Web Marketing Strategies in Agro Food SMEs

2014 ◽  
pp. 199-220 ◽  
Author(s):  
Aspasia Vlachvei ◽  
Ourania Notta ◽  
Francesco Diotallevi ◽  
Andrea Marchini
Keyword(s):  
Marketing Strategies ◽  
Online Marketing ◽  
European Countries ◽  
The Internet ◽  
Web Marketing ◽  
Italian Wine ◽  
Wine Sector ◽  
Use Of The Internet ◽  
Website Features

In this chapter, the authors study agro food SMEs and especially SMEs in the wine sector, which combine several common characteristics, and they make a comparison between e-marketing strategies and e-commerce adoption in wine SMEs in two European countries: Italy and Greece. Taking into account the existing literature about the use of the Internet for wine marketing, this study identifies the online marketing strategies and the Website features used by the Greek and Italian wine producers.

scholarly journals Health Information Accessed on the Internet: The Development in 5 European Countries

2012 ◽  
Vol 2012 ◽  
pp. 1-3 ◽  
Author(s):  
Per Egil Kummervold ◽  
Rolf Wynn
Keyword(s):  
Health Information ◽  
Major Part ◽  
Information Access ◽  
European Countries ◽  
Northern Europe ◽  
The Internet ◽  
Continuous Growth ◽  
Media Source ◽  
Use Of The Internet ◽  
Near Future

The aim of this study was to summarize and analyse findings from four prior studies on the use of the Internet as a source of health information in five European countries (Norway, Denmark, Germany, Greece, and Portugal). A cross-study comparison of data was performed. All the studies included fit with a trend of a sharp and continuous growth in the use of the Internet for health information access in the major part of the last decade. Importantly, the Internet has become an important mass media source of health information in northern Europe. While the use of the Internet for health information is somewhat less common in the south European countries, its use is also clearly increasing there. We discuss the advantages of cross-study comparisons of data and methodological challenges. As the use of the Internet for health information is likely to peak in some countries in the near future, new population surveys on health information access should focus more on the details of information that is accessed and which sites that are most used and trusted.

scholarly journals HIV and STI behavioural surveillance among men who have sex with men in Europe

2009 ◽  
Vol 14 (47) ◽  
Author(s):  
J Elford ◽  
A Jeannin ◽  
B Spencer ◽  
J P Gervasoni ◽  
M J van de Laar ◽  
...  
Keyword(s):  
Anal Intercourse ◽  
Unprotected Anal Intercourse ◽  
European Countries ◽  
Trade Association ◽  
The Internet ◽  
Sampling Frame ◽  
Sexually Transmitted ◽  
Behavioural Surveillance ◽  
Use Of The Internet ◽  
Sex With Men

This paper describes behavioural surveillance for HIV and sexually transmitted infections (STI) among men who have sex with men (MSM) in Europe, focusing on the methods and indicators used. In August 2008, questionnaires were sent to European Union Member States and European Free Trade Association countries seeking information on behavioural surveillance activities among eight population groups including MSM. Thirty-one countries were invited to take part in the survey and 27 returned a questionnaire on MSM. Of these 27 countries, 14 reported that there was a system of behavioural surveillance among MSM in their country while another four countries had conducted behavioural surveys of some kind in this subpopulation. In the absence of a sampling frame, all European countries used convenience samples for behavioural surveillance among MSM. Most European countries used the Internet for recruiting and surveying MSM for behavioural surveillance reflecting increasing use of the Internet by MSM for meeting sexual partners. While there was a general consensus about the main behavioural indicators (unprotected anal intercourse, condom use, number of partners, HIV testing), there was considerable diversity between countries in the specific indicators used. We suggest that European countries reach an agreement on a core set of indicators. In addition we recommend that the process of harmonising HIV and STI behavioural surveillance among MSM in Europe continues.

The Growth of E-Commerce in Developing Countries

2013 ◽  
pp. 29-43
Author(s):  
Japhet E. Lawrence
Keyword(s):  
United States ◽  
Developing Countries ◽  
Developed Countries ◽  
The United States ◽  
Global Market ◽  
European Countries ◽  
Purchase Behavior ◽  
The Internet ◽  
Three Stages ◽  
Use Of The Internet

The growth of the Internet has opened up a vast arena, providing more opportunities for businesses, particularly small to medium-sized enterprises (SMEs) to sell their products and services to a global audience than they would have been able to afford to reach using the traditional methods. SMEs are extremely important to many countries and their contribution to economy cannot be over emphasized. Several researchers have studied the contribution of the Internet and highlight the importance of convenience, satisfaction, quality, and consumer purchase behavior. In this study, it is argued that SMEs stand to benefit significantly from the opportunities and benefits that the Internet offers to businesses. Therefore, the use of the Internet is widely seen as critical for the competitiveness of SMEs in the emerging global market. The study is exploratory in nature and will be conducted in three stages. The findings presented in this paper, argues that SMEs in developing countries must learn from the experiences of developed countries, such as the United States and European countries, and use the Internet more frequently.

