An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China

2020 ◽  
Vol 46 (1) ◽  
pp. 101813 ◽  
Author(s):  
Cindy Sing Bik Ngai ◽  
Sabine Einwiller ◽  
Rita Gill Singh
Keyword(s):  
Social Media ◽  
Exploratory Study ◽  
Driving Factors ◽  
Dialogic Communication

scholarly journals It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups

2021 ◽  
Author(s):  
Christian Rudeloff ◽  
Stefanie Pakura ◽  
Fabian Eggers ◽  
Thomas Niemand
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Fuzzy Set ◽  
Exploratory Study ◽  
Communication Strategies ◽  
Qualitative Comparative Analysis ◽  
Communication Models ◽  
Social Media Engagement ◽  
Start Ups

AbstractThis manuscript analyzes start-ups’ usage of different communication strategies (information, response, involvement), their underlying decision logics (effectuation, causation, strategy absence) and respective social media success. A multitude of studies have been published on the decision logics of entrepreneurs as well as on different communication strategies. Decision logics and according strategies and actions are closely connected. Still, research on the interplay between the two areas is largely missing. This applies in particular to the effect of different decision logics and communication models on social media success. Through a combination of case studies with fuzzy-set Qualitative Comparative Analysis this exploratory study demonstrates that different combinations of causal and absence of strategy decision logics can be equally successful when it comes to social media engagement, whereas effectuation is detrimental for success. Furthermore, we find that two-way-communication is essential to create engagement, while information strategy alone cannot lead to social media success. This study provides new insights into the role of decision logics and connects effectuation theory with the communication literature, a field that has been dominated by causal approaches.

scholarly journals Plurality in the Measurement of Social Media Use and Mental Health: An Exploratory Study Among Adolescents and Young Adults

2021 ◽  
Vol 7 (3) ◽  
pp. 205630512110353
Author(s):  
Diamantis Petropoulos Petalas ◽  
Elly A. Konijn ◽  
Benjamin K. Johnson ◽  
Jolanda Veldhuis ◽  
Nadia A. J. D. Bij de Vaate ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Young Adults ◽  
Media Effects ◽  
Exploratory Study ◽  
Social Life ◽  
Media Use ◽  
Quadratic Functions ◽  
Adolescents And Young Adults ◽  
Social Media Use

On a daily basis, individuals between 12 and 25 years of age engage with their mobile devices for many hours. Social Media Use (SMU) has important implications for the social life of younger individuals in particular. However, measuring SMU and its effects often poses challenges to researchers. In this exploratory study, we focus on some of these challenges, by addressing how plurality in the measurement and age-specific characteristics of SMU can influence its relationship with measures of subjective mental health (MH). We conducted a survey among a nationally representative sample of Dutch adolescents and young adults ( N = 3,669). Using these data, we show that measures of SMU show little similarity with each other, and that age-group differences underlie SMU. Similar to the small associations previously shown in social media-effects research, we also find some evidence that greater SMU associates to drops and to increases in MH. Albeit nuanced, associations between SMU and MH were found to be characterized by both linear and quadratic functions. These findings bear implications for the level of association between different measures of SMU and its theorized relationship with other dependent variables of interest in media-effects research.

From campfire to coliseum: motivations for using social networks

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paula Castro Pires de Souza Chimenti ◽  
Marco Aurelio de Souza Rodrigues ◽  
Marcelo Guedes Carneiro ◽  
Roberta Dias Campos
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Exploratory Study ◽  
Design Methodology ◽  
Qualitative Approach ◽  
Content Type ◽  
Media Usage ◽  
Practical Implications ◽  
Collective Narrative

Purpose Through a literature review, a gap has been identified regarding the role of competition as a driver of social network (SN) usage. This study aims to design to address this gap, seeking motivators for SN usage based on how SN consumption may be related to users’ experience of competition. Therefore, the purpose of this study is to investigate the influence of competition in social media usage. Design/methodology/approach The authors used an exploratory qualitative approach, conducting a set of focus groups with young social media users. Data was analyzed with software. Findings Two new drivers for SN use are proposed, namely, competition and collective narrative. Research limitations/implications This is an exploratory study, and it does not seek to generalize results or quantify causal relationships among variables. Practical implications This paper offers SN managers a deeper understanding of key growth drivers for these media. Social implications This research can help society understand and debate the impacts of SNs on users’ lives, providing insights into drivers of excessive usage. Originality/value This paper proposes the following two SN usage drivers yet to be described in the literature: competition and collective narrative.

When Scientists Tweet for Social Changes: Dialogic Communication and Collective Mobilization Strategies by Flint Water Study Scientists on Twitter

2018 ◽  
Vol 40 (1) ◽  
pp. 89-108 ◽  
Author(s):  
Mi Rosie Jahng ◽  
Namyeon Lee
Keyword(s):  
Social Media ◽  
Science Communication ◽  
Scientific Information ◽  
Virginia Tech ◽  
Social Changes ◽  
Collective Actions ◽  
Future Directions ◽  
Dialogic Communication ◽  
The Public ◽  
Study Team

Guided by the literature in social media and science activism, this exploratory study examined how scientists from Virginia Tech, known as the Flint Water Study team, utilized Twitter to communicate and mobilize the public in response to the contamination of water with lead in Flint, Michigan. Results from the content analysis indicated that the scientists utilized Twitter mainly to provide scientific information to the public and that public education was their main advocacy tactic. This study offers insights into how this particular group of science activists utilized social media for collective actions and suggests future directions for science communication on social media.

Proposing an expanded theoretical framework of innovation adoption linking to consumer innovativeness and creativity and their driving factors

2012 ◽  
pp. 281-297
Author(s):  
Eric Shiu ◽  
Colin Cheng
Keyword(s):  
Exploratory Study ◽  
Environmental Variables ◽  
Innovation Adoption ◽  
Theoretical Framework ◽  
Modern Technology ◽  
Driving Factors ◽  
Consumer Innovativeness ◽  
Domain Specific

This exploratory study attempts to explore the relationships between innovation adoption and its potentially direct and indirect determinants including global innovativeness, domain specific innovativeness, creativity, and the two sets of potential determinants of creativity, i.e. modern technology hobbies and environmental variables. A series of tests have been conducted in order to lend support to our results and arguments. By integrating all the key results, we propose an expanded theoretical framework of innovation adoption including variables that hitherto have been omitted in previous studies.

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