling and carbon foodprint labels, while local-origin labels and animal welfare are in the middle position. Originality/value This study is the first to value consumer preferences for cheese products bearing several public and private European food-labelling schemes since literature on consumer preferences for food labels has only dealt with a comparison of a few (two or at most three) food-labelling schemes. In addition, the added value of this paper is also the use of the BWC approach that has the advantage of providing the best way to discriminate the degree of importance given by respondents to each food labels by overcoming the problem of bias caused by differences in the use of rating scales.

scholarly journals A study on Chinese consumer preferences for food traceability information using best-worst scaling

PLoS ONE ◽  
2018 ◽  
Vol 13 (11) ◽  
pp. e0206793 ◽  
Author(s):  
Cheng Liu ◽  
Jiaoyuan Li ◽  
William Steele ◽  
Xiangming Fang
Keyword(s):  
Consumer Preferences ◽  
Food Traceability ◽  
Best Worst Scaling ◽  
Chinese Consumer

scholarly journals Which Factors Drive Consumer Decisions during Milk Purchase? New Individuals’ Profiles Considering Fresh Pasteurized and UHT Treated Milk

Foods ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 77
Author(s):  
Valentina Maria Merlino ◽  
Stefano Massaglia ◽  
Danielle Borra ◽  
Antonio Mimosi ◽  
Paolo Cornale
Keyword(s):  
Large Scale ◽  
Consumer Preferences ◽  
Total Sample ◽  
Demographic Characteristics ◽  
North West ◽  
Best Worst Scaling ◽  
Local Product ◽  
Open Air Markets ◽  
Milk Market ◽  
Level Of Importance

The cow’s milk market is going through a critical period characterised by a continuous contraction in consumption as a consequence of the lack of competitiveness on the market of the conventional product (commodity) versus numerous specialties. This paper aimed to define the profiles of milk consumers in terms of individual preferences (assessed using the best-worst scaling methodology) and socio-demographic features. A survey was conducted in several stores of large-scale retail, convenience stores, and open-air markets distributed in north-west Italy to collect data from 1216 respondents. For milk shopper purchasing habits, two consumer groups were defined and compared in terms of preferences: the fresh pasteurized milk consumer (FPc) (56% of the total sample) and the ultra-high temperature treated milk consumer (UHTc) (35%). A series of two-ways multivariate analysis of variance (MANOVA) were conducted to assess the effect of individuals’ socio-demographic characteristics and the type of milk chosen on the consumer preferences, simultaneously. Significant differences in milk purchasing habits and preferences emerged when comparing the two consumer groups (UHTc and FPc). Empirical evidence of the study supported the starting hypothesis, suggesting the significance or relevance of the consumer socio-demographic characteristic, as well as their interaction effect with the type of milk on the level of importance given to the considered milk quality attributes. On the contrary, the gender results were not significant for the milk preferences definition. The assessment of consumer preferences, associated with the individuals’ socio-demographic characteristics could have important implications for outlining more effective marketing strategies based on a more targeted communication (i.e., related to the sustainability dimension of the local product, nutritional value and brand), leading the consumer back to the commodity rediscovery concerning individuals’ features and habits.

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