scholarly journals Pengaruh persepsi harga, kontrol diri, dan literasi ekonomi terhadap perilaku pembelian impulsif produk baju pada mahasiswa S1 pendidikan ekonomi Universitas Negeri Malang angkatan 2017

2021 ◽  
Vol 1 (8) ◽  
pp. 718-734
Author(s):  
Intan Dewanti ◽  
Agung Haryono
Keyword(s):  
Economic Education ◽  
Self Control ◽  
State University ◽  
Economic Literacy ◽  
Buying Behavior ◽  
Price Perception ◽  
Impulsive Buying ◽  
Perceived Price ◽  
Buying Behaviour ◽  
Effective Contribution

Abstract Impulsive buying behavior is buying behavior based on sudden desire without any consideration or planning. This research aims to determine the effect of price perception, self-control, and economic literacy on the impulsive buying behaviour of the students of S1 Economic Education, State University of Malang in academic 2017. Data collection techniques used questionnaires and tests. The results showed that: (1) there was a negative and significant effect of perceived price on the impulsive buying behavior of clothing products with an effective contribution of 25.65%. (2) There was a negative and significant effect of self-control on impulsive buying behavior for clothing products with an effective contribution of 23.34%. (3) There was a negative and significant effect of economic literacy on impulsive buying behavior for clothing products with an effective contribution of 12.57%. Abstrak Perilaku pembelian impulsif adalah perilaku pembelian yang terjadi karena didasari keinginan secara tiba-tiba tanpa suatu pertimbangan atau perencanaan sebelumnya.Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, kontrol diri, dan literasi ekonomi terhadap perilaku pembelian impulsif produk baju mahasiswa S1 Pendidikan Ekonomi Universitas Negeri Malang angkatan 2017. Teknik pengumpulan data menggunakan angket dan tes. Hasil penelitian menunjukkan bahwa: (1) Terdapat pengaruh negatif dan signifikan persepsi harga terhadap perilaku pembelian impulsif produk baju dengan sumbangan efektif sebesar 25,65%. (2) Terdapat pengaruh negatif dan signifikan kontrol diri terhadap perilaku pembelian impulsif produk baju dengan sumbangan efektif sebesar 23,34%. (3) Terdapat pengaruh negatif dan signifikan literasi ekonomi terhadap perilaku pembelian impulsif produk baju dengan sumbangan efektif 12,57%.

scholarly journals PENGARUH LITERASI EKONOMI DAN SELF CONTROL TERHADAP PERILAKU KONSUMTIF MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA

2019 ◽  
Vol 31 (2) ◽  
pp. 124-133
Author(s):  
Siti Nurjanah
Keyword(s):  
Consumer Behavior ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Economic Education ◽  
Self Control ◽  
Survey Method ◽  
State University ◽  
Economic Literacy ◽  
Economics Faculty ◽  
Consumptive Behavior

Abstract This research was conducted at the Jakarta State University Economic Education Student. The method used in this research is the survey method and correlational approach. The purpose of this study was to determine the effect of economic literacy and self-control on the consumptive behavior of economics faculty students at Jakarta State University. The type of data used is primary data. The study population was all students of the faculty of economics at UNJ. The sampling technique of this research is the Simple Random Sampling method with a sample of 98 students. Data analysis in this study was carried out using multiple regression analysis. The coefficient of determination obtained by 27% of the consumer behavior variable as the dependent variable is determined by economic literacy and self-control as independent variations, while 73% of the consumer behavior variation is determined by other factors. The calculation results conclude there is an influence of economic literacy and self-control on the consumptive behavior of economics faculty students at Jakarta State University. Keywords: Economic literacy, Self-control and consumptive behavior   ABSTRAK Penelitian ini dilakukan pada Mahasiswa Pendidikan Ekonomi Universitas Negeri Jakarta. Metode yang digunakan dalam penelitian adalah metode survey dan pendekatan korelasional. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh literasi ekonomi dan self control terhadap perilaku konsumtif mahasiswa fakultas ekonomi di Universitas Negeri Jakarta. Jenis data yang digunanakan adalah data primer. Populasi penelitian adalah seluruh mahasiswa fakultas ekonomi UNJ. Teknik pengambilan sampel penelitian ini yaitu dengan metode Simple Random Sampling dengan sampel penelitian sejumlah 98 mahasiswa. Analisis data dalam penelitian ini dilakukan dengan menggunakan analisis regresi berganda. Koefisien determinasi yang diperoleh sebesar 27% variabel perilaku konsumtif sebagai variabel dependen ditentukan oleh literasi ekonomi dan self control sebagai variasi independen, sedangkan 73% variasi perilaku konsumtif ditentukan oleh faktor-faktor lainnya. Hasil perhitungan menyimpulkan terdapat pengaruh literasi ekonomi dan self control terhadap perilaku konsumtif mahasiswa fakultas ekonomi di Universitas Negeri Jakarta.   Kata kunci : Literasi ekonomi, Self control dan perilaku konsumtif  

scholarly journals Pengaruh intensitas informasi teman sebaya, literasi ekonomi, dan kontrol diri terhadap pembelian impulsif pada genbi Universitas Negeri Malang periode 2020-2021

