scholarly journals Interactivity and engagement: a systematic review of academic production in marketing

2020 ◽  
Vol 18 (3) ◽  
pp. 246-265
Author(s):  
Daniela Menezes Garzaro ◽  
Luís Fernando Varotto ◽  
Marcelo Carvalho ◽  
Samara De Carvalho Pedro
Keyword(s):  
Systematic Review ◽  
Structural Equation ◽  
Affective Commitment ◽  
Academic Research ◽  
Marketing Research ◽  
The United States ◽  
Academic Production ◽  
Depth Analysis ◽  
New Directions ◽  
The Subject

Purpose: This study aimed to identify the current direction of research on interactivity and engagement, specifically in the field of marketing, evaluating in-depth the main themes and methods of studied research, indicating new directions for future research.Method: From journals listed in the Web of Science, a systematic review of the literature was carried out through textual statistics analysis with the Iramuteq software.  We conducted an in-depth analysis of 40 articles on the subject of engagement and interactivity.Results: We identified that the theme is studied in several environments, such as online environment, social communities, social media ads, games advertising and mobile telephony. The textual analysis indicates that the most frequent relation is related to the studies of branding. This work also identified that most of the research was carried out in the United States, and the most used approach was quantitative, primarily with the use of structural equation modeling.Theoretical contributions: This work contributes to consolidate the academic research in interactivity and engagement in the field of marketing. It shows that interactivity is directly related to engagement and its cognitive and affective commitment, generating an active relationship with technology, which influences satisfaction, trust and commitment.Originality/relevance: This study presents the most recent studies and presents relevant research gaps on the topic of engagement and interactivity, reinforcing its current relevance and increasing importance in marketing research.

Bank Marketing: Features, New Trends, and Prospects

2019 ◽  
pp. 83-88
Author(s):  
E. N. Valiev ◽  
E. N. Veysov
Keyword(s):  
Systems Approach ◽  
Marketing Research ◽  
Theory And Practice ◽  
Scientific Publications ◽  
Scientific Methods ◽  
New Directions ◽  
General Scientific ◽  
Modern Economic ◽  
The Subject ◽  
Bank Marketing

The importance of the subject of this study is attributable to the need of developing the theory and practice of formation of bank marketing, its features and new trends associated with this concept. Prospects for the development of banks and their ability to quickly and efficiently address new challenges presented by the market can be determined through modern forms, methods of management and creative use of financial marketing opportunities.Aim. The presented study aims to examine the specific aspects, principles, conditions, factors of emergence, and prospects for the development of bank marketing and forms of its management in modern economic conditions.Tasks. The authors identify the major trends and perspective directions in the development of bank marketing in Azerbaijan at the current stage.Methods. As its methodological and theoretical basis, this study uses a systems approach to the analysis of its subject, conceptual approaches outlined in the works of Azerbaijani, Russian, and foreign scientists in the field of bank marketing. These methods are used to determine the essence of bank marketing, present the types and organization of marketing research, and identify the characteristic traits, new forms, and directions for the development of bank marketing.Results. The study uses general scientific methods of cognition in various aspects to identify characteristic traits, trends, and new directions of bank marketing. A review of scientific publications shows that academic papers tend to focus on general conceptual approaches to the practical application of marketing. The authors believe that the issues of organization of a comprehensive bank management system, its implementation based on innovations in the promotion of banking products and services in the financial market, and substantiation of channels for their distribution among consumers are insufficiently explored. This makes the subject of this study extremely relevant due to the inevitable optimization of the organizational structure of banks through comprehensive implementation of the marketing system.Conclusions. Theoretical and practical issues of bank marketing are examined. As a result, the specific features and characteristic traits of this mechanism, conditions and factors for its emergence, and its prospects in the context of the digital economy are analyzed.

scholarly journals Sharing what? The ‘sharing economy’ in the sociological debate

2018 ◽  
Vol 66 (2) ◽  
pp. 275-288 ◽  
Author(s):  
Davide Arcidiacono ◽  
Alessandro Gandini ◽  
Ivana Pais
Keyword(s):  
Systematic Review ◽  
Academic Research ◽  
Sharing Economy ◽  
Final Part ◽  
Review Of The Literature ◽  
The Subject

This essay introduces the subject and interpretative perspective of the monograph ‘Unboxing the Sharing Economy’, and is divided into three parts. The first part illustrates the evolution of the concept of the ‘sharing economy’ and the main analytical implications. The second part outlines the key findings of a systematic review of the literature, which indicates both that academic research on the sharing economy has expanded considerably since 2013, and that sociology’s contribution to this debate remains underdeveloped and somewhat incoherent. The final part both locates the contributions to the monograph in the context of other studies and summarizes its content.

