scholarly journals Impact of personality influencers on psychological paradigms: An empirical-discourse of big five framework and impulsive buying behaviour

2018 ◽  
Vol 24 (2) ◽  
pp. 71-81 ◽  
Author(s):  
Shakeel Ahmad Sofi ◽  
Shabir Ahmad Najar
Keyword(s):  
Big Five ◽  
Impulsive Buying ◽  
Buying Behaviour ◽  
Psychological Paradigms

The Influence of Personality Traits on Consumer Impulsive Buying Behaviour

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Khagendra Nath Gangai ◽  
Rachna Agrawal
Keyword(s):  
Personality Traits ◽  
Cultural Influences ◽  
Buying Behavior ◽  
Doing Business ◽  
The Social ◽  
Impulsive Buying ◽  
Social And Physical Environment ◽  
The Common ◽  
Buying Behaviour

Consumer behavior is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organization of the characteristics of a particular person, physical and psychological, which influence behavior and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individuals personality traits. The individuals few personality traits influence consumer for impulsive buying behavior. The aim of present research is to study the personality traits influence on consumer impulsive buying behavior as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behavior, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behavior. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender, 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analyzed using statistical applications such as correlation and t Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behavior that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behavior. The man showed more impulsive buying behavior compare to women.

scholarly journals Kepribadian Big Five terhadap Impulsive Buying Behavior pada Mahasiswi Fakultas Ekonomi dan Bisnis

2020 ◽  
Vol 5 (1) ◽  
pp. 54-63
Author(s):  
Putri Puji Astutik ◽  
Tutut Chusniyah ◽  
Diantini Ida Viatrie
Keyword(s):  
College Students ◽  
Decision Making ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Big Five ◽  
Business Students ◽  
Quantitative Approach ◽  
Big Five Personality ◽  
Buying Behavior ◽  
Impulsive Buying

College students are individuals who enter the transition from adolescence to adulthood. In this period, they have more opportunities to explore various values and lifestyles. Individuals are looking for experiences that will eventually form personalities. Personality can influence individuals who make risky decisions. Decision-making immediately without prior consideration can make them behave impulsively without thinking about the effect. This study aims to determine the effect of big five personalities on impulsive buying behavior on students of the Faculty of Economics and Business, Airlangga University, Surabaya. This study uses a quantitative approach, the collected data were analyzed using multiple linear regression. Based on the analysis results obtained three conclusions, 1) Most of the students of economics and business at Airlangga University Surabaya have big five personalities that tend to be dominant; 2) Most of the economics and business students of Airlangga University Surabaya have low impulsive buying behavior; 3) Big five personality influences impulsive buying behavior in economics and business students of Airlangga University Surabaya, conscientiousness has a greater influence than extraversion, agreeableness, neuroticism, and openness to experience.

scholarly journals Pengaruh persepsi harga, kontrol diri, dan literasi ekonomi terhadap perilaku pembelian impulsif produk baju pada mahasiswa S1 pendidikan ekonomi Universitas Negeri Malang angkatan 2017

2021 ◽  
Vol 1 (8) ◽  
pp. 718-734
Author(s):  
Intan Dewanti ◽  
Agung Haryono
Keyword(s):  
Economic Education ◽  
Self Control ◽  
State University ◽  
Economic Literacy ◽  
Buying Behavior ◽  
Price Perception ◽  
Impulsive Buying ◽  
Perceived Price ◽  
Buying Behaviour ◽  
Effective Contribution