2021 ◽  
Vol 1 (8) ◽  
pp. 763-775
Author(s):  
Risa Ardianti ◽  
Rizza Megasari
Keyword(s):  
Quantitative Methods ◽  
Self Control ◽  
State University ◽  
Economic Literacy ◽  
Research Results ◽  
Independent Variables ◽  
Descriptive Research ◽  
The Third ◽  
Impulsive Buying ◽  
Information Intensity

Abstract This study aims to measure and analyze the effect of peer information intensity, economic literacy, and self-control on impulsive buying at GenBI State University of Malang for the period 2020-2021. This research uses descriptive research with quantitative methods. The data is obtained by distributing the instruments located on the Google Form link by calling the respondent's Whatsapp number. Based on the research results, it was decided that the three independent variables have an effect on impulsive buying. Peer information intensity is the most dominant in influencing impulsive buying. The third variation of the independent variables can explain impulsive buying by 59.3 percent. Abstrak Penelitian ini bertujuan untuk mengukur dan menganalisis pengaruh intensitas informasi teman sebaya, literasi ekonomi, dan kontrol diri terhadap pembelian impulsif pada GenBI Universitas Negeri Malang periode 2020-2021. Penelitian ini menggunakan jenis penelitian deskriptif dengan metode kuantitatif. Data diperoleh dengan menyebarkan instrumen yang terletak pada link Google Form dengan menghubungi nomor Whatsapp responden. Berdasarkan hasil penelitian, diputuskan bahwa ketiga variabel independen berpengaruh terhadap pembelian impulsif. Intensitas informasi teman sebaya paling dominan dalam mempengaruhi pembelian impulsif. Variasi ketiga variabel bebas dapat menjelaskan pembelian impulsif sebesar 59,3 persen.

The Influence of Personality Traits on Consumer Impulsive Buying Behaviour

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Khagendra Nath Gangai ◽  
Rachna Agrawal
Keyword(s):  
Personality Traits ◽  
Cultural Influences ◽  
Buying Behavior ◽  
Doing Business ◽  
The Social ◽  
Impulsive Buying ◽  
Social And Physical Environment ◽  
The Common ◽  
Buying Behaviour

Consumer behavior is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organization of the characteristics of a particular person, physical and psychological, which influence behavior and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individuals personality traits. The individuals few personality traits influence consumer for impulsive buying behavior. The aim of present research is to study the personality traits influence on consumer impulsive buying behavior as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behavior, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behavior. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender, 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analyzed using statistical applications such as correlation and t Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behavior that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behavior. The man showed more impulsive buying behavior compare to women.

scholarly journals Relationship of Conformity with Adolescent Impulsion Buying Behavior on Fashion Products in Marketplace with Self-Control as a Moderating Variable

2021 ◽  
Vol 9 (2) ◽  
pp. 133-143
Author(s):  
Egi Vizya Adri ◽  
Dedi Setiawan ◽  
Okuard Methindo
Keyword(s):  
Data Analysis ◽  
Linear Regression Analysis ◽  
Control Variable ◽  
Multiple Linear Regression Analysis ◽  
The Self ◽  
Self Control ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Fashion Products ◽  
Impulsive Buying

The aim of this study is to determine the effect of conformity on adolescent impulsive buying behavior on fashion products in the marketplace moderated by self-control. The research method used in this research is quantitative.  The data collection used in this research is by sharing the questionnaire in the form of Google Form starts from July to September. The researchers use non-probability sampling method with voluntary response sampling. Respondents in this study are 150 teenagers. The data analysis technique used in this research is multiple linear regression analysis. Based on the results of data analysis carried out, it is found that there is a significant relationship between conformity to adolescent impulsive buying behavior. Furthermore, the self-control variable as a moderating variable also has a significant effect on the independent and dependent variables in this study. The results of the study found that the conformity variable (X) simultaneously affected the impulsive buying variable (Y) by 73.1%, while 26.9% is influenced by other variables outside the regression equation or variables that are not examined. Other than that, the self-control as the moderation variable can moderate the effect between conformity and impulse buying in adolescents. For further research, there needs other variables that can be conducted to know what affects impulse buying with conducting to other types of society other than an adolescent.