Yemen's last Zaydī Imām: the shabāb al-muʾmin, the Malāzim, and ‘ḥizb allāh’ in the thought of Ḥusayn Badr al-Dīn al-Ḥūthī

2009 ◽  
Vol 2 (3) ◽  
pp. 369-434 ◽  
Author(s):  
Abdullah Lux
Keyword(s):  
English Language ◽  
Technical Assistance ◽  
The United States ◽  
The Political ◽  
Mainstream Media ◽  
Forthcoming Book ◽  
Depth Analysis ◽  
Direct Support ◽  
History Of ◽  
The Subject

Excerpted from the manuscript of a forthcoming book project, this article provides essential English-language source material on Ḥusayn Badr al-Dīn al-Ḥūthī and an alternative framework to that of the mainstream media for exploring what are likely the genuine causes and nature of the wars against Ṣaʿdah, Yemen, undertaken with backing and technical assistance from the United States, if not direct complicity in the name of then President George W. Bush's administration's ‘war on terror’. In addition to shedding light on the voluminous Malāzim of Ḥusayn Badr al-Dīn and providing analysis of its various influences including Khomeini and Lebanon's Ḥizb Allāh, while at the same time demonstrating a lack of evidence for direct support by either Ḥizb Allāh or Iran, the article examines the distinct Jārūdī Zaydī nature of the only contemporary Zaydī political discourse and formulation of its kind, which is distinct from Twelver Shīʿism and antithetical to the ‘wilāyat al-faqīh’ in Iran. The article examines the origins of the Lebanese group known as al-Shabāb al-Muʾmin that would later evolve into Ḥizb Allāh and the history of Yemen's Tanẓīm al-Shabāb al-Muʾmin from which al-Ḥūthī would draw his core group of supporters, and it aims to decipher the nature of the relation between al-Ḥūthī's thought and Khomeini's Islamic Revolution in Iran as well as its grounding in the Jārūdī Zaydī sect and the Zaydīyah at large. The article includes excerpts from an interview with Ayatollah Muḥammad Ḥusayn Faḍlallah on the subject, new statements from the Office of ʿAbd al-Mālik al-Ḥūthī in Ṣaʿdah, and in-depth analysis of the Malāzim with exhaustive citations in translation – all never before published – all of which provide essential reading for understanding the objective historical conditions as well as the political, cultural, tribal, ideological, and sectarian dimensions of the wars against Ṣaʿdah.

Linking fashion consciousness with Gen Y attitude towards prestige brands

2015 ◽  
Vol 27 (3) ◽  
pp. 406-420 ◽  
Author(s):  
Riza Casidy ◽  
Asti Nafia Nuryana ◽  
Sri Rahayu Hijrah Hati
Keyword(s):  
Undergraduate Students ◽  
Structural Equation ◽  
Academic Research ◽  
Marketing Research ◽  
Future Research ◽  
Content Type ◽  
Gen Y ◽  
Positioning Strategy ◽  
Fashion Consciousness ◽  
The Relationship

Purpose – The purpose of this paper is to examine the relationship between fashion self-congruity (FSC), fashion consciousness (FC), and attitude towards prestige brands (ATT) among Generation Y (Gen Y) consumers. The study aims to expand the scope of fashion marketing research by validating the self-congruence theory within the context of Indonesian prestige brand market. Design/methodology/approach – The paper opted for a descriptive study involving 210 undergraduate students from a top-ranked university in Indonesia. Data were collected using anonymous self-administered questionnaire. Structural equation modelling were employed to test the research hypotheses. Findings – The study found that FC performs a full mediating role on the relationship between fashion self-congruence and ATT. Research limitations/implications – The homogenous nature of the respondents have limited the generalisability of the findings. Future research could replicate this study using a sample of wider population. Practical implications – The paper includes implications for fashion marketers to effectively target fashion-conscious consumers by developing a brand positioning strategy that is consistent with consumers’ self-concept. Originality/value – This paper extends the empirical model of FC by incorporating fashion self-congruence as an antecedent of ATT. With limited academic research on Indonesian consumers in mind, this is the first empirical study to examine the antecedents of Indonesian consumers’ attitude towards prestige fashion brands.

scholarly journals "BIODIVERSITY CONSERVATION" IN BRAZILIAN SOCIAL SCIENCES: A SYSTEMATIC REVIEW FROM 1992 TO 2010

2016 ◽  
Vol 19 (3) ◽  
pp. 21-46 ◽  
Author(s):  
LAILA THOMAZ SANDRONI ◽  
MARIA JOSÉ TEIXEIRA CARNEIRO
Keyword(s):  
Social Sciences ◽  
Systematic Review ◽  
Biodiversity Conservation ◽  
State Of The Art ◽  
Scientific Production ◽  
Environmental Conservation ◽  
Political Sciences ◽  
Starting Point ◽  
Depth Analysis ◽  
The Subject

