scholarly journals Kepribadian Big Five terhadap Impulsive Buying Behavior pada Mahasiswi Fakultas Ekonomi dan Bisnis

2020 ◽  
Vol 5 (1) ◽  
pp. 54-63
Author(s):  
Putri Puji Astutik ◽  
Tutut Chusniyah ◽  
Diantini Ida Viatrie

College students are individuals who enter the transition from adolescence to adulthood. In this period, they have more opportunities to explore various values and lifestyles. Individuals are looking for experiences that will eventually form personalities. Personality can influence individuals who make risky decisions. Decision-making immediately without prior consideration can make them behave impulsively without thinking about the effect. This study aims to determine the effect of big five personalities on impulsive buying behavior on students of the Faculty of Economics and Business, Airlangga University, Surabaya. This study uses a quantitative approach, the collected data were analyzed using multiple linear regression. Based on the analysis results obtained three conclusions, 1) Most of the students of economics and business at Airlangga University Surabaya have big five personalities that tend to be dominant; 2) Most of the economics and business students of Airlangga University Surabaya have low impulsive buying behavior; 3) Big five personality influences impulsive buying behavior in economics and business students of Airlangga University Surabaya, conscientiousness has a greater influence than extraversion, agreeableness, neuroticism, and openness to experience.

2020 ◽  
Vol 2 (2) ◽  
pp. 167-180
Author(s):  
Luli Achmad Gozali ◽  
Yusniar Lubis ◽  
Syaifuddin Syaifuddin

This study is aimed to determine and analyze the effect of the implementation of motivation and culture on the employees productivity at Huta Padang estate of PT. Perkebunan Nusantara III (Persero) Asahan Regency North Sumatera. This research method uses a quantitative approach, the type of research is a survey. The sample was determined by stratified random sampling method, 95 people. The data collection through questionnaires. Data were analyzed using multiple linear regression. The results showed that partially and simultaneously, the implementation of motivation and culture had a positive and significant effect on the employess productivity at Huta padang estate of PT. Perkebunan Nusantara III (Persero) Asahan Regency North Sumatera. The determination coefficient value of 0.882, indicates that the influence of the implementation of motivation and culture on the employess productivity of Huta Padang estate of PT. Perkebunan Nusantara III (Persero) Asahan Regency North Sumatera is 88.2%. The culture has more dominant influence on the employees produktivity at  Huta Padang estate of PT. Perkebunan Nusantara III (Persero) Asahan Regency North Sumatera, with a direct influence of 73,2%. 


2017 ◽  
Vol 12 (2) ◽  
Author(s):  
Wulan Mogontha ◽  
Grace B. Nangoi ◽  
Natalia Gerungai

Accounting is information or, to be specific, accounting system. Accounting  System has important role in a company where the success of an accounting system depends on the human behavior as respond giving user. Therefore, there should be a necessary consideration regarding behavioral aspect in running an accounting system whereas be behavioral accounting is focusing on accountant’s and auditor’s decision making wether the system is run according to the company’s procedure and their objective as well. This research is aimed to analize the effect of behavioral aspect on accounting system run by PT Sinar Galesong Prima in Manado as a trading company. The method of analysis applied is multiple linear regression. The result of the conducted research shows that behavioral aspect (Attitude, Motivation, Perseption, Emotion) is not significantly affected the accounting system run by the company. It is expected that the company would give more concern, particularly to the behavioral aspect in applying the existing system so that in the future, the accounting system in the company could run effectively and efficiently according to the company’s objective.Keywords : Accounting System, Behavioral Accounting, Attitude, Motivation, Perpseption, Emotion.


2020 ◽  
Vol 2 (2) ◽  
pp. 83-94
Author(s):  
Lusy Asa Akhrani ◽  
◽  
Chintya Fatima Dewi ◽  

Purpose: This study aims to determine the role of big five personalities simultaneously and partially towards the tendency of hard adventure travelers. Research methodology: This study will also look at the five traits found in the big five personalities which tend to play a role in the hard adventure traveler. This research is a replication study of Kristin Scott and John C. Mowen with a quantitative approach involving 1,558 subjects with a purposive sampling technique. Big five personality was measured using the big five infentory scale, while the hard adventure type would be measured using a scale from Scott & Mowen. Data analysis of this study using multiple regression techniques. Results: The results showed that there is a role of big five personalities that is simultaneous towards traveler's hard adventure type of 7,6%, whereas partially openness, extraversion, and neuroticism trait had a role towards the type of hard adventure, where openness trait had the biggest role towards hard adventure type. Limitations: Based on the magnitude of the role generated in this study, there are still other factors that can influence traveler's decision making to choose the traveling type, so that these other factors are expected to explore more. Contribution: This research can be a reference in the development of tourist attraction marketing by taking into account visitors' personality types.


