S2020303 Consumer preferences and attitudes towards environmentally friendly home electric appliances : Applying best-worst scaling to environmental attributes of a printer

2015 ◽  
Vol 2015 (0) ◽  
pp. _S2020303--_S2020303-
Author(s):  
Shuichi KATO ◽  
Makiko NAKANO
Keyword(s):  
Consumer Preferences ◽  
Environmentally Friendly ◽  
Environmental Attributes ◽  
Best Worst Scaling

scholarly journals Table grapes as functional food: Consumer preferences for health and environmental attributes

2019 ◽  
Vol 15 ◽  
pp. 03011 ◽  
Author(s):  
A. Seccia ◽  
R. Viscecchia ◽  
G. Nardone
Keyword(s):  
Consumer Preferences ◽  
Nationwide Survey ◽  
Marketing Strategies ◽  
Computer Assisted ◽  
Policy Makers ◽  
Table Grapes ◽  
Environmental Attributes ◽  
Best Worst Scaling ◽  
Production And Distribution ◽  
Premium Price

Consumers' interest towards food with healthy and sustainable characteristics is growing and companies try to address such trend through the supply of products with characteristics for which consumers show willingness to pay a premium price. Table grapes could be considered a product with functional characteristics since offer a wealth of health benefits due to their high nutrient and antioxidant contents. Moreover, its production and distribution are increasingly affected by sustainability concerns. On the basis of these considerations, the objective of this paper is to evaluate the consumer preferences for health and environmental attributes of table grapes. For this purpose, a nationwide survey was conducted in Italy using the Computer Assisted Web Interviewing (CAWI) method and the Best- Worst Scaling Method (BWS) for data analysis. The survey is divided into sections which consider, besides the socio-demographic characteristics of respondents, questions about their preferences related to specific attributes of table grapes (variety, color, seedless, organic or conventional production, origin) and to nutritional and sustainable characteristics reported on the label. Results could be of interest for companies which can focus their marketing strategies on specific characteristics of the product, and for policy makers who are asked to take decisions for public health.

scholarly journals Understanding preferences of German flower consumers: the desire for sustained beauty

2018 ◽  
Vol 46 (6) ◽  
pp. 560-576
Author(s):  
Meike Rombach ◽  
Nicole Widmar ◽  
Elizabeth Byrd ◽  
Vera Bitsch
Keyword(s):  
Latent Class Analysis ◽  
Latent Class ◽  
Consumer Preferences ◽  
Federal State ◽  
Class Analysis ◽  
Cut Flower ◽  
Cut Flowers ◽  
Content Type ◽  
Relative Preference ◽  
Best Worst Scaling

PurposeThe purpose of this paper is to provide insights for flower retailers, horticultural practitioners and marketing managers into the prioritisation of cut flower attributes by German residents.Design/methodology/approachApplying a best–worst scaling approach, this analysis identified the relative ranking of importance amongst product attributes relevant to German consumers when buying fresh cut flowers. A latent class analysis determined four flower consumer segments for further study. The study builds on a sample of 978 consumers and is consistent with the most recent German census in terms of age, gender, income and federal state.FindingsThe best-worst analysis showed that intrinsic flower attributes, in particular appearance, freshness and scent were found to be more important to German consumers than the extrinsic attributes studied, namely, price, country of origin and a certification indicating fair trade. The latent class analysis determined four consumer segments that desire either budget, luxury or ethical flowers or more information about flowers. For all identified consumer segments, appearance was the attribute of greatest importance. The segments that desired luxury or ethical flowers, as well as the segment that desires more information were interested in appearance, but also had relatively large shares of preferences dedicated to flower freshness guarantees. The preference for freshness guarantees in addition to appearance may be interpreted jointly as a desire for not only beautiful and aesthetically pleasing flowers, but for sustained beauty.Originality/valueInternationally, the study fills a research gap by exploring consumer’s relative preference for cut flower attributes. In contrast to existing studies on consumer preferences for flowers in Germany, the present study builds on a sample that was targeted in terms of age, gender, net household income and federal state to the most recent German census.

