From silos to synergies: A systematic review of luxury in marketing research

2022 ◽  
Vol 139 ◽  
pp. 893-907
Author(s):  
Amalesh Sharma ◽  
Mauli Soni ◽  
Sourav Bikash Borah ◽  
Tanjum Haque
Keyword(s):  
Systematic Review ◽  
Marketing Research

A Review of Antecedents of Online Repurchase Behavior in Indian E-Commerce Paradigm Shift

2021 ◽  
pp. 1578-1597
Author(s):  
Syed Habeeb ◽  
K. Francis Sudhakar
Keyword(s):  
Systematic Review ◽  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Marketing Research ◽  
Journal Articles ◽  
Exclusion Criteria ◽  
Repurchase Intentions ◽  
Online Consumer Behavior ◽  
Research Areas ◽  
Online Consumer

The purpose of this chapter is to highlight research areas of customer satisfaction and repurchase intentions and their antecedents in the Indian e-commerce industry. To retain, attract, and satisfy customers, e-retailers need to understand how and why online customers evaluate a web store. The relevant areas of consumer behavior and marketing research were derived to explain the possible gaps to study with respect to e-commerce in India. To do so, a systematic review of online consumer behavior literature is conducted. Following inclusion and exclusion criteria, a total of 109 journal articles are analyzed. The major finding of the chapter was that there is very less amount of research considering the areas of customer satisfaction, trust, loyalty along with repurchase behavior of the online customer in specific to the Indian context. Therefore, it is a need of the hour to extend the study to know the repurchase behavior of the online consumer in present time.

Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anna Makrides ◽  
Olga Kvasova ◽  
Alkis Thrassou ◽  
Elias Hadjielias ◽  
Alberto Ferraris
Keyword(s):  
Systematic Review ◽  
International Marketing ◽  
Marketing Research ◽  
Research Area ◽  
Future Research ◽  
Journal Articles ◽  
Knowledge Gaps ◽  
Systematic Analysis ◽  
Content Type ◽  
Future Research Agenda

PurposeThe purpose of this study is to systematically collate and scrutinize the state of the art on consumer cosmopolitanism (CCOS) from an international marketing perspective and to provide a foundation for future research on the subject matter to proliferate and prosper.Design/methodology/approachA systematic review of the extant literature was conducted focusing on peer-reviewed journal articles published in major marketing, international business and management journals.FindingsA systematic analysis of 44 journal articles shows that CCOS research is a rapidly growing research stream in the international marketing field. However, at the same time, the results reveal a lack of coherent and consistent conceptual underpinning, conflicting empirical findings regarding the profile and behavior of cosmopolitan consumers, persisting knowledge gaps, as well as methodological and contextual weaknesses.Originality/valueThis paper is the first to consolidate the pertinent literature on CCOS. In doing so, it provides a roadmap for future research with reference to theory, context and methodology based on the research inconsistencies and knowledge gaps identified, contributing toward the development of this research area.

scholarly journals Interactivity and engagement: a systematic review of academic production in marketing

2020 ◽  
Vol 18 (3) ◽  
pp. 246-265
Author(s):  
Daniela Menezes Garzaro ◽  
Luís Fernando Varotto ◽  
Marcelo Carvalho ◽  
Samara De Carvalho Pedro
Keyword(s):  
Systematic Review ◽  
Structural Equation ◽  
Affective Commitment ◽  
Academic Research ◽  
Marketing Research ◽  
The United States ◽  
Academic Production ◽  
Depth Analysis ◽  
New Directions ◽  
The Subject

Purpose: This study aimed to identify the current direction of research on interactivity and engagement, specifically in the field of marketing, evaluating in-depth the main themes and methods of studied research, indicating new directions for future research.Method: From journals listed in the Web of Science, a systematic review of the literature was carried out through textual statistics analysis with the Iramuteq software.  We conducted an in-depth analysis of 40 articles on the subject of engagement and interactivity.Results: We identified that the theme is studied in several environments, such as online environment, social communities, social media ads, games advertising and mobile telephony. The textual analysis indicates that the most frequent relation is related to the studies of branding. This work also identified that most of the research was carried out in the United States, and the most used approach was quantitative, primarily with the use of structural equation modeling.Theoretical contributions: This work contributes to consolidate the academic research in interactivity and engagement in the field of marketing. It shows that interactivity is directly related to engagement and its cognitive and affective commitment, generating an active relationship with technology, which influences satisfaction, trust and commitment.Originality/relevance: This study presents the most recent studies and presents relevant research gaps on the topic of engagement and interactivity, reinforcing its current relevance and increasing importance in marketing research.

Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael Christofi ◽  
Lea Iaia ◽  
Filippo Marchesani ◽  
Francesca Masciarelli
Keyword(s):  
Systematic Review ◽  
Competitive Advantage ◽  
Smart City ◽  
Conceptual Development ◽  
Smart Cities ◽  
Marketing Research ◽  
Future Research ◽  
City Development ◽  
Systematic Review Methodology ◽  
Content Type

PurposeSmart cities and their internationalization process and efforts in order to gain the competitive advantage in the international arena have received a great deal of attention by marketing scholars and practitioners alike. Yet, the growing number of studies focused on this topic has led to considerable fragmentation and theoretical confusion.Design/methodology/approachTo move the domain forward, this study applies the systematic review methodology and reviews 41 peer-reviewed articles published in highly esteemed publication outlets.FindingsBuilding on the antecedents–phenomenon–consequences framework, the authors discuss the antecedents and consequences of the various innovative marketing strategies that smart cities adopt for their internationalization and development of an international competitive advantage. In the process of doing so, the authors synthesize the findings of the studies as well as literature gaps that provide fruitful avenues for future research.Originality/valueThis article offers a systematic review of extant marketing research on smart cities and their efforts to internationalize. In particular, this study advances the conceptual development of smart city internationalization and innovation by a marketing lens, provides an integrative, international-oriented framework that maps the extant literature across disciplines and countries, expands the boundaries of this research domain into new research paths and offers implications for policy and practice.

The growing complexity of customer engagement: a systematic review

2020 ◽  
Vol 15 (2) ◽  
pp. 167-203 ◽  
Author(s):  
Filipa Rosado-Pinto ◽  
Sandra Maria Correia Loureiro
Keyword(s):  
Systematic Review ◽  
Research Question ◽  
Empirical Studies ◽  
Marketing Research ◽  
Final Analysis ◽  
Past Research ◽  
Customer Engagement ◽  
Future Research ◽  
Content Type ◽  
Multidimensional Concept

PurposeThe topic of customer engagement has been growing in relevance and complexity in the last decade. Therefore, the purpose of this paper is to systematically review and critically analyse the research about customer engagement and address the research question: “What marketing research has been conducted on customer engagement until now and what could be future avenues for research?”Design/methodology/approachA systematic review of the existing literature is performed based on the Web of Science and Scopus electronic databases. A total of 144 articles are included in the final analysis.FindingsCustomer engagement is perceived as a multidimensional concept with different definitions and sub-forms associated. There is an increasing number of authors studying the concept in different industries and geographies, with empirical studies being widely used. The concept emerges from specific theoretical pillars. Different constructs are associated with customer engagement, being studied as antecedents and/or outcomes. This study presents 8 major paths for future research.Research limitations/implicationsThis type of approach has a certain level of subjectivity, associated to the methodological process for choosing the articles to be included in the final analysis and the applied filters.Originality/valueThrough this study, readers become aware of the state of the art on customer engagement and associated constructs, the gaps found in past research, the research contexts and also have a glimpse about what can be the future of this field of research, as well as research questions to be addressed.

Marketing research on mergers and acquisitions: a systematic review and future directions

2017 ◽  
Vol 34 (5) ◽  
pp. 629-651 ◽  
Author(s):  
Michael Christofi ◽  
Erasmia Leonidou ◽  
Demetris Vrontis
Keyword(s):  
Systematic Review ◽  
Mergers And Acquisitions ◽  
Global Economy ◽  
Theory Development ◽  
Marketing Research ◽  
Complex Nature ◽  
Journal Articles ◽  
Systematic Analysis ◽  
Content Type ◽  
New Research

Purpose The purpose of this paper is to systematically review and critically examine marketing research on mergers and acquisitions (M&As), and articulates its importance and relevance in consideration of the growing influence of the M&A phenomenon in the global economy. Design/methodology/approach A two-stage systematic review of the extant literature was conducted focusing on peer-reviewed journal articles published during a 28 year period – from 1987 to 2014. Findings A systematic analysis of 32 journal articles reveals that M&A research is a vibrant and rapidly growing stream of the broader marketing domain, and that it is contextually, methodologically and thematically diverse. The findings also highlight several literature trends and shortcomings, as well as the complex nature of the relationship between marketing and M&As. Originality/value On the basis of the critique, we develop an ambitious research agenda that raises exciting new research questions for the scholar community and helps promote future theory development in marketing, strategy, and other related disciplines.

scholarly journals O marketing no papel dos escritórios de transferência de tecnologia das universidades: uma revisão sistemática

2019 ◽  
Vol 12 (1) ◽  
pp. 26
Author(s):  
Dalton De Sousa ◽  
André Luiz Zambalde ◽  
Mozar José de Brito
Keyword(s):  
Systematic Review ◽  
Technology Transfer ◽  
Web Of Science ◽  
Technological Development ◽  
Marketing Research ◽  
Technology Transfer Offices ◽  
The Subject ◽  
External Actors ◽  
Internal Relationships ◽  
The Web

This paper seeks to understand marketing roles in the activities of technology transfer offices in universities worldwide, relying on the fact that universities play a key role in the technological development of a nation. To this end, a systematic review was performed using the Web of Science portalTM, which generated 40 articles. It was found that no marketing-related periodical presented on the subject, as well as any of the articles was evaluated based on the marketing theories. Thus, gaps have been identified within marketing research in the context of a theme that is greatly relevant in today’s world. This research will address these gaps. In essence, it was found that marketing can contribute to the improvement of practices that foster innovation in universities in various ways, to the understanding of the internal relationships within institutions, to partnerships between these institutions’ internal and external actors, to the promotion of technologies and the development of channels with the market, and to the performance of the developed actions and their results.