2020 ◽  
Vol 2 (3) ◽  
pp. 2976-2991
Author(s):  
Silvia Putri ◽  
Halmawati Halmawati

This study aims to analyze 1) whether there is an influence of financial literacy on investment decision maknig. 2) Obtain empirical evidence whether there is an Representativeness bias making on investment decisions. 3) Does Bias optimisme affect investment decision making. In this study using Causality Design. Population and sampek are 104 respondents registered in the Indonesia Stock Exchange Investment Gallery (GIBEI) Faculty of Economics, State University of Padang. The method of analysis is multiple linear regression. The results of the study found 1) Financial literacy influences investment decisions on investment decision making.2) Optimum bias affects investment decisions on investment decision making. 3) Representativness influences investment decisions on investment decision making. 4) Together financial literacy variables, the optimum bias and representativness together influence the investment decision on investment decision making


2021 ◽  
Vol 7 (1) ◽  
pp. 84
Author(s):  
Agnes Yolanda

The purpose of this study is to determine how much influence Net profit margin and total assets turnover on the growth of companies listed on the Jakarta Islamic Index partially and simultaneously. This research uses an associative quantitative approach. The data analysis technique used in this study is multiple linear regression. The results showed that net profit margin and total asset turnover had a significant effect with the sig value (0.032) <α (0.05), while partially the net profit margin had a significant effect with the sig value (0.035) <α (0.05), whereas Total asset turnover has no significant effect on the sig value (0.812)> α (0.05), and the magnitude of the effect of net profit margin and total asset turnover on company growth is 0.092 or (9.2%), while the rest is 90.8%. influenced by other factors outside the research.


2021 ◽  
Vol 30 (3) ◽  
pp. 489
Author(s):  
Vika Noviana Safitri

ABSTRACKThe purpose of this study was to determine the effect of creativity and motivation on learning independence at Satya Wacana Christian Senior High School, Salatiga. This study used an associative method with a quantitative approach. The technique used is data collection (questionnaire). Data analysis using multiple linear regression Y = 36.706-0.143 (X1) + 0.265 (X2) based on the analysis and discussion it can be concluded that: 1) There is no influence between Creativity (X1) on Independence Learning (Y). 2) There is an influence between Motivation (X2) on Independent Learning (Y). 3.) There is an influence between Creativity (X1) and Motivation (X2) on Independence Learning (Y). This means that creativity does not contribute to learning independence while motivation contributes to increasing learning independence.Keywords : Kreativitas, Movivasi, dan Kemandirian Belajar 


2020 ◽  
Vol 2 (2) ◽  
pp. 107-116
Author(s):  
Rizcky Ardiansyah ◽  
Rosida P Adam ◽  
Bakri Hasanuddin

The objective of the research is to find out and analyze the influence of product quality on decision-making, both simultaneously and partially. The research is verificative. The sample involves consumers of Agya car at PT. Hadji Kalla. The analysis tool used is multiple linear regression analysis. The result of regression equation from the study is -2.887 + 0,237 X1+ 0,220X2 + 0,217X3 + 0,319X4 + 0,166X5 + 0,418X6 + 0,140X7. Product Quality partially has significant to decision-making.                                 Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Kualitas Produk keputusan menandai baik secara simultan maupun parsial. Penelitian ini merupakan penelitian verifikatif. sampel adalah konsumen Of Agya di PT. Hadji Kalla. Alat analisis yang digunakan adalah beberapa analisis regresi linear. Hasil persamaan regresi dari penelitian ini adalah -2,887 + 0.237 X1 + 0,220X2 + 0,217X3 + 0,319X4 + 0,166X5 + 0,418X6 + 0,140X7. Kualitas produk parsial memiliki signifikan untuk pembuatan keputusan.


2020 ◽  
Vol 8 (3) ◽  
Author(s):  
Sukardi Sukardi

<em>Research objectives to determine whether talent, semangat and online business    (e-commerce) affect the performance of the Industrial Small community, East Jakarta. This type of research uses a quantitative approach. The survey method used was through distributing questionnaires to business owners in the east Jakarta area. The technique of determining the number of samples used the Slovin formula, the sampling used was simple random sampling. The analysis tool used is multiple linear regression. The results showed that the variables of talent, semangat, online business (e-commerce) as a whole partially or simultaneously have a positive and significant effect on the performance.</em>


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