Behaviour-based Pricing in the Green Product Supply Chain

2021 ◽  
Author(s):  
Kanying Liu ◽  
Wei Li ◽  
Erbao Cao ◽  
Yong Lan
Keyword(s):  
Supply Chain ◽  
Market Share ◽  
Consumer Preferences ◽  
Green Product ◽  
Green Products ◽  
Environmental Attributes ◽  
Cost Coefficient ◽  
Retail Prices ◽  
Green Sensitivity ◽  
The Cost

Abstract We study the pricing strategies of supply chains of green products under behaviour-based pricing. Considering consumer preferences for green product functional attributes and environmental attributes, we construct a two-stage supply chain. The optimal behaviour pricing of green products is solved, and the effects of green sensitivity and the cost coefficient on the optimal price are analysed. We find that when consumers are less sensitive to the greenness, with the increase in the market share of green products, green product retailers will increase the loyalty price. An increase in greenness sensitivity and a decrease in the greenness cost coefficient will increase the wholesale prices and retail prices of green products. Consumer attention to the greenness and a decrease in the initial market share of green products will be conducive to promoting the greenness and improving the environment. Consumers' emphasis on the greenness of their products will lead to higher profits for the manufacturers and retailers of green products.

scholarly journals Rank-Ordered Analysis of Consumer Preferences for the Attributes of a Value-Added Biofuel Co-Product

2020 ◽  
Vol 12 (6) ◽  
pp. 2363 ◽  
Author(s):  
Yejun Choi ◽  
Dayton M. Lambert ◽  
Kimberly L. Jensen ◽  
Christopher D. Clark ◽  
Burton C. English ◽  
...  
Keyword(s):  
Consumer Preferences ◽  
Value Added ◽  
Wood Waste ◽  
Biofuel Production ◽  
Energy Crop ◽  
Waste Wood ◽  
Consumer Demographics ◽  
A Value ◽  
Best Worst Scaling ◽  
Potential Market

Biochar is a co-product of the production of advanced biofuels that sequesters carbon when used as a soil amendment. Gardening consumers are a potential market for biochar and their purchase of biochar-amended products could provide biofuel producers with an additional revenue stream. To better understand this opportunity, preferences for the attributes of potting soils amended with biochar were elicited using a best-worst scaling experiment administered in a survey of 880 Tennessee households. The attributes analyzed were whether the biochar was produced in Tennessee, certified as biobased, a coproduct of biofuel production, and produced from food waste, wood waste, agricultural by-product, or a non-food energy crop feedstock. The effects of consumer demographics and attitudes on preferences for the biochar attributes were also estimated. We tested the independence of irrelevant alternative assumption using a structured covariance matrix designed specifically to the survey’s structure. The results suggest that the attributes most likely to influence favorably consumers are production from agricultural by-product or wood waste feedstock. On the other hand, the attributes least likely to entice consumers are biochar produced in Tennessee or produced as a co-product of renewable fuel.

The adaptive consumer: shifting attitudes, behavior change and CSA membership renewal

2008 ◽  
Vol 23 (2) ◽  
pp. 136-148 ◽  
Author(s):  
Willow Saranna Russell ◽  
Lydia Zepeda
Keyword(s):  
Qualitative Study ◽  
Behavior Change ◽  
Social Norms ◽  
Consumer Preferences ◽  
Environmentally Friendly ◽  
Community Supported Agriculture ◽  
Behavior Changes ◽  
Structural Elements ◽  
And Behavior ◽  
Conceptual Community

AbstractA qualitative study was conducted with a subset of a Community Supported Agriculture (CSA) membership base in Wisconsin, USA to examine attitude and behavior change associated with membership. Changes that were examined included: modified eating or cooking habits, increased consideration of food seasonality and associated consumer preferences for seasonal products, and an enhanced appreciation for farming. Although this study investigated ‘spillover’ attitude or behavior changes (e.g. reduced driving or increased use of environmentally friendly cleaning products), none were observed. This study indicates that attitude and behavior changes are generated by the structural elements of CSA including exposure to the farm, interactions with the farmer, and the constraints imposed by a pre-selected bundle of vegetables. There was no indication that changes occur due to the development and enforcement of social norms within the CSA membership base. Community, in the context of this CSA, is expressed primarily as a conceptual community of interest. Our results suggest that demonstrated attitude and behavior change increases the likelihood that a consumer will renew their CSA membership.

scholarly journals Forecast and prospects for the formation of consumer preferences in the field of environmentally friendly products in the regional market

2020 ◽  
Vol 81 (4) ◽  
pp. 171-177 ◽  
Author(s):  
I. V. Cheremushkina ◽  
О. V. Oseneva
Keyword(s):  
Healthy Lifestyle ◽  
Consumer Preferences ◽  
Environmentally Friendly ◽  
Cottage Cheese ◽  
Market Condition ◽  
Regional Market ◽  
Organic Products ◽  
The Law ◽  
Quality Of Products ◽  
Drinking Milk