The Growth of E-Commerce in Developing Countries

2011 ◽  
Vol 2 (1) ◽  
pp. 15-28
Author(s):  
Japhet E. Lawrence
Keyword(s):  
United States ◽  
Developing Countries ◽  
Developed Countries ◽  
The United States ◽  
Global Market ◽  
European Countries ◽  
Purchase Behavior ◽  
The Internet ◽  
Three Stages ◽  
Use Of The Internet

The growth of the Internet has opened up a vast arena, providing more opportunities for businesses, particularly small to medium-sized enterprises (SMEs) to sell their products and services to a global audience than they would have been able to afford to reach using the traditional methods. SMEs are extremely important to many countries and their contribution to economy cannot be over emphasized. Several researchers have studied the contribution of the Internet and highlight the importance of convenience, satisfaction, quality, and consumer purchase behavior. In this study, it is argued that SMEs stand to benefit significantly from the opportunities and benefits that the Internet offers to businesses. Therefore, the use of the Internet is widely seen as critical for the competitiveness of SMEs in the emerging global market. The study is exploratory in nature and will be conducted in three stages. The findings presented in this paper, argues that SMEs in developing countries must learn from the experiences of developed countries, such as the United States and European countries, and use the Internet more frequently.

scholarly journals Online Store Locator: An Essential Resource for Retailers in the 21st Century

2019 ◽  
Vol 8 (2) ◽  
pp. 53
Author(s):  
Gonzalo Wandosell ◽  
María Parra-Meroño ◽  
Raul Baños
Keyword(s):  
Marketing Strategies ◽  
Online Marketing ◽  
The Internet ◽  
Online Store ◽  
Interactive Tools ◽  
Word Clouds ◽  
Search Filters ◽  
Essential Resource ◽  
Potential Customers

Most retailers use their websites and social media to increase their visibility, while potential customers get information about these retailers using the Internet on electronic devices. Many papers have previously studied online marketing strategies used by retailers, but little attention has been paid to determine how these companies provide information through the Internet about the location and characteristics of their stores. This paper aims to obtain evidence about the inclusion of interactive web maps on retailers’ websites to provide information about the location of their stores. With this purpose, the store locator interactive tools of specialty retailers’ websites included in the report “Global Powers of Retailing 2015” are studied in detail using different procedures, such as frequency analysis and word clouds. From the results obtained, it was concluded that most of these firms use interactive maps to provide information about their offline stores, but today some of them still use non-interactive (static) maps or text format to present this information. Moreover, some differences were observed among the search filters used in the store locator services, according to the retailer’s specialty. These results provided insight into the important role of online store locator tools on retailers’ websites.

scholarly journals Viral Marketing

2019 ◽  
Vol 1 (1) ◽  
pp. 123-130
Author(s):  
Ghina Ramadhani
Keyword(s):  
Marketing Strategy ◽  
Case Studies ◽  
Marketing Strategies ◽  
Viral Marketing ◽  
The Internet ◽  
Internet Media ◽  
Use Of The Internet

Increasing use of the internet by millennials is a phenomenon that needs to be adapted to. The advertising-marketing world is no exception. Responds to the phenomenon has been varying, for example there’s a new category for advertising media besides Above The Line and Below The Line; Through The Line Media. Through The Line occurred to define internet media which has the quality of both above the line and below the line medias. Another form of adaptation to this situation exists in the form of marketing strategies; that is viral marketing. Viral marketing is a strategy that is only relevant in internet media. This paper will try to explain the kind of impact made from this marketing strategy, and its effectiveness on millennial target audiences by using some case studies on the brand, Go-Jek. 

Gender and E-Marketing

E-Marketing ◽  
2012 ◽  
pp. 729-743
Author(s):  
Erkan Özdemir
Keyword(s):  
Marketing Strategies ◽  
Internet Usage ◽  
The Internet ◽  
Purchasing Behavior ◽  
Financial Independence ◽  
The Family ◽  
The Subject ◽  
Use Of The Internet ◽  
Gender Based ◽  
Society Today

The increasingly widespread use of the Internet and the increasing participation of females in business have been significant changes leading to society today. As females have begun to have a more important role in business life, in addition to their crucial role within the family in the decision-making process of making purchases, they have had more financial independence. Additionally, the gap in Internet use in favor of males has also begun to narrow. This makes it necessary for e-marketers that carry out some or all of their transactions online to be fully aware of the effects of gender differences in online purchasing behaviors. This chapter consists of a literature review on the subject of Internet usage and online purchasing behaviors with a focus on gender-based differences. Accordingly, the aim of this chapter is to explore gender-based differences in Internet usage and online purchasing behavior and to suggest some e-marketing strategies for e-marketers. Additionally, this chapter provides a foundation on which to build future studies.

scholarly journals The Role of Integrated Marketing Communications in Increasing the Efficiency of Internet-based Marketing among Jordanian Consumers

2017 ◽  
Vol 9 (4) ◽  
pp. 97 ◽  
Author(s):  
Nafez Nimer Hasan Ali ◽  
Mahmoud Allan
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Technological Development ◽  
Direct Marketing ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Online Marketing ◽  
The Internet ◽  
Integrated Marketing ◽  
Mass Marketing

Many marketing strategies including and approaches like CRM, mass marketing, PR marketing and IMC have developed for the sake of increasing the demand on the product and elevate the level of customer satisfaction. With the technological development and the entrance of internet marketing there appeared an urgent need to increase the intensity of the marketing strategies in a way that matches the concept of online marketing as distance marketing. From that point, the current study seeks to understand the influence of integrated marketing communication (IMC) on the efficiency of internet-based marketing from the perspective of Jordanian customers. The variables which are employed in the current study are (communicational messaging, direct marketing, online marketing, promotion, mass media marketing and public relations). The sample of the study consisted of (349) customer from malls, commercial complexes and trading center. Through the quantitative approach and utilizing the questionnaire; the results of the study indicated there is a positive influence of IMC on the internet-based marketing within the variables of (communicational messaging, direct marketing, public relations, and mass media marketing) while (promotions and online marketing) seemed to have no influence on the internet-based marketing. The study recommends carrying out a research study that examines the influence of E-IMC on the online marketing practices through social media websites. 

Sign in / Sign up

Export Citation Format

Share Document