A Review of Antecedents of Online Repurchase Behavior in Indian E-Commerce Paradigm Shift

2020 ◽  
pp. 550-568
Author(s):  
Syed Habeeb ◽  
K. Francis Sudhakar
Keyword(s):  
Systematic Review ◽  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Marketing Research ◽  
Journal Articles ◽  
Exclusion Criteria ◽  
Repurchase Intentions ◽  
Online Consumer Behavior ◽  
Research Areas ◽  
Online Consumer

The purpose of this chapter is to highlight research areas of customer satisfaction and repurchase intentions and their antecedents in the Indian e-commerce industry. To retain, attract, and satisfy customers, e-retailers need to understand how and why online customers evaluate a web store. The relevant areas of consumer behavior and marketing research were derived to explain the possible gaps to study with respect to e-commerce in India. To do so, a systematic review of online consumer behavior literature is conducted. Following inclusion and exclusion criteria, a total of 109 journal articles are analyzed. The major finding of the chapter was that there is very less amount of research considering the areas of customer satisfaction, trust, loyalty along with repurchase behavior of the online customer in specific to the Indian context. Therefore, it is a need of the hour to extend the study to know the repurchase behavior of the online consumer in present time.

scholarly journals Is EEG Suitable for Marketing Research? A Systematic Review

2020 ◽  
Vol 14 ◽  
Author(s):  
Andrea Bazzani ◽  
Silvio Ravaioli ◽  
Leopoldo Trieste ◽  
Ugo Faraguna ◽  
Giuseppe Turchetti
Keyword(s):  
Systematic Review ◽  
Low Cost ◽  
Marketing Research ◽  
Future Research ◽  
High Temporal Resolution ◽  
The Past ◽  
Research Areas ◽  
Consumer Neuroscience ◽  
Neuroscience Research ◽  
Managerial Implications

Background: In the past decade, marketing studies have greatly benefited from the adoption of neuroscience techniques to explore conscious and unconscious drivers of consumer behavior. Electroencephalography (EEG) is one of the most frequently applied neuroscientific techniques for marketing studies, thanks to its low cost and high temporal resolution.Objective: We present an overview of EEG applications in consumer neuroscience. The aim of this review is to facilitate future research and to highlight reliable approaches for deriving research and managerial implications.Method: We conducted a systematic review by querying five databases for the titles of articles published up to June 2020 with the terms [EEG] AND [neuromarketing] OR [consumer neuroscience].Results: We screened 264 abstracts and analyzed 113 articles, classified based on research topics (e.g., product characteristics, pricing, advertising attention and memorization, rational, and emotional messages) and characteristics of the experimental design (tasks, stimuli, participants, additional techniques).Conclusions: This review highlights the main applications of EEG to consumer neuroscience research and suggests several ways EEG technique can complement traditional experimental paradigms. Further research areas, including consumer profiling and social consumer neuroscience, have not been sufficiently explored yet and would benefit from EEG techniques to address unanswered questions.

scholarly journals Chronicles of Consumer-Brand Experience: A Systematic Review and Research Agenda

2019 ◽  
Vol 11 (1) ◽  
pp. 100
Author(s):  
Sara Amoroso
Keyword(s):  
Systematic Review ◽  
Conceptual Model ◽  
Research Agenda ◽  
State Of The Art ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Future Research ◽  
Brand Experience ◽  
Research And Practice ◽  
Strategic Objective

This study makes an effort to unify and consolidate the concept of experience in marketing research by analyzing all the academic articles since its inception in a systematic way. The review of existing literature reveals gaps in the conceptualization, definition, relations and measurement of Consumer-Brand Experience (CBEx) from theoretical and practical perspectives. Therefore, this study significantly contributes by exploring and discussing the concept of CBEx, proposing a definition, describing its state of the art dimensions, relationships and measurement. A new and broader conceptual model is provided too. This work also highlights important challenges for future research and practice. Academics and managers are called to consider CBEx as a key determinant of consumer behavior and as an important strategic objective for brands. In particular, CBEx is the key to creating uniqueness and long-lasting brands so managers should take into account this concept in defining their marketing strategies.

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