Buy or not: how the presence of others affects the occurrence of consumers' impulsive buying behavior

2020 ◽  
Vol 3 (2) ◽  
pp. 207-224
Author(s):  
Yanzhi Wang ◽  
Hongliang Lu ◽  
Dahai Wang
Keyword(s):  
Self Control ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Content Type ◽  
Single Person ◽  
Impulsive Buying ◽  
External Attribution ◽  
Internal Mechanism ◽  
Impulse Purchase ◽  
Buying In

PurposeThe topic of impulsive buying has been studied by researchers for nearly 70 years and made a large number of valuable discoveries. However, most of the existing research studies focused on the impulse buying behavior in the context of single person shopping from the perspective of individuals and lack of research on impulse buying behavior in the context of shopping with others from the perspective of communities. Given that consumers' decision-making in the presence of others is significantly different from that when they are alone, it is necessary to probe into the internal mechanism of impulse purchase behavior in the context of shopping with others.Design/methodology/approachIn total three experiments were used to test the hypothesis. Study 1 examines the differences in the motivation of impulsive desire among consumers with different impulsive traits. A total of 240 undergraduates were recruited to participate in the study. The purpose of study 2 is to examine the effect of external attribution on consumer guilt, which leads to the failure of self-control. A total of 256 undergraduate students participated in the study 2. The purpose of study 3 was to test the moderating effect of the intensity of ties on the impact of goal on impulse purchase intention. A total of 240 subjects participated in study 3.FindingsWhen shopping with companions, consumers with different impulse traits have different initial impulses in the face of temptation, but they may have a similar higher willingness to buy on impulse. There are two reasons: on the one hand, consumers with high-impulsive traits produce a higher desire to buy on impulse driven by hedonistic motivation. In contrast, consumers with low-impulse traits will also have a higher impulse purchase desire driven by prosocial motivation. On the other hand, external attribution can lead to the failure of self-control and impulse purchase behavior. However, the above effects only occur when there is a strong connection between consumers.Research limitations/implicationsFirst, this paper simulates the phenomenon of impulse purchase in the relational situation through experimental methods; if the research based on the real consumption scenario can be carried out, the research results will be more convincing. Second, whether there are other intermediary mechanisms, such as whether external attribution can affect consumers' self-control through perceived social support, need to be further tested. Finally, it is also necessary to examine the role of other regulatory variables, such as consumers' sense of power, the type of self-construct, etc., and these research clues will further enrich the research on impulsive buying in the context of relationship.Practical implicationsFirst, businesses can launch more accurate marketing strategies for consumers who are shopping together, find ways to reduce consumers' attention to their own responsibility or fault and guide them to conduct external attribution to their impulsive consumption behavior. The findings also have implications for consumers to control their own impulse purchase behavior. In addition, the results of this study can provide new insights into the government to prevent social crisis and carry out consumer education.Originality/valueThe key contribution of the current research is that, unlike existing studies that focus on the exploration of impulsive buying in the context of single person shopping, this study explores the internal mechanism and causal process on how consumers' impulsive buying behavior occurs when shopping with others. The authors further make a contribution to a self-control theory by demonstrating that external attribution has a negative effect on self-control in relational situations. Finally, this study also finds that the intensity of ties can moderate the impacts of focus goals on impulsive buying behavior.

scholarly journals Consumer purchase decision: factors that influence impulsive purchasing

2020 ◽  
Vol 18 (4) ◽  
pp. 196-219 ◽  
Author(s):  
Thayná Aparecida Lehmann ◽  
Juliano Krug ◽  
Christian Daniel Falaster
Keyword(s):  
Structural Equation ◽  
Self Control ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Decision Factors ◽  
Impulsive Buying ◽  
The Individual ◽  
Buying In

Objective: The aim of this study was to identify whether spending self-control and long-term orientation influence impulsive buying behavior, and also to understand the variables that may cause individuals to decrease impulsivity.Method: A quantitative survey was carried out to gather data regarding how individuals think and what they consider when buying in order to understand impulsive buying behavior at the time of purchase. Data were analyzed through structural equation modeling using the SmartPLS 2.0 M3 software.Relevance: It is important to understand which elements may influence impulsive buying behavior, as the motivation that causes consumers to behave impulsively seems to be still poorly defined. Thus, we seek to figure out a portion of this act that transcends the rational and logical choices in the act of purchase.Results: Impulsive buying behavior is analyzed in different ways by various scholars. The results of the present study indicate that impulsive purchases occur when the individual has lack of self-control over what he/she buys. This situation can be controlled if the person has a long-term guidance. This fact tends to influence spending self-control and consequently decreasing the levels of impulsiveness.Theoretical contributions: This study contributes to Rook Fisher's (1995) impulsive buying behavior studies, seeking to insert elements such as long-term orientation and spending self-control to better understand the effect of impulsivity and its causes.