Abstract This article carries out a "state of the art" review of the scientific production in the ambit of social sciences, by focusing on works where the subject of biodiversity conservation takes centre stage. Having as a starting point a detailed literature review, we have identified some key concerns raised by authors in Brazilian journals in the areas of sociology, anthropology and political sciences, whilst acknowledging particularities of this discursive unit in the broader debate of environmental conservation. Against this backdrop, we have identified some trends in the bibliography, as well as gaps that deserve a more in-depth analysis.

scholarly journals O marketing no papel dos escritórios de transferência de tecnologia das universidades: uma revisão sistemática

2019 ◽  
Vol 12 (1) ◽  
pp. 26
Author(s):  
Dalton De Sousa ◽  
André Luiz Zambalde ◽  
Mozar José de Brito
Keyword(s):  
Systematic Review ◽  
Technology Transfer ◽  
Web Of Science ◽  
Technological Development ◽  
Marketing Research ◽  
Technology Transfer Offices ◽  
The Subject ◽  
External Actors ◽  
Internal Relationships ◽  
The Web

This paper seeks to understand marketing roles in the activities of technology transfer offices in universities worldwide, relying on the fact that universities play a key role in the technological development of a nation. To this end, a systematic review was performed using the Web of Science portalTM, which generated 40 articles. It was found that no marketing-related periodical presented on the subject, as well as any of the articles was evaluated based on the marketing theories. Thus, gaps have been identified within marketing research in the context of a theme that is greatly relevant in today’s world. This research will address these gaps. In essence, it was found that marketing can contribute to the improvement of practices that foster innovation in universities in various ways, to the understanding of the internal relationships within institutions, to partnerships between these institutions’ internal and external actors, to the promotion of technologies and the development of channels with the market, and to the performance of the developed actions and their results.

Character Design in Indonesian Animated Series: Escaping The Shadow of Foreign Hegemony

2018 ◽  
Vol 9 (2) ◽  
pp. 48-60
Author(s):  
Dominika Anggraeni Purwaningsih
Keyword(s):  
New Media ◽  
The United States ◽  
Descriptive Case Study ◽  
Web Series ◽  
Unique Character ◽  
Depth Analysis ◽  
Significant Process ◽  
Character Design ◽  
The Subject

Whilst animated series, whether it’s a TV series or web series is a relatively new media in Indonesia, it has gone through a significant process. One of the interesting aspects that we can observe from it is the development of the character design. It’s undeniable that foreign hegemony contributed in major parts of the design but we can’t overlook the efforts in finding Indonesia’s very own unique character design and how it affects the successors. This paper will study the character designs of Indonesia animated series from the earliest known to the latest to date when this paper is written. The method used is comparative descriptive case study, the research focus is the design character of contemporary Indonesian animation and then compared with foreign animation character design, in this study primarily is animation of Japan and the United States as the dominant power in both areas. By conducting case studies, this study aimed to develop in-depth analysis of the subject matter of the character designs in terms of aspects that enrich the visual and qualitative approach. Keywords: character design, Indonesia animation, animated web series, animated TV series

How Communication in Organizations Is Related to Foci of Commitment and Turnover Intentions

2020 ◽  
pp. 1-12
Author(s):  
Sebastian Holzwarth ◽  
George Gunnesch-Luca ◽  
Roman Soucek ◽  
Klaus Moser
Keyword(s):  
Organizational Communication ◽  
Turnover Intention ◽  
Structural Equation ◽  
Affective Commitment ◽  
Turnover Intentions ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Confirmatory Factor ◽  
Communication In Organizations ◽  
Cohesion Theory

Abstract. The current study analyzes how two components of perceived organizational communication (vertical and horizontal) are related to employee turnover intentions via three types of affective commitment foci (organization, supervisor, and team). Using second-order confirmatory factor analysis and structural equation modeling techniques with a large cross-sectional dataset ( n = 3,317), our results show that, in line with social cohesion theory, vertical communication (e.g., supportiveness from the organization) is strongly related to affective organizational commitment, whereas horizontal communication (e.g., supportiveness from colleagues) is primarily related to affective team commitment. Additionally, both communication dimensions are related to affective supervisory commitment. Finally, these three foci of affective commitment incrementally explain and differentially mediate the relationship between perceived organizational communication and turnover intention.

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