Abstract Impulsive buying behavior is buying behavior based on sudden desire without any consideration or planning. This research aims to determine the effect of price perception, self-control, and economic literacy on the impulsive buying behaviour of the students of S1 Economic Education, State University of Malang in academic 2017. Data collection techniques used questionnaires and tests. The results showed that: (1) there was a negative and significant effect of perceived price on the impulsive buying behavior of clothing products with an effective contribution of 25.65%. (2) There was a negative and significant effect of self-control on impulsive buying behavior for clothing products with an effective contribution of 23.34%. (3) There was a negative and significant effect of economic literacy on impulsive buying behavior for clothing products with an effective contribution of 12.57%. Abstrak Perilaku pembelian impulsif adalah perilaku pembelian yang terjadi karena didasari keinginan secara tiba-tiba tanpa suatu pertimbangan atau perencanaan sebelumnya.Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, kontrol diri, dan literasi ekonomi terhadap perilaku pembelian impulsif produk baju mahasiswa S1 Pendidikan Ekonomi Universitas Negeri Malang angkatan 2017. Teknik pengumpulan data menggunakan angket dan tes. Hasil penelitian menunjukkan bahwa: (1) Terdapat pengaruh negatif dan signifikan persepsi harga terhadap perilaku pembelian impulsif produk baju dengan sumbangan efektif sebesar 25,65%. (2) Terdapat pengaruh negatif dan signifikan kontrol diri terhadap perilaku pembelian impulsif produk baju dengan sumbangan efektif sebesar 23,34%. (3) Terdapat pengaruh negatif dan signifikan literasi ekonomi terhadap perilaku pembelian impulsif produk baju dengan sumbangan efektif 12,57%.

Personality as an Antecedent of Impulsive Buying Behaviour: Evidence from Young Indian Consumers

2018 ◽  
Vol 21 (3) ◽  
pp. 850-868
Author(s):  
Shakeel Ahmad Sofi
Keyword(s):  
Factor Analysis ◽  
Consumer Welfare ◽  
Emotional Stability ◽  
Study Results ◽  
Confirmatory Factor ◽  
Impulsive Buying ◽  
Indian Consumers ◽  
Negative Effect ◽  
Buying Behaviour ◽  
Positive Effect

The main aim of this research was to examine the effect of intrinsic attributes on impulsive buying behaviour among young consumers with special reference to Indian context. After employing exploratory factor analysis and confirmatory factor analysis on select consumers under the study, results showed that personality significantly shapes impulsive buying predispositions. Furthermore, select personality dimensions vis-à-vis expressive propensity, pleasure-seeking propensity, sociableness, emotional stability, conscientiousness and conserving propensity have significant bearing on the outcome of impulsive buying behaviour. In the current study, some of the select personality attributes comprising of expressive propensity, pleasure-seeking propensity and sociableness have been found to have positive effect on impulsiveness while other factors, namely, emotional stability, conscientiousness and conserving propensity have negative effect on the impulsiveness. These findings are paramount both from the perspective of consumer welfare advocates and corporates and could largely support them in their respective endeavours.

scholarly journals Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights

2019 ◽  
Vol 81 (1) ◽  
pp. 101-118 ◽  
Author(s):  
Laimona Šliburytė ◽  
Jurgita Vaitiekė
Keyword(s):  
Theoretical Study ◽  
Human Organism ◽  
Impulse Buying ◽  
Environmental Stimulus ◽  
Point Of Sale ◽  
Sensory Marketing ◽  
Impulsive Buying ◽  
Consumer Attention ◽  
Buying Behaviour ◽  
Ambient Scent

AbstractThe paper analyses the sensory marketing of the sense of smell, its dimensions and usage in marketing decisions. By invoking the scent marketing decisions, one aims at attracting the consumer attention, to keep him/ her at a point of sale as long as possible, to affect the behaviour and encourage an impulsive process of buying decision making. The theoretical study was performed by analysing the insights of Lithuanian and foreign authors on the purpose of elaborating the coherence between the ambient scent at the point of sale and the consumer impulse buying behaviour. It was revealed during the study that the ambient scent at a point of sale can be assessed as a stimulus which invokes the consumer’s impulsive buying behaviour. The logic of the prepared conceptual model is related to S-O-R paradigm: the environmental stimulus (ambient scent at a point of sale) affects the human organism (consumer internal response) and causes reaction (consumer impulsive buying behaviour).

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