Cult of Analytics: Driving online marketing strategies using web analytics

2009 ◽  
Author(s):  
Steve Jackson
Keyword(s):  
Marketing Strategies ◽  
Online Marketing ◽  
Web Analytics

scholarly journals Leveraging Social Media for Development in Organisations

2017 ◽  
Vol 13 (4) ◽  
pp. 201
Author(s):  
Ajith Sundaram
Keyword(s):  
Social Media ◽  
Social Influence ◽  
Detailed Analysis ◽  
Computer Systems ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Potential Customers ◽  
Marketing Approach

Marketers must never underestimate an online buyer. If they are assuming that mere marketing efforts from their side will influence a buyer, then they are being uncalculated and ignorant. Potential customers are not isolated people who are glued to their computer systems confused as to what product to buy. Instead they are tech-savvy, socially active, smart buyers who make a detailed analysis about the product they intend to buy online. Therefore, marketers need to re-design their online marketing strategies to suit to the needs of the buyer. The marketing approach should focus on social influence marketing as well.

Web Marketing Strategies in Agro Food SMEs

2014 ◽  
pp. 199-220 ◽  
Author(s):  
Aspasia Vlachvei ◽  
Ourania Notta ◽  
Francesco Diotallevi ◽  
Andrea Marchini
Keyword(s):  
Marketing Strategies ◽  
Online Marketing ◽  
European Countries ◽  
The Internet ◽  
Web Marketing ◽  
Italian Wine ◽  
Wine Sector ◽  
Use Of The Internet ◽  
Website Features

In this chapter, the authors study agro food SMEs and especially SMEs in the wine sector, which combine several common characteristics, and they make a comparison between e-marketing strategies and e-commerce adoption in wine SMEs in two European countries: Italy and Greece. Taking into account the existing literature about the use of the Internet for wine marketing, this study identifies the online marketing strategies and the Website features used by the Greek and Italian wine producers.

scholarly journals An integrated AHP-TOPSIS for evaluating online marketing strategies for the hospitality industry

2021 ◽  
Vol 12 (3) ◽  
pp. 0-0
Keyword(s):  
Hospitality Industry ◽  
Integrated Approach ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Analytic Hierarchy ◽  
Long Term Performance ◽  
Term Performance ◽  
Hierarchy Process ◽  
Allocation Decisions

Online marketing has been the most efficient and useful platform for reaching out target markets and building customer relations. Despite its widespread use, the hospitality industry is at its forefront of identifying its most suitable online marketing strategies. This emphasis is crucial to strategic marketing and resource allocation decisions, which may impact the long-term performance of businesses. The need to address both perspectives of customers and businesses, along with the multiple online marketing strategies under the presence of multiple criteria, requires a rigorous analytical and comprehensive approach for evaluating the efficacy of these strategies for the hospitality industry. Thus, this work offers an integrated approach based on the analytic hierarchy process (AHP) and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) as a decision-making platform for the problem domain.

scholarly journals PEMBERDAYAAN YAYASAN DISABILITAS BHAKTI SENANG HATI DALAM MENINGKATKAN PENDAPATAN DI DESA SIANGAN GIANYAR

2021 ◽  
Vol 6 (2) ◽  
pp. 204
Author(s):  
Ita Silvia Azita Azis ◽  
Anak Agung Bagus Amlayasa ◽  
Dewa Ayu Putu Nitiwidari ◽  
Nengah Ganawati
Keyword(s):  
Marketing Strategies ◽  
Online Marketing ◽  
Community Partnership ◽  
Participation Restriction ◽  
Entrepreneurial Spirit ◽  
Internet Media ◽  
Participation Restrictions ◽  
Use Of Internet ◽  
Media Applications ◽  
Partnership Program