The article considers the formation of consumer preferences in the market of "environmentally friendly products" in the region. The Law "On Organic Products" introduces the concept of organic products, and for its producers it regulates the norms of production, storage, transportation, labeling and sales, and the law defines organic agriculture. The market condition was assessed in relation to Russians to quality products according to a number of criteria and the results were compared with similar indicators for the period from 2015 to 2019. The data are based on the socio-economic studies of Romir. The main directions of promoting biological products to the regional market are analyzed. Today, in the organic segment, basic products are mainly produced - drinking milk, cottage cheese, sour cream. Bioproducts are a more expensive product, therefore, it will not be available to everyone. About two-thirds of consumers are willing to pay more for organic and non-GMO products. The need to save overpowers the desire for a healthy diet, so 40% of respondents refuse to overpay for the quality of products, and this figure has been growing steadily over the past four years. The study revealed that the growing popularity of a healthy lifestyle leads to the fact that Russian consumers would like to see more natural products on store shelves and about 30% of them say that the labels on the packaging are “natural”, “organic”, “ECO” - are an additional incentive to shopping. Thus, the studies presented in the article allow forecasting the growth and development of this category of products in the future.

Consumer preferences for three dimensions of country of origin of a processed food product

2020 ◽  
Vol 122 (11) ◽  
pp. 3361-3382 ◽  
Author(s):  
Hideo Aizaki ◽  
Kazuo Sato
Keyword(s):  
Consumer Preferences ◽  
Raw Materials ◽  
Country Of Origin ◽  
Food Product ◽  
Food Products ◽  
Three Dimensions ◽  
Processed Food ◽  
Content Type ◽  
First Case ◽  
Best Worst Scaling

PurposeThe production process of processed food products may involve several countries. This multi-dimensionality of the country of origin (COO) may affect consumer preferences for the products. We apply Case 2 best–worst scaling to measure Japanese consumers’ preferences for three dimensions of the COO of a vegetable juice product.Design/methodology/approachThe three dimensions of the COO include these: the country where the raw materials of the product were grown (the country of growing), the country where the raw materials were processed (the country of processing) and the country where the food company producing the product is headquartered (the country of the company). Japan, Australia, Thailand and China are the countries considered for the three COO-related attributes. Sixteen juice products (profiles) were created from the three four-level attributes. A survey queried 416 consumers to select the best and worst ones from among the three attribute levels shown in each profile.FindingsThe average utility of the country of growing is the highest among those of the three COO-related attributes. However, consumers evaluate the country of growing as the least preferred among the three attributes with respect to a country with a negative food quality reputation.Originality/valueThis is the first Case 2 best–worst scaling study to measure consumer preferences for the three dimensions of the COO of processed food products. It suggests marketing strategies for domestic and international juice companies.

scholarly journals A study on Chinese consumer preferences for food traceability information using best-worst scaling

PLoS ONE ◽  
2018 ◽  
Vol 13 (11) ◽  
pp. e0206793 ◽  
Author(s):  
Cheng Liu ◽  
Jiaoyuan Li ◽  
William Steele ◽  
Xiangming Fang
Keyword(s):  
Consumer Preferences ◽  
Food Traceability ◽  
Best Worst Scaling ◽  
Chinese Consumer

scholarly journals Consumer Preferences for Local and Sustainable Plant Production Characteristics

HortScience ◽  
2013 ◽  
Vol 48 (2) ◽  
pp. 200-208 ◽  
Author(s):  
Bridget K. Behe ◽  
Benjamin L. Campbell ◽  
Charles R. Hall ◽  
Hayk Khachatryan ◽  
Jennifer H. Dennis ◽  
...  
Keyword(s):  
Market Segmentation ◽  
Consumer Preferences ◽  
Plant Production ◽  
Marketing Communications ◽  
Consumer Survey ◽  
Market Segments ◽  
Environmental Attributes ◽  
Marketing Resources ◽  
Locally Grown ◽  
Production Characteristics

Some consumers are becoming more interested in and purchasing products that are locally grown and/or ecologically friendly. Market segmentation and product targeting are efficient methods to allocate a firm’s scarce marketing resources to supply heterogeneous markets. This study’s objective was to identify consumer segments, focusing on their gardening purchases, to determine whether there were differences in consumer preferences for provenance and environmental attributes for transplant purchases. Using a consumer survey of U.S. and Canadian consumers, we found that participants who purchased different plant types had distinct preferences for varying environmental attributes and provenances. We profiled nine consumer segments, identifying their plant purchases and preferences for local and sustainably grown products and plant containers. Results provide plant producers and retailers with market segments that can be identified and targeted and provide a basis for customizable marketing communications to enhance profits.

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