scholarly journals ROLE OF FACEBOOK VIDEO ADVERTISEMENTS IN INFLUENCING THE IMPULSIVE BUYING BEHAVIOR OF CONSUMERS

2020 ◽  
Vol 11 (10) ◽  
pp. 231-246
Keyword(s):  
Social Media ◽  
Service Providers ◽  
Primary Data ◽  
Buying Behavior ◽  
Descriptive Research ◽  
Impulsive Buying ◽  
Spss Software ◽  
Buying Behaviour ◽  
The Relationship

The purpose of this study is to empirically investigate the role of Facebook video advertisements in influencing the impulsive buying behaviour of consumers. Social media facilitates global interaction among its users through their experiences and ideas. Social media has today become one of the greatest marketplaces for products and service providers in promoting their brands. This study has developed a conceptual framework in order to identify how video advertisements influence the impulsive buying behaviour of consumers. The model has been tested empirically through the collection of quantitative primary data. The data has been collected from Indian consumers who have a Facebook account and use it frequently. Descriptive research design has been employed in this study. The collected data has been subject to statistical analysis through SPSS software. In addition to identifying the relationship between video advertisements and Impulsive buying behaviour of consumers, this study also attempts to examine the role of the demographic characters of the consumers in moderating the relationship between the proposed variables. The results of the study reveal that social media video advertisements influence the cognitive and affective aspects of impulsive buying behaviour of consumers. Further, the results revealed that the relationship between social media video advertisements and impulsive buying behaviour of consumers is moderated by the demographic characteristics namely age, gender and social status of the consumers.

scholarly journals Culture and Personality: A Examination of Impulsive Buying Behavior of Indian Consumers

2019 ◽  
Vol 8 (3S) ◽  
pp. 467-474
Keyword(s):  
Personality Traits ◽  
Big Five Personality ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Impulsive Buying ◽  
Indian Consumers ◽  
Unplanned Buying ◽  
Buying Behaviour ◽  
External Stimuli ◽  
The Impact

The leading objective of this paper is to unearth the influence of culture and personality of Indian consumers on their impulsive buying behaviour. A lot of research has been done to study the influence of external stimuli like advertisements and in-store promotions on consumers’ buying behaviour. This paper studies the influence of internal stimuli on impulse buying behaviour. Impulse buying is an unplanned buying or accidental behaviour of consumers. This paper tries to establish a relationship between different personality traits and accidental behaviour of consumers. The impact of Big Five personality traits and culture (Individualism and Collectivism) on the impulsive buying behavior is studied. Data has been collected from consumers using structured questionnaire on a five-point Likert’s scale. The data would be analysed through various statistical tools using SPSS.

scholarly journals Modelling the Drivers of Impulsive Buying Behaviour: A Case of South Africa

2019 ◽  
Vol 11 (1(J)) ◽  
pp. 27-38
Author(s):  
Elizabeth Chinomona
Keyword(s):  
Quantitative Research ◽  
Economic Consequences ◽  
Shopping Behavior ◽  
Outcome Variable ◽  
Consumption Pattern ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Need For Uniqueness ◽  
Impulsive Buying ◽  
Buying Behaviour

Abstract: Impulsive buying behavior is an emerging phenomenon in marketing literature and it affects consumers across the board. Impulsive buying is seen as the outcome of demonstrative reactions that breed the unexpected craving to purchase. Impulsive buying is becoming an important factor for retailers since they generate a lot of income through this kind of behavior. Due to the expansion of organized retail over the country, shops are trying to comprehend the buying behavior of consumers and try by all means that they trigger consumers to act in an impulsive way. Traditional buying behavior of consumers was seen as when purchasers made a list for purchasing products then depart to a particular store and purchase it. But now the whole buying behavior is changing due to the rise in the income level of consumers. This is giving the consumers more buying power, transformation in the socio-cultural environment way of life and consumption pattern. This, therefore, influences the consumer to act in an irrational manner which is known as unplanned buying without considering the potential consequences which may include non-usage of the product, negative economic consequences and feelings of regret, fury and fault. So the present study aims to analyze how uniqueness, price and past orientation influence impulse buying behavior are focusing on classical clothing brands like Nike, Adidas and Reebok. This study attempts to discern how consumer's traditional planned shopping behavior is shifting to impulse buying behavior. The study used a quantitative research method and analyzed the data by means of SMART PLS to test the relationships and the model. 350 questionnaires were used for data analysis using convenience sampling process. The outcomes of the research showed a progressive and significant association between the predictors (the need for uniqueness, price and past orientation) and the outcome variable (impulsive buying behavior).

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