<p><strong><em>Abstract.</em></strong> <em>Difabel or disability is a term that includes interference, activity limitations, and participation restrictions. A disorder is a problem with the body's function or structure; An activity limitation is a difficulty faced by an individual in carrying out a task or action, while a participation restriction is a problem experienced by an individual in involvement in life situations. So disability is a complex phenomenon, reflecting the interaction between the characteristics of a person's body and the characteristics of the society in which he or she lives. This community partnership program aims to increase partners' entrepreneurial motivation and provide skills in the use of internet media to support product marketing functions in the form of proactive marketing strategies in order to increase life independence. The methods used in this service are: lectures, question and answer discussions, and demonstration methods for online marketing training programs. The result of this activity is that participants in this case people with disabilities who are under the Bhakti Happy Hati</em><em> </em><em>Gianyar Foundation are very enthusiastic about listening to counseling related to literacy and motivation to increase the entrepreneurial spirit and understand using social media applications as online marketing as an effort to increase life independence</em><em>.</em><em></em></p><p> </p><p><strong><em> </em></strong></p><p><strong>Abstrak.</strong> Difabel atau disabilitas adalah istilah yang meliputi gangguan, keterbatasan aktivitas, dan pembatasan partisipasi. Gangguan adalah sebuah masalah pada fungsi tubuh atau strukturnya; suatu pembatasan kegiatan adalah kesulitan yang dihadapi oleh individu dalam melaksanakan tugas atau tindakan, sedangkan pembatasan partisipasi merupakan masalah yang dialami oleh individu dalam keterlibatan dalam situasi kehidupan. Jadi disabilitas adalah sebuah fenomena kompleks, yang mencerminkan interaksi antara ciri dari tubuh seseorang dan ciri dari masyarakat tempat dia tinggal. Program kemitraan masyarakat ini bertujuan untuk meningkatkan motivasi kewirausahaan mitra serta memberikan keterampilan dalam penggunaan media internet untuk menunjang fungsi pemasaran produk berupa strategi pemasaran yang proaktif agar dapat meningkaatkan kemandirian hidup. Metode yang digunakan dalam pengabdian ini adalah: ceramah, tanya jawab diskusi, dan metode demonstrasi untuk program pelatihan pemasaran online. Hasil kegiatan ini adalah peserta dalam hal ini penyandang disabilitas yang bernaung dibawah Yayasan Bhakti Senang Hati Gianyar sangat antusias mendengarkan penyuluhan berkaitan dengan literasi dan motivasi untuk meningkatkan jiwa kewirausahaan serta memahami menggunakan aplikasi media sosial sebagai pemasaran online sebagai upaya untuk meningkatkan kemandirian hidup.</p><br /><div id="gtx-trans" style="position: absolute; left: 425px; top: 464px;"> </div>

Consumers' Optimal Experience on Commercial Web Sites

2011 ◽  
pp. 78-94 ◽  
Author(s):  
Fang Wan ◽  
Ning Nan ◽  
Malcolm Smith
Keyword(s):  
Web Sites ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Optimal Experience ◽  
Future Research ◽  
Consumer Experience ◽  
Online Consumer ◽  
Online Experience ◽  
The Web

Though marketers are aware that online marketing strategies are crucial to attract visitors to Web sites and make the Web site sticky (Hoffman et al., 1995; Morr, 1997; Schwartz, 1996; Tchong, 1998), little is known about the factors that can bring out such a compelling online experience. This chapter examines how specific Web atmospheric features such as dynamic navigation design, together with Web users’ surfing goals, can lead to an optimal online experience. In addition, the chapter also examines the consequences of an optimal surfing experience on consumers’ attitudes toward commercial Web sites/brands (promoted on these sites) and purchase intentions. In this chapter, we review related research on online consumer experience, identify two key antecedents of the optimal online experience, report an experiment testing the effects of these antecedents and provide insights for future research.

An Online Marketing Strategies Assessment for Companies in Airlines and Entertainment Industries in Malaysia

2017 ◽  
pp. 1-15 ◽  
Author(s):  
Robert Jeyakumar Nathan ◽  
Desmond Chong Fook Chiun ◽  
Norazah Mohd Suki
Keyword(s):  
Membership Function ◽  
Value Added ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Entertainment Industry ◽  
Membership Management ◽  
Additional Value ◽  
Potential Customers

In promoting tourism, businesses in entertainment industry should provide e-commerce to their potential customers. Amongst the businesses in entertainment that are engaged in e-commerce include Sunway Lagoon, Golden Screen Cinemas (GSC), Escape-Room and KidZania. Hence, this chapter presents an evaluation of online marketing strategies and tools used by airlines industries like Malaysia Airlines System (MAS), Firefly, AirAsia, and Malindo Air, besides entertainment industries such as Sunway Lagoon, Golden Screen Cinemas (GSC), Escape-Room and KidZania. This research noted that websites need to be more interactive, enable customers to interact and socialize among each other through membership management and additional value-added information. Website with graphics and hyperlinks are not persuasive enough, website should improve with additional suggestions or ‘show more' features to invite customer perform additional clicks and explore to the website. Most of the website offers membership to its customer. This, this membership function should be fully